Hootsuite Vs Post Planner
Which One Is Better in 2024?
What is Hootsuite?
Hootsuite, founded in 2008, is one of the most popular and long-standing social media management platforms in the market. Its mission is to help users manage and optimize their social media activities efficiently, making it easy to schedule posts, analyze performance, and engage with audiences across multiple platforms.
Who it’s best suited for: Hootsuite is ideal for businesses, agencies, and teams that require advanced social media management features like team collaboration, scheduling across multiple platforms, and comprehensive analytics. Its versatility makes it a great choice for both small businesses and large enterprises.
What is Postplanner?
Post Planner, founded in 2011, is a social media management tool designed to help users improve engagement with their content and schedule posts easily. It focuses on content curation, post scheduling, and engagement analytics.
Who it’s best suited for: Post Planner is best suited for small businesses, bloggers, and content creators who want to increase engagement with a smaller number of social media channels. Its simple interface and focus on content strategy make it ideal for users who need help with post ideas, planning, and engagement optimization.
Overview
Choosing the right social media management tool can be daunting, given the plethora of choices available. Let’s demystify the choice between Hootsuite vs Post Planner, and with RecurPost’s expertise, you’re sure to make an informed decision.
Hootsuite vs Postplanner: User Rating
| Rating Categories | Hootsuite | Postplanner |
| Star Rating (Out of 5) | 4.4 | 4.2 |
| Meets Requirements (Out of 10) | 8.5 | 8.3 |
| Ease of Use (Out of 10) | 8.6 | 8.7 |
| Ease of Setup (Out of 10) | 8.8 | 9.0 |
| Ease of Admin (Out of 10) | 8.9 | 8.5 |
| Quality of Support (Out of 10) | 8.7 | 8.6 |
| Business Partnership (Out of 10) | 8.5 | 8.4 |
| Product Direction (% positive) | 8.6 | 8.5 |
Hootsuite:
- G2 Rating: 4.3/5 from over 4,500 reviews
Users appreciate Hootsuite for its powerful scheduling and analytics features. However, some note that the platform can be overwhelming for beginners, and the pricing is high for smaller businesses.
Post Planner:
- G2 Rating: 4.6/5 from over 300 reviews
Users enjoy Post Planner’s ease of use and effectiveness in increasing social media engagement. However, some mention its limited platform support as a drawback compared to larger tools like Hootsuite.
Hootsuite vs Postplanner: Feature Comparison
| Features | Hootsuite | Postplanner |
| Pricing (per month in USD) | 49$ | 39$ |
| Free Trial | Yes | Yes |
| Platforms Supported | All major platforms | Major platforms |
| Bulk Scheduling | Yes | Yes |
| RSS feeds | Yes | No |
| Recurring Posts | Yes | Yes |
| Social Inbox | Yes | No |
| AI Content Generation | No | No |
| Hashtag Storage | No | Yes |
| Caption Customization | Yes | Yes |
| AI Images | No | No |
| Advanced Analytics | Yes | No |
| White Label Reports | Yes | No |
| URL Shortener | Yes | No |
| Unlimited Workspaces | Yes | No |
| Team Management | Yes | Yes |
- Scheduling and Automation
Hootsuite offers advanced scheduling capabilities, including bulk scheduling, auto-scheduling, and the ability to schedule posts on multiple social media platforms simultaneously. The automation features are highly customizable, allowing businesses to plan content in advance and maintain a consistent social media presence.
Post Planner also offers scheduling features, including a content calendar and post-automation tools. However, its automation features are less advanced than Hootsuite’s. It excels more in helping users find the best times to post and repurpose content for maximum engagement.
- Supported Social Media Platforms
Hootsuite supports a wide range of platforms, including Facebook, Twitter, LinkedIn, Instagram, YouTube, and even TikTok. Its ability to manage multiple accounts across various channels from one dashboard makes it a preferred choice for businesses with a broad social media strategy.
Post Planner supports Facebook, Twitter, and Instagram. While it doesn’t support as many platforms as Hootsuite, it focuses on these three to provide deep engagement analytics and post optimization. It’s ideal for users who prioritize these platforms and want more focused management.
3. Analytics and Reporting
Hootsuite shines in analytics, offering detailed reports on social media performance, engagement, ROI, and follower growth. Customizable reports allow businesses to track metrics across multiple channels and make data-driven decisions.
Post Planner’s analytics are simpler but still useful, particularly for tracking engagement and post performance on Facebook and Instagram. It offers insights on which types of content work best, helping users fine-tune their social media strategies.
4. User Interface and Experience
Hootsuite offers a comprehensive but sometimes complex interface. While it provides a variety of tools, users may find the learning curve a bit steep at first. Once familiar with the platform, navigating through its features becomes more intuitive.
Post Planner offers a clean and straightforward interface. The dashboard is easy to navigate, making it ideal for beginners. Its simplicity makes it easier to create and schedule posts, especially for users who are more focused on content than advanced analytics.
Pros and Cons of Using Hootsuite
Pros
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- Comprehensive social media management features.
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- Robust analytics and reporting.
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- Wide range of platform support.
Cons
- Might feel complex for beginners.
Pros and Cons of Using Postplanner
Pros
- Streamlined content discovery.
- User-friendly interface.
- Cost-effective.
Cons
- Limited analytics features.
Ideal Use Cases
Hootsuite is an excellent choice for businesses that manage multiple social media platforms and need advanced scheduling, analytics, and team collaboration tools. It’s perfect for agencies, large teams, and businesses looking for a comprehensive social media management solution.
Post Planner excels for small businesses, content creators, and social media managers who focus on a few platforms (especially Facebook and Instagram) and want an easy-to-use tool that emphasizes content engagement. It’s ideal for those looking to boost engagement without dealing with a steep learning curve or complex features.
Conclusion of Hootsuite vs Post Planner Comparison
In summary, both Hootsuite and Post Planner have their strengths, but they cater to different types of users. If you’re a large business, agency, or team that needs advanced features, multiple platform support, and detailed analytics, Hootsuite is the better choice. However, if you’re a small business or content creator focused on specific platforms and want an easy-to-use, affordable solution, Post Planner is a great option. Consider your specific needs, budget, and the platforms you manage to make the right choice for your social media strategy.
If you’re still unsure or looking for another option, RecurPost is a great alternative to both Hootsuite and Post Planner. It offers a robust feature set with a focus on content recycling, easy scheduling, and affordable pricing.
Recurpost Vs. Hootsuite Vs. Postplanner
| Feature | RecurPost | Hootsuite | Postplanner |
| Pricing (per month in USD) | $25 | 49$ | 39$ |
| Free Trial | Yes | No (However, they offer a 30-day money-back guarantee) | 30 days |
| Bulk Scheduling | Yes | No | No |
| AI Content Generation | Yes | Yes (Content Discovery) | No |
| Advanced Analytics | Yes | Limited | Yes (With Premium) |
| Team Management | Yes | No | No |
| Platform Support | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok | Facebook, Twitter | Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and more. |
| Content Calender | Yes | Yes | Yes |
| URL Shortener | Yes | No | Yes |
| White Label Reports | Yes | No | Yes (With Premium) |
| Content Curation | Yes | Yes | Yes |
| Automated Publishing | Yes | Yes | Yes |
| Social Listening | No | No | Yes (With Premium) |
| Integration Capabilities | Multiple third-party integrations | Limited | Multiple third-party integrations |
How RecurPost Addresses Common Pain Points
Pain Point Analysis:
Managing social media can be time-consuming, especially with multiple platforms and the need for consistent content posting. Businesses also face challenges with pricing for advanced tools and the complexity of some platforms.
RecurPost’s Solutions:
RecurPost addresses these issues by offering a simple yet powerful platform for content scheduling, automating post recycling, and providing affordable pricing. It’s great for businesses looking to save time and stay consistent with content.
Feature Highlights of RecurPost
- Content Recycling: Recycle your top-performing content for maximum engagement.
- Team Collaboration: Work seamlessly with your team on social media campaigns.
- Affordable Pricing: Plans starting at $12.99/month, perfect for small businesses.
RecurPost offers a Free Plan with basic features and affordable paid plans starting at $25/month. This makes it a solid choice for small businesses and content creators who want a budget-friendly social media management tool.