How to Manage Multiple Twitter/X Accounts Effectively

Managing multiple twitter/X accounts effectively is a mandatory for any digital marketing agency. This guide will cover most of your queries regarding multiple twitter/X account management. Hence, here we are guiding you through to how to manage multiple twitter/x accounts effectively :

How to do Twitter/X account management

Twitter/X account management effectively requires different approaches depending on whether you are a brand, business, creator, influencer, or a digital marketing agency. Here are 3 approaches on how to do Twitter/X account management 

For Brands, Mid-Sized to Large Businesses, Creators, and Influencers:

1. Resource Management:

• Dedicated Teams: Allocate specific social media managers or content creators to handle each Twitter/X account. This ensures that each account gets the focused attention it needs.
• Training: Train your team to understand and embody the unique brand voice, objectives, and target audience for each account. This helps maintain consistency and relevance in all interactions.
• Content Creation: Develop tailored content strategies for each account. Ensure the content is aligned with the interests and needs of the specific audience of each account.

2. Hiring an Agency or Purchasing Management Services:

• Outsourcing: Consider partnering with a reputable digital marketing agency that specializes in social media management. Agencies bring expertise, experience, and advanced tools that can enhance your Twitter/X presence.
• Professional Services: Purchase Twitter/X management services that offer a comprehensive package including content creation, scheduling, engagement, and analytics.
• Specialized Support: Agencies can provide dedicated account managers who will work closely with your brand to ensure your objectives are met and strategies are executed effectively.

3. Investing in Twitter/X Account Management Tools:

• Scheduling Tools: Use platforms like Hootsuite, Buffer, or Sprout Social to schedule posts in advance. This ensures a steady stream of content even outside of business hours.
• Monitoring and Engagement: Utilize these twitter/X account management tools to monitor interactions, respond to mentions, and engage with followers in real-time.
• Analytics: Leverage built-in analytics features to track performance metrics such as reach, engagement, and follower growth. Use this data to refine your strategies.
• Centralized Management: Multiple twitter/X account management from a single dashboard, making it easier to oversee activities and maintain consistency across all accounts.

For Digital Marketing Agencies:

1. Resource Management:

• In-House Teams: Utilize your agency’s resources effectively by assigning dedicated team members to manage each client’s Twitter/X account. This includes responsibilities such as content creation, scheduling, engagement, and analytics tracking. A clear understanding of the roles, such as Social Media Manager and Community Manager, is crucial. The Social Media Manager typically handles content strategy and scheduling, while the Community Manager focuses on engagement and relationship building.
• Team Collaboration: Foster collaboration among team members to ensure cohesive strategies and seamless execution. Regular meetings and updates can help keep everyone aligned with the client’s goals.
• Client Communication: Maintain clear and consistent communication with clients to understand their needs, provide updates, and gather feedback. This helps in delivering customized and effective solutions.

2. Investing in Twitter/X Management Tools:

• Agency-Specific Tools: Invest in tools designed for agencies, such as Recurpost, Sendible, or SocialBee. These tools offer features tailored to agency workflows, including client collaboration, white-label reporting, and account delegation.
• Client Collaboration: Use these twitter/X account management tools to collaborate with clients directly on the platform, allowing for easy review and approval of content.
• Reporting: Generate detailed reports that can be customized with your agency’s branding. This adds a professional touch when presenting performance results to clients.
• Efficiency: Streamline the twitter/X account management process with features like bulk scheduling, automated posting, and comprehensive analytics, allowing your team to focus on strategy and engagement rather than administrative tasks.

There can be numerous reasons behind the need for managing multiple Twitter/X accounts. If you are a social media manager,  it is inevitable that you will be in charge of multiple Twitter/X accounts of your clients that you need to manage on a daily basis.

You might be a brand on social media that needs to create multiple accounts in order to support different objectives of your business on Twitter/X. Brands or organizations do not need to have an international presence in order to create multiple Twitter/X accounts.

When you have a huge audience, multiple products, or different departments with different goals; then you have to create more accounts to obtain relevant traffic from Twitter/X. You can schedule Tweets on all accounts to manage them effectively with social media scheduler.

Hence, basically there are only 2 ways in which you can take care of multiple Twitter accounts:

1. From Twitter’s platform (When you want to manage up to 5 accounts)
2. A social media scheduler / Twitter post scheduler (For more than 5 accounts) 

Let’s have a look at both the options one by one.

Multiple Twitter account management effectively requires a keen understanding of both the platform’s limitations and the advantages of utilizing external tools.

Twitter Platform (Cons):

• Limited Features: The native Twitter platform lacks advanced features for managing multiple accounts simultaneously.
• Limited Analytics: Analytics provided by Twitter are basic, making it challenging to analyze performance comprehensively.
• Time-Consuming: Manually switching between accounts and performing tasks can be time-consuming.
• Potential for Confusion: With multiple accounts, there’s a higher chance of posting content on the wrong account or mixing up strategies.

External Tools (Pros):

• Advanced Features: External tools offer advanced features such as scheduling, content curation, and team collaboration, streamlining management tasks.
• Efficiency: These tools automate processes, saving time and ensuring consistent posting schedules across accounts.
• Customization: Users can tailor settings and workflows to suit their specific needs, enhancing flexibility and control.
• Centralized Management: External tools provide a centralized dashboard for managing multiple accounts, simplifying oversight and coordination.

How to manage multiple Twitter/X Accounts on Computer/Web

• Log in to any one of your Twitter/X accounts. While on the homepage, you will be able to see your profile name at the end of the menu on the left-hand side of the screen. Click on the arrow and a pop-up will appear. Select the option of ‘Add an existing account’.

• A pop-up window will appear asking you to fill your login credentials. Enter the Twitter/X handle/Phone/Email address and password for the account that you want to add. 

• Now the newly added account’s homepage will appear. Go to the left-hand side panel again and click on the username shown at the bottom of the screen. You will be able to see all the accounts and can switch accounts between any of them. Repeat the same procedure for adding more accounts.

Linking/Manage Multiple Twitter/X Accounts On Mobile (iOS/Android)

Twitter/X allows you to manage multiple accounts from the same phone/app , making it easy to switch between them. Here’s how:

Open the Twitter/X App: Launch the Twitter/X app on your mobile device.

Access Your Profile: Tap your profile icon in the top left corner.

Add an Existing Account:

• Tap the three dots (more options) or your profile picture to bring up the account menu.
• Select “Add an existing account.”
• Enter the username and password for the account you want to add and log in.

Switch Between Accounts:

• Tap your profile icon again.
• Tap the small arrow next to your username to see all linked accounts.
• Select the account you want to switch to.

How to Create Multiple Twitter/X Accounts

Creating multiple Twitter/X accounts can be helpful for managing different personal interests, businesses, or projects. Here are the steps to create and manage multiple Twitter/X accounts:

1. Using Different Email Addresses

Each Twitter/X account must have a unique email address. You can create new email addresses using services like Gmail, Outlook, or Yahoo and then use these to sign up for additional Twitter/X accounts.

Steps to Create a New Twitter/X Account:

1. Go to X’s Signup Page:
   • Visit X’s signup page from your browser or open the X app.
2. Enter Your Information:
   • Enter a name, unique email address (or phone number), and date of birth. If you are using a phone number, you can associate it with up to 10 X accounts.
3. Verify Your Information:
   • Follow the prompts to verify your email address or phone number. Twitter/X will send a verification code to the email or phone number you provided.
4. Create a Username and Password:
   • Choose a unique username and a strong password for your new account.
5. Complete the Setup:
   • Follow the remaining prompts to complete your profile and customize your account.

Can I Add My Phone Number to Multiple Twitter/X Accounts?

Yes, you can add your phone number to up to 10 Twitter/X accounts. This feature allows you to manage multiple accounts more efficiently without needing separate phone numbers for each one.

According to X’s official statement:

“You can associate your phone number with up to 10 Twitter/X accounts. Each account linked to your phone number will receive SMS notifications for password reset requests and security features like login verification.” source.

Using a Twitter/X management tool to manage multiple Twitter/X accounts

Tedious tasks require more effort to be done efficiently. Well, not always. To make your work super easy, you can use RecurPost, our social media management platform, to manage multiple accounts on Twitter/X app from a single dashboard. (Not only Twitter, but you can also manage other social platforms, such as Instagram, LinkedIn, Facebook, and GMB!)

Using the Twitter/X post scheduler provided by RecurPost, you can view, schedule, and post content on all your Twitter accounts from the same interface. So no more need to toggle between multiple Twitter/X accounts! Before committing to a plan, you can try out the tool free for 14-days and experience the features that it has to offer.

Now let’s dive into the steps that you need to follow to make the most out of RecurPost and learn how to automate tweets.

Step 1: Getting Registered with RecurPost

The first step is obviously to register for an account. Go to www.recurpost.com. From the right-hand hand upper corner, click on the “Sign up” button.

On the next screen, RecurPost will ask you to fill in the following details:

• Email Address
• First name and Last name
• Password

Click on ‘Create an account’ and that’s it. You will be taken to the dashboard of your account. 

Step 2: Connecting multiple Twitter/X accounts

On the left-hand side of your account’s dashboard, there will be a panel from where you can connect social accounts. Select ‘Connect X’ and a pop up will appear containing all the options of accounts that you can add.

Click on the ‘Profile’ button below Twitter’s column. The next page will ask you to fill in your Twitter/X username and password. 

Enter the details and click on ‘Sign in’. You will then be redirected to RecurPost’s dashboard and the Twitter/X profile will appear on the left-hand panel.

Step 3: Scheduling tweets 

After connecting social accounts, you can start making content libraries and add your posts to them. 

While creating a post update, you can use emojis in the text. You can also create a bag of tags (group of hashtags) to use while adding posts. Images and videos can be uploaded in the post too. 

After adding all the details, you can preview the post and see how it will appear on your feed. You can also post it to other social accounts . You can either upload the post immediately by clicking on ‘Post now’ or schedule to post it at a later date and time. The tweets can be scheduled as per the best time to tweet as suggested by RecurPost. You can even shorten the post’s URL, making sharing easier.

RecurPost offers bulk scheduling, which will help you in saving a lot of time while sharing your posts at the perfect frequency.

Step 4: Tracking reports

RecurPost offers an amazing feature of Reports, using which you can analyze the audience insights, engagement levels, check out the demographics of your target audience, and much more.

Go to the ‘Reports’ section. By default, you will see the reports of all the connected accounts together. You can filter the reports according to individual accounts. Select the account and you will see the following graphs:

a. Audience engagement:

In this graph, you will be able to see the number of posts made and likes and comments received. 

b. Insights:

Here, you will get a lot of valuable information. The number of impressions received, profile views, reach, and the number of followers gained will be visible. Apart from that, you will also see the number of clicks that people made to call you, visit your website, see the directions, email, or text you.

c. Audience country:

A pie chart will be displayed in this section, bifurcating your target audience according to the country they are from. You can hover on different ranges to see the number of people from each country. It will also be written in the box beside the chart.

d. Audience demographics:

In this section, your followers and fans will be divided according to their gender and age group. But remember that, some people don’t provide their complete information (birthdate) while making an account, so there might be slight differences in the total number of followers in this report. 

e. Post performance:

For the selected time period, you can see the posts that you uploaded, post type (image or video), number of likes, and comments received. You can see the most favorite and popular posts among all of them too – sorted according to the likes and comments received on each of them.

Essential Marketing Activities for Managing Multiple Twitter/X Accounts

Optimizing Your Twitter/X Profile

Start by optimizing each Twitter/X profile. Use high-quality, consistent images that reflect your brand identity. Write clear and engaging bios with relevant keywords and calls-to-action tailored to each account’s specific audience. Ensure that the username and handle are memorable and aligned with the brand or individual focus.

Following Relevant Accounts

Follow key influencers and thought leaders in your niche to stay updated with industry trends. It’s also important to follow back your customers and engaged followers to foster a sense of community and loyalty. Monitoring your competitors can provide insights into their strategies, helping you identify opportunities for differentiation.

Developing Engaging and Relevant Content

Create a content calendar outlining themes, topics, and types of content for each account. Craft content that addresses the interests and needs of your target audience using engaging formats like polls, questions, and interactive media. Maintain a regular posting schedule to keep your audience engaged and informed.

Curating Content from Other Sources

In addition to creating original content, share relevant news articles, blog posts, and updates from trusted industry sources. Encourage followers to create and share content related to your brand and repost user-generated content to build community and trust. Collaborate with other accounts to share each other’s content, expanding your reach and providing additional value to your audience.

Planning and Scheduling Your Tweets

Plan and schedule tweets in advance to maintain a steady stream of content. Post at optimal times when your audience is most active. Ensure a balanced mix of promotional, educational, and entertaining content to keep your feed diverse and engaging.

Responding to Mentions, Replies, and Direct Messages

Monitor mentions, replies, and direct messages regularly to respond promptly. Engage in conversations, answer questions, and use Twitter/X as a customer service channel to address inquiries and resolve issues efficiently. Prompt responses help build a loyal community.

Monitoring Mentions and Hashtags

Keep an eye on mentions and hashtags to manage your online reputation and stay informed about industry trends. Track mentions of your brand, products, or services to engage with users effectively. Follow relevant hashtags to participate in related conversations and use social listening tools for effective monitoring.

Analytics Tracking

Use analytics to assess the performance of your Twitter/X strategy. Monitor metrics such as impressions, engagements, and follower growth. Regularly review analytics to evaluate what’s working and refine your strategy accordingly.

Using Relevant Hashtags in Your Tweets

Incorporate relevant hashtags in your tweets to increase visibility and reach a broader audience. Identify popular and relevant hashtags and create branded hashtags to encourage user participation and track specific campaigns.

Managing Advertising Campaigns Effectively

Define clear objectives for your Twitter/X advertising campaigns, such as increasing followers, driving website traffic, or boosting engagement. Use targeting options to reach the right audience based on demographics, interests, and behaviors. Experiment with different ad formats to find what works best for your goals. Track the performance of your ads and adjust your campaigns based on the results to optimize return on investment.

Can I Have Multiple Twitter/X Accounts?

Yes, having more than one Twitter/X account is very much possible. There are multiple reasons why businesses would want to manage multiple Twitter/X accounts at once. They might want to have a dedicated channel or account for customer service. Sometimes the brand owner would have a personal account and a separate business account to maintain his/her personal brand. Multiple accounts on Twitter are also made if a brand wants to do regional tweeting or niche tweeting. You can manage all your accounts effortlessly with a social media schedule like RecurPost.

RecurPost supports platforms beyond Twitter/X

RecurPost allows you to turn your company’s ambitious goals into impressive accomplishments. Using the tool, you can create content and schedule in advance without worrying about upcoming holidays.

Frequently Asked Questions