Are you a small business owner struggling to keep up with your marketing efforts? Do you feel like you’re spending too much time and resources trying to reach your local customers? If so, local marketing automation may be the solution you’ve been looking for.
It is the use of technology and software to automate marketing efforts for businesses that serve a specific geographic area. This can include businesses with physical locations, such as restaurants and retail stores, as well as service-based businesses that serve a specific region or city.
In this blog, we’ll explore the benefits of this technique and how it can help small businesses like yours increase efficiency and reach more customers with less effort. We’ll also cover the different types of tools available, see how a social media scheduler can help boost your local marketing, and provide tips on how to get started.
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Table of Contents:
- What is Local Marketing Automation?
- How to Get Started With Local Marketing Automation
- What are the Benefits of Local Marketing Automation?
- Types of Local Marketing Automation Tools
- Use Cases of Local Marketing Automation
- Examples of Local Marketing Automation
- Frequently Asked Questions
What is Local Marketing Automation?
Local marketing automation can help you save time and resources by automating tasks such as email marketing, social media management, reviews and reputation management, and local SEO. Using these tools, businesses can improve efficiency and productivity, reach more customers, and personalize their marketing efforts to target specific audiences better.
This strategy can be particularly useful for small businesses, as it allows them to compete with larger companies by streamlining their marketing efforts and reaching more potential customers with less effort.
How to Get Started With Local Marketing Automation
Define your goals
Before implementing any marketing automation strategy, it’s important to clearly understand what you hope to achieve. This could include increasing foot traffic to your store, generating leads, or improving customer loyalty.
Identify your target audience
Whom are you trying to connect with your marketing strategy? Understanding your target audience will help you create more effective marketing campaigns and messages. This is particularly necessary when you manage multiple social media accounts or run targeted ads on search engines.
Choose the right marketing automation tools
There are many different marketing automation tools available, ranging from simple email marketing platforms to more comprehensive customer relationship management (CRM) systems. Consider the specific needs of your business and choose a tool that aligns with your goals and budget.
Set up your marketing automation workflow
Once you’ve chosen your marketing automation tools, it’s time to set up your workflow. This will involve identifying the different marketing campaigns or activities you want to automate while also defining the triggers and actions to initiate and execute those campaigns.
Implement and test your marketing automation strategy
Now it’s time to put your marketing automation strategy into action. This will involve creating and launching campaigns, as well as tracking and analyzing the results to see how well your strategy is performing.
Fine-tune and optimize your marketing automation strategy
As you continue to use your marketing automation software, pay attention to the results you’re seeing and make adjustments as needed. This may involve changing your targeting, adjusting your messaging, or trying new campaigns to see what works best for your business.
Overall, implementing this strategy can be a powerful way to save time, streamline marketing efforts, and reach your target audience more effectively.
What are the Benefits of Local Marketing Automation?
One of the main benefits of local business marketing automation is increased efficiency. It allows you to save time and resources that would otherwise be spent on manual tasks such as sending emails, scheduling social media posts, or creating reports by automating certain marketing tasks.
This can free up more time to focus on other aspects of your operations, such as customer service or product development.
For example, let’s say a local restaurant wants to send a weekly email newsletter to its subscribers. Without marketing automation, this would involve manually drafting and sending emails one by one.
With marketing automation, the restaurant can set up an automated email campaign that sends out the newsletter at a predetermined time each week, without any additional effort on the part of the restaurant.
This can save the restaurant a significant amount of time and resources, allowing them to focus on other important tasks.
Improved targeting and personalization
Marketing automation tools often come with sophisticated targeting and personalization features, which can help you reach your target audience more effectively.
By segmenting your audience and creating targeted campaigns, you can deliver more relevant and personalized messages to their customers, increasing the chances of conversion.
For example, let’s say a local retail store wants to send a promotional email to its customers. Without marketing automation, the store might send the same email to everyone on its email list.
With marketing automation, the store can segment its audience based on factors such as location, purchase history, and interests and create targeted campaigns for each segment.
This way, the store can send more relevant and personalized messages to its customers, increasing the chances that they will take advantage of the promotion.
Enhanced customer experience
Local marketing automation can also help you improve the customer experience. For example, automating customer feedback surveys or review requests can help gather valuable insights and make improvements to your products or services.
Additionally, automated messaging and communication can help you respond to customer inquiries and requests more quickly and efficiently, leading to a better overall customer experience. Another good practice is to integrate a home telephone service to keep both external and internal communication going smoothly and more effectively.
For example, let’s say a local dental office wants to send appointment reminders to its patients. Without marketing automation, the office might have to make phone calls or send emails manually, which can be time-consuming and may lead to missed appointments.
With marketing automation, the office can hence set up automated appointment reminders that are sent via text or email, helping to ensure that patients don’t forget their appointments and making it easier for them to reschedule if necessary.
By streamlining marketing efforts and targeting their audience more effectively, you can see a greater return on investment from your marketing efforts.
Local sales automation can surely help you reach the right people at the right time with the right message, increasing the chances of conversion and driving more revenue for the business.
For example, let’s say a local fitness studio wants to attract new members. Without marketing automation, the studio might have to spend time and resources on traditional marketing efforts such as print advertising or direct mail.
With marketing automation, the studio can create targeted email campaigns or social media ads targeting specific demographics or interests, increasing the chances that they will convert.
This can help the studio get a better return on its marketing investment, as it is reaching the right audience with the right message.
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Types of Local Marketing Automation Tools
Email marketing platforms
Email marketing platforms are tools that allow you to create and send email campaigns to your subscribers. These platforms can be a powerful tool for local businesses looking to automate their marketing efforts, as they offer a range of features that can help you reach your target audience more effectively.
One of the main benefits of email marketing platforms is their ability to segment and target audiences.
Most platforms allow you to segment your email list based on factors such as location, interests, and purchase history allowing you to create targeted campaigns that are more likely to resonate with your audience.
Some popular platforms for email marketing include Mailchimp, Constant Contact, and Customer.io.
Social media management tools
Social media marketing is one of the few free marketing channels that can generate massive ROI when done right. You have a number of social media management tools at your disposal to help you automate social media marketing.
One of the main benefits of social media management tools is their ability to set your social accounts on autopilot.
This is a great way for you to maintain a consistent presence on social media. It’s a Godsend when you don’t have the time or resources to post updates manually on a daily basis. By scheduling posts in advance, businesses can ensure that their social media channels are regularly updated without having to spend time manually posting updates.
Another benefit of social media management tools is their ability to monitor social media activity.
Many tools offer features such as keyword tracking and sentiment analysis, which can help you understand what people are saying about your brand and industry on social media.
RecurPost is one such tool that lets you manage all major social media platforms including Google My Business listings.
Social media platforms supported by RecurPost
Using RecurPost, you can schedule Facebook posts, schedule Instagram posts, along with the ability to schedule tweets. For your business updates, RecurPost lets you schedule LinkedIn posts on company pages and personal profiles.
Also, if you manage a GMB listing, RecurPost allows you to schedule Google my business posts with the CTA of your choice. You can also respond to reviews on your GMB listing from RecurPost. RecurPost also supports scheduling pins on Pinterest as well. You can add a custom destination link, title, and description for each pin.
Customer relationship management (CRM) systems
Customer relationship management (CRM) systems are tools that help you manage your relationships with customers. The main advantage of CRM systems is their ability to manage customer contact information and interactions.
These systems often include features such as contact management, lead tracking, and sales forecasting, which can help you organize and track customer interactions in one central location.
This can be particularly useful for businesses with a large customer base, as it can help them manage customer interactions more efficiently and effectively.
Some popular CRM systems include Salesforce, HubSpot, and Zoho CRM.
Marketing automation platforms
Marketing automation platforms are comprehensive tools that allow you to automate a wide range of marketing activities, including email marketing, social media management, and lead generation. One of the main benefits of marketing automation platforms is their ability to streamline marketing campaigns.
These platforms often include features such as campaign management, lead scoring, and analytics, which can help you create and manage campaigns more efficiently and effectively.
For example, a local business might use a marketing automation platform to create and manage an email campaign that is targeted to a specific audience segment or a social media campaign that is triggered by certain actions or events taken by a user. Some popular marketing automation platforms include Marketo, Pardot, and ActiveCampaign.
Local listing management tools
Local listing management tools are designed to help businesses manage their online presence on local directories and review sites.
One of the main benefits of local listing management tools is their ability to update and maintain business listings on local directories and review sites.
These tools often allow you to update your information such as business name, address, phone number, and website on a range of different sites, including Google My Business, Yelp, and Bing Places.
By keeping the information up to date, you can ensure that your listings are accurate and consistent across different sites, which can help improve overall visibility online.
As a local business, it is crucial for you to maintain a GMB listing. As you manage your listing, it is a good practice to continuously upload posts.
While doing so, you must know the policies and terms of Google so that your posts don’t get rejected. Here is a guide that explains in detail the factors that could result in Google Business Profile Posts being rejected.
Use Cases of Local Marketing Automation
One of the main use cases for local marketing automation is targeted email campaigns. Email marketing is a popular marketing tactic for businesses of all sizes, and it can be especially effective for local businesses looking to reach customers in their area.
With this marketing strategy, you can create targeted email campaigns that are specifically designed to reach customers in your local community. This can include promotions, events, or special offers that are relevant to customers in the area.
Ask any veteran marketer and they will tell you that email campaigns still work like a charm.
Social media targeting is another use case for marketing automation. Many businesses use social media to reach and engage with their customers. They do this by creating multiple social media accounts for various geographic locations they serve.
You can use a social media scheduling tool to target your posts to specific geographic areas. This can help you reach customers in your local community, and it can be especially effective for promoting events or special offers.
Local SEO is another important use case for local marketing automation. SEO, or search engine optimization, is the process of optimizing a website and online presence to rank higher in search results for specific keywords.
You can use SEO automation tools to optimize your website and online presence for local search terms, such as the name of your city or the products or services you offer.
This can help you rank higher in search results for searches related to their location, making it easier for local customers to find your business.
Reputation management is another use case for local marketing automation. Online reviews and ratings can have a significant impact on the reputation of a local business.
You can use automation tools to monitor and manage your online reputation. You can also manage your customer contact information, including responding to reviews, tracking mentions on social media, and managing online directories.
By proactively managing your online reputation, you can ensure that you are presenting a positive image to potential customers.
Local businesses often host events or offer special promotions, and marketing automation can help them promote these events to their local audience and ultimately level up their digital storytelling game.
This can include email campaigns, social media posts, and targeted ads. You can save time and resources by automating your event marketing efforts while effectively promoting your events to the local community.
Examples of Local Marketing Automation
- Targeted email campaigns: A local restaurant could use email marketing automation to send targeted campaigns to customers in their area. This could include promotions for new menu items, events, or special offers for the holidays.
- Social media targeting: A local retailer could use social media marketing automation to target their social media ads to specific geographic areas. This could help them reach customers in their local community and promote special sales or events. Through social media bulk scheduling, retailers can make sure that their social posts reach their audience from time to time without putting in regular posting efforts.
- Local SEO: A local service provider, such as a plumber or electrician, could use SEO automation tools to optimize their website and online presence for local search terms. This could help them rank higher in search results for searches related to their location, making it easier for local customers to find them.
- Reputation management: A local hotel could use automation tools to monitor and manage its online reputation. This could include responding to reviews, tracking mentions on social media, and managing online directories.
- Event marketing: A local museum could use marketing automation to promote events and specials to their local audience. This could include email campaigns, social media posts, and targeted ads.
These are just a few examples of how local businesses can use marketing automation to reach and engage with customers in their local community. By automating and streamlining their local marketing efforts, businesses can save time and resources while still effectively promoting their products and services to their target audience.
In conclusion, local marketing can help businesses attract more customers with less effort by automating repetitive tasks, personalizing marketing efforts, and targeting the right audience at the right time. By using tools like email marketing, social media scheduling, and customer relationship management (CRM) systems, businesses can save time and resources while increasing their reach and engagement with local customers.
Implementing these strategies can also help businesses build and maintain relationships with their customers, leading to increased loyalty and repeat business. Overall, local marketing automation is a powerful tool for businesses in today’s competitive marketplace, and using the right tools can help them grow and succeed.
RecurPost is the perfect tool that you can utilize to streamline your social media marketing efforts and reach your target customers organically. It is also one of the best free HootSuite alternatives and Tailwind alternatives available in the market today.
RecurPost’s pricing plans are designed in a way that makes it affordable for businesses of all sizes. Sign up for the free trial today and test it out for yourself!
Ready to get your local marketing efforts automated?
RecurPost lets you keep your local business listings up to date.
Frequently Asked Questions
Local marketing automation refers to the use of software and technology to automate and streamline marketing efforts and campaigns at a local level, such as targeting specific locations or regions.
Marketing automation can be used to improve customer experience by using targeted and personalized campaigns and communication, automating customer service and support tasks, and gathering and analyzing customer data to continually optimize and improve the customer journey.
The key advantages of local marketing automation include the ability to target specific locations or regions, streamline and optimize marketing efforts, personalize communication and campaigns for local audiences, and gather and analyze local customer data to continually improve marketing strategies and the customer experience.
The main purpose of marketing automation is to streamline, automate, and measure marketing tasks and workflows, in order to increase operational efficiency and effectiveness, and to provide personalized and targeted communication and marketing campaigns that lead to increased customer engagement and loyalty.
One downside of local marketing automation is that it may require a significant investment in technology and resources, and there may be a learning curve in implementing and using the software effectively. Additionally, if not used properly, marketing automation can potentially alienate customers with overly frequent or irrelevant communication.
An example of marketing automation is using a social media scheduling tool like RecurPost to schedule and automatically post pre-written social media content on various platforms. It enables you to maintain a consistent presence on multiple social channels without logging in daily and manually posting every time.
The future of marketing automation is expected to involve more advanced personalization and the use of artificial intelligence and machine learning to improve targeting and the overall effectiveness of campaigns.
Amaiya Rathi is a Senior Content Writer at RecurPost. She helps RecurPost communicate with their readers in their own language. Whether it is the web copy, social media posts or blogs, Amaiya has worked on all aspects of copywriting. You can recah out to her at [email protected]