Twitter is a fast-paced social media site that requires you to consider more than just what you’re writing. Timing, in particular, is a critical factor. And it can be a bit tricky to find the best time to tweet and to post the right content at the right time. To get the most out of your efforts on Twitter marketing, you need to know the best times to post on Twitter.
Identifying the right time to tweet allows you to work smartly by focusing your efforts on a few quality posts strategically scattered throughout the day rather than just going for sheer volume. This blog will discuss how you can find the best time to schedule Tweets and increase your Twitter engagement with the best tool for uploading tweets using social media scheduler.
Whatever the other points may be, one thing is certain: Twitter’s updated algorithm has made the timing of tweets more critical than ever before. People can see tweets according to their preferences – top tweets or latest tweets. Thus, it is actually possible to switch to a chronological feed instead of an engagement-based one.
Keeping this in mind, all Twitter users, especially those who use Twitter for business, must find their unique best time to tweet. This guide is all about helping you determine the best time to tweet and get the maximum interactions within the first hours of posting.
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What is the Best Time to Tweet Overall?
The best times to tweet by day:
- Best time to tweet on Monday: 8 AM to 4 PM
- Best time to tweet on Tuesday: 9 AM to 4 PM
- Best time to tweet on Wednesday: 8 AM to 3 PM
- Best time to tweet on Thursday: 9 AM to 12 PM
- Best time to tweet on Friday: 8 AM to 1 PM
- Best time to tweet on Saturday: 9 AM to 10 PM
- Best time to tweet on Sunday: 9 AM to 12 PM
Well, to be very clear – There is no ‘one-time-fits-all’ best time to upload a tweet.
There are a lot of factors that affect the best time of day to tweet including your audience, type of business, objective, and more. However, there are some general guidelines that you can follow to know your unique time. People tend to engage more throughout the weekdays and less on weekends as they’re busy with personal activities.
According to this study, we can determine the following:
- Best Times To Tweet: Wednesday and Friday at 9 a.m.
- Best Days To Post on Twitter: Wednesday and Friday
- Worst Day To Post on Twitter: Saturday
What is The Best Time to Tweet For Maximum Exposure?
Posting on certain best times to tweet will gain you more reach and exposure. As per studies, these are the best times to tweet for maximum exposure:
- Tweets published between 2:00 and 3:00 a.m. earn the most clicks
- The highest number of clicks come in per post between 2:00 and 4:00 a.m.
- In the morning, you will receive the fewest amount of tweets, between 9:00 a.m. and 1:00 p.m.
The Best Time to Tweet for Retweets and Favorites
As per the studies, there are times in the day when tweets receive a high amount of retweets and favorites. Let’s look at the best times to tweet for retweets and favorites:
- The 9:00 p.m. hour in the US earns the most retweets and favorites.
- The hours between 8:00 p.m. and 11 p.m. receive the highest amount of retweets and favorites, going to its highest at 9:00 p.m. and 10 p.m.
- The lowest engagement in terms of retweets and favorites happens at 3:00 a.m.
What is the best time to post on Twitter in 2023?
Curating the right content has always been challenging, but what’s more of a challenge is getting your content to reach out to your target audience. But don’t worry; we are here to lighten your trouble as we have pre-tested the ideal time for Twitter posting.
The best hours to post on Twitter with Twitter Trending topics are from 9:00 Am to 4:00 Pm, and the best days to post on Twitter are from Wednesday and Friday.
Now, let’s have a look at the best time to post on Twitter for different industries.
1. Best Time To Tweet For Media
Best Time To Tweet: Wednesday to Friday – 7 AM to 4 PM
Best days To Post on Twitter: Thursday and Friday
Worst day To Post on Twitter: Saturday
Twitter has become an important platform for the media, with several journalists, writers, and industry experts exchanging ideas and thoughts around the clock. Utilize advanced Twitter search and monitoring techniques to find out relevant conversations and broaden the base of followers.
Posting tweets on Twitter from Wednesday to Friday is considered the best time because people are more engaged due to their focus on work and daily routines. The active audience during weekdays seeks updates, news, and entertainment, making them more receptive to media tweets. Avoiding weekends is preferable as Saturday sees lower Twitter activity due to people’s involvement in weekend activities and reduced interest in work-related content. This lower engagement on Saturday’s results in less visibility and competition for attention among users.
2. Best Time To Tweet For Consumer Goods
Best Time To Tweet: Saturday and Sunday – 8 AM to 5 PM
Best day To Post on Twitter: Sunday
Worst day: Monday and Thursday
Twitter is a crucial platform for providing social customer support, so it is important for consumer goods and retail companies to improve their strategy for managing and reacting to customer queries. If you are a business dealing with consumer goods, you need to be proactive as well as reactive on Twitter by doing product promotions, shouting out positive customer reviews, and maintaining a continuous content calendar.
Tweeting on Twitter on Saturday and Sunday is considered the best time to post for consumer goods because people often have more free time and are engaged in shopping and leisure activities during the weekend. On the other hand, Monday and Thursday are considered the worst days to post tweets for consumer goods as people are focused on starting or finishing their workweek, resulting in lower interest and engagement with shopping-related content.
3. Best Time To Tweet For Technical Businesses
Best Time To Tweet: Tuesday to Friday – 7 AM to 1 PM
Best Days To Post on Twitter: Tuesday and Wednesday
Worst Day To Post on Twitter: Sunday
It’s no wonder that tech-savvy people are very involved on Twitter, making it a busy forum where all sorts of technology and software brands are seeking to stand out from competitors. When you are developing a social media marketing strategy for the SaaS space, it is important to post at the optimal timings to get your content seen by new and relevant audiences. It can be safely said that posting during working hours will provide maximum results.
Tweeting on Twitter from Tuesday to Friday is considered the best time to post for technical businesses because users are more focused on work and professional interests during weekdays, making them receptive to technical content. The active audience seeks updates, industry news, and insights these days, resulting in higher engagement with technical business tweets. Conversely, Sunday is considered the worst day to post for technical businesses as people often spend their time away from work, engaging in leisure activities, leading to lower interest and engagement with technical content.
4. Best Time To Tweet For Financial Businesses
Best Time To Tweet: Tuesday, Wednesday and Sunday – 8 AM to 5 PM
Best Day To Post on Twitter: Tuesday
Worst day: Saturday
Twitter has become a popular center for discussing events in the financial world, facilitated by features such as stock symbols that work just like hashtags in aspects of search and exposure. In many situations, these discussions take place at a global level and continue to happen as markets open and close in various regions. If your brand wants to remain linked to global audiences around the clock, make sure that you have a global social media strategy in place. It will let you handle the dynamics of teams or multiple local accounts, all with a persistent voice.
The best days to tweet for financial businesses are Tuesday, Wednesday, and Sunday, as these days show higher engagement from an audience interested in financial news and market updates. Tuesdays and Wednesdays are ideal due to people’s active engagement with work and financial matters. Sundays are suitable as users plan their week ahead and seek financial information. However, Saturdays are the worst day to post for financial businesses as people are less focused on work-related topics and more engaged in weekend activities, resulting in lower interest and engagement with financial content.
5. Best Time To Tweet For The Education Sector
Best Time To Tweet: Wednesday and Saturday – 8 AM to 9 PM
Best Day To Post on Twitter: Saturday
Worst Day To Post on Twitter: Sunday
Twitter helps educational institutions to keep in touch with their families, promote to potential students, and connect alumni through timely updates. This sector observes similar engagement timings on all social platforms, including Facebook, Instagram, and Twitter. No doubt, the engagement level is scattered in bits throughout the week, as parents like to stay updated with the latest news.
The best days to tweet for the education sector are Wednesday and Saturday, as they see higher engagement from an audience interested in learning and professional development. On Wednesdays, people are actively engaged with work and education-related matters. Saturdays are suitable as users have more free time for exploring educational resources. However, Sunday is the worst day to post for the education sector as people are less focused on learning and more engaged in leisure activities, resulting in lower interest and engagement with educational content.
6. Best Time To Tweet For Healthcare Sector
Best Time To Tweet: Monday to Friday – 8 AM to 3 PM
Best Day To Post on Twitter: Wednesday
Worst Day To Post on Twitter: Saturday and Sunday
Twitter is an excellent platform for healthcare providers and organizations to engage with their clients directly on their health and well-being issues and concerns. As the nature of these questions is really serious, you need to develop a set of guidelines that can be used by your social team to respond accurately to customers. A level of trust needs to be built with your audience by providing timely and authentic responses.7.
Tweeting on Twitter from Monday to Friday is the best time to post for the healthcare sector because these weekdays see higher engagement from an audience interested in health-related topics and medical information. On weekdays, people are more focused on work and health matters, making them receptive to healthcare content. However, Saturday and Sunday are considered the worst days to post for the healthcare sector as people are generally engaged in weekend activities and less likely to be actively seeking medical information, resulting in lower interest and engagement with healthcare-related tweets.
7. Best Time To Tweet For Non-Profit Sector
Best Time To Tweet: Wednesday to Friday – 7 AM to 2 PM
Best Day To Post on Twitter: Wednesday
Worst Day To Post on Twitter: Saturday
For non-profits, Twitter is the perfect place to unlock their fan base, not only to raise awareness regarding their cause and mission but also to encourage people to drive traffic and attract donors. Supplement the Twitter strategy with platform-specific techniques, such as the use of exclusive hashtags to coordinate and execute discussions around events or relevant campaigns. Posting timings can be experimented with, as the audience is normally active during entire weekdays.
Tweeting on Twitter from Wednesday to Friday is the best time to post for the non-profit sector because these days see higher engagement from an audience interested in charitable causes and social impact. On weekdays, people are more focused on work and may be more receptive to supporting and engaging with non-profit content. However, Saturday is considered the worst day to post for the non-profit sector as people are typically engaged in weekend activities and may be less likely to actively engage with charitable messages, resulting in lower interest and engagement with non-profit tweets.
8. Best Time To Tweet For Recreation
Best Time To Tweet: Monday to Friday – 8 AM to 1 PM
Best Day To Post on Twitter: Friday
Worst Day To Post on Twitter: Saturday and Sunday
For recreation destinations, a comprehensive review management plan and an emphasis on social customer service can have a significant effect on visibility and reputation that helps you distinguish from competitors. Very few recreation brands focus on Twitter as compared to other social networking sites like Instagram and Facebook. And that makes for the perfect chance to enter the untapped market and build an audience on Twitter. It will extend your fanbase and followers, and will indeed help you in increasing traffic to website and other social channels.
Tweeting on Twitter from Monday to Friday is the best time to post for recreation because these weekdays see higher engagement from an audience seeking leisure activities and entertainment. On weekdays, people are looking for recreational options and may be more receptive to content related to hobbies, sports, and entertainment. However, Saturday and Sunday are considered the worst days to post for recreation as people are typically engaged in their weekend plans and leisure activities, resulting in lower interest and engagement with recreational tweets.
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What is the best time to post on Twitter day-wise?
Twitter has seamlessly grown from just a networking & relaxing place to a very important social media tool. In current times, almost all businesses use Twitter to promote their business. Thus, with added competition comes more notifications which can either attract the potential customer or upset them.
Therefore, knowing when to post on Twitter is like getting one step closer to success in business. And, as recommended by Twitter, at least one post should go live every day for better engagement, and finding the best time every day could be time-consuming. But we got you covered there. Along with industry-wise timings, we have mentioned the best time to post on Twitter day-wise below, which might help you to make better decisions. And then you can always auto-tweet on Twitter to keep pace with the best times to post.
1. What is the best time to post on Twitter on Monday?
Monday is the first working day of the week, and therefore, it’s recommended for businesses to schedule tweets between 11:00 Am – 1:00 Pm. However, the best time/best hour to tweet on Monday is between 8:00 Am to 4:00 Pm.
2. What is the best time to post on Twitter on Tuesday?
Tuesday is the second-highest engaging day on Twitter which is why it’s the best time to post for various industries. The list for the same is mentioned below in the blog. The best time/best hour to schedule your tweet on Tuesday is between 9:00 AM to 4:00 PM.
3. What is the best time to post on Twitter on Wednesday?
Wednesday has the highest engagement globally, and it’s the best day to post on Twitter for almost every business. The possible reason for such high engagement could be that Wednesday is midway through the weekend. Whatever the reason may be, if you want to get maximum engagement and retweets, Wednesday is the optimum day for that.
The best time/best hour to schedule your tweet on Wednesday is between 8:00 AM to 3:00 PM.
4. What is the best time to post on Twitter on Thursday?
Thursday could be the best time for B2B businesses to post as Friday would be the last working day of the week and till they reach Friday, they might already be so exhausted to see Twitter or any social media. Thus, The best time/best hour to schedule your tweet on Thursday is between 8:00 AM to 1:00 PM.
5. What is the best time to post on Twitter on Friday?
Friday is officially the last working day for a lot of businesses and people generally get in the zone of relaxation by the lunch break. Thus, The best time/best hour to schedule your tweet on Thursday is between 9:00 AM to 12:00 PM.
6. What is the best time to post on Twitter on weekends?
Generally, weekends yield less attraction and in fact, a lot of social media schedulers advise to not post on Saturdays & Sundays as it’s said to be the worst day to tweet on Twitter. However, as per research, Saturday is considered to be more engaging for the education sector. The highest engagement is found between 5:00 PM to 9:00 Pm on Saturday, thus making it the best time to post on Twitter for the educational sector during weekends. You can use RecurPost, a social media scheduler, that will help you to tweet in advance & is amongst the top free hootsuite alternatives available in the market.
However, in general, the best time/best hour to schedule your tweet on Saturday is between 9:00 AM to 10:00 PM. If you are looking to post on Sunday, keep in mind that people generally take Sunday as a rest day with family and friends, thus the best time/best hour to schedule your tweet on Sunday is between 9:00 AM to 12:00 PM, because after that people like to be off Twitter.
4 Strategies To Find The Best Time To Tweet For Your Brand
1. Focus on Your Business Type
The best time to tweet also depends on whether you have a B2B or a B2C business. For B2B businesses, the best time to post on Twitter is weekdays during standard business hours. More specifically, 9 am to 4 pm on Mondays and Thursdays are the best, particularly during lunchtime from 11 am to 1 pm.
B2C businesses see a less tremendous change between days of the week than B2B companies do. Consumers can do their shopping and product research during off-hours or days, but businesses are mainly operating during standard business hours. Even for B2C companies, though, weekdays tend to be better for posting. The best time overall for B2C companies is during lunchtime, 12 to 1 pm.
2. Learn About Your Audience
When you’re timing your tweets, think about an average day for your audience, and when they’d most likely have downtime to browse through their Twitter feed. For example, if your audience is parents who stay normally at home, the best time to post on Twitter would be different as compared to when you’re targeting teenagers or adults.
Think about their habits and daily schedules and utilize that information to help your Twitter posting strategy.
3. Keep A Track of Engagement And Interactions
The best way to find out your own time to tweet is to have a look at your account’s data. Check when your most engaging tweets were posted to find the best times for future posts. You can track impressions, profile visits, numbers of tweets, and more from your Twitter analytics dashboard.
Twitter’s native analytics won’t directly tell you the best times to tweet. But, you will be able to know the tweets which gained the most impressions and engagement. According to that information, you can keep a track manually. Find out the pattern and then follow it to post in the future.
4. Tweet Consistently
In order to build a strong presence on Twitter, it is inevitable to tweet consistently. As the average life of a tweet is just 18 minutes, you need to post content quite often to remain in the eyes of your followers. If you find it difficult to post multiple times in a day, you can use a social media management tool to schedule your tweets in advance. RecurPost is a social media scheduling tool also one of the top buffer alternatives that will help you plan and schedule loads of content in one go. It is also a brilliant tweet scheduler and creates tweet variations that you can use for creating recurring updates on Twitter.
The Data-Driven Approach To Finding The Best Time To Tweet
This is one of the most recommended approaches to finding out the best time to tweet. The best time to post on Twitter or any social media platform is so difficult to find out that carrying out your own experiments and finding when your audience is the most receptive is an ideal thing to do.
There are a lot of tools available for social media bulk scheduling that can help you do this experiment, but here we are going to use RecurPost to see some examples. First, you need to sign up for a RecurPost account and content your Twitter account to it. After that, follow the below steps.
1. Select 5 Times To Tweet
You can choose any number of times you want to test, but 4-5 is an ideal number to start. A small number will be easy to track when you first begin with your experiment.
2. Create Tweets and Schedule Them According To The Decided Times
Go to RecurPost’s dashboard and click on ‘Create an Update’. A pop-up window will appear where you can add all the details of your tweet. Write the text (tweet), add an image/video/link, and include hashtags. After that, check the box of ‘Schedule update’, select the date and time, and click on Schedule. Repeat the same until to add 4-5 updates according to the decided times.
3. Check the Analytics
After all the tweets are live, wait for a day and come back to check the analytics. You will be able to see the graph of your daily tweets, tweet frequency, audience engagement, tweet performance, top mentions, and top 5 influencers associated with your account.
In the section of ‘Tweet performance’, you will be able to see the likes, retweets, and overall engagement received on each of the tweets. Find the tweets with the highest engagement and check the time when it was uploaded. This is ideally your best time to post on Twitter.
4. Keep Testing
In order to get a more clear picture of the best time to post on Twitter, carry on the testing for a good amount of time. Prepare a spreadsheet and note down the performance of each tweet you posted. Note down the likes, comments, time of posting, and the type of tweet (link, image, or video).
Test during different times of the day and different days of the week. When you’ve carried out the testing for 3-4 weeks, you will clearly know your unique best time to post on Twitter.
5. Polish Your Approach
After collecting all this data, you can modify and polish your posting approach based on it. When you are using RecurPost, you can easily modify your schedules whenever you wish to.
You can do this testing process regularly as your followers begin to grow, so that you can continue to learn about their behaviors and always post your tweets during the best times.
How To Schedule For The Best Time To Post on Twitter using RecurPost
When you don’t want to run any kind of experiments or don’t have the time to do so, RecurPost will take care of the entire process. RecurPost provides you with the feature of ‘AI-based best time schedules’. While creating posts, you can simply select the option of ‘Auto-schedule for best time’. RecurPost will study the engagement received on your previous tweets and schedule your tweets for the time when your audience is the most active on Twitter. You can use this feature to schedule tweets in advance and optimize the best times to post. Even you can use RecurPost as Facebook repeating posts scheduler.
After connecting your Twitter account to RecurPost, go to the dashboard and create a one-time or a recurring library.
In this library, add some tweets that you want to post on your account. You can either add the tweets manually, pull them from an RSS feed, import from a CSV file, or import from a social account. After you add the tweets, your library will look something like this:
Now, click on the ‘Add recurring schedule’ button and fill in the following details:
- Select your Twitter account.
- Select the frequency of posting (Daily/weekly/monthly)
- Select the days on which you want to post
- Check the option ‘Auto-schedule for best time’
- Click on ‘Add schedule’
That’s it! All your tweets will now be posted according to the best time to post on Twitter detected by Recurpost’s servers! You can keep a check on their performance through the analytics section, and see which tweets are performing better than others. You can then schedule more tweets at the time when you are getting more engagement.
Platforms supported by RecurPost beyond Twitter
Manage your content marketing strategy effectively by investing in an excellent social media tool like RecurPost. It enables you to plan for a scheduled posting on major platforms in a few easy steps.
RecurPost lets you schedule Facebook posts and schedule Instagram posts to increase your brand awareness. RecurPost allows scheduled posting on profiles, pages, and groups on Facebook. You can create fun with reels and short stories while scheduling posts on Instagram.
Promote your brand where industry professionals are active. Schedule LinkedIn posts on personal and business pages and connect with them. Utilizing this tool, you can schedule tweets at the best times of the day.
Additionally, RecurPost is a fantastic Pinterest scheduler for the visual-heavy marketer. It enables you to schedule Google Business Profile posts to share coupon codes or inform about an event to call your local customers on the party floor.
Increase your reach on Twitter invariably!
Get the best times to tweet with RecurPost and auto-schedule your tweets.
To sum up,
The timing on which you upload tweets can indeed make all the difference between great success and repetitive failure. Review Twitter basics and also your posting schedule to better reach and satisfy your target audience. If you’re looking to maximize your social media marketing, you should also take note of the best times to post to Facebook and the best times to post on Instagram for maximum exposure, engagement, and sales.
Sign up for RecurPost’s free 14-day trial now and amp up your social media presence!
Frequently asked questions
The overall best time to tweet is from 9 AM – 11 AM and 6 PM – 9 PM. However, the best time to post on Twitter completely depends upon your audience and their active times on the platform. Try the testing methods listed above and check the analytics regularly to find your own best time to post on Twitter.
The most active times for engagement on Twitter are typically weekday mornings (7:00 AM – 9:00 AM), lunchtime (12:00 PM – 2:00 PM), early evening (5:00 PM – 7:00 PM), and Sunday evenings (8:00 PM – 10:00 PM). During these periods, users are more likely to be active, interact with content, and participate in discussions on the platform.
Every weekday is generally a good day to post on Twitter. Posts uploaded on Wednesdays, Thursdays, and Fridays tend to receive more engagement as compared to Mondays and Tuesdays. Just try to avoid posting on weekends, as your audience is less likely to be active on Twitter. The best day to tweet is also affected by the industry you are in, so have a look at the above recommendations to get a clear picture.
The peak hours to post tweets on Twitter are in the mornings and late evenings. Try posting between 9 AM to 11 AM, or from 6 PM to 9 PM. These are the best times because people are actively scrolling through social media sites and looking for new updates and news.
You can start by tweeting 5 to 10 times a day. In order to get maximum engagement per tweet, don’t post more than 5 tweets a day. If you are simply looking for combined engagement on all of your tweets throughout the day, you can go for posting 20-25 tweets. However, it will simply make your account look spammy. The sweet spot lies between 5-6 tweets on weekdays and 3-4 tweets on weekends.
Twitter lets you post 2400 tweets in a day. But, this limit is further divided into semi-hourly intervals, which has not been specified by Twitter. You will simply get an error message when you hit your limit. Retweets are also counted as tweets, so keep that in mind while deciding your posting schedule.
The worst time to tweet is on weekends. Saturdays and Sundays have produced the lowest engagement rates, as people as less active on the platform. You can have a look at the above suggestions based on different industries, and check whether weekends are a good time for you to post or not.
Absolutely! You need to put your tweets in front of your target audience when they are the most active on Twitter. Posting during the best times increases the engagement rate, and your followers are more likely to like, comment, and retweet your tweets.
B2B businesses get more engagement during weekdays than weekends, the reason being obvious that most businesses work only 5 days a week. The best time to post on Twitter for B2B business is either between 7:00 Am to 8:00 Am & 11:00 Am or in the evening at 6:00 Pm & 9:00 Pm. B2C businesses get more engagement on weekends because working people have free time during weekends which causes them to engage in shopping or surfing the internet more. However, the best time to post on Twitter for B2C business during weekdays is during lunch break. i.e. between 12:00 Pm to 1:00 Pm.
You can schedule your tweets and be stress free about it getting published at the right time. RecurPost allows easy scheduling of tweets on Twitter and give you the best times to tweet as well.
Here is how you can schedule tweets with RecurPost:
– Connect your Twitter account from the RecurPost dashboard
– Now create a library (one-time or recurring)
– In the library, add all the tweets that you want to post
– In order to post at the best times to tweet, click on “Add recurring schedule” and fill all the details.
You are done! Your tweets and up and ready to get posted.
Here are the steps you can follow for posting a tweet directly on Twitter:
– Type in your tweet (280 characters max.) into the compose box at the top of your timeline or tap the “Tweet” button from the navigation bar.
– You will have the liberty to add up to 4 photos, a video, or a GIF in you tweet.
– Click on the Tweet button to post it on your profile.
Amaiya Rathi is a Senior Content Writer at RecurPost. She helps RecurPost communicate with their readers in their own language. Whether it is the web copy, social media posts or blogs, Amaiya has worked on all aspects of copywriting. You can reach out to her at [email protected].
