Loomly vs SocialPilot: Quick Comparison Overview
Picking between Loomly vs SocialPilot can feel like choosing a favorite snack. Both look good. Both promise smoother social media management.
In this Loomly vs SocialPilot showdown, you compare two popular social media management tools side by side. Loomly leans toward marketing teams and brands. SocialPilot leans toward agencies, small businesses, and growing teams that juggle multiple accounts.
What is Loomly?
Loomly is a social media management platform built for marketing teams, brands, and agencies.
You plan posts in a visual content calendar, schedule social media campaigns, and keep your social media presence steady across channels.
Its dashboard keeps everything in one place: content creation, post ideas, and post scheduling for your social media accounts. Team members can leave comments, use collaboration features, and run smooth approval workflows before anything goes live.
What is SocialPilot?
SocialPilot is a social media management and scheduling tool built for agencies, freelancers, and small and medium businesses. It suits marketing teams that manage multiple clients and many social media accounts from one dashboard.
It leans hard into bulk scheduling and bulk upload, so you can queue hundreds of posts at once. SocialPilot also packs a content library, a unified inbox for comments and messages, and white-label reporting for agencies that handle multiple clients.
Loomly vs SocialPilot Comparison Table
Here is a quick Loomly vs SocialPilot feature comparison so you can scan the core features fast.
| Feature / Area | Loomly | SocialPilot |
| Best fit | Marketing teams, brands, and small businesses | Agencies, freelancers, small and medium businesses |
| Main use | Social media management and content creation | Social media management with strong bulk scheduling |
| Planning style | Visual content calendar with clear post ideas and drafts | Calendar plus bulk upload for 500+ posts in one go |
| Collaboration | Basic engagement tools and post-performance metrics | Team collaboration with client approval and support for multiple clients |
| Users and accounts | Plans scale by social accounts and team size | Higher plans bring unlimited users and many social media accounts |
| Inbox and engagement | Free trial plus budget-friendly plans for agencies and small team setups | Unified inbox to track engagement across social accounts |
| Reporting | Solid analytics reports for campaigns and content | Advanced analytics with white label reporting for agencies |
| Pricing style | Free trial and affordable pricing plans for growing businesses | Free trial plus budget-friendly plans for agencies and small team setups |
Loomly vs SocialPilot Features Comparison
Loomly vs SocialPilot is not just a name match. Both apps sit in the same group of social media management tools, but they feel very different in daily use.
Loomly leans toward clean planning for marketing teams and brands. SocialPilot feels built for agencies, small businesses, and social media managers handling multiple accounts and multiple clients at once.
Core Features Overview
Both tools cover the core features you expect from social media management: calendars, post scheduling, approvals, and analytics for your social media presence.
You connect social accounts, plan content across multiple platforms, and queue social media campaigns from one dashboard. A user-friendly interface and short learning curve make them easy to pick up, even for a small team.
Bulk scheduling sits at the centre of both tools. You can schedule posts for days or weeks in advance instead of jumping in and out of each social media account all day.
Loomly Key Features
- Visual content calendar: Loomly has a clean visual content calendar where you see every post by day and channel. It keeps your social media presence clear at a glance.
- Post ideas and content creation: It suggests post ideas based on trends and dates, and lets you build posts step by step. This cuts blank-screen moments for social media managers.
- Approval workflows for teams and clients: You can set multi-step approval workflows, tag teammates, and collect comments on each draft. This suits client management and small team reviews.
- Bulk scheduling and post scheduling: It supports bulk scheduling for campaigns across social accounts. You can queue posts, including Facebook pages and schedule Instagram Reels, from one place.
- Dashboard for multiple accounts: Each brand or client lives in its own calendar inside the Loomly dashboard. This helps with managing multiple accounts without mix-ups.
- Media and content library with cloud links: You can attach assets from tools like Google Drive and reuse past content. This keeps a handy content library for new posts.
- Collaboration features for marketing teams: It adds comments, mentions, and notifications so marketing teams stay in sync. This works well for small and medium-sized businesses that work on social media together.
- Multi-location and brand support: You can set separate calendars and permissions for multi-location brands. Each team sees only the social media accounts they need.
SocialPilot Key Features
- Bulk scheduling and bulk upload: SocialPilot leans hard on bulk scheduling through CSV bulk upload. You can schedule 500+ posts in one go for many social accounts.
- Queue-based post scheduling for multiple platforms: You build queues for each channel and time slot. This keeps social media campaigns running across multiple platforms without manual posting.
- Unified inbox for engagement: It has a unified inbox where you read and reply to comments and messages. You track engagement from one screen instead of jumping between apps.
- Content library and content curation: You store evergreen posts in a content library and plug in RSS feeds for content curation. This keeps social media marketing queues full even on busy days.
- Team collaboration and approval workflows: It adds roles, client invitations, and approval workflows for agencies. This suits multiple clients and small team setups that need clear reviews.
- White label reporting and dashboard: Higher plans bring white label reporting and branding. Agencies can send reports under their own logo and domain.
- Unlimited users on higher plans: It brings unlimited users on upper tiers, so marketing teams can add more users without paying per seat.
- Support for multi-location brands: The tool fits small businesses, medium businesses, and multi-location brands that run many profiles from one hub.
Unique Features: Loomly vs SocialPilot
In the Loomly vs SocialPilot match, each side leans toward a different kind of team.
Loomly feels ideal for marketing teams that care about tidy content creation. Post ideas, content ideation, and the visual content calendar keep social media campaigns neat and easy to scan. This suits a small team that wants clear approval workflows more than raw posting volume.
SocialPilot leans into life with many clients and many locations. Bulk upload, bulk scheduling, white label reporting, and a unified inbox fit agencies, small businesses, and multi-location brands that live inside reports and client chats.
If you care most about post ideas and a calm calendar, Loomly may feel like the right tool. If you care more about managing multiple clients, stronger client management, and budget-friendly plans, SocialPilot may fit better for your small team or growing businesses.
Analytics and Reporting Capabilities
Loomly vs SocialPilot both pack strong numbers and charts for social media. You can see what works, what fails, and which social media campaigns need a tweak.
Both tools turn raw data into analytics reports with detailed insights, so social media managers can read post performance metrics without digging through each network.
Loomly Analytics Tools
Loomly tracks how each post performs across your social accounts. You see clicks, reach, and engagement by post, channel, and time frame.
Higher tiers add advanced analytics for campaigns. You get graphs, downloadable analytics reports, and detailed insights into post performance metrics for every social media campaign.
For marketing teams that care about clean data tied to a visual content calendar, Loomly brings great analytics without feeling heavy or scary.
SocialPilot Analytics Tools
SocialPilot leans hard into data for agencies and small and medium businesses. From one dashboard, you can track engagement across many social accounts and brands.
Premium plan tiers add advanced analytics and automated PDF reports. These feed into white label reporting that agencies can send straight to clients, without extra manual work.
For teams that live in client reviews, SocialPilot stands out with great analytics for multiple clients, strong team collaboration, and clear overall value from its reporting stack.
User Interface and Ease of Use: Loomly vs SocialPilot
Loomly vs SocialPilot both chase the same goal: less chaos, more calm. Each packs a user-friendly interface for daily social media management.
Interface Design Comparison
Loomly greets you with a bright visual content calendar. Each card shows the post, channel, and time in a clean grid. You jump between months, weeks, and days with simple controls. Marketing teams and small businesses can see their social media presence in one clear view.
Drafts, scheduled posts, and published posts use different colors. That way, social media managers spot gaps fast.
SocialPilot uses a classic dashboard with a left sidebar and a main work area. You switch between calendar, queue, analytics, and inbox from that sidebar. The calendar view is simple, while the queue view leans into long lists of posts. This suits agencies and small team setups that push high volume across multiple platforms.
The unified inbox sits just a click away. You can jump from planning to replies without hunting through each social media account.
Learning Curve and User Experience
Loomly keeps the learning curve gentle. Most actions live near the calendar, so new users pick things up by clicking around. Post creation runs in a clear step-by-step flow. You move from copy to media, to schedule posts with simple fields.
For a small team, this keeps training short. New teammates can start real social media management work on day one with light guidance.
SocialPilot also keeps the learning curve low, even with more of power features. The top navigation and sidebar guide you through queues, analytics, and the unified inbox.
Agencies and marketing teams can teach new staff with quick run-throughs. Roles, client views, and multiple accounts feel logical once you see them in action.
Both tools feel friendly on day one. After a week, most people click through screens without thinking.
Mobile App Functionality
Both tools ship mobile apps for iOS and Android. So social media managers can tweak posts away from the desk.
The Loomly app compactly mirrors the visual content calendar. You scroll through days, open posts, and tweak times with simple taps. You can schedule posts, check captions, and review approval workflows on the go.
Push alerts ping you when a post needs a review or a client leaves a comment. For growing businesses with a small team, this keeps social media presence steady even away from the desk.
The SocialPilot app leans into queues and quick actions. You see upcoming posts by channel, pause queues, or reschedule with a few taps. You can schedule Instagram Reels, stories, and regular posts straight from your phone.
That suits agencies and small businesses that catch content on the move. Its unified inbox on mobile keeps replies close at hand. You read comments and track engagement without jumping into each native app.
So Loomly vs SocialPilot on mobile mainly depends on your style: calendar-first or queue-first.
Team Collaboration Features
Loomly vs SocialPilot both care about teams, agencies, and growing businesses. Each one keeps social media campaigns, approvals, and client work in one shared place.
Workflow Management and Approval Processes
Loomly runs posts through approval workflows inside the calendar. Creators build full mockups, reviewers add comments, and approvers mark posts ready before scheduling, so every post gets checked in context.
SocialPilot sends new posts into a Pending Review queue for Managers, Admins, or the Account Owner. Once they approve, posts jump into the main queue, which fits agencies and client management teams handling many social media accounts.
Role-Based Permissions and User Management
Loomly uses predefined roles like Owner, Editor, Contributor, Client, and Viewer, plus custom roles for finer control. You can tune access per calendar, so each collaborator or client only sees the social accounts and approval workflows that matter to them.
SocialPilot lets an Account Owner or Admin invite Admins, Managers, Content Schedulers, and Clients, then tweak their permissions over time. Higher plans bring unlimited users, so marketing teams and agencies can keep adding more users without reworking the workspace.
Team Communication Tools
Loomly includes real-time comments on posts, a collaboration system tied to the calendar, and notifications through channels like Slack or Microsoft Teams. That keeps a small team or client group talking in one place, right beside each draft.
SocialPilot centres team communication inside the app with draft-level collaboration and a unified inbox. Teammates and clients see conversations, replies, and reviews across social accounts in one view, which suits agencies working with multiple clients every day.
Loomly vs SocialPilot for Content Management
Loomly vs SocialPilot both keep your social media management running on a steady content plan. One leans on a calendar, the other leans on queues and bulk scheduling.
Content Scheduling and Publishing
Loomly runs everything through calendars and a Post Builder. You create generic content once, then tweak it for each network before you schedule posts.
It backs this with bulk upload from a CSV file (up to 60 rows) and recurring post cycles, so marketing teams line up whole social media campaigns at once.
SocialPilot leans harder on Smart Queues and a drag-and-drop calendar. Bulk scheduling with CSV (on higher plans) and queue rotation keep content going across many social accounts without lots of manual clicks.
Content Library and Asset Management
Loomly treats the calendar and Idea Board as the main base for content creation. You park post ideas on the board, then move them onto the schedule once copy and media are ready.
SocialPilot comes with a built-in content library and tags, plus RSS feed posting. Assets flow in from Unsplash, Giphy, Google Drive, Dropbox, Box, Canva, Feedly, and WordPress, so one place holds the pieces you reuse across social media campaigns.
Multi-Platform Support
Loomly connects calendars to Facebook Pages, Instagram, X (Twitter), LinkedIn, Pinterest, Google Business Profile, TikTok, YouTube, Snapchat, Threads, and Bluesky. Each calendar links to one account per platform, which suits brands that want clear lines between clients or regions.
SocialPilot also links to Facebook, Instagram, TikTok, X (Twitter), LinkedIn, Threads, YouTube, Pinterest, Google Business, and Bluesky. Plans scale from 7 to 50 social accounts, so managing multiple accounts across multiple platforms leans more toward agencies and multi-location brands.
Social Media Management Capabilities
Loomly vs SocialPilot is not only about posting. Both tools also cover replies, comments, and daily chatter on social media.
Social Listening and Monitoring Tools
Deep social listening is not the main story for either tool. Think “unified inbox first,” not full keyword tracking or sentiment charts.
Loomly Listening Features
Loomly bundles engagement into a unified inbox called Interactions. From there, teams handle comments, mentions, and messages in one place across Facebook, Instagram, X (Twitter), LinkedIn, and TikTok.
Interactions include assignments, statuses, and saved replies, so a small team or agency can pass conversations between teammates. It does not run a separate listening module for keywords or topics, so “listening” here means day-to-day community management instead of broad social listening.
SocialPilot Listening Features
SocialPilot’s engagement layer centres on Social Inbox. From Standard plans upward, teams reply to posts, comments, messages, and stories across supported networks in one view.
The tool does not pitch a full listening product either. Competitor Reports on Premium work more like benchmarking than classic “keyword listening,” so SocialPilot stays closer to inbox-style monitoring.
Engagement and Response Management
Loomly leans into structured community management. Interactions tracks incoming activity with assignments, statuses, and time-boxed retention, so teams keep an eye on what still needs a reply.
SocialPilot leans into a unified inbox across many social accounts. Standard and higher tiers bring Social Inbox plus analytics, which fits agencies and small and medium businesses that answer messages for multiple clients.
Both tools slot this engagement layer right beside scheduling, so social media managers can move from queues to replies without juggling other tools.
Social Media Management Tools Compared
For social media management capabilities, Loomly feels like a strong fit for brands that want a calendar-driven inbox and tidy community management in one place.
SocialPilot suits agencies and growing teams that care about Social Inbox plus queues, bulk scheduling, and client seats across many social accounts.
In Loomly vs SocialPilot, both social media management tools cover replies and comments well, but SocialPilot leans harder into multi-account engagement, while Loomly leans into structured community care from a single inbox.
Marketing and Automation Features
Loomly vs SocialPilot both go beyond simple post scheduling. They add tools for social media campaigns, tracking, and automation that save time for marketing teams.
Campaign Management Tools
Loomly builds campaigns around its calendar and Post Builder. You line up a full run of social media campaigns, then reuse strong posts with recurring post cycles and bulk upload.
It also includes post boosting for Facebook, Instagram, and LinkedIn, so you can push campaign posts to ads without leaving Loomly.
SocialPilot treats campaigns as long queues. Smart Queues and RSS-based posting keep evergreen posts and curated links rolling across many social media accounts.
White-label reporting and client seats on higher plans help agencies show campaign results to many clients at once.
Marketing Analytics
Loomly tracks links with a built-in loom.ly shortener and UTM builder. You see clicks by source and location, then tie those numbers back to each post and campaign.
Exported reports and calendar views give marketing teams clear post-performance metrics and detailed insights without heavy spreadsheet work.
SocialPilot brings tiered marketing analytics. Standard and above include detailed social media analytics, post performance, and PDF reports.
Premium adds custom reports, competitor reports, and white-label reports, which help agencies show overall value to clients in a clean way.
Automation Capabilities
Loomly leans on light automation for content creation and posting. AI Assist writes or rewrites captions, changes tone, translates, and adds hashtags for you.
Best time to post tips for Facebook, Instagram, and LinkedIn help you pick strong posting slots, while bulk upload, recurring posts, and the Idea Board cut manual work for big social media campaigns.
SocialPilot leans harder into automation. Smart Queues recycle posts, RSS and Feedly feeds push new content into the calendar, and Zapier hooks connect SocialPilot to other apps.
Plans include AI credits, plus AI Scheduler and AI Pilot flows that help social media managers shape posts and timing with fewer manual steps.
So in the Loomly vs SocialPilot match on marketing and automation, Loomly keeps things calm and guided, while SocialPilot packs more automation for agencies and busy teams.
Integrations and Platform Compatibility
Loomly vs SocialPilot both plug into a lot of apps. These social media management tools connect social media accounts and everyday work apps in slightly different ways.
Native Integrations Comparison
Loomly connects straight to major social platforms like Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Google Business Profile, TikTok, YouTube, Snapchat, Threads, and Bluesky.
SocialPilot links to a similar set of networks: Facebook, Instagram, TikTok, X (Twitter), LinkedIn, Threads, YouTube, Pinterest, Google Business, and Bluesky.
So on core social channels, Loomly vs SocialPilot feels close. The bigger gap shows up in extra apps around those networks.
Loomly Integrations
Loomly keeps its integration list lean but handy.
- Chat apps: Connect Slack and Microsoft Teams for alerts and updates around posts and approvals.
- Design tools: Pull Canva designs into Loomly, including things like LinkedIn PDF carousels.
- Social APIs: Loomly talks to each social platform through official APIs and shares docs for reconnecting when tokens break.
This setup suits marketing teams that live inside the dashboard and just need smooth links to design and chat tools.
SocialPilot Integrations
SocialPilot goes wider on integrations around content and workflows.
- Content and files: Unsplash, Giphy, Canva, Google Drive, Dropbox, and Box keep images and clips close to the editor.
- Automation and feeds: Zapier, RSS, and Feedly support content curation and light automation around posts.
- Links and commerce: Sniply, Rebrandly, Bitly, Shopify, and Zillow sit around links and store activity.
- Notifications and sites: Slack, WordPress, and a browser extension plug into daily work.
For agencies and small businesses with bigger content pipelines, this wider range can cut down on copy-paste work between other tools and SocialPilot.
Third-Party Apps and API Access
Loomly uses platform APIs for publishing, but does not list a public Loomly developer API for custom builds in the captured docs. So most teams plug in through the normal UI, Canva, and chat integrations instead of custom code.
SocialPilot lists API access on its Enterprise tier, along with SSO. Teams that need heavy custom flows can wire SocialPilot into other systems through that route, while smaller plans lean on Zapier and the built-in integrations.
So in Loomly vs SocialPilot, Loomly stays simple on integrations, while SocialPilot leans toward a wider range of third-party apps and an API path at the top tier.
Loomly vs SocialPilot Pricing and Plans
Loomly vs SocialPilot both run on tiered paid plans. Prices rise as you add more social accounts and more users.
Loomly Pricing Tiers
Loomly’s public snapshot lists five main tiers: Base, Standard, Advanced, Premium, and Enterprise.
- Base: About $42/month for 10 social accounts with Interactions and post analytics.
- Standard: About $80/month for 20 social accounts, advanced analytics, exports, and Slack/Teams.
- Advanced: About $175/month for 35 social accounts plus custom roles and scheduled reports.
- Premium: About $369/month for 50 social accounts and custom branding.
- Enterprise: Custom pricing for larger teams.
Loomly’s own docs say pricing is being updated, and the in-app billing page is the real source of truth. So treat these as directional, not exact, when planning affordable pricing plans.
SocialPilot Pricing Tiers
SocialPilot offers four core plans plus the Enterprise plan: Essentials, Standard, Premium, Ultimate, and Enterprise.
- Essentials: $30/month for 7 accounts and 1 user, with content library and tags.
- Standard: $50/month for 15 accounts and 3 users, with Social Inbox, analytics, and team collaboration.
- Premium: $100/month for 25 accounts and 6 users, plus bulk scheduling, advanced analytics, client approval, and white label reporting.
- Ultimate: $200/month for 50 accounts and unlimited users, with advanced security and deeper white label controls.
- Enterprise: Custom, with SSO and API access.
Annual billing cuts list prices by about 15%, which helps small and medium businesses hunting for budget-friendly plans.
Free Trial and Free Plans
Loomly runs a 15-day free trial with full access to a high plan, no card needed. Recent guides also mention a free plan, but Loomly’s own docs warn that plans are in flux, so you should double-check inside the app.
SocialPilot runs a 14-day free trial on its paid plans, again with no card needed. Current sources agree that the core social media management product does not have a forever-free plan.
So in Loomly vs SocialPilot on trials, you get 15 days with Loomly and 14 days with SocialPilot to test paid plans.
Value for Money: Which Offers Better ROI?
Loomly scales mainly by social account count, with more advanced collaboration and reporting at the Advanced plan and Premium tiers.
For a single brand or a few brands that live inside one calendar, this can feel cost-effective, but extra calendars for multiple accounts on the same network can raise the bill.
SocialPilot scales by accounts and users, with inbox, analytics, and approval workflows kicking in at Standard and above.
Agencies and teams with many clients tend to get strong overall value from the Premium and Ultimate tiers, since they blend bulk scheduling, white-label reporting, and unlimited users at the top.
So, for Loomly vs SocialPilot on ROI:
- Smaller brands that care about a calendar-first view may lean toward Loomly’s lower tiers as affordable pricing plans.
- Agencies and growing businesses that need more users, client seats, and white-label reporting usually lean toward the SocialPilot Premium plan or Ultimate for stronger overall value across multiple clients.
Customer Support and Resources
Loomly vs SocialPilot both try to keep social media managers and marketing teams from feeling stuck. Their support style is a bit different, though.
Support Options and Response Times
Loomly leans hard on an extensive Help Center. It covers each network, post formats, Interactions, troubleshooting, and security topics in detail.
From there, you send questions through a “Submit a request” form instead of live chat. Enterprise plans mention “priority support,” but the docs in this snapshot do not spell out hard time targets.
SocialPilot lists a self-service Knowledge Base on all plans and “Customer Support 24×5” in its plan grid. So teams can send tickets on weekdays around the clock and read step-by-step guides at any time.
For Loomly vs SocialPilot on support hours, SocialPilot stands as the clearer pick if you care about stated 24×5 coverage.
Training, Onboarding, and Documentation
Loomly’s Help Center comes with getting-started articles, how-to pieces, and video tutorials for new users. Docs walk through calendars, Interactions, analytics, and more, so a small team or growing businesses can learn the tool in short sessions.
Troubleshooting guides also explain common API issues and reconnection steps, which keep social media management calmer on busy days.
SocialPilot leans on “fast onboarding” with familiar screens like calendar, preview, inbox, and content library. Its Knowledge Base and product resources sit one click away from the pricing and app pages.
For marketing teams that want a quick start on social media management tools, SocialPilot’s layout and docs make day-one use feel simple.
Community and User Resources
Loomly’s main user resources are its Help Center pages and tutorial videos. Review platforms also show an active user base that praises the simple UI and collaboration flow.
SocialPilot’s site links to a Knowledge Base plus extra product resources from the main navigation and footer. Combined with 24×5 support, this gives agencies, small businesses, and small team setups steady guidance while they run many social media accounts.
So, in Loomly vs SocialPilot for customer support and resources, Loomly leans on rich docs and tutorials, while SocialPilot pairs broad docs with clear 24×5 support for busy marketing teams.
Loomly vs SocialPilot: Which Should You Choose?
Loomly vs SocialPilot is not a one-size-fits-all choice. Both are strong social media management tools, but they fit different kinds of teams.
Think about your team size, number of social media accounts, and how heavy your client work is. That will guide you more than any single feature.
When to Choose Loomly
Pick Loomly if your day spins around campaigns, calendars, and approvals. Loomly builds everything around a visual content calendar and a clear post builder flow.
Choose Loomly if:
- You run one brand or a small group of brands and care a lot about approval workflows and clean exports.
- Your marketing teams want a Loomly dashboard where publishing, analytics, and a unified inbox all sit together.
- You like built-in boosting for Facebook, Instagram, and LinkedIn instead of jumping to Ads Manager every time.
- You want broad channel coverage, including Snapchat and the newer networks like Threads and Bluesky.
Here, Loomly excels as a calm, collaboration-first home for content creation and social media marketing. For brand teams that live inside campaigns all day, Loomly vs SocialPilot often tilts to Loomly.
When to Choose SocialPilot
Pick SocialPilot if you think more in clients and seats than in single-brand calendars. SocialPilot stands as an agency-ready mix of scheduling, inbox, and white-label reporting.
Choose SocialPilot if:
- You manage multiple clients and need client approvals, a unified inbox, and strong analytics in one place.
- You care about bulk scheduling, Smart Queues, and a content library that supports heavy posting.
- You want white label reporting and many users on one account, especially on the Premium and Ultimate tiers.
- You need clear 24×5 support while you run social media for multiple accounts every weekday.
For busy agencies, SocialPilot Loomly comparisons tend to push toward SocialPilot. If you juggle 20–50 profiles, you may choose SocialPilot over Loomly purely on posting capacity and client seats.
Key Decision Factors for Your Business
Here are quick checks before you lock in Loomly vs SocialPilot:
- Team shape: Brand team with a small set of calendars? Loomly feels natural. Agency or multi-location brands with many clients? SocialPilot fits better.
- Posting style: If you run planned social media campaigns with clear approval workflows and exports, Loomly fits that rhythm. If you live in bulk scheduling, Smart Queues, and heavy reuse, SocialPilot feels closer to home.
- Reporting and client needs: Loomly handles analytics exports and scheduled reports for brand teams. SocialPilot leans into white label reporting and client-ready decks on Premium and above.
- Budget and growth: SocialPilot scales by accounts and users. Loomly scales by calendars and social accounts. Think about how SocialPilot and Loomly each scale once you double your profiles.
Your best pick also ties to your social media strategy: few brands and heavy collaboration lean toward Loomly; many clients and queues lean toward SocialPilot.
Better Alternatives to Consider
If you read all this and still feel “not quite right,” bring RecurPost into the mix. It blends parts of both tools, with evergreen posting at the centre.
RecurPost suits you if:
- You want content libraries and recurring queues to keep social media accounts active with less manual work.
- You like bulk scheduling and strong approval workflows, but do not want agency pricing on day one.
- You care about budget-friendly plans, with a Starter plan at $9/month and a strong Agency plan at $79/month.
- You want evergreen-first social media management that pairs with social media marketing for clients or your own brand.
RecurPost also has a 14-day free trial, so you can test queues, content library, and approval workflows without risk.
So if Loomly vs SocialPilot still feels tight, RecurPost can sit in the middle: more evergreen power than Loomly, more cost-effective than many SocialPilot tiers, and built to keep your social media management steady for the long run.
Loomly vs SocialPilot FAQs
Is Loomly or SocialPilot better for small businesses?
For small businesses with one main brand and a small team, Loomly fits well. It centers on a calendar, approvals, and social media management in one place. For small businesses that handle many clients or many social media accounts, SocialPilot feels stronger. It is shaped for SMBs and agencies that need a social media management tool with queues, an inbox, and reporting across lots of profiles.
Which social media management tool is more affordable?
A public pricing snapshot shows Loomly Base at around $42/month for 10 social accounts. SocialPilot Essentials costs around $30/month for 7 accounts. For the raw list price, SocialPilot usually looks cheaper at the entry tier and scales well for multiple accounts and more users.
Loomly can still work for small businesses that want its calendar, approvals, and analytics, but the cost depends on how many calendars and social media accounts you need. If you want the most affordable pricing plans per account at higher scales, SocialPilot tends to win the Loomly vs SocialPilot price check.
Can I switch from Loomly to SocialPilot (or the other way around)?
Yes, you can switch both ways. Stop using Loomly, sign up for SocialPilot, and connect the same social media accounts to your new dashboard. From Loomly, you can export calendars and analytics as PDF or CSV files, so you still have past post performance metrics for your clients and team.
In SocialPilot, you rebuild queues with bulk scheduling and the content library, then schedule posts again from there. The same goes for SocialPilot to Loomly. Like with most social media management tools, scheduled posts do not move between apps by magic, so plan for some manual setup during the switch.
Which has better customer support?
Loomly leans on a large Help Center, plus a “Submit a request” form for tickets. Reviews also praise Loomly’s ease of use, which can cut down on how many tickets a small team sends. SocialPilot lists 24×5 customer support in its plan grid, along with a self-service Knowledge Base.
So if you care most about clear live hours, SocialPilot stands out. If you like detailed docs and tutorials around your social media management, Loomly feels strong too.
Do Loomly and SocialPilot offer free trials?
Yes. Loomly has a 15-day free trial with full access to core features on a high plan, and no credit card is needed. SocialPilot has a 14-day free trial, again with no card and full plan access during that time. Free trial terms and any free plan notes can change, so check each pricing page once before you pick your social media management tool.





