The Ultimate Guide To Social Media For Musicians: Tips & Tools

Social Media for Musicians by Recurpost social media scheduling tool

Social media for musicians? Resourceful? Not Resourceful? 

Let’s find out!

We bet you’ve listened to songs by music moguls like Drake, Jay Z, Beyoncé, JLo, and many more. If not heard, you must have come across these names at a certain point in time for sure if at all you are a music enthusiast.

Now these are big names, and they have got an army of people working for them round the clock. Moreover, all they really have to focus on is creating great music and the content marketing and scheduling is usually taken care of by their teams.

If you or someone you know is an aspiring musician who is yet to make it big, you would understand how much effort it takes to pull the pieces together. That is to say, there is tremendous hustle in composing, performing, getting fan attention, getting gig contracts and what not.

 

Amidst all the madness, one might forget how social media marketing strategy synchronizes with music. Social media and music go hand in hand in various ways. 

Whether you are just starting out or are an established musician, you need the power of social media platforms to back you up. But, we understand that it is extremely difficult to shell out hours for this task and that is why there are social media automation tools to help you out.

This blog will act as a comprehensive guide for you to understand how social media for musicians works out. Here is everything you would need to get started:

Best Social Media Platforms For Musicians And Tips To use Them:

1. Facebook

2. YouTube

3. Twitter

4. Instagram

Social Media Tips To Engage And Grow Fans For Musicians:

1. Optimize Social Media Profiles

2. Put yourself out there when in action

3. Share behind the scenes photos or videos

4. Always interact with your fans and spread your love

5. Utilize the potential of YouTube marketing to the fullest

Social Media Tools For Musicians:

You can use any of the following tools, but we recommend RecurPost.

1. RecurPost

2. Storyheap

3. Statusbrew

4. Meet Edgar

Best Social Media Platforms For Musicians And Tips To Use Them

Let’s face it. There is a huge pool of social media networks out there and to choose one that is the best fit for you is a task per se. Subsequently, we have picked out the 4 best social media platforms for musicians so you do not have to do the heavy lifting.

1. Facebook

Did you know that almost a third of the world’s population uses Facebook? 

Yes, that’s right. Around 2 billion users take regular strolls on their Facebook feed, making it a hotspot for marketing.

You need to find the right way to use this medium because that can allow you to target and promote your content in a myriad of ways.

For starters, you can use this social media platform for bands by making an official page or handle for it. 

The page will let you create a hub for your music. Eventually, people will be able to find you and follow you and they will be able to see everything that you post on the page.

Tips for using this platform of social media for musicians:

  • Create longer, word heavy posts about upcoming events in your calendar.
  • Provide detail of your work, merchandise, or offering, elaborately.
  • Inform potential followers about upcoming promotions.
  • Engage with your fans by replying to their comments.
  • Create content that encourages likes, comments, and shares.

2. YouTube

YouTube is a massive, massive platform for video content promotion. It is the world’s second biggest search engine after Google. Owing to that, imagine how it can be used for promoting music on social media. 

Have you seen those mind blowing acoustics and karaoke videos on YouTube? Bands have a great way of using these. Video tutorials are also something that fans fancy. 

Videos have the ability to render a personal connection that text can just not offer. It will not only allow you to speak with your fans directly, but also give them a very physical feel of the experience.

Tips for using this platform of social media for musicians:

  • Post your music videos that are shot well.
  • Share exclusive acoustic or recording studio sessions.
  • Post visuals from events.
  • Share BTS videos and other long form content like interview sessions.

3. Twitter

Both Twitter and Facebook are gigantic social media platforms but they stand for different purposes each.

Facebook is more of a social network that is superb for engagement. On the other hand, Twitter is a micro-blogging tool and is best used for broadcast.

This place is exactly where the music gods would hang out. Twitter has the ability to ride conversations on the latest news to a different tangent all together. 

Tips for using this platform of social media for musicians:

  • Retweet content posted by fans, artists, and media outlets that mention you. 
  • Interact with fans through short comments.
  • Provide a link to your mobile responsive website through your profile bio.

4. Instagram

Once you manage to nail social media marketing on Facebook and YouTube, you should hop on to Instagram and conquer it.

Instagram has over 6 million active users that share videos and photos regularly on their pages.

So, you can exploit this platform to the fullest by sharing content at the best time to post on Instagram.

Tips for using this platform of social media for musicians:

  • Share teasers on upcoming albums by sharing relevant artwork.
  • Create buzz around upcoming tours.
  • Post BTS content and professional updates.
  • Display your personality and give your website-link in your profile bio.
  • Hold contests for fans.

Social Media Tips to Engage and Grow Fans for Musicians

The importance of social media marketing for musicians cannot be emphasized enough. Artists must have a strong social presence if they aspire to make it big in the industry. Social networks will give them an opportunity to connect with industry experts and also pave the way for lucrative gigs.

Here are 5 Tips to Use Social Media for Musicians:

1. Optimize Social Media Profiles

When you come to think of it, the first place that a user will go to when he/she is looking you up, is Google, or Facebook, Instagram, and Twitter. 

Therefore, your top priority should be to have a sharp and focused profile on each platform. Nothing should look shabby or unclear.

You need to take care of these three points before you move to creative design and aesthetics of your feed:

  • Optimize your bio link by adding your latest promotions like music release, tour, album or goodies)
  • The images used for profile covers should be sized correctly
  • Always provide updated information on your profile. Nobody likes vague details.

Let’s look at some kickass profiles that been optimized perfectly well:

You do not always have to have a designer on board to get the design vibe you want for your profile. There are image creation tools like Canva that can make the job easier. RecurPost offers an integration with Canva that allows you to schedule designed images directly from within the app. How convenient, right?

2. Put Yourself Out There When in Action

If you are a fan of someone, you would want to see how they do stuff or how they carry themselves right?

This applies to your followers too.

They would feel ecstatic to see how you tour or see pictures of you performing. So, when you are doing shows and want to promote them efficiently via social media platforms, post pictures of yourself performing and give a shout out to the attendees.

Fans can be encouraged to share tagged photos which can be reposted by you. Consequently, this will make a personal connection between you and them and it is a great way to promote user-generated content. 

3. Share Behind The Scenes Photos or Videos

Perhaps one of the most dominating social media trends pertaining to the music industry is sharing of BTS content. 

People worship authenticity in their idols and posting behind the scenes content can translate that. It gives more of a personal connection with your audience.

Take candid shots of you working in the studio or when you are touring, audiences love these! These photos are a way for them to see your side of the story and that keeps them hooked intensely.

Make sure that you don’t overdo it of course. These snapshots should be limited to a certain percentage of your content plan. You can put these on schedule via social media scheduling tools to maintain consistency.

4. Always Interact With Your Fans and Spread Your Love

Conversation is a two-way street and when done right, can be very resourceful.

Do not overlook the attention that you receive from your fans. Always try to respond with as much love as you can. 

You can try answering their questions about your work or personal life. You can retweet their mentions and also retweet fan art. It shows that you pay attention and that you care.

You can take out a few hours every day for engagement building activities. 

You should prioritize answering questions and promoting tweets related to your shows or merchandise. To ease this process out, social media schedulers like RecurPost can be resourceful. This platform will take care of your engagement building activities so that you have more time to focus on other things.

5. Utilize The Potential of YouTube Marketing to The Fullest

The best platform to showcase your music would be YouTube. Yes, even better than Spotify or Pandora. Maybe owing to the visual element that it offers.

When you think of social media for musicians, think YouTube. It has the potential to execute any viral content marketing strategy owing to its highly active community.

Here are a few tips to ace YouTube marketing for musicians:

  • Make the most out of your video descriptions. Add as many promotions or social profiles as you like and add all the required links too.
  • Optimize your video’s thumbnails. You can add simple overlay text to make them standout.
  • Publish cover songs. They can gain massive traction.

4 Must Have Social Media Tools for Musicians:

1. RecurPost

A one-stop solution for all your social media posting concerns, RecurPost is a par excellence automation service. It offers the best times to post content, white-label reports, URL shortening, bulk scheduling, content repurposing and much more. All of this comes at a very attractive price point too and hence,  this is a no brainer when choosing a social media automation tool.

2. Storyheap

This is a good tool if your focus is Instagram and Snapchat. Storyheap allows you to schedule, upload and analyze your Instagram and Snapchat stories.  it has a drag and drop interface which allows you to build stories just as you would within Snapchat or Instagram.

3. Statusbrew

It will take care of all your social media management needs. With its automated publishing and post scheduling features, you do not have to worry about wasting hours publishing content manually. In addition to that, Statusbrew offers customer targeting that will allow you to match customers that are most likely to enjoy your content.

4. Meet Edgar

This tool offers focused automated posting and scheduling. The services provided by this tool are more extensive. Also, this tool will repost your content after a certain period of time. Meet Edgar offers an unlimited content library, allowing you to store as many posts as you would like.

Frequently Asked Questions

1. Is There Social Media for Musicians?

Social media is an extremely powerful tool that any artist, composer, singer, star, or influencer can use to their benefit. Social media platforms like Facebook, Twitter, Instagram and YouTube can catapult a musician’s career to huge success.

These platforms have opened up doors to tremendous opportunities for networking and sharing their music with fans at a larger scale. 

2. Is Facebook or Instagram Better for Musicians?

Amongst the two, Instagram should be focused upon more by musicians for social media promotions. As per studies, engagement on Instagram is 10 times higher than Facebook. Audiences on Instagram particularly fancy seeing what goes inside the life of an artist or a record label.

One can post BTS videos, live shots, brand new merch, photos with fans, and sound check sessions on Instagram to get higher engagement from fans.

3. Which Social Media is Best for Musicians?

There are a plethora of options for musicians to choose from for social media marketing.  The best social media platforms for musicians are:

  • Facebook
  • Drooble
  • Soundcloud
  • Twitter
  • Instagram
  • Bandcamp
  • YouTube

4. How do Musicians Get More Followers?

Social media can be overwhelming and it is difficult to get your follower count up after a certain point. If you are determined about making your presence wider or gaining more followers, these tips will help you achieve that:

  • Choose your content type wisely
  • Post consistently
  • Know your audience well
  • Use SEO optimized hashtags
  • Cross promote your content
  • Engage with your audience regularly
  • Post at the best times for engagement

5. Is Facebook Necessary for Musicians?

Advertising through Facebook can be highly lucrative if done right. So, yes, Facebook is necessary for musicians and should be utilized in the right way. It is one of the least expensive and most resourceful ways for promoting your band, music, albums, or live shows.

Conclusion

All in all, Being a musician is not easy. This is because there is a lot of hustle involved and the burden of success is significant.

Most importantly, social media marketing should not be bothersome for a musician considering he/she already has a lot to keep up with. 

All the tricks and tips mentioned in this blog will guide you to success through your social media promotions. However, to ease things, you can use social media scheduling tools.

RecurPost is an amazing option for musicians that want value for their money. It offers a 14-day free trial that you can use to test the waters before getting started. Learn more about the services and plans offered by it and make an educated choice.

Stay tuned for many more exciting insights! Literally;)