In the vast universe of social media management tools, where does one even begin? Especially when faced with choices like Later vs Metricool. But worry not, with RecurPost’s deep-rooted knowledge in this domain, we’ll guide you through the essentials.
What is Later?
Later is renowned for its visually pleasing interface and being an Instagram-first scheduling tool. But don’t be fooled by its simplicity; Later goes beyond Instagram and allows businesses to visually plan, schedule, and analyze posts across multiple social media platforms. With an emphasis on visual content, it’s a go-to choice for many creators and brands.
What is Metricool?
Metricool stands out with its amalgamation of social media management and analytics. Not just content scheduling, Metricool dives deep into performance analysis, offering businesses insights into what’s working and what isn’t. With robust reporting and real-time analytics, it’s more than just a scheduling tool.
Later vs Metricool: User Rating
| Rating Categories | Later | Metricool |
| Star Rating (Out of 5) | 4.6 | 4.5 |
| Meets Requirements (Out of 10) | 8.7 | 8.6 |
| Ease of Use (Out of 10) | 9.0 | 8.8 |
| Ease of Setup (Out of 10) | 9.2 | 9.0 |
| Ease of Admin (Out of 10) | 9.1 | 8.9 |
| Quality of Support (Out of 10) | 8.8 | 8.7 |
| Business Partnership (Out of 10) | 8.6 | 8.5 |
| Product Direction (% positive) | 9.0 | 8.9 |
Later vs Metricool: Feature Comparison
| Features | Later | Metricool |
| Pricing (per month in USD) | 25$ | 30$ |
| Free Trial | Yes | Yes |
| Platforms Supported | Major platforms | All major platforms |
| Bulk Scheduling | Yes | Yes |
| RSS feeds | No | Yes |
| Recurring Posts | No | Yes |
| Social Inbox | No | Yes |
| AI Content Generation | No | No |
| Hashtag Storage | Yes | Yes |
| Caption Customization | Yes | Yes |
| AI Images | No | No |
| Advanced Analytics | Yes | Yes |
| White Label Reports | No | Yes |
| URL Shortener | No | Yes |
| Unlimited Workspaces | No | Yes |
| Team Management | Yes | Yes |
Pros and Cons of Using Later
Pros:
- Intuitive, visual-first interface.
- Streamlined content planning and scheduling.
- Instagram-first features.
Cons:
- Limited analytics compared to other platforms.
Pros and Cons of Using Metricool
Pros:
- Comprehensive analytics and reporting.
- Real-time insights.
- Robust platform integration.
Cons:
- Might seem data-heavy for those who prefer simplicity.
Later vs Metricool – The Bottom Line
Later’s strength lies in visual content planning, especially for Instagram. On the other hand, Metricool is a powerhouse of analytics and performance insights. The choice boils down to whether you value in-depth insights or a visually-driven approach.
RecurPost as an alternative to Later and Metricool
RecurPost is a versatile alternative to both Later and Metricool, offering a well-rounded solution for effective social media management.
A brief overview:
| Feature | RecurPost | Later | Metricool |
| Pricing (per month in USD) | $25 | $25 | $30 |
| Free Trial | Yes | Yes | Yes |
| Bulk Scheduling | Yes | Yes | Yes |
| AI Content Generation | Yes | No | No |
| Advanced Analytics | Yes | Yes | Yes |
| Team Management | Yes | Yes | Yes |
| Platform Support | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok | Instagram, Facebook, Twitter, Pinterest, LinkedIn | Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google My Business, and more. |
| Content Calendar | Yes | Yes | Yes |
| URL Shortener | Yes | No | Yes |
| White Label Reports | Yes | No | Yes |
| Content Curation | Yes | Limited | Limited |
| Automated Publishing | Yes | Yes | Yes |
The Question Isn’t Later or Metricool — It’s Why Not RecurPost?
In the midst of Later’s visual prowess and Metricool’s analytical strengths, RecurPost emerges as a holistic solution at an unmatched price point. Unearth the potential of RecurPost and redefine your social media game.