13 Instagram Reels Templates to Boost Content Creativity

Creating Instagram Reels templates from scratch takes time and energy. That’s why we’ve put together 13 ready-to-use Instagram Reels templates that spark ideas and make video content fun. These templates, also known as IG Reels templates, Reels presets, or Instagram video templates, offer easy plug-and-play formats that help you create clips without stress.

Many Instagram Reels templates are free to use, allowing Instagram users to start building eye-catching Reels without extra cost.

Marketing agencies and creators handling multiple accounts know the struggle of keeping up with Reels creation. Using Reels templates makes it easier to save time, maintain consistency, and reach a wider audience. Whether you want photo-based Reels templates, trending Reels templates, or even tutorial Reels templates, these resources help you keep content flowing. Pair them with tools like RecurPost (for scheduling) or other social media bulk scheduling platforms to streamline posting.

In this step-by-step guide, you’ll find content inspiration, creative ideas, and time-saving content creation tips that boost audience engagement through Instagram Reels templates.

Instagram Reels Templates help creators without editing skills make professional content.

What are Instagram Reels Templates?

Instagram Reels templates are pre-designed formats with timestamps that assist users in crafting content. As a native feature within the Instagram app and Meta ecosystem, Instagram Reels templates are built to support modern content creation and user engagement strategies on social media. Templates enable brands to post consistent and engaging content.

Templates for Instagram Reels aren’t limited to video content alone. Photo-based Instagram Reels templates allow you to create engaging content using still images rather than video clips. These templates are particularly useful for showcasing product collections, before-and-after transformations, or creating slideshow-style content. Photo templates follow the same structure as video templates, with designated slots where you can add your images, and they’re synchronized with music to create a dynamic viewing experience even without motion footage.

Sensation Instagram Reels templates have gained significant popularity on Instagram. These templates typically feature dramatic transitions, eye-catching effects, and are designed to create a sensory impact that captivates viewers immediately. Sensation templates often incorporate quick cuts, zoom effects, and beat-synchronized transitions that create a visually stimulating experience. They’re perfect for product reveals, travel highlights, or any content where you want to create a strong emotional response from your audience.

Video-Specific Instagram Reels templates: Unlike photo-based templates, video-specific Reel templates are optimized for motion content and often include more complex transitions, timing cues, and effects designed specifically for video footage. These templates allow for seamless integration of multiple video clips, creating a cohesive narrative flow. Video templates are ideal for tutorials, behind-the-scenes content, or any storytelling that benefits from showing movement and action. When selecting templates, look specifically for those labeled as ‘video templates’ if you’re working primarily with video footage rather than still images.

When you find the desired template, locate the icon in the bottom left corner labeled ‘Use Template.’ In the past, you had to estimate the durations of clips necessary to synchronize them with a particular audio track and manually tweak the clips accordingly. Now, you can effortlessly insert your own photos and/or videos into a Instagram Reels template, and you’re ready to roll. Alternatively, access it through the three-dot menu on the bottom right-hand side, then click ‘Use as Template.’

Using Instagram Reels templates is completely free.

Actionable Tip :Experiment with different visual styles and features within Instagram Reels templates to find the ones that best match your content strategy and audience engagement goals.

Check [https://recurpost.com/blog/how-to-use-instagram-filters/]

How To Find Templates On Instagram

Looking for Instagram Reels templates? The Instagram app offers many ways to discover them. New trending templates appear with each weekly update, based on trending audio, challenges, and what Instagram users love. Using these Reels templates helps with algorithm alignment, boosts content reach, and improves performance metrics. Here’s a quick step-by-step guide to find them:

• Template Browser:
  Open the Reels tab in the Instagram app, then tap the camera icon at the bottom. From the Reels screen, swipe until you see the ‘Templates’ tab. Here, you can browse a wide selection of recommended Reels templates, trending templates, or even your saved templates.
  
  Use the template browser to explore layouts with a vertical format (9:16), 1080 x 1920 pixels resolution, and 15-90 seconds duration. Many templates include the beatmatch feature, animation effects, or clip slots for your own videos and own media.

• Reels Tab:
  As you scroll through Reels, watch for the ‘Use Template’ button above a creator’s name. Tap it, and the ‘Use Template’ option opens the editor. You’ll see Reels screen mock previews where you can drag and drop clips from your camera roll or add photos, music, and captions.
  
  Add your own creative spin with stickers, graphics, logos, or brand colors. You can even adjust timing, add voiceovers, and use filters or text overlays for consistent branding.

• Search:
  In the search bar, type “Instagram Reels templates,” “IG Reels templates,” or “where to find Instagram Reels templates.” Instagram shows recommended templates plus those with viral content opportunities.

To find Instagram stories integration templates: Tap “create,” click the sticker icon, then choose add yours. From there, pick a pre-made template or build your own with images, effects, and captions.

Offline Downloads:
Prefer working offline? Many sites offer Instagram Reels templates download and Instagram Reels templates free download options. Edit them in Canva, CapCut, Vista Create, or FlexClip. Use drag-and-drop functionality, adjust template customization, and save in MP4 file format before uploading. Downloads allow batch creation, time-saving content creation, and give you more flexibility.

How to Create Instagram Reels Templates on Your Own?

Creating Instagram Reels templates is easy! To make sure others can use your template, create it directly within the Instagram app. These Instagram Reels templates align with trending audio, the Reels tab, and the Instagram algorithm, giving your content proper formatting. Follow these steps:

1. Go to your homepage and tap the plus button at the top of the screen, just like when adding an Instagram Story.

2. Your gallery will open. Select Reel to start creating your Instagram video templates.

3. On the left panel, you’ll find options to make your Reels template stand out, including transition effects, filters, and text overlays.

4. Set the duration of the Reel, choose 15 or 30 seconds, depending on your content.

5. Tap the music icon to add music. You can choose from Instagram’s library or upload your own. Record original audio if desired.

6: Select photos and videos from your gallery, or record fresh content using the camera icon. Customize as needed, then click Next.

7: Write a catchy caption, and choose a cover for your Instagram Reels template to grab attention in the feed.

7.5: Visualise how your Reel will appear in the Reels screen mock, including interface elements like the camera icon, buttons, and caption preview. This ensures your content aligns properly.

8: Scroll to Advanced Settings and make any final adjustments, such as enabling text overlays or adding filters.

9: Toggle on ‘Let others use as a template’ to make your Instagram Reels template available for other users.

How to Use Instagram Reels Templates

Instagram Reels templates offer user-friendliness and drastically reduce the time needed to create a Reel. You no longer need to edit videos on multiple external platforms when using Instagram Reels templates.

Follow this step-by-step guide to use Instagram Reels templates:

Step 1: Discover the Video to Repurpose on Instagram

Explore the Reels feed to find Instagram Reels templates that match your creative ideas or goals. Look for trending templates or viral formats that resonate with your audience.

Step 2. Opt for ‘Use as Template’

When you find the desired template, locate the icon in the bottom left corner labeled ‘Use Template.’ If you can’t find it right away, you can access it through the three-dot menu on the bottom right-hand side, then click ‘Use as Template.’

Most Reels videos can be used as templates, but not all are available. TikTok videos reposted on Instagram Reels are not compatible with Reels templates.

Tip: While most Instagram Reels templates are usable, TikTok reposts on Instagram may not work with this feature.

Step 3. Unleash Your Creativity

Once the template is selected, enter Reels creation mode. Add videos or photos from your camera roll into the clip slots. These are synced with the audio track, making the creation process seamless.

Add your media into the Instagram Reels template’s pre-set slots, aligned with the audio for smooth transitions. This simplifies creating dynamic Reels content quickly.

Step 4. Design an Eye-Catching Cover

Don’t forget the Reel cover. Design one using Instagram Reel cover templates in apps like Canva or Photoshop, using your brand colors, fonts, and visual elements to keep a cohesive look.

Create a cover template that reflects your brand’s identity. A well-designed cover can increase your click-through rate and engagement on Instagram Reels.

Make sure your cover template is clear and visually appealing, which helps attract viewers and improve engagement.

Step 5. Finalize and Publish Your Content

Once satisfied with your Reel, hit Publish! Add your caption, hashtags, and your Instagram Reels template is ready for the Instagram feed.

Templates eliminate the need for manual syncing of audio and clips, allowing you to focus on creating instead of adjusting timing.

After creating several Instagram Reels, consider using social media bulk scheduling tools like RecurPost to plan and automate posts.

If you want to diversify beyond Reels, consider Instagram carousels to share step-by-step guides, storytelling sequences, or product showcases in an engaging, swipeable format.

If you’re looking to diversify your content beyond Reels, consider using Instagram carousels to share step-by-step guides, storytelling sequences, or product showcases in an engaging, swipeable format.

Bonus Tip: To deepen audience engagement, use Instagram Note Ideas to create conversations in DMs. These small interactions build connection and keep followers engaged beyond posts and Reels.

Third-Party Tools Providing Instagram Reels Templates

The Instagram Reels templates feature replicates popular Reels easily, but this can sometimes make your Reels look similar to others. For a more unique approach, businesses can use professionally designed, customizable Instagram Reels templates from third-party video-making tools. These platforms provide distinctive templates that allow you to maintain a professional and unique look for your Instagram Reels.

Here are some tools that can help:

Canva

Canva is a graphic design platform that has expanded to include video creation, making it an excellent choice for creating Instagram Reels templates. With Canva’s user-friendly interface, businesses and creators can quickly design engaging Reels. Canva offers a library of pre-designed templates tailored for product promotions, announcements, and storytelling across various themes. Customize colors, fonts, animations, and brand elements to create distinctive Instagram Reels templates that align with your brand.

InVideo

InVideo is an online video editing tool designed for businesses and marketers. It provides stock footage, music, and animations, enabling users to create high-quality Instagram Reels templates without professional videography skills. With InVideo, you can control the editing process to match your brand’s tone and messaging. The platform also offers a vast library of stock footage, music, and animations, making it easy to produce captivating Reels.

Vista Create

Vista Create is an online video maker that simplifies Instagram Reels templates creation. It offers a variety of templates for different marketing objectives, including how-to videos, product showcases, and storytelling sequences. You can import your own media, customize colors and text, and even add voiceovers to create Instagram Reels templates that perfectly reflect your brand identity and messaging.

FlexClip

FlexClip is another great tool for creating Instagram Reels templates. With its wide selection of professionally designed templates across various themes and industries, FlexClip is user-friendly and fully customizable. You can personalize every aspect of your Reels, from adding your logo and adjusting the layout to incorporating animations. Its drag-and-drop functionality makes creating high-quality Instagram Reels templates intuitive and accessible for creators and marketing teams alike.

CapCut

CapCut is one of the most popular video editing apps for creating professional-looking Instagram Reels templates. It provides templates optimized for Instagram’s vertical format, complete with pre-set transitions, effects, and text animations. Known for its intuitive interface and powerful editing capabilities, CapCut allows both beginners and experienced creators to produce polished Reels. Many influencers prefer CapCut for its trending effects and seamless export options.

Content Inspiration: Unique and Creative Instagram Reels Templates

A. Tips on Customising the Templates to Align with Individual Styles and Branding

• Add Your Brand Colors and Logo: Incorporate your brand’s signature colors and logo into the templates to create a cohesive and instantly recognizable visual identity across your Instagram Reels.
• Use On-Brand Fonts and Graphics: Customize fonts and graphics that reflect your brand’s tone and style. This ensures a consistent look across all your Reels and helps maintain your brand’s unique voice.
• Inject Your Personality: Don’t shy away from infusing the templates with your own personality, humor, and unique quirks. Let your authenticity shine through, making your Reels more relatable and engaging for your audience.
• Tailor the Content: Adapt the templates to deliver content that resonates with your specific audience. Whether your content is educational, inspirational, or entertaining, make sure it aligns with the preferences and needs of your followers.
• Test and Iterate: Experiment with different variations of the templates. Gather feedback from your audience and use insights to improve your content. Refining your approach based on real-time responses helps create Reels that truly connect with your followers.

B. Template examples

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A post shared by Three B’s Apparel (@threebsapparel)

A. Best Practices for Maximizing the Impact of Templates on Reels Content

• Embrace Authenticity: While templates provide a solid foundation, it’s essential to infuse your unique personality and style into your Reels. Authenticity helps build a genuine connection with your audience, so be yourself and let your creativity shine through!
• Craft a Captivating Opening: The first few seconds of your Reels are crucial in grabbing your audience’s attention. Use the template’s design to create a visually striking opening that hooks viewers right from the start. Tease what’s to come, leaving them curious to see more!
• Keep it Snappy and Concise: Reels thrive on quick, bite-sized content. Use the template’s structure to deliver your message clearly and concisely. Avoid long explanations—snappy content ensures that viewers stay engaged until the end!
• Utilize Eye-catching Transitions: Templates often come with pre-designed transitions that add a professional touch to your Reels. Experiment with different transitions to create a seamless flow between clips, maintaining high visual interest and keeping the audience hooked.
• Sync Music and Visuals: Music is a powerful tool in Reels. Sync the template’s visuals with the beats of your background music to create a captivating audio-visual experience. This synergy will leave a lasting impression on your audience.
• Experiment with Text and Captions: Templates often feature designated spots for text and captions. Get creative with these areas to deliver your message, add context, or engage your audience with thought-provoking questions or call-to-actions.

B. Template examples 

Below is a creative travel reel template example:

 

 

 

 

 

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A post shared by raye of happiness (@rayeofhappiness)

 

 

 

 

 

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A post shared by ALBERT VICENTE (@albertvicente)

Time-Saving Strategies: How Instagram Reels Templates Optimize Content Creation

A. Using Templates for Consistent Posting Schedules and Content Themes

• Time-efficient Batch Creation: With templates, you can create multiple Reels in one go, saving time and effort in the long run. Batch creation lets you plan ahead, stay on top of your posting schedule, and ensure that content is regularly shared. Use tools like RecurPost to schedule content in batches, guaranteeing that your Reels are posted consistently.
• Aligning with Content Themes: Templates can be customized to match your content themes or recurring series. This alignment helps strengthen your brand identity and provides your audience with familiar, expected content that reinforces your message and keeps them coming back for more.
• Quick Repurposing: If you have an existing Reel that performed well, you can easily repurpose it by applying a new template with a different design. This extends its reach and impact, allowing you to connect with new audiences while keeping the content fresh.
• Cohesive Visual Language: Using templates with consistent design elements creates a cohesive visual language for your Reels. This consistency helps build your brand’s identity and sets you apart from others. You can even use Instagram Reels cover templates from third-party apps to give your feed a polished and cohesive look.

B. Template examples

Boosting Engagement: Interactive Instagram Reels Templates

A. How to create shareable and comment-worthy Reels using interactive templates

• Keep it Entertaining: Interactive templates are all about fun! Let your playful side shine by creating content that brings a smile to your audience’s faces. The more enjoyable and engaging your Reels, the more likely they are to be shared and spread across social media.
• Encourage Storytelling: Use interactive elements to craft stories or mini-narratives within your Reels. Capture your audience’s imagination with engaging storytelling, and they’ll be more inclined to comment and share their thoughts on your creative narrative.
• End with a Call-to-Action: Always finish your interactive Reels with a clear call-to-action (CTA). Whether you want viewers to tag a friend, share their opinions, or take part in a challenge, a compelling CTA motivates your audience to engage and boosts engagement.
• Respond to Comments: Make sure to engage with your audience by responding to their comments. Show appreciation, answer questions, and keep the conversation flowing. Active engagement signals to your audience that you care, and it encourages them to interact more with your future Reels.
• Make it Shareable: Create shareable content by focusing on what resonates with your target audience. Content that’s relatable, inspiring, or humorous is more likely to be shared, expanding your reach organically. The more shareable your Reels, the wider the impact!

B. Template examples

 

 

 

 

 

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A post shared by Betiana Hurtado (@betianahurtado)

 

 

 

 

 

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A post shared by Shannon McKinstrie | Social Media Mentor, Trainer, + Speaker (@shannonmckinstrie)

Showcasing Brand Identity: Templates for Maintaining Visual Consistency

A. Tips for using templates to reinforce brand messaging in Reels

• Craft Engaging Captions: Use the template’s space for text overlays to effectively convey your brand’s messages. Write compelling Instagram Reels captions that align with your brand voice and tone, reinforcing your core message and making it resonate with your audience.
• Storytelling with Purpose: Templates are an excellent storytelling tool. Use them to communicate your brand’s story, values, and mission. By engaging your audience emotionally, you can create a deeper connection through meaningful and purpose-driven narratives.
• Highlight Brand Features: If your brand offers unique features or products, use the templates to showcase them in a creative way. Seamlessly integrate your products or services into the Reels content, making them an essential part of the storytelling while showcasing their benefits.
• Showcase Brand Culture: Take your audience behind the scenes with templates designed to highlight your brand’s culture, team, and working process. This fosters authenticity and transparency, building a stronger relationship between your brand and the audience.
• Maintain Consistent Posting: Use templates strategically to maintain a consistent posting schedule. Consistency helps reinforce your brand’s presence in your audience’s feeds, creating anticipation for your Reels content and increasing engagement.

B. Template examples

Below is a candle brand that consistently uses brand color in its reels and posts to maintain brand identity.

Below is one of its reel templates you can use:

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A post shared by The अर्क (@thearkk.in)

Exploring Different Formats: Instagram Reels Templates for Various Content Types

A. Showcasing products and services effectively with Instagram Reels templates

• Product Highlights: Present your products in a visually appealing and concise manner using the template. Showcase different angles, features, or benefits of your offerings to capture your audience’s attention and encourage them to learn more about what you offer.
• Testimonials Reel: Collect customer testimonials and feedback using this template to build trust and credibility. Highlight positive reviews and experiences to show potential customers the value of your products or services and help establish a strong reputation.
• Product Comparison: Use this template to compare different products or variations side by side. Whether showcasing different colours, sizes, or features, the comparison format allows viewers to make informed decisions and understand the advantages of each option.

B. Template examples

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A post shared by Social Media Management • Content Creation • Canva Templates (@thevipcontentclub)

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A post shared by Storytelling Marketing | Amanda (@hellostorytale)

Keeping Up with Trends: Trending Instagram Reels Templates

Trending Reels templates are constantly evolving based on current social media movements, viral challenges, and popular audio clips. These templates gain momentum quickly as creators adapt them to their own content, creating a ripple effect across the platform. By incorporating trending reels templates into your content strategy, you can leverage the algorithm’s preference for current trends while maintaining your unique brand voice. The key is to identify trending templates early and put your own creative spin on them before they become oversaturated.

A. How to use trending templates creatively and authentically

• Add Your Unique Twist: Bring your personality and creative touch to the trending templates. Whether through humor, storytelling, or your unique editing style, infuse the template with your authenticity to make it stand out from the crowd.
• Align with Your Niche: Adapt trending templates to fit your content niche and target audience. Tailor the templates to suit your expertise and the type of content your audience loves and expects from you. This ensures your Reels resonate with the right people.
• Know Your Audience: Understand what your audience enjoys and responds to. Select trending templates that align with their preferences, making them more likely to engage with and share your Reels.
• Stay Consistent: While experimenting with trending templates, keep your visual consistency and brand messaging intact. Consistency builds trust, and helps your audience recognize your content across their feeds, reinforcing your brand identity.
• Monitor Performance: Track how your Reels perform using trending templates. Analyze metrics like views, engagement, and shares to determine which templates work best for your content strategy and audience.

B. Template examples

 

 

 

 

 

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A post shared by Creative content studio (@cuubstudio)

Enhancing Editing Skills: Using Templates for Creative Video Editing

A. Techniques for improving video editing skills through template utilization

• Reverse Engineering: Dissect the templates to understand how they’re structured and edited. By reverse engineering templates, you can gain valuable insights into effective editing techniques and transitions. Analyzing how templates are put together will help you improve your own editing approach.
• Practice, Practice, Practice: Regularly use templates to create Reels, even if they’re not intended for posting. Practicing with templates sharpens your editing skills and gives you the freedom to experiment with different techniques, which will help you become more comfortable and confident in your editing process.
• Seek Inspiration: Explore how other creators use templates creatively. Look at their editing styles, transitions, and use of effects. Draw inspiration from their work and adapt their techniques to fit your own style, helping you enhance your own creations.
• Mastering Transitions: Focus on how transitions are executed in templates. Smooth transitions are key to creating visually appealing Reels. Practice crafting seamless transitions to elevate the overall flow of your Reels and make your editing stand out.
• Take Note of Feedback: Share your Reels with friends, peers, or online communities, and ask for constructive feedback. Use the feedback to refine your editing skills, implement suggestions, and produce more polished content with each video.

B. Template examples

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A post shared by 🌿 lifestyle | aesthetic | crimea (@nastyabaa)

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A post shared by Teri Erasmus (@potsbyteri)

Conclusion

Instagram Reels templates significantly boost content creativity. Templates unlock your potential and offer new possibilities, whether you’re looking for downloads, aesthetic templates, or engagement boosters.

Experiment with templates while infusing your own authentic voice, style, and personality into each Reel. Your unique touch turns templates into captivating stories that truly resonate with your audience, making your content stand out.

Create and inspire with these Instagram Reels templates to enhance your creativity. Automate your eye-catching Reels using RecurPost to streamline your posting process and maintain consistency.

Frequently Asked Questions

Dinesh Agarwal

Dr. Dinesh Agarwal, founder of RecurPost, holds a PhD in Cloud Computing and transitioned from academia to social media innovation in 2013. He built RecurPost into an enterprise-grade automation platform now used by over 100,000 businesses worldwide. Beyond leading RecurPost, Dr. Agarwal shares insights on social media marketing through talks, podcasts, and articles, with a focus on content optimization and algorithm-driven distribution.