Later vs Hootsuite
Hootsuite Vs Later- What To Choose In 2025?
Which tool is the best? Is it that hard to decide?
If you're stuck between Later and Hootsuite, you're not alone. Both offer great features, but the right choice depends on your needs.
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Quick Summary: Later and Hootsuite
When deciding on the perfect social media management tool, certain aspects, such as features, pricing, reviews, and support, must be evaluated.
Here is the overview of tools:
2 months free with annual billing
Later is a social media management tool designed for heavy visual-based content. It supports a drag and drop calendar, auto-scheduling to the platform it supports. It started as just an Instagram management-based platform, but later evolved into a multi-platform tool. Its analytics are focused mainly on Instagram, making it a good choice for Instagram creators or agencies mainly focused on Instagram. However, if agencies have neutral or minimal usage of Instagram, the platform may feel overpriced.
Users love Later’s intuitive, Instagram-focused visual planner and automatic IG posting. They appreciate content calendar previews and hashtag tools, but note glitches with uploads, limited analytics, and restrictions on post types like reels. [Capterra]
Reviewers praise Later for content planning, Instagram grid preview, and ease of use. However, some feel pricing is high, and advanced analytics or team collaboration tools are limited. [G2]
Hootsuite Overview
Hootsuite is a social media tool designed to help businesses and agencies to schedule posts, manage multiple accounts, track performance, and engage with audiences from a single dashboard. It offers robust analytics and reporting. It supports almost all major platforms. While it’s powerful and widely used by enterprises and agencies, Hootsuite comes with a steeper learning curve and higher pricing compared to simpler tools.
Hootsuite users highlight its ability to manage multiple accounts, schedule posts, and monitor social activity. Still, many reviews note the dashboard feels complex and pricing can be expensive. [Capterra]
G2 reviewers commend Hootsuite’s wide integrations, bulk scheduling, and social listening. Yet, frequent complaints focus on outdated UI, steep learning curve, and higher costs for small businesses. [G2]
Rating Comparison
Feature Comparison: Later vs Hootsuite
Features
Scheduling & Publishing
Visual planner for Instagram, TikTok, Pinterest, LinkedIn, Facebook with drag-and-drop scheduling.
Schedule posts, Stories, and campaigns across multiple social media platforms efficiently.
AI-powered scheduler recycles evergreen content, auto-schedules posts, and suggests best times to publish.
Engagement
Comment management for Instagram; lacks unified inbox across multiple platforms.
Unified inbox to manage comments, messages, and interactions from all platforms.
Unified inbox helps reply faster; smart filters prioritize conversations that need attention.
Collaboration
Team approvals, draft sharing, and shared calendars streamline content workflow.
Team roles, approvals, and workflow management support coordinated social media efforts.
Shared workspaces and approval flows keep teams aligned with role-based access and smart task routing.
Analytics
Track engagement, follower growth, optimal posting times, and content performance.
In-depth reporting on engagement, clicks, impressions, and campaign performance metrics.
Smart analytics track engagement, reach, and clicks; white-label reports simplify client performance tracking.
AI Features
AI Caption Assistant suggests captions, hashtags, and best posting times for reach.
AI suggests content ideas, captions, optimal posting times, and trending hashtags.
Generates captions, hashtags, bios, and post ideas; predicts performance; automates scheduling and reports.
Pros & Cons: Later and Hootsuite
Pros
- Mainly Instagram-centric analytics
- Link in bio feature available
Cons
- Evergreen queue and automated content recycling are not available
- Native AI image generation is not supported
Pros
- Robust analytics and reporting
- Robust team and collaboration features
Cons
- New users may find the interface overwhelming
- Issues with tagging, audio, and story scheduling
Pricing Comparison
Starter
60 posts per profile, 1 social set (1 profile per social platform)
Standard
10 social accounts, Canva templates, Best time to post
Starter
2 social profiles, 10 daily posts, 5 recurring time slots
Growth
180 posts per profile, 2 social sets (16 profiles total)
Advanced
20 social accounts, AI assistant , Best time to post, Approval workflows
Personal
5 social profiles, 20 daily posts, 10 recurring time slots
Scale
Unlimited posts, 6 social sets (48 profiles total)
Agency
20 social profiles, 80 daily posts, 40 recurring time slots
Why RecurPost Stands Out
RecurPost is the best social media management tool in terms of overall value. It stands out from Later and Hootsuite by offering a simpler, smarter, and more affordable approach to managing social media. When it comes to cost, Hootsuite and Later reserve their most useful features, such as bulk scheduling, for higher-priced packages. RecurPost, on the other hand, takes a balanced approach by focusing on providing all the essential core features users need, without the heavy price tag.
It’s unique evergreen content recycling automatically reuses your best posts, saving time and maximizing visibility, something competitors don’t provide. With smart queues and categorized content libraries, RecurPost makes it easy to maintain a consistent presence across multiple platforms without constant manual effort. Recurpost makes it easy for users to adopt an easy-going social media management tool without falling into complexities.
Why RecurPost is better!
RecurPost isn’t just an alternative to Later and Hootsuite – it’s a smarter choice for businesses that want more functionality at a lower cost.
