Google my business is an amazing listing platform provided by Google, that can be utilized to enhance your local SEO, visibility, and reach. The best thing is, it is completely free to use. It offers so much potential for business owners (especially local business people), as you can post every single detail in your google my business listing.
. You can add and let people know about your location, products, or services. It also increases the credibility of your business as people can rate and review your business through Google my business listing. When you own an optimized and up to date Google my business listing, your business gets listed on Google search, Maps, and local business recommendations. When you make and verify your Google my business listing, you will be able to add your business name, location, contact number, category, products, services, photos of your store, and posts. In this guide, we’ll see what is a Google my Business post and the right image size to create it.
What are Google my business posts?
‘Posts’ is a feature provided for Google my business listing owners that allow them to add rich posts to their account which can be used for doing product promotions or providing information to potential customers. You can create posts for announcing a new product launch, any ongoing offer or discount, or to inform about any upcoming event. A GMB post stays on your listing for 7 days and then expires.
Using the posts feature continuously can have a positive impact on your click-through rate. They basically act as a mini display advertisement that you don’t have to pay for. Your Google my business post can also get featured on Google search’s knowledge panel if it matches the user’s search queries. Google my business posts are not limited to adding only text. You can add high-quality photos to improve how the entire posts look like on the screens of searchers’ devices.
The best part of uploading a Google my business post is that you can add a call to action and allow people to click on the button and take a specific action. There are five call to actions that you can use: Sign up, Call now, Book, Get offer, and Learn more.
How do Google my business posts improve SEO?
Not directly. You will not see direct visible changes in your rankings, but there will be a significant increase in your click-through rates. They will increase your website visits and push potential customers to take an action. When a user is looking for a service, your Google my business posts will appear along with other posts in the organic listings. It is very beneficial to post on GMB as they hardly take up 5-10 minutes in creation and bring more customers and help you get more leads with Google my business.
Google my business posts also create a rich snippet in the Local-3 pack. Thus, you need to write SEO-Friendly Text along with the post that you publish. Google pulls text from your posts and uses them as rich snippets in the local pack.
Types of Google my business posts
At present, Google my business offers you to create 5 types of posts.
- What’s new: Enables you to give continuous and fresh updates related to your business.
- Events: Lets you make announcements regarding any upcoming events.
- Offers: Allows you to make people aware of any ongoing discounts or offers on your products/services.
- Products: Enables you to showcase your products along with their price and a buy now button which takes users directly to the cart.
- COVID-19: Allows you to inform users about any changes in your business due to covid-19.
Google my business post image size guide
We’ll now see each type of Google my business post in detail and what should be the criteria while uploading them, along with the image size.
1. ‘What’s new’ posts
While creating a ‘What’s new’ Google my business post, you can add up to 1500 characters of text. This provides you with a great opportunity to give more details about the post and make users engage with the content. Along with the text, you can add an image, GIF, or a video.
The recommended size for Google My Business post images is 480 X 270 (minimum resolution). Try to maintain an aspect ratio of 4:3, otherwise, it will be revised by Google and not appear properly in search results. For videos, the maximum upload size is 100 MB. The videos should not be more than 30 seconds in duration. You can add up to 10 photos or videos in one Google my business post. Along with media, a call to action button can be added which allows users to take a specific action directly from your post. These kinds of posts have a life of 7 days.
Event posts are a bit different as they don’t carry the 7 days of time limit. They stay live from the date of publishing until the date of your event. You can enter that date while creating the post. While you can always write an extended date for keeping the post live for long, it is not recommended.
Event posts allow you to write a title that basically describes the name of your event. In these kinds of posts, you can add a photo, video, event title, start and end date, event details, and a call to action button.
These posts are great to grab the attention of users and make them have a look at your products or services. In Offer posts too, you can add a title. Try something catchy, such as ‘Get 20% off on all makeup products’. Just like event posts, you can add an expiry date for your offer.
In the advanced options, you can add offer details, coupon code, a redemption link to claim the offer, and the terms and conditions associated with the offer. These posts have the potential to increase your website visits, link clicks, as well as purchases.
Products posts allow you to showcase your products, their price, and provide a link for people to buy them. While creating these kinds of posts, you can use the ‘Buy’ call to action button, and send people straight to your website. Note that you can not add videos here. These posts allow you to add product photos, product name, product category, Description, and a call to action button.
This category recently got launched by Google as almost every business is operating differently because of the pandemic. The covid-19 posts stay live for an additional 7 days, i.e. a total of 14 days. However, these posts don’t perform very well. You can add only a ‘Status update’ (description) and a call to action button here.
Which Google my business post is the best?
After taking a look at all the Google my business post types, it can definitely be said that ‘What’s new’ posts are the best for any business. They can be used in almost all situations and provide room for including a lot of information.
You can ideally use this post type for providing general business updates, promotional offers, consumer reviews/testimonials, and literally anything else that you can think of. It will actually help in driving results for your business.
Which Google my business post image size is the best?
If you are posting from the GMB dashboard, the best image size for a Google My Business post is 1200 x 900 pixels, a 4:3 image ratio. Always center the subject of your image vertically and horizontally.
Default Size – 720 x 540 pixels
Maximum Size – 2120 x 1192 pixels
Minimum Size – 480 x 270 pixels
Aspect Ratio – 4:3
Best practices for Google my business posts
- Unlike social media platforms, posts on Google my business have to be promotional. Don’t post the same kind of posts that you upload on social sites. Don’t promote your blogs by providing links in the form of call to actions.
- People who are making Google searches are basically looking for solutions to their queries. Thus, you should be focusing on promoting your products and offering discounts that make your listing stand out from others.
- Capitalize the first few lines of the post title to catch the attention of people. Write a compelling copy and put the right call to action button.
- Even though you are allowed to write 300 words, stick with 80-100 words. Depending on the device that people are searching on, the number of characters displayed can vary.
- Make it a practice to include important keywords and messages at the beginning of your post description.
- Be sure that the landing page (CTA link) you send visitors to, matches the content of the Google my business post and meets the users’ expectations.
- Whatever you include in the description, make it conversational and use a natural tone.
- Avoid using a lot of text in images that you use in posts.
Schedule Google my business posts
Now that you know how beneficial Google my business posts can be, you are probably thinking of how often you should post. As the ideal post expiration period is 7 days, you should post at least once a week. There is no maximum or minimum number that is recommended. Just don’t stuff a lot of posts on your Google my business profile at the same time or leave it unattended for a longer duration.
If you find it difficult to keep a track of all your Google my business posts and their expiration date, you can schedule them in advance. You can use a social media scheduling tool to do so. RecurPost provides you with a Google My Business Post Scheduler that lets you schedule months and months of posts in advance. You can add call to action buttons directly from the tool. Before scheduling or publishing, you will also be able to see a preview of how your post will appear on GMB after being uploaded. This way, you’ll never need to open GMB to create posts manually!
RecurPost supports content repurposing which is great for promoting your products and services. You can create recurring posts that will go out on your Google my business listing in a loop. This will help in keeping your listing always active and provide users with a continuous supply of important information related to your products or services.
Along with post scheduling, you can also manage your reviews from the social inbox. All your reviews will appear in one place, and you will be able to reply to them straight from RecurPost. In short, you can manage multiple Google my business listings completely. There is a 14-day trial period using which you can try the tool for free. Click here to know more.
How to measure Google my business post performance?
When you upload a post on Google my business, you can see how many people came across it. You can also see the number of times the call to action button in your post was clicked.
To check the views and clicks on any post, simply go to the ‘Posts’ section from your GMB dashboard. Look at the bottom of each post in the authoring tool. You will see the total number of views for that post which is received from Google search and other platforms combined. Just beside the view count, you will see the number of clicks received on the post. This is the number of times your call to action button was clicked by the users.
You can see these numbers from your GMB dashboard and Google will also email the aggregate account metrics every week. The email will include the number of posts on search for the week, total number of views from all posts, and thumbnails of 3 posts with highest interaction rate for the week.
Now you should be equipped with all the necessary data that is required to dive right into creating Google my business post with the right image size. Start now and help your business stand out from competitors and drive more leads. Create and schedule a good number of posts to forget about posting manually every time! Sign up for RecurPost’s 14-day trial now.