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Hootsuite vs Postplanner – Which One Is Better in 2023?

Choosing the right social media management tool can be daunting, given the plethora of choices available. Let’s demystify the choice between Hootsuite vs Post Planner, and with RecurPost’s expertise, you’re sure to make an informed decision.

What is Hootsuite?

Hootsuite is a stalwart in the realm of social media management. Offering a comprehensive platform, it allows businesses to schedule, monitor, and analyze their social media efforts. Catering to businesses of all sizes, Hootsuite offers integrations that extend its utility, making it a favorite for many.

What is Postplanner?

Post Planner simplifies the art of social media content. It helps businesses and marketers find and schedule top-performing content to boost their online presence. With a focus on content discovery, Post Planner gives users content suggestions to engage their audience better and keep their feeds active.

Hootsuite vs Postplanner: User Rating

Rating CategoriesHootsuitePostplanner
Star Rating (Out of 5)4.44.2
Meets Requirements (Out of 10)8.58.3
Ease of Use (Out of 10)8.68.7
Ease of Setup (Out of 10)8.89.0
Ease of Admin (Out of 10)8.98.5
Quality of Support (Out of 10)8.78.6
Business Partnership (Out of 10)8.58.4
Product Direction (% positive)8.68.5
Summary: Hootsuite slightly outperforms Post Planner in a few rating categories, but Post Planner catches up in terms of ease of use and setup. Both platforms offer commendable features, but their strengths lie in different areas of social media management.

Hootsuite vs Postplanner: Feature Comparison

Pricing (per month in USD)49$39$
Free TrialYesYes
Platforms SupportedAll major platformsMajor platforms
Bulk SchedulingYesYes
RSS feedsYesNo
Recurring PostsYesYes
Social InboxYesNo
AI Content GenerationNoNo
Hashtag StorageNoYes
Caption CustomizationYesYes
AI ImagesNoNo
Advanced AnalyticsYesNo
White Label ReportsYesNo
URL ShortenerYesNo
Unlimited WorkspacesYesNo
Team ManagementYesYes
Summary: While Hootsuite offers an expansive set of features, Post Planner’s strength lies in content discovery and scheduling. Hootsuite is a more comprehensive tool with a slightly higher price, whereas Post Planner is more content-centric and cost-effective.

Pros and Cons of Using Hootsuite


  • Comprehensive social media management features.
  • Robust analytics and reporting.
  • Wide range of platform support.


  • Might feel complex for beginners.

Pros and Cons of Using Postplanner


  • Streamlined content discovery.
  • User-friendly interface.
  • Cost-effective.


  • Limited analytics features.

Hootsuite vs Postplanner – The Bottom Line

While Hootsuite serves as a complete social media management suite, Post Planner shines in curating and scheduling content. Your choice depends on whether you value content discovery or a broader feature set for your social media management.

RecurPost as an alternative to Hootsuite and Postplanner

RecurPost emerges as a compelling alternative to both Hootsuite and Post Planner, providing a comprehensive social media management solution with unique features.

Have a glance:

Pricing (per month in USD)$2549$39$
Free TrialYesNo (However, they offer a 30-day money-back guarantee)30 days
Bulk SchedulingYesNoNo
AI Content GenerationYesYes (Content Discovery)No
Advanced AnalyticsYesLimitedYes (With Premium)
Team ManagementYesNoNo
Platform SupportFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTokFacebook, TwitterFacebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and more.
Content CalenderYesYesYes
URL ShortenerYesNoYes
White Label ReportsYesNoYes (With Premium)
Content CurationYesYesYes
Automated PublishingYesYesYes
Social ListeningNoNoYes (With Premium)
Integration CapabilitiesMultiple third-party integrationsLimitedMultiple third-party integrations

The Question Isn’t Hootsuite or Postplanner — It’s Why Not RecurPost?

Why not get the best of both worlds at a fraction of the price? Dive into RecurPost and discover why it’s swiftly becoming the go-to choice for many.