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Best Time To Tweet: When To Tweet For Higher Engagements?

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Twitter is a fast-paced social media site that requires you to consider more than just what you’re writing. Timing, in particular, is a critical factor. And, it can be a bit tricky to find the best time to tweet and to post the right content at the right time. In order to get the most out of your efforts on Twitter marketing, you need to know the best times to post on Twitter.

Identifying the right time to tweet allows you to work smartly by focusing your efforts on a few quality posts strategically scattered throughout the day, rather than just going for sheer volume. In this blog, we are going to talk about how you can find your best time to tweet and increase your Twitter engagement

Whatever the other points may be, one thing is certain: Twitter’s updated algorithm has made the timing of tweets more critical than ever before. People can see tweets according to their preferences – top tweets or latest tweets. Thus, it is actually possible to switch to a chronological feed instead of an engagement-based one.

Keeping this in mind, all Twitter users, especially those who use Twitter for business, have to find out their own unique best time to tweet. This guide is all about helping you determine the best time to tweet and get the maximum interactions within the first hours of posting.

What is the Best Time to Tweet Overall?

The best time to tweet by day:

Well, to be very clear – There is no ‘one-time-fits-all’ best time to upload a tweet.

There are a lot of factors that will affect this timing including your audience, type of business, objective, and more. However, there are some general guidelines that you can follow to know your unique time. People tend to engage more throughout the weekdays and less on weekends as they’re busy with personal activities.

According to this study made by SproutSocial, we can determine the following:

Now, let’s have a look at the best time to tweet for different industries.

1. Best Time To Tweet For Media

Best Time To Tweet: Wednesday to Friday – 7 AM to 4 PM

Best days To Post on Twitter: Thursday and Friday

Worst day To Post on Twitter: Saturday

Twitter has become an important platform for the media, with several journalists, writers, and industry experts exchanging ideas and thoughts around the clock. Utilize advanced Twitter search and monitoring techniques to find out relevant conversations and broaden the base of followers.

2. Best Time To Tweet For Consumer Goods

Best Time To Tweet: Saturday and Sunday – 8 AM to 5 PM

Best day To Post on Twitter: Sunday

Worst day: Monday and Thursday

Twitter is a crucial platform for providing social customer support, so it is important for consumer goods and retail companies to improve their strategy for managing and reacting to customer queries. If you are a business dealing with consumer goods, you need to be proactive as well as reactive on Twitter by doing product promotions, shouting out positive customer reviews, and maintaining a continuous content calendar.

3. Best Time To Tweet For Technical Businesses

Best Time To Tweet: Tuesday to Friday – 7 AM to 1 PM

Best Days To Post on Twitter: Tuesday and Wednesday

Worst Day To Post on Twitter: Sunday

It’s no wonder that tech-savvy people are very involved on Twitter, making it a busy forum where all sorts of technology and software brands are seeking to stand out from competitors. When you are developing a social media marketing strategy for the SaaS space, it is important to post at the optimal timings to get your content seen by new and relevant audiences. It can be safely said that posting during working hours will provide the maximum results.

4. Best Time To Tweet For Financial Businesses

Best Time To Tweet: Tuesday, Wednesday and Sunday – 8 AM to 5 PM

Best Day To Post on Twitter: Tuesday

Worst day: Saturday

Twitter has become a popular center for discussing events in the financial world, facilitated by features such as stock symbols that work just like hashtags in aspects of search and exposure. In many situations, these discussions take place at a global level and continue to happen as markets open and close in various regions. If your brand wants to remain linked to global audiences around the clock, make sure that you have a global social media strategy in place. It will let you handle the dynamics of teams or multiple local accounts, all with a persistent voice.

5. Best Time To Tweet For The Education Sector

Best Time To Tweet: Wednesday and Saturday – 8 AM to 9 PM

Best Day To Post on Twitter: Saturday

Worst Day To Post on Twitter: Sunday

Twitter helps educational institutions to keep in touch with their families, promote to potential students, and connect alumni through timely updates. This sector observes similar engagement timings on all social platforms, including Facebook, Instagram, and Twitter. No doubt, the engagement level is scattered in bits throughout the week, as parents like to stay updated with the latest news.

6. Best Time To Tweet For Healthcare Sector

Best Time To Tweet: Monday to Friday – 8 AM to 3 PM

Best Day To Post on Twitter: Wednesday

Worst Day To Post on Twitter: Saturday and Sunday

Twitter is an excellent platform for healthcare providers and organizations to engage with their clients directly on their health and well-being issues and concerns. As the nature of these questions is really serious, you need to develop a set of guidelines that can be used by your social team to respond accurately to customers. A level of trust needs to be built with your audience by providing timely and authentic responses.7. 

7. Best Time To Tweet For Non-Profit Sector

Best Time To Tweet: Wednesday to Friday – 7 AM to 2 PM

Best Day To Post on Twitter: Wednesday

Worst Day To Post on Twitter: Saturday

For non-profits, Twitter is the perfect place to unlock their fan base, not only to raise awareness regarding their cause and mission but also to encourage people to drive traffic and attract donors. Supplement the Twitter strategy with platform-specific techniques, such as the use of exclusive hashtags to coordinate and execute discussions around events or relevant campaigns. Posting timings can be experimented with, as the audience is normally active during entire weekdays.

8. Best Time To Tweet For Recreation

Best Time To Tweet: Monday to Friday – 8 AM to 1 PM

Best Day To Post on Twitter: Friday

Worst Day To Post on Twitter: Saturday and Sunday

For recreation destinations, a comprehensive review management plan and an emphasis on social customer service can have a significant effect on visibility and reputation that helps you distinguish from competitors. Very few recreation brands focus on Twitter as compared to other social networking sites like Instagram and Facebook. And that makes for the perfect chance to enter the untapped market and build an audience on Twitter. It will extend your fanbase and followers, and will indeed help you in increasing traffic to website and other social channels.

4 Strategies To Find The Best Time To Tweet For Your Brand

1. Focus on Your Business Type

The best time to tweet also depends on whether you have a B2B or a B2C business. For B2B businesses, the best time to post on Twitter is weekdays during standard business hours. More specifically, 9 am to 4 pm on Mondays and Thursdays are the best, particularly during lunchtime from 11 am to 1 pm.

B2C businesses see a less tremendous change between days of the week than B2B companies do. Consumers can do their shopping and product research during off-hours or days, but businesses are mainly operating during standard business hours. Even for B2C companies, though, weekdays tend to be better for posting. The best time overall for B2C companies is during lunchtime, 12 to 1 pm.

2. Learn About Your Audience

When you’re timing your tweets, think about an average day for your audience, and when they’d most likely have downtime to browse through their Twitter feed. For example, if your audience is parents who stay normally at home, the best time to post on Twitter would be different as compared to when you’re targeting teenagers or adults.

Think about their habits and daily schedules and utilize that information to help your Twitter posting strategy.

3. Keep A Track of Engagement And Interactions

The best way to find out your own time to tweet is to have a look at your account’s data. Check when your most engaging tweets were posted to find the best times for future posts. You can track impressions, profile visits, numbers of tweets, and more from your Twitter analytics dashboard.

Twitter’s native analytics won’t directly tell you the best times to tweet. But, you will be able to know the tweets which gained the most impressions and engagement. According to that information, you can keep a track manually. Find out the pattern and then follow it to post in the future.

4. Tweet Consistently 

In order to build a strong presence on Twitter, it is inevitable to tweet consistently. As the average life of a tweet is just 18 minutes, you need to post content quite often to remain in eyes of your followers. If you find it difficult to post multiple times in a day, you can use a social media management tool to schedule your tweets in advance. RecurPost is a social media scheduling tool that will help you in planning and scheduling loads of content in one go. It will also create tweet variations that you can use for creating recurring updates on Twitter.

The Data-Driven Approach To Finding The Best Time To Tweet

This is one of the most recommended approaches to find out the best time to tweet. The best time to post on Twitter or any social media platform is so difficult to find out, that carrying out your own experiments, and finding when your audience is the most receptive is an ideal thing to do.

There are a lot of tools available that can help you do this experiment, but here we are going to use RecurPost to see some examples. First, you need to sign up for a RecurPost account, and content your Twitter account to it. After that, follow the below steps.

1. Select 5 Times To Tweet

You can choose any number of times you want to test, but 4-5 is an ideal number to start. A small number will be easy to track when you first begin with your experiment. 

2. Create Tweets and Schedule Them According To The Decided Times

Go to RecurPost’s dashboard and click on ‘Create an Update’. A pop-up window will appear where you can add all the details of your tweet. Write the text (tweet), add an image/video/link, and include hashtags. After that, check the box of ‘Schedule update’, select the date and time, and click on Schedule. Repeat the same until to add 4-5 updates according to the decided times.

3. Check the Analytics

After all the tweets are live, wait for a day and come back to check the analytics. You will be able to see the graph of your daily tweets, tweet frequency, audience engagement, tweet performance, top mentions, and top 5 influencers associated with your account. 

In the section of ‘Tweet performance’, you will be able to see the likes, retweets, and overall engagement received on each of the tweets. Find the tweets with the highest engagement and check the time when it was uploaded. This is ideally your best time to post on Twitter.

4. Keep Testing

In order to get a more clear picture of the best time to post on Twitter, carry on the testing for a good amount of time. Prepare a spreadsheet and note down the performance of each tweet you posted. Note down the likes, comments, time of posting, and the type of tweet (link, image, or video). 

Test during different times of the day and different days of the week. When you’ve carried out the testing for 3-4 weeks, you will clearly know your unique best time to post on Twitter.

5. Polish Your Approach

After collecting all this data, you can modify and polish your posting approach based on it. When you are using RecurPost, you can easily modify your schedules whenever you wish to. 

You can do this testing process regularly as your followers begin to grow, so that you can continue to learn about their behaviors and always post your tweets during the best times.

How To Schedule For The Best Time To Post on Twitter using RecurPost

When you don’t want to run any kind of experiments or don’t have the time to do so, RecurPost will take care of the entire process. RecurPost provides you with the feature of ‘AI-based best time schedules’. While creating posts, you can simply select the option of ‘Auto-schedule for best time’. RecurPost will study the engagement received on your previous tweets and schedule your tweets for the time when your audience is the most active on Twitter. You can use this feature to schedule tweets in advance and optimize the best times to post.

After connecting your Twitter account to RecurPost, go to the dashboard and create a one-time or a recurring library. 

In this library, add some tweets that you want to post on your account. You can either add the tweets manually, pull them from an RSS feed, import from a CSV file, or import from a social account. After you add the tweets, your library will look something like this:

Now, click on the ‘Add recurring schedule’ button and fill in the following details:

That’s it! All your tweets will now be posted according to the best time to post on Twitter detected by Recurpost’s servers! You can keep a check on their performance through the analytics section, and see which tweets are performing better than others. You can then schedule more tweets at the time when you are getting more engagement. 

Frequently asked questions

1. When is the best time to post (tweet) on Twitter?

The overall best time to tweet is from 9 AM – 11 AM and 6 PM – 9 PM. However, the best time to post on Twitter completely depends upon your audience and their active times on the platform. Try the testing methods listed above and check the analytics regularly to find your own best time to post on Twitter.

2. What is the best day to post on Twitter?

Every weekday is generally a good day to post on Twitter. Posts uploaded on Wednesdays, Thursdays, and Fridays tend to receive more engagement as compared to Mondays and Tuesdays. Just try to avoid posting on weekends, as your audience is less likely to be active on Twitter. The best day to tweet is also affected by the industry you are in, so have a look at the above recommendations to get a clear picture.

3. What are peak Twitter hours?

The peak hours to post on Twitter are in the mornings and late evenings. Try posting between 9 AM to 11 AM, or from 6 PM to 9 PM. These are the times when people are actively scrolling through social media sites and looking for new updates and news.

4. How often should I be tweeting?

You can start by tweeting 5 to 10 times a day. In order to get maximum engagement per tweet, don’t post more than 5 tweets a day. If you are simply looking for combined engagement on all of your tweets throughout the day, you can go for posting 20-25 tweets. However, it will simply make your account look spammy. The sweet spot lies between 5-6 tweets on weekdays and 3-4 tweets on weekends.

5. How many tweets per hour can I tweet?

Twitter lets you post 2400 tweets in a day. But, this limit is further divided into semi-hourly intervals, which has not been specified by Twitter. You will simply get an error message when you hit your limit. Retweets are also counted as tweets, so keep that in mind while deciding your posting schedule.

6. What is the worst time to tweet?

The worst time to tweet is on weekends. Saturdays and Sundays have produced the lowest engagement rates, as people as less active on the platform. You can have a look at the above suggestions based on different industries, and check whether weekends are a good time for you to post or not.

7. Does it matter what time you post?

Absolutely! You need to put your tweets in front of your target audience when they are the most active on Twitter. Posting during the best times increases the engagement rate, and your followers are more likely to like, comment, and retweet your tweets.

To sum up,

The timing on which you upload tweets can indeed make all the difference between great success and repetitive failure. Review Twitter basics and also your posting schedule to better reach and satisfy your target audience. If you’re looking to maximize your social media marketing, you should also take note of the best times to post to Facebook and the best times to post on Instagram for maximum exposure, engagement, and sales. 

Sign up for RecurPost’s free 14-day trial now and amp up your social media presence!

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