Sendible vs Sprout Social
What’s Better in 2025?
What is Sendible?
Founded in 2009, Sendible is tailored for agencies, businesses, and enterprises seeking an easy-to-use tool with advanced features. Its focus is on delivering comprehensive social media management tools that integrate seamlessly with a variety of platforms.
Best suite for:
Sendible is ideal for digital marketing agencies, content creators, and SMBs (small to medium-sized businesses) that need to manage multiple clients or accounts from one dashboard.
What is Sprout Social?
Founded in 2010, Sprout Social is a powerful social media management platform designed for teams of all sizes. It offers extensive features like social listening, advanced analytics, and collaboration tools, making it a popular choice among larger businesses and enterprises.
Best suite for:
Sprout Social is best suited for larger teams, enterprises, and agencies that require advanced features for social media reporting, listening, and team collaboration.
Other Sprout Social Comparisons
Overview
In today’s competitive digital landscape, managing social media accounts effectively is crucial for any business. Social media management tools like Sendible and Sprout Social help businesses schedule posts, monitor engagement, and track performance across various platforms.
This article compares Sendible and Sprout Social, focusing on their features, pricing, strengths, and ideal use cases, to help you select the best tool based on your specific requirements.
Sendible vs Sprout Social: User Rating
| Rating Categories | Sendible | Sprout Social |
| Star Rating (Out of 5) | 4.4 | 4.6 |
| Meets Requirements (Out of 10) | 8.6 | 8.9 |
| Ease of Use (Out of 10) | 9.0 | 9.2 |
| Ease of Setup (Out of 10) | 9.1 | 9.0 |
| Ease of Admin (Out of 10) | 8.8 | 8.9 |
| Quality of Support (Out of 10) | 8.7 | 8.8 |
| Business Partnership (Out of 10) | 8.5 | 8.7 |
| Product Direction (% positive) | 8.6 | 8.8 |
Sendible
- G2 Rating: 4.5/5 – Users appreciate Sendible for its simplicity and ease of use.
- Capterra Rating: 4.6/5 – Sendible’s scheduling features and client reporting are highlighted, though some users wish for more integrations.
Sprout Social
- G2 Rating: 4.6/5 – Praised for its advanced analytics, collaboration tools, and overall usability.
- Capterra Rating: 4.7/5 – Users love the social listening features, although the pricing can be a deterrent for smaller teams.
Sendible vs Sprout Social: Feature Comparison
| Features | Sendible | Sprout Social |
| Pricing (per month in USD) | 29$ | 99$ |
| Free Trial | Yes | Yes |
| Platforms Supported | Most Major Platforms | All Major Platforms |
| Bulk Scheduling | Yes | Yes |
| RSS feeds | Yes | Yes |
| Content Suggestions | Yes | No |
| Social Inbox | Yes | Yes |
| Advanced Analytics | Yes | Yes |
| Approval Workflow | Yes | Yes |
| URL Shortener | Yes | Yes |
| Note on Pricing | Best for medium-scale agencies | Comprehensive suite for large teams and businesses |
| Team Management | Yes | Yes |
a. Scheduling and Automation
Sendible provides an intuitive scheduling tool with a drag-and-drop interface. It offers features like bulk scheduling and smart post timing, helping you reach your audience at optimal times. Sendible’s AutoScheduler automatically selects the best times for publishing based on historical engagement data.
Sprout Social offers robust scheduling features, including smart scheduling, post queue management, and bulk scheduling for easy content distribution. It also includes the ViralPost feature, which automatically chooses the best time to post based on audience engagement patterns.
From my experience, Sprout Social offers slightly more advanced scheduling features, especially with ViralPost, which can be incredibly helpful for optimizing post timing.
b. Supported Social Media Platforms
Sendible supports major social media platforms, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Google My Business, and more.
Sprout Social also supports a similar range of platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Google My Business. It also integrates with more third-party apps for enhanced functionality.
Both tools support all major platforms, but Sendible excels with its integration of more niche platforms like YouTube, which is essential for video-focused businesses.
c. Analytics and Reporting
Sendible provides analytics with post-performance insights, engagement tracking, and the ability to generate reports for individual clients. It offers automated email reports, making it easy for agencies to share performance data with clients.
Sprout Social takes analytics to the next level, offering detailed insights into post reach, engagement, and audience demographics. It features advanced reporting tools, including Sprout’s Social Listening for tracking brand mentions and sentiment.
In terms of analytics, Sprout Social stands out for its depth, especially with social listening and custom reporting features. For those who require more than just basic insights, Sprout’s analytics are far more comprehensive.
d. User Interface and Experience
Sendible offers a clean and user-friendly interface, but it is often described as more “clunky” compared to Sprout Social. However, it’s perfect for businesses that need a simple, no-frills approach to managing social media accounts.
Sprout Social’s interface is sleek, intuitive, and designed for ease of use, even for teams. The dashboard is highly customizable, allowing users to track key performance indicators (KPIs), mentions, and customer interactions.
Pros and Cons of Using Sendible
Pros
- Affordable for SMBs and agencies.
- Simplified, easy-to-navigate interface.
- Strong third-party integrations.
- Automated email reports for clients.
Cons
- Lacks advanced social listening features.
- Basic analytics compared to Sprout Social.
- More limited team collaboration options.
Pros and Cons of Using Sprout Social
Pros
- Advanced analytics and social listening tools.
- Excellent team collaboration and approval workflows.
- Comprehensive reporting features.
- Sleek, intuitive interface.
Cons
- Higher pricing, particularly for smaller businesses.
- Can feel overwhelming for beginners due to its extensive features.
- Some features are only available in higher-tier plans.
Ideal Use Cases
Sendible
Best for:
- Agencies and SMBs looking for a cost-effective solution.
- Businesses that need straightforward scheduling and reporting tools.
- Content creators needing an easy-to-use platform.
Sprout Social
Best for:
- Larger teams and enterprises with multiple users and departments.
- Agencies and businesses requiring advanced analytics, social listening, and team collaboration.
- Companies that need detailed, customizable reports.
Conclusion of Sendible vs. Sprout Social Comparison
In summary, both Sendible and Sprout Social provide essential social media management features, but their strengths cater to different needs:
Sendible is a solid choice for businesses looking for an affordable, user-friendly platform with core social media management features like scheduling, reporting, and client collaboration. It’s particularly suited for small to medium-sized businesses or agencies with simpler needs, where cost-efficiency is key.
Sprout Social, on the other hand, is ideal for larger businesses, teams, or agencies that require advanced analytics, social listening capabilities, and robust team collaboration tools. While it comes at a higher price, its comprehensive suite of features can justify the investment for companies looking for detailed insights and better collaboration across teams.
When deciding between Sendible and Sprout Social, consider factors like your business size, budget, and the specific features you need most:
- If you need a straightforward, cost-effective solution for basic scheduling and reporting, Sendible is the way to go.
- If you need advanced analytics, social listening, and collaboration features for a growing team or enterprise, Sprout Social is a better fit.