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HootSuite vs SproutSocial

HootSuite Vs SproutSocial

What You Need To Know?


Simplify social media management with Hootsuite

Sprout Social

A powerful solution for social media management

What is Hootsuite?

HootSuite is a powerful social media management platform that allows businesses to efficiently manage and schedule their social media content across multiple platforms. With HootSuite, you can easily curate, create, and analyze your social media campaigns all in one place. The platform offers a wide range of features, including bulk scheduling, social inbox management, and advanced analytics.

The content discovery option in Hootsuite is an excellent method to identify relevant information for your social media accounts. You can search for content using keywords, hashtags, or subjects, and Hootsuite will return a list of articles, photographs, and videos to share on your social network accounts. Hootsuite’s analytics function gives you information about your social media accounts, such as follower growth and engagement rates.

The objective of Hootsuite is to consolidate social media tasks, thereby streamlining the workflow of social media managers. If you’re looking for Hootsuite alternatives, there are several alternatives to Hootsuite available to effectively manage your social media presence, each with a unique set of features and capabilities tailored to your specific needs.

What is Sprout Social?

Sprout Social is another well-regarded name in the industry, offering a plethora of features from analytics to social listening. This tool is often favored for its data-driven approach to social media, offering deep insights that allow businesses to pivot their strategies effectively.

The most notable feature is its advanced analytics and reporting capabilities, which provide detailed insights into audience behavior and campaign performance. Another significant feature is the content scheduling tool, which allows for efficient planning and consistent posting across multiple social media channels.

Users frequently praise Sprout Social for its intuitive interface and streamlined workflow, significantly reducing the time and effort involved in managing multiple social media accounts. The platform’s ability to consolidate messages and notifications from various channels into a single, unified inbox is particularly appreciated, as it simplifies engagement and response strategies.

While Sprout Social stands tall in its offerings, exploring Sprout Social alternatives can provide additional perspectives and solutions tailored to specific needs and preferences, ensuring a comprehensive approach to social media management.


Do you need HootSuite vs SproutSocial comparison to pick the social media management tool of your choice? Maybe because you have looked at other social media management tools and figured these two fit the bill the most. If that is the case, so be it. We are here to help.

Welcome to our expert comparison of HootSuite and SproutSocial, two popular social media management software tools. If you’ve found yourself searching for “HootSuite vs SproutSocial” to help you make a decision, you’re in the right place.

At RecurPost, we specialize in providing valuable insights into various social media management tools. In this article, we’ll delve into the features, user ratings, and pros and cons of both Hootsuite and Sprout Social.

By the end, you’ll have a clear understanding of which tool is the best fit for your social media management needs.

Hootsuite vs Sprout Social: User Ratings

Rating Hootsuite Sprout Social
Star Rating (Out of 5) 4.1 4.4
Meets Requirements (Out of 10) 8.3 8.5
Ease of Use (Out of 10) 8.4 8.9
Ease of Setup (Out of 10) 8.4 8.8
Ease of Admin (Out of 10) 8.5 8.8
Quality of Support (Out of 10) 7.9 8.8
Has the product been a good partner? (Out of 10) 8.3 8.8
Product Direction (% positive) (Out of 10) 7.3 8.8

When it comes to user ratings, both Hootsuite and Sprout Social have earned a good reputation.

Sprout Social tends to have slightly higher ratings in most categories, including ease of use, ease of setup, and quality of support.

However, it’s important to note that Hootsuite still offers solid user experiences across the board.

HootSuite vs SproutSocial: Feature Comparison

Feature Hootsuite Sprout Social
Pricing (per month in USD) $99 $249
Free Trial Yes No
Platforms supported 7 6
Bulk scheduling Yes No
RSS feeds No No
Recurring posts Yes No
Social inbox Yes Yes
AI content generation No No
Hashtag storage No No
Caption Customization No Yes
AI images No No
Advanced analytics No Yes
White label reports No No
URL shortener No No
Unlimited workspaces No No
Team management No No
Not on Pricing Yes No

Now let’s dive into the features common between both software.



HootSuite offers a pricing plan starting at $99 per month, while Sprout Social starts at $249 per month. Hootsuite provides a more budget-friendly option for those who require a robust social media management solution without breaking the bank.

Free Trial

HootSuite offers a free trial, allowing users to explore its features before committing to a subscription. Unfortunately, SproutSocial does not offer a free trial, which may limit your ability to test the platform fully. We aren’t a big fan of a tool that does not offer free trial. This is a serious blow to them in this HootSuite vs SproutSocial boxing match.

Platforms supported

HootSuite supports seven different platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok. SproutSocial supports six platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

If you require support for TikTok, HootSuite would be the better choice. SproutSocial should be adding support for TikTok soon though, it is not going to make a big dent in the long run between SproutSocial and HootSuite.

Bulk scheduling

If you manage multiple social media accounts and need to schedule posts in bulk, HootSuite is the clear winner. It allows you to efficiently schedule and manage your content across different platforms, saving you time and effort. SproutSocial does not offer bulk scheduling functionality.

RSS feeds

Neither HootSuite nor SproutSocial currently supports RSS feeds, which may be a drawback if you heavily rely on RSS content for your social media strategy.

Recurring posts

We were surprised to find that both of these tools do not offer recurring posts. Recurring posts are life savers for businesses that want to automate their social media strategy.

Recurring posts are basically posts that keep going out in a cycle. For instance, your blog posts can be shared one after the other and then when every blog post has been shared the tool should start sharing from the beginning again.

Social inbox

Both Hootsuite and Sprout Social offer a social inbox feature, allowing you to manage and respond to social media messages from a centralized location. This feature helps streamline your communication and ensures you don’t miss any important messages.

AI content generation

Currently, neither HootSuite nor SproutSocial offers AI content generation capabilities. If you’re seeking AI-powered content creation, you may need to explore other options.

Hashtag storage

Neither HootSuite nor SproutSocial provides a dedicated feature for hashtag storage, so you may need to manually track and manage your hashtags outside of these platforms. There are tools that can help you do that, but it’s not like they are available natively and hence require additional clicks. We are not trying to judge you, but are you sure you are going to go with the winner of the HootSuite vs SproutSocial fight?

Caption Customization

While Hootsuite does not offer caption customization, Sprout Social allows you to tailor your captions for each social media platform, ensuring optimal engagement with your audience.

AI images

Both Hootsuite nor Sprout Social do not currently offer AI image generation features. You’ll need to create or source images separately and upload them to the respective platforms.

Advanced analytics

Sprout Social stands out in terms of advanced analytics, providing in-depth insights into your social media performance. Hootsuite, on the other hand, does not offer advanced analytics capabilities at this time.

White label reports

Neither Hootsuite nor Sprout Social supports white-label reports, which may be important if you need to present branded reports to clients or stakeholders.

URL shortener

Both Hootsuite and Sprout Social do not include a URL shortener feature, so you may need to utilize third-party services for shortening URLs.

Unlimited workspaces and team management

Neither HootSuite nor SproutSocial currently offers unlimited workspaces or advanced team management features, which may be a consideration for larger organizations with complex team structures. They both charge you as if you are an enterprise, but this feature is missing from both surprisingly. Well, are you sure you still want to keep watching this Hootsuite vs SproutSocial fight? Well, keep on if so.

Pros and Cons of Using Hootsuite


    • Affordable pricing plans, starting at $99 per month.

    • Robust platform supporting multiple social media platforms.

    • Bulk scheduling for efficient content management.

    • Ability to create recurring posts.

    • Social inbox for streamlined communication.


    • Limited advanced analytics capabilities.

    • No AI content generation features.

    • Lack of white-label reports.

Pros and Cons of Using Sprout Social


    • Comprehensive analytics with advanced insights.

    • Caption customization for tailored captions on each platform.

    • Social inbox for centralized message management.


    • Higher pricing plans, starting at $249 per month.

    • No free trial is available.

    • Lack of bulk scheduling and recurring post features.

HootSuite vs SproutSocial – The Bottom Line

In conclusion, both Hootsuite and Sprout Social offer valuable features as social media management tools.

If you’re looking for an affordable solution with bulk scheduling and recurring posts, Hootsuite is a strong choice.

On the other hand, if you prioritize advanced analytics and caption customization, Sprout Social may be a better fit, albeit at a higher price point.

RecurPost as an alternative to Hootsuite and Sprout Social: RecurPost is an excellent alternative to both Hootsuite and Sprout Social.

With RecurPost, you can efficiently manage and schedule your social media content across multiple platforms, just like Hootsuite and Sprout Social.

However, RecurPost also offers unique features such as AI content generation and hashtag storage, empowering you to streamline your social media strategy even further.

Here’s a comparison table of Hootsuite, Sprout Social, and RecurPost:

Feature Hootsuite Sprout Social RecurPost
Pricing $99 $249 $25
Platforms supported 7 6 8
Bulk scheduling Yes No Yes
AI content generation No No Yes
Hashtag storage No No Yes
Advanced analytics No Yes Yes
White label reports No No Yes
URL shortener No No Yes
Unlimited workspaces No No Yes
Team management No No Yes
Not on Pricing Yes No No

Why RecurPost Is Better Than Hootsuite and Sprout Social?

RecurPost stands out as the ultimate tool for your social media management needs. With its unique features like AI content generation, hashtag storage, and advanced analytics, RecurPost offers an all-in-one solution that empowers you to create engaging social media campaigns with ease.

Whether you’re a content creator, marketer, or business owner, RecurPost’s user-friendly interface and powerful capabilities make it a top choice for maximizing your social media impact.

In conclusion, when comparing Hootsuite and Sprout Social, it’s crucial to consider your specific requirements and budget.

However, don’t overlook the outstanding features and value that RecurPost brings to the table. Give RecurPost a try today and experience the next level of social media management.