Later: In-depth Review
Best For:
Pricing:
Top Features
Large businesses, Organizations
Per Month
- Basic visual content calendar
- Collab tools for creators and brands
- No social inbox
- Basic analytics for performance tracking
- User-generated content curation
Later Comparisons
Overview
Later simplifies managing multiple social media accounts simultaneously. Later streamlines social media management by allowing users to schedule posts, plan content, and analyze performance from one platform. Later ranks among well-known social media management tools.
Here's what Later offers.
Later is Suitable For: Individuals, content creators, small businesses, entrepreneurs, and social media managers.
Later Ratings
Later established itself as a pioneer among social media scheduling tools. As the market evolves, newer alternatives with advanced features have emerged, with RecurPost standing out as an alternative.
RecurPost offers advanced features for seamless social media account management. These include recurring schedules, AI-generated posts and captions, white-label reports, and caption optimization—features that exceed Later's capabilities.
| Feature | Later Rating | RecurPost Rating |
|---|---|---|
| Meets Requirements | 8.7 | 9 |
| Ease of Use | 9.2 | 9.1 |
| Ease of Setup | 9.1 | 9.2 |
| Ease of Admin | 9.3 | 9.7 |
| Quality of Support | 8.9 | 8.3 |
| Product Direction | 9.1 | 9.5 |
Later Reviews
Positive Reviews
Auto hashtags, basic image editing, the ability to select different times for different channels in one post, the post feed preview feature; and a solid, reliable performance 90% of the time.
~ Melle P. (Capterra link)
I like that you can house your unused photos and that it lets you know how many posts you’ve used a certain photo in. So if I post it to say Pinterest, FB, and Twitter it will say it’s been used 3 times. This helps me manage a huge bucket of content. I really enjoy being able to see the whole upcoming week’s posts at a glance and move them around easily if needed.
~ Danielle M. (Capterra link)
Later offers a wide variety of post scheduling features for most popular platforms but at a more modest price point. Later also offers some features not commonly implemented in competing products, such as a calendar view that makes it easy to see at a glance what posts are scheduled, and at what date/time.
~ Leighton F. (Capterra link)
Overall, I do really enjoy Later. I think it’s appropriately priced and has great features that many other scheduling apps don’t. Most important of all – it allows you to schedule Instagram stories which is VERY important nowadays in social media marketing.
~ Kayla S. (Capterra link)
Easy to use even the first time. The functionality to preview your feed is really helpful on Instagram. The freemium version is already enough if you only have one account to manage. One of my Instagram account is exclusively manage with this freemium SaaS.
~ Karel R. (Capterra link)
Negative Reviews
The analytics part of it is really helpful. However, I think it would improve if it could give more details about the overall engagement of our profile. This means it would be great if we could have graphics that sum up all the reactions ( reactions for our stories, posts and clicks on our link all together). One thing I would also improve is to allow the option of uploading more than one still per post. At the moment every time we want to post a few pictures together we need to do it through out phone. I’d also add predictive text when it comes to tag or mention any of our contacts (at the moment you have to enter the full name of everyone, an it takes way longer than doing it though Instagram, specially when you need to tag a lot of people). I’d also like to have the option for adding text to our stories. At the moment Lates lets you crop or apply filters to your stories but it doesn’t let you add text or gifs as you would do directly on Instagram.
~ Laura P. (Capterra link)
Started out well, but then communication got flaky. People don’t respond to he emails you send asking for help, there is no online chat, just a bot that refers you to useless and sometimes outdated articles.
~ Jeremy C. (Capterra link)
you can’t schedule videos. it FAILS all the time… sometime it just doesn’t upload, sometimes it uploads late (maybe that is the name “later”) sometimes it won’t upload a location.
~ Annette S. (Capterra link)
Customer service is terrible. The platform is full of bugs – had to report them every other week. After sending them several emails reporting the bugs, I suggested an improvement to the app (a fix to posting time – every time you edit a future post, the posting time automatically sets to current time which is very annoying because most of the time I want to move it a few days/hours/minutes, but then I forget when I originally scheduled it, so I have to cancel and to check original post time to go back again and edit it – I suggested not to move the time to current time because there’s a button to post “NOW” so the time automatically moving to current was very annoying) They just brushed me off and told me to go write that suggestion on a forum and “let the people decide” if it was worth the fix. I mean I already report your bugs every other week, don’t ask me to take more of my time to go to a different forum to suggest it. It was a legit improvement. I’m not even going to go and explain the countless of emails I have to send to upgrade my account because apparently, you can only do it the SECOND you are ready not even a day before, but the SECOND you are ready. So, I did so (after already a few emails telling them I would need it in a few days) well, they take a day and a half (I’m still waiting) to upgrade, while I have a deadline tomorrow. But they couldn’t upgrade the account when I asked a few days ago.
~ Diana F. (Capterra link)
The App is terrible, clunky and hard to use and missing a lot of the desktop functionality. Also whilst you can upgrade / downgrade at any time, you will not get refunded if you cancel an annual plan. This isn’t clear on the website and is unusual for an online service provider.
~ Hannah R. (Capterra link)
Later pros and cons
Pros
Intuitive Interface:
Later offers an intuitive and user-friendly interface that makes it easy for users to navigate the platform and manage their social media accounts efficiently. The clean and organized layout ensures a seamless user experience, even for those new to social media management tools.
Platforms Supported:
Later offers comprehensive social media management and posting capabilities across popular platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok, with features for content scheduling, visual planning, and audience engagement.
This wide range of platform compatibility allows users to manage their accounts and engage with their audience across multiple channels from one centralized platform.
Caption Customization:
Later provides the flexibility to customize captions for each social media platform. This feature allows users to tailor their captions to suit the tone, character limits, and best practices of each platform, optimizing engagement with their audience.
Visual Content Calendar:
Later offers a visual content calendar that provides a clear overview of scheduled posts and content plans. This calendar view helps users stay organized and plan their content strategically, ensuring a consistent and well-rounded social media presence.
Pricing Flexibility:
Later offers pricing plans that cater to various budgets, making it an accessible choice for individuals, entrepreneurs, and small businesses. The range of plans allows users to choose the one that suits their needs and scale up as their social media management requirements grow.
Cons
Limited Features:
Later may lack certain advanced features compared to other social media management tools. For example, it does not offer bulk scheduling, social inbox functionality, AI-driven content generation, or advanced analytics. Users seeking these advanced capabilities may need to consider alternative Metricool platforms.
Absence of White Label Reports:
Later does not provide white label reports, limiting customization options for presenting social media insights to clients or stakeholders. Users requiring highly customized reports may need to seek additional tools or manually create their reports outside the Later platform.
No Team Management Features:
Later does not offer specific features for team collaboration and management, such as assigning roles and permissions to team members. This may be a limitation for businesses or agencies requiring seamless collaboration on social media campaigns.
Learning Curve for Platform Updates:
Like any software, Later undergoes regular updates and changes to improve functionality. While updates aim to enhance the user experience, they may occasionally introduce changes that require users to adapt and learn new features or workflows.
Customer Support Availability:
While Later provides support resources such as a knowledge base, community forums, and online tutorials, some users may find that direct customer support options, such as phone or chat, are limited depending on their plan. The availability and responsiveness of customer support may vary, potentially impacting immediate assistance when needed.
Later Pricing
Later offers flexible pricing plans to accommodate different social media management needs, with three main tiers: Starter at $16.33 per month, Growth at $33.33 per month, and Advanced at $73.33per month.
Later’s social media scheduling service costs start at $16.33 per month for basic plans. However, if you wish to manage more accounts, the advanced and scale plans can cost much more, with the tag of $33.33 and $73.33 per month respectively.
Later Features
Visual Content Calendar: Staying Organized and Strategically Planning Your Content
Later’s visual content calendar provides an organized overview of scheduled posts and content plans. The calendar displays content distribution across days, weeks, or months. This centralized view enables users to plan content in advance, maintaining a consistent social media presence.
The calendar format helps users identify scheduling gaps or overlaps, allowing them to adjust content strategy accordingly. Later enables users to maintain a cohesive social media feed that resonates with their audience.
Platform Support: Managing and Engaging Across Multiple Channels
Later offers robust platform support, allowing users to manage and engage with their audience across various social media channels from one centralized platform. With support for popular platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok, users can efficiently schedule and publish their content, monitor engagement, and respond to comments and messages, all within the Later interface.
This platform support helps users maintain presence across multiple channels, reaching audiences wherever they’re active. Later saves time by eliminating the need to manage multiple social media accounts separately.
User-generated Content Management: Harnessing the Power of Your Community
Later provides tools to collect, curate, and share user-generated content (UGC). The UGC management feature allows audiences to submit content through branded hashtag campaigns, contests, or by tagging accounts. Later centralizes all submissions within its platform.
Later offers curation tools for reviewing and selecting UGC for social media profiles. Users can organize and categorize UGC, preview and schedule posts, and incorporate authentic content into their strategy for an engaging social media presence.
Ease of Use: Streamlined and Intuitive Interface for All Users
Later features a user-friendly interface that provides a smooth experience for users of all technical backgrounds. The platform allows individuals with varying expertise levels to navigate features effectively.
Later’s design allows both seasoned social media managers and beginners to schedule posts, manage content, and analyze performance without extensive training. This focus on usability lets users concentrate on social media strategies rather than navigating complex interfaces.
Analytics and Performance Tracking: Gaining Insights and Optimizing Strategies
Later analytics track post reach, impressions, likes, comments, shares, and follower growth across multiple platforms. These metrics help users identify which content resonates with their audience, refining content strategy for better engagement.
Later’s analytics determine optimal posting times based on audience engagement patterns. Users can schedule content for maximum visibility, reaching larger audiences and increasing social media impact.
Conclusion
Later provides a simplified, affordable social media management option. Its intuitive interface, caption customization, visual content calendar, and pricing flexibility cater to individuals and small businesses seeking streamlined management. RecurPost offers a more comprehensive feature suite for users needing advanced functionality.
However, those who need features like bulk scheduling, AI content generation, and social inbox functionality For them, RecurPost emerges as the ultimate alternative to meet their needs. Consider your specific needs and preferences when choosing social media management software. That best matches your goals and budget.
Experience the capabilities of RecurPost firsthand by taking advantage of its free trial. During the trial, you can evaluate and explore its features to get a true sense of what it has to offer!
Frequently Asked Questions
1. What social media platforms does Later support?
Later supports scheduling posts on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok.
2. Is Later worth the money?
Later offers useful features, but there are more cost-effective social media management tools available, particularly for medium to large enterprises. Agencies can find cheaper alternatives to Later, such as RecurPost, which fills the gaps at comparatively lesser costs.
3. What are some alternatives to Later?
If you’re looking for a great alternative to Later, look no further than RecurPost. It offers affordable pricing and the convenience of managing multiple social media accounts in one dashboard. Take advantage of the free trial to discover and explore its impressive features.
4. Does Later have a free version?
Later doesn’t offer a free plan in 2025, having discontinued its previous free tier. After the 14-day free trial, you can select from a plan starting from $16.33 per month.
5. How does later work?
Later functions as a comprehensive social media management and scheduling platform that allows users to plan, schedule, and manage their social media posts across various platforms while providing visual content calendars and performance analytics.