Did you know that Facebook forms the concrete ground on which a lot of social media marketing strategies have held their foot and flourished? A healthy and growing number of Facebook followers can help increase your visibility, build retargeting ads that win, and create brand recognition.
On social media platforms, the follower count that you have gives you an idea about your brand’s awareness and reach. That is why it is important to gain followers for brands in time. One important factor in maintaining followers would be maintaining consistency in posting content on social media. Only a social media scheduler can help you to schedule Facebook posts to achieve that consistency. So think of incorporating it into your strategy.
Now comes the question of how exactly would you gain followers. We know that buying them is not the wisest choice and it is not recommended at all. Buying Facebook followers would almost never result in actual engagement. So, you should look at ways to gain followers organically. We have enlisted 15 ways through which you can increase Facebook followers and likes.
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15 Ways in Which You Can Increase Facebook Followers And Likes in 2024
1. You Can Run Facebook Ads
The best solution to getting more engagement or followers on Facebook would be to resort to Facebook Ads. “Engagement Ads” can be run in order to increase the visibility of your brand. If the viewers on Facebook like your ad content, they will engage with your post better, and even might follow your brand’s page.
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2. Send Invitations to People to Like Your Page
If you want to increase Facebook followers in the simplest of ways, you can begin by sending invitations to people to like your page. The stepping stone can be your friends and family. And once you start running ads, Facebook will occasionally send you notifications asking you to invite people to like your page.
3. Host Giveaways
Giveaways are always a good idea when it comes to promoting your brand’s product. You can share your giveaway to niche Facebook groups or forums, giveaway websites, and your own Facebook page. The followers will likely enter your Facebook page via the giveaway and get you more likes.
4. Try Using Facebook Live
This is perhaps one of the most interesting features that Facebook added to its bouquet. Some of the most popular or viral videos have been Facebook live videos. It is a good way to give real-time insights to your viewers and create trustable content.
5. Use Influencer Marketing
Influencer partnerships can be super resourceful for increasing your Facebook follower count. When you partner with an influencer, you tap into his/her audience and immediately boost your chances of getting more visibility.
6. Use Facebook Marketing Tools
When you automate your marketing activities, you will immediately get more viewers and followers because your content will be more consistent and your engagement activities will be automated. You can schedule Facebook posts through Best Facebook marketing tools and forget about worrying about the rest.
7. Get Yourself Tagged in Other Facebook Pages
Getting a shoutout organically from bigger Facebook pages can help you get more Facebook followers certainly. For doing this, you should pick brands that feature their customers regularly and other non-competing businesses on their social media. You should also target brands that have a similar audience base as yours.
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👉 How to Tag a Business on Facebook
8. Promote Your Top-Performing Posts
Another useful trick in your handbook to success for Facebook would be to promote Facebook recurring posts that have already performed well on your page. There will always be certain content pieces that have managed to do well or better than others. You should promote them by sharing them on other platforms or running promotional ads on them.
9. Reply to Comments
If you keep your audience in the loop, they will always stay loyal to your brand. Replying to your viewers’ comments is the best way to make them feel involved. Engaging with your community is key to maintaining your brand image. You will always have a competitive advantage when you have a positive brand image in your community.
10. Use Videos For Marketing
The best way to bag likes and Facebook followers would be by using video marketing. Videos have proven to get the highest engagement on any social media platform when used with proper social media image sizes, and Facebook is no different. Video content will likely get very high engagement on Facebook, meaning more viewers for your content.
11. Repost Your Best Content
As a social media copywriter, posting content that has already gotten you the best of numbers in terms of engagement is the wisest thing to do. You can repurpose content smartly and reuse your investment. Everyone knows how difficult it is to form the perfect video or blog article. A lot of resources and effort go into it. So, if you have already managed to ace it with a piece, you can repost it, and it might work wonders again.
12. Join Facebook Groups
Joining different Facebook groups is a great way to expand your network. You can spot groups that house people with interests that align with your brand and join them. Once the group discovers your website and its benefits, there is a high chance that you will get followers. You can also benefit from knowing how to schedule Facebook group posts so that you can easily maintain a presence on all the groups that you have joined.
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13. Add Calls to Action
A very good way to increase your Facebook followers and likes would be to use a CTA at the end of your blog or article. Always make it a point to keep your calls to action simple and short because you don’t want to confuse users and stop them from clicking through.
14. Use Paid Ads
If you want to grow your follower count quickly on Facebook, you can run ads that are specifically meant for growing your following. Running a Facebook ad is not very hard; you can set it up very easily. You can target a specific audience by numerous demographic factors to ensure you hit the correct target audience.
15. Post Frequently And Consistently
The most important tip to follow when it comes to marketing for more Facebook followers would be to remain consistent and frequent in your posting to do viral marketing. You must have a thorough schedule that is consistent and regular for posting content that adds value. You can post at the best time to post on Facebook to get maximum engagement and results on your posts.
Conclusion
These were some very insightful tricks and tips to gain Facebook followers and increase likes on your posts. There have been a lot of ups and downs as well as changes on Facebook as a platform. But that does not make Facebook any less powerful than it was. You should definitely focus on Facebook marketing.
Want to grow your Facebook following?
Sign up for RecurPost and schedule your posts in advance for maximum reach.
Frequently Asked Questions
Facebook followers can be the people who have opted to follow your profile or page, meaning that they have agreed to receive updates about your activity on their timeline. When people like your page on Facebook, they become your followers too.
Getting more Facebook followers is important, and it is definitely not rocket science. This goal is highly achievable when the right techniques are employed. Some of the tactics that you can use are:
– Join Facebook groups
– Use automation tools
– Repost existing content
– Maintain community engagement
– Use video marketing
– Post consistently and frequently
If you want to remove individual followers on Facebook profile, you will simply have to go to their profile and block them. In case you want to get rid of all followers, you will have to change your privacy settings to “friends only”. Then your posts will be visible to only friends.
Facebook friends are the ones that you want as close connections, meaning they will have access to all your activities. On the other hand, followers will allow your posts to reach a wider audience.
A Facebook like can be explained as a person who has chosen to attest their name to your page as a fan. And a follower would be a person who has chosen to receive regular updates on their timeline about your activities.
Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.