Best Time to Post on LinkedIn in 2025: Day & Hour Guide

Are you seeking the best time to post on LinkedIn to enhance your visibility? You’re not alone. Today, LinkedIn has become an important platform for businesses and professionals aiming to broaden their networks, share expertise, and amplify their brand presence.

With an expansive user base of over 700 million, LinkedIn is a dynamic marketplace of ideas and opportunities. Yet, making a mark in this crowded space can be a formidable challenge. The key lies not just in what you post, but crucially, when you post. This is where a solid LinkedIn marketing strategy comes into play.

Knowing when to post on LinkedIn can significantly boost engagement and reach, particularly for those looking to elevate their presence on this professional networking platform.

This blog is dedicated to sharing insights and strategies to optimize your LinkedIn posts for maximum impact.

Best Time to Post on LinkedIn According to the Week in 2025

Knowing the right day and best time to post on Linkedin can boost your visibility and engagement. To leverage this effectively, learning how to schedule posts on LinkedIn is essential. Each day of the week offers unique opportunities to connect with your audience.

Here are the most effective times to post from Monday to Sunday, ensuring your content gets the attention it deserves.

What are the best days to post on LinkedIn?

Tuesday, Wednesday and Thursday are the best days to post on LinkedIn.

When is the best time to post on LinkedIn?

Tuesday to Thursday:

• 8 AM – 10 AM: Catch users as they start their workday.
• 12 PM – 2 PM: Engage with users during their lunch breaks.

Monday and Friday:

• 10 AM – 12 PM: Later in the morning can also be effective as engagement starts to build or begins to wind down.

Best Time to Post on LinkedIn on Monday: : The Week’s Starting Line
Think of Monday, around 11 AM, as the start of a race. Everyone’s getting ready for the week. Your post can be like a “Good morning!” to everyone. Then, from 12 PM to 2 PM, it’s lunchtime. Imagine sharing a cool story while everyone’s having a sandwich and checking their phones.

Best Time to Post on LinkedIn on Tuesday: Catching the Early Birds
Some people get up early on Tuesdays, like 6 AM to 8 AM. Share something fun or interesting for people who wake up first. At lunchtime, from 12 PM to 2 PM, post something again for those taking a break from work or school.

Best Time to Post on LinkedIn on Wednesday: The Busy Buzz
Wednesday at noon is like the busy bee time on LinkedIn. From 12 PM to 2 PM, everyone’s checking in. It’s a great time to share something that everyone will talk about.

Best Time to Post on LinkedIn on Thursday: Afternoon Thoughts
Thursday afternoons, around 2 PM, are more chill. People might be thinking about the weekend. This is a good time to share something that makes them think or smile.

Best Time to Post on LinkedIn on Friday: Wrapping Up the Week
At 8 AM, say “Hi” to your early friends on Friday morning. Then at lunch, from 12 PM to 2 PM, it’s your last chance to share something cool before the weekend.

Best Time to Post on LinkedIn on Saturday: Quiet Time
Understanding the best time to post on LinkedIn weekend is crucial – Saturdays are typically quiet with fewer active users, so if you post, make it something light and fun. Maybe share a story or a fun fact.

Best Time to Post on LinkedIn on Sunday: Getting Ready for Monday
On Sunday evening, around 6 PM, people start thinking about Monday. It’s a good time to post something encouraging or helpful that gets them ready for the new week.

Best time to post on LinkedIn according to the Location

Wondering when is the best time to post on LinkedIn, if you reside in a certain location, say India? Well, don’t worry, and follow the next section to get some of the best ones for your region.

Best Time to Post on LinkedIn in the USA (Eastern Standard Time – EST):

Morning Spark (8 AM to 10 AM EST): This is when many professionals check LinkedIn while starting their workday, making it an optimal time for your content to be seen.

Lunch Break Buzz (12 PM to 1 PM EST): Many professionals check LinkedIn during their lunch break, making this a good time for your content to reach them.

Evening Wind-Down (5 PM to 6 PM EST): This is when professionals often check LinkedIn before ending their workday, making it effective for sharing content.

Best Time to Post on LinkedIn In Europe (Central European Time – CET):

Morning Momentum (9 AM to 11 AM CET): This is when European professionals typically begin their workday and check LinkedIn.

Midday Engagement (12 PM to 2 PM CET): European professionals often check LinkedIn during their midday break.

Early Evening Insights (6 PM to 7 PM CET): This is when European professionals often check LinkedIn before ending their workday.

Best Time to Post on LinkedIn in the UK (British Standard Time – BST):

Early Morning Engagement (7:30 AM to 8:30 AM BST): Start the day by connecting with professionals as they gear up for their workday. This is a prime time to share motivational content or industry insights that can set a positive tone for the rest of their day.

Lunchtime Connection (12:00 PM to 1:00 PM BST): During the midday break, capture the attention of your audience as they take a moment to relax and recharge. Share engaging and thought-provoking posts that can stimulate conversation during their downtime.

Late Afternoon Unwind (5:00 PM to 6:00 PM BST): As the workday winds down, your post can provide a reflective moment for professionals wrapping up their tasks. This is a great time to share summaries of the day’s news, tips for the next day, or content that encourages winding down and personal growth.

Best Time to Post on LinkedIn in Asia (Indian Standard Time – IST):

Early Riser Engagement (7 AM to 9 AM IST): This is when professionals in Asia typically begin their workday and check LinkedIn.

Lunchtime Connection (1 PM to 2 PM IST): Many Asian professionals check LinkedIn during their lunch break.

Evening Unwind (6 PM to 7 PM IST): This is when professionals in Asia often check LinkedIn before ending their workday.

Best Time to Post on LinkedIn in Australia (Australian Eastern Standard Time – AEST):

Bright Morning (8 AM to 10 AM AEST): This is when Australian professionals typically begin their workday and check LinkedIn.

Lunchtime Leisure (12 PM to 1 PM AEST): Australian professionals often check LinkedIn during their lunch break.

Afternoon Farewell (5 PM to 6 PM AEST): This is when Australian professionals often check LinkedIn before ending their workday.

Day-Specific Best Times by Region

Understanding the optimal posting times for each day of the week across different regions can further refine your LinkedIn strategy:

United States (EST):

• Monday: 9:00 AM to 10:00 AM and 1:00 PM to 2:00 PM
• Tuesday: 8:00 AM to 9:00 AM and 12:00 PM to 1:00 PM
• Wednesday: 8:30 AM to 9:30 AM and 3:00 PM to 4:00 PM
• Thursday: 8:00 AM to 10:00 AM and 2:00 PM to 3:00 PM
• Friday: 9:00 AM to 11:00 AM

United Kingdom (BST):

• Monday: 8:30 AM to 9:30 AM and 12:30 PM to 1:30 PM
• Tuesday: 8:00 AM to 9:00 AM and 5:00 PM to 6:00 PM
• Wednesday: 7:30 AM to 8:30 AM and 12:00 PM to 1:00 PM
• Thursday: 8:00 AM to 9:00 AM and 4:30 PM to 5:30 PM
• Friday: 9:00 AM to 10:00 AM

Europe (CET):

• Monday: 9:30 AM to 10:30 AM and 1:00 PM to 2:00 PM
• Tuesday: 9:00 AM to 10:00 AM and 6:00 PM to 7:00 PM
• Wednesday: 8:30 AM to 9:30 AM and 12:30 PM to 1:30 PM
• Thursday: 9:00 AM to 11:00 AM and 5:00 PM to 6:00 PM
• Friday: 10:00 AM to 11:00 AM

India (IST):

• Monday: 8:00 AM to 9:00 AM and 6:30 PM to 7:30 PM
• Tuesday: 7:30 AM to 8:30 AM and 1:30 PM to 2:30 PM
• Wednesday: 8:00 AM to 9:00 AM and 6:00 PM to 7:00 PM
• Thursday: 7:00 AM to 8:00 AM and 1:00 PM to 2:00 PM
• Friday: 8:30 AM to 9:30 AM and 5:30 PM to 6:30 PM

Australia (AEST):

• Monday: 9:00 AM to 10:00 AM and 5:00 PM to 6:00 PM
• Tuesday: 8:30 AM to 9:30 AM and 12:30 PM to 1:30 PM
• Wednesday: 8:00 AM to 9:00 AM and 5:30 PM to 6:30 PM
• Thursday: 8:30 AM to 9:30 AM and 12:00 PM to 1:00 PM
• Friday: 9:30 AM to 10:30 AM

Best time to post on LinkedIn according to the Industry

Different industries have optimal posting times on LinkedIn based on when their audience is most active.

We’re going to look at best time to post on LinkedIn company page to get the most people to see and like their posts!

B2C (Business-to-Consumer) Businesses:

B2C businesses on LinkedIn have a unique opportunity to engage with a diverse audience, including potential customers, industry peers, and thought leaders.

Consider early mornings (around 7 AM to 8 AM) or evenings (after 6 PM) on weekdays for maximum impact. Weekends can also be golden opportunities, as consumers have more leisure time to explore and engage with content.

B2B (Business-to-Business) Businesses:

B2B audiences on LinkedIn are seeking professional growth, industry insights, and valuable networking opportunities. The most effective posts resonate with these needs during the typical workday.

Capture their attention with posts scheduled for mid-morning (9 AM to 11 AM) or during the lunch hours (12 PM to 1 PM) on weekdays. These are peak times when professionals take a break from their tasks and turn to LinkedIn for updates and networking.

Healthcare Companies:

The healthcare industry encompasses a wide range of professionals, many of whom work at unconventional hours.

Early mornings (6 AM to 7 AM) and late evenings (after 8 PM) on weekdays are often effective. These times can align with shift changes and breaks, offering optimal opportunities to reach healthcare professionals.

Higher Education:

The higher education sector on LinkedIn includes educators, administrators, and students, each with their distinct schedules and browsing habits.

Posting in the late afternoons (4 PM to 5 PM) on weekdays can effectively reach educators and students as they wind down from their academic responsibilities. Mid-mornings (10 AM to 11 AM) are also favorable, especially for engaging with administrative professionals and thought education leaders.

Technology and Software Companies:

Technology professionals on LinkedIn tend to be early adopters and active users of the platform. Posting between 8 AM to 9 AM on weekdays captures their attention during morning routine checks. Alternatively, posting between 4 PM to 5 PM works well as many tech professionals browse LinkedIn during their end-of-day wind-down.

Financial Services:

Financial professionals typically follow structured workdays. Posts scheduled between 7 AM to 8 AM reach them during their early morning market reviews. Lunchtime posts (12 PM to 1 PM) on Tuesdays and Wednesdays also perform well when financial professionals take breaks from their analytical work.

Marketing and Creative Industries:

Creative professionals often check LinkedIn throughout the day. Morning posts (9 AM to 10 AM) perform well, but the sweet spot is often mid-afternoon (2 PM to 3 PM) when creative minds take inspiration breaks. Thursdays tend to generate higher engagement for this industry.

Manufacturing and Construction:

For these industries, early morning posts (6 AM to 7 AM) reach professionals before they begin on-site work. Late afternoon posts (5 PM to 6 PM) can also be effective as they check updates after completing physical work. Mondays and Wednesdays typically show higher engagement rates.

How to find YOUR best time to post on LinkedIn

If you’re new to LinkedIn and looking for the best times to post, start with the basics: weekday mornings (8 AM to 10 AM) and lunch hours (12 PM to 2 PM) are generally effective. These times catch many professionals during their active hours. But remember, these are just starting points.

To nail down the best times for your posts, look into LinkedIn Analytics. Track your posts’ performance in a spreadsheet, noting your engagement.

Over time, you’ll spot patterns that tell you when your audience is most active. This personalized approach takes you beyond general advice, helping you find the times that work best for you and your audience on LinkedIn.

If you want a detailed step-by-step guide on this method, we recommend you skip to the next section:

Access LinkedIn Analytics: Log into your LinkedIn account and navigate to your LinkedIn Profile. Navigate to the ‘Analytics’ tab, to access the in-built analytics tool.

Create a spreadsheet: Now create a spreadsheet with the days of the weeks and hours of the days. 

You can access the spreadsheet through the provided link. Please note that the spreadsheet is set to ‘View Only,’ so make a copy of it before you begin using it.

Gather Data for Your Spreadsheet: Start experimenting by posting on your LinkedIn daily. For each post, that performs better, add one inside the spreadsheet, while for the one that performs worst, subtract one. Update these figures regularly, as engagement can grow over time.

Analyze and Identify Patterns: Set a routine (like weekly) to track any noticeable changes or trends in engagement related to specific posting times. Pay attention to any patterns that emerge, such as higher ones are represented with darker shades, while the lowest ones are represented with lighter shades. 

Experiment Based on Insights: Based on your spreadsheet analysis, experiment with posting times. Adjust your content strategy according to the insights gained from the data.

Continuously Adapt Your Strategy: Keep tracking and updating your spreadsheet with data from LinkedIn Analytics. Stay adaptive and modify your ideal posting schedule based on fresh insights.

What is the worst time to post on LinkedIn?

The worst time to post on LinkedIn is typically during non-business hours, such as late at night from 10 PM to 5 AM. Posting during weekends, especially on Saturdays, tends to have lower engagement as many professionals are less active on the platform during their leisure time. It’s best to avoid posting during these times if you want to maximize your reach and engagement on LinkedIn.

Worst Times to Post by Region and Day

Understanding when not to post can be just as valuable as knowing the best times. Here’s a breakdown of the least effective posting times across regions and days:

United States (EST):

• Monday: Before 7:00 AM, between 3:00 PM to 4:00 PM, and after 8:00 PM
• Tuesday-Thursday: Before 7:00 AM and after 7:00 PM
• Friday: Before 8:00 AM and after 3:00 PM
• Saturday-Sunday: All day, with Sunday evening (after 6:00 PM) being slightly better

United Kingdom (BST):

• Monday: Before 7:00 AM, between 2:00 PM to 3:00 PM, and after 7:00 PM
• Tuesday-Thursday: Before 7:00 AM and after 6:30 PM
• Friday: Before 7:30 AM and after 4:00 PM
• Saturday-Sunday: All day, though Sunday between 7:00 PM to 9:00 PM shows some activity

Europe (CET):

• Monday: Before 8:00 AM, between 3:00 PM to 4:00 PM, and after 8:00 PM
• Tuesday-Thursday: Before 8:00 AM and after 7:30 PM
• Friday: Before 8:30 AM and after 4:30 PM
• Saturday-Sunday: All day, with minimal engagement

India (IST):

• Monday: Before 6:30 AM, between 11:00 AM to 12:00 PM, and after 8:30 PM
• Tuesday-Thursday: Before 6:30 AM and after 8:00 PM
• Friday: Before 7:00 AM and after 7:00 PM
• Saturday-Sunday: All day, though Sunday evening shows slight improvement

Australia (AEST):

• Monday: Before 7:30 AM, between 2:00 PM to 3:00 PM, and after 7:00 PM
• Tuesday-Thursday: Before 7:00 AM and after 7:00 PM
• Friday: Before 7:30 AM and after 3:30 PM
• Saturday-Sunday: All day, with minimal engagement

Worst Days to Post on LinkedIn

While timing within a day matters, certain days consistently show lower engagement across all regions:

Saturday: Consistently ranks as the worst day to post on LinkedIn globally. Engagement rates can drop by up to 45% compared to weekdays.

Sunday: The second worst day, though evening posts (after 6:00 PM) may see some engagement as professionals prepare for the upcoming work week.

Friday Afternoon: After 3:00 PM, engagement significantly drops as professionals mentally check out for the weekend.

Holiday Periods: Posts during major holidays and observances see dramatically reduced engagement, often worse than weekend posts.

Best Practices to Shine on LinkedIn

Know Your Audience: Knowing who you are speaking to is important. Tailor your b2b content strategy for LinkedIn to meet the interests and needs of your LinkedIn audience. Whether they are industry professionals, potential clients, or peers, crafting messages that resonate with them can lead to higher engagement.

Utilize LinkedIn Analytics: Get into the data. LinkedIn Analytics offers valuable insights into how your audience interacts with your posts. Analyze metrics like views, engagement rates, and demographics to fine-tune your content and posting strategy. Also if you prefer a feature-rich analytics experience, then it is recommended to make a switch to Top linkedin scheduling tools like RecurPost, Buffer, and Hootsuite.

Consistency is Key: Regular posting keeps you visible and on top of the game. Establish a consistent schedule for your LinkedIn updates. This doesn’t mean bombarding your audience daily, but rather finding a balanced posting frequency that keeps your audience engaged without overwhelming them. Also, try automating the process to save time and maintain consistency in your posting.

Quality Over Quantity: Focus on creating quality content. High-quality, informative, and relevant posts will always outperform a high quantity of mediocre content. Remember, on LinkedIn, the emphasis is on creating professional and enriching content that adds value to your audience.

Engage With Your Audience: Interaction breeds engagement. Respond to comments, participate in discussions, and actively engage with your network. This not only boosts the visibility of your top-performing posts but also helps in building meaningful relationships. Incorporating new content types like linkedin short video can further enhance your engagement strategy, offering fresh ways to connect with your audience.

Leverage LinkedIn Features: Make the most of what LinkedIn offers. From articles and posts to stories and videos, using a variety of content types can increase LinkedIn engagement. Don’t forget to explore LinkedIn’s latest features and tools to stay ahead.

Optimize for Mobile Users: With the majority accessing LinkedIn via mobile devices, ensure your content is mobile-friendly. This means considering how your posts look on smaller screens and keeping your content concise and easily digestible.

Stay Informed About Algorithm Changes: LinkedIn, like any social platform, frequently updates its algorithm. Staying informed about these changes to the LinkedIn algorithm can help you adapt your strategy to ensure your LinkedIn content continues to perform well.

Use Hashtags and Keywords: Incorporate relevant hashtags and keywords to increase the discoverability of your posts. However, use them carefully. Overusing hashtags can dilute your message and appear spammy.

Experiment and Adapt: Finally, don’t be afraid to try new approaches. Experiment with different types of content, posting times, and strategies. Use analytics to measure the impact and be ready to adapt based on what you learn. The best strategy is one that evolves with your audience and the platform.

LinkedIn vs. The Social Media Spectrum: Timing Your Posts Right

While we’re focusing on finding the best time to post on LinkedIn, it’s interesting to note how this differs from other social media platforms. Just like LinkedIn, each platform has its unique best times for posting. 

So, if you want to have a glance at the best time to post on other social media channels then do follow this list.

• best time to post on ig
• Best time to post on TikTok
• best time to post a facebook post
• Best time to post on Twitter
• Best time to post on Reddit
• Best time to Post on Google My Business

Conclusion

Remember, posting at the right times can help your posts be seen and liked by more people.

Whether you’re a business looking to chat with customers, a company wanting to connect with other professionals, or a school sharing cool stuff, picking the right time to post your content is super important. It’s all about matching your LinkedIn posts with when people are most likely to be looking at LinkedIn.

Keep your posts interesting and real, and use what you learn from looking at your post’s likes and comments to get even better. Try out different times and kinds of posts to see what works best.

With these tips on optimizing your post LinkedIn 2025 strategy, you’re all set to drive global engagement, make a mark on LinkedIn and have fun doing it!

Frequently Asked Questions

Dinesh Agarwal

Dr. Dinesh Agarwal, founder of RecurPost, transformed from academic researcher to social media technology innovator in 2013. With a doctorate in Cloud Computing, he applied scientific principles to develop a pioneering social media management tool that streamlined content scheduling processes for digital marketers, leading to its successful acquisition. Today, his RecurPost platform serves as an enterprise-grade social media automation solution helping over 100,000 businesses optimize their online presence. Dr. Agarwal actively contributes to the social media marketing ecosystem through educational content, including conference presentations, podcast interviews, and in-depth articles focusing on social media optimization techniques and algorithmic content distribution strategies.