Facebook forms the foundation on which many social media marketing strategies flourish. A growing Facebook follower count increases your visibility, builds effective retargeting ads, and creates brand recognition.
On social media platforms, the follower count that you have gives you an idea about your brand’s awareness and reach. That is why brands need to gain followers in time. Maintaining consistency in posting content directly affects follower retention. A social media scheduler enables you to maintain posting consistency. So think of incorporating it into your strategy.
How can you gain followers effectively? Buying followers is not recommended. Purchased Facebook followers rarely generate authentic engagement. Focus on gaining followers organically through these methods. We have enlisted 15 ways through which you can increase Facebook followers and likes.
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15 Ways in Which You Can Increase Facebook Followers And Likes in 2025
1. You Can Run Facebook Ads
To get more engagement or followers on Facebook, resort to Facebook Ads.”Engagement Ads” increase your brand’s visibility. When Facebook users like your ad content, they engage more with your posts and often follow your brand page.
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2. Send Invitations to People to Like Your Page
You can begin by sending invitations to people to like your page. The stepping stone can be your friends and family. Facebook sends notifications prompting you to invite people who engaged with your ads to like your page.
3. Host Giveaways
Giveaways effectively promote your brand’s products while attracting followers. You can share your giveaway to niche Facebook groups or forums, giveaway websites, and your own Facebook page. Users enter your giveaway through your Facebook page, generating more likes and followers.
4. Try Using Facebook Live
Facebook Live is a powerful feature in Facebook’s toolkit. Facebook Live videos frequently achieve viral status. Facebook Live delivers real-time insights to viewers and builds trust through authentic content.
5. Use Influencer Marketing
Influencer partnerships increase your Facebook follower count effectively. Partnering with influencers taps into their audience and boosts your visibility.
6. Use Facebook Marketing Tools
Automating your marketing activities leads to more viewers and followers through consistent content and engagement. You can schedule Facebook posts through the Best Facebook marketing tools and forget about worrying about the rest.
7. Get Yourself Tagged in Other Facebook Pages
Organic shoutouts from larger Facebook pages attract more followers. Target brands that regularly feature customers and non-competing businesses on their social media. You should also target brands that have a similar audience base to yours.
Want to Learn More About Tagging Businesses on Facebook?
For additional tips on how to effectively tag businesses and enhance your visibility, check out our comprehensive guide:
👉 How to Tag a Business on Facebook
8. Promote Your Top-Performing Posts
Promote Facebook posts that have already performed well on your page. Some content pieces consistently outperform others. Promote high-performing content by sharing across platforms or running ads.
9. Reply to Comments
Keeping your audience engaged builds brand loyalty. Replying to comments makes viewers feel involved with your brand. Community engagement maintains your brand image. A positive brand image creates competitive advantage within your community.
10. Use Videos For Marketing
Video marketing effectively attracts likes and Facebook followers.Videos with proper dimensions generate the highest engagement on Facebook. Video content drives high Facebook engagement, attracting more viewers.
11. Repost Your Best Content
Reposting content that previously generated high engagement is a smart strategy. Repurpose successful content to maximize your investment. Creating quality videos and blog articles requires significant resources.Reposting successful content can generate similar results repeatedly.
12. Join Facebook Groups
Facebook groups expand your network and follower potential. Join groups containing members whose interests align with your brand. Group members who discover your value proposition often become followers. You can also benefit from knowing how to schedule Facebook group posts so that you can easily maintain a presence on all the groups that you have joined.
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13. Add Calls to Action
Use a CTA at the end of your blog or article to increase your Facebook followers and likes. Keep CTAs simple and short to prevent user confusion and encourage clicks.
14. Use Paid Ads
You can run ads specifically designed for growing your following. Facebook ads are straightforward to set up. Target specific audiences through demographic factors to reach your ideal followers.
15. Post Frequently And Consistently
Remain consistent and frequent in your posting to do viral marketing for more Facebook followers. Maintain a regular posting schedule with valuable content. You can post at the best time to post on Facebook to get maximum engagement and results on your posts.
Conclusion
These strategies will help you gain Facebook followers and increase likes on your posts. Despite Facebook’s platform changes over time, its marketing power remains strong. You should definitely focus on Facebook marketing.
Want to grow your Facebook following?
Sign up for RecurPost and schedule your posts in advance for maximum reach.
Frequently Asked Questions
1. What are Facebook followers?
Facebook followers can be the people who have opted to follow your profile or page, meaning that they have agreed to receive updates about your activity on their timeline. When people like your page on Facebook, they become your followers too.
2. How to get more followers on Facebook?
Getting more Facebook followers is achievable with the right approach. Use these techniques for success: Some of the tactics that you can use are
– Join Facebook groups
– Use automation tools
– Repost existing content
– Maintain community engagement
– Use video marketing
– Post consistently and frequently
3. How to remove followers on Facebook?
If you want to remove individual followers on Facebook profile, you will simply have to go to their profile and block them. In case you want to get rid of all followers, you will have to change your privacy settings to “friends only”. Then your posts will be visible to only friends.
4. What is the difference between Facebook followers vs friends?
Facebook friends are the ones that you want as close connections, meaning they will have access to all your activities. On the other hand, followers will allow your posts to reach a wider audience.
5. What is the difference between Facebook followers vs likes?
A Facebook like can be explained as a person who has chosen to attest their name to your page as a fan. And a follower would be a person who has chosen to receive regular updates on their timeline about your activities.
Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.