Sendible vs Hootsuite
Which To Pick in 2025?
What is Sendible?
Founded in 2009, Sendible was designed to simplify social media management for businesses and agencies. Its early focus on efficiency has grown into a platform that offers advanced tools for scheduling, collaboration, and detailed performance tracking. Over the years, it has built a reputation as a trusted solution for teams who need more than just basic scheduling. It’s now recognized for its robust analytics and customizable reporting options that help brands measure and improve their online presence.
Best Suited For: Based on my experience managing several client accounts, Sendible stands out for businesses that prioritize data-driven decisions. Its reporting features make it a great choice for agencies juggling multiple client profiles or brands needing in-depth insights to track social media ROI. The platform allows users to customize reports to match their needs, making it a practical solution for delivering clear results to clients or stakeholders.
Additionally, Sendible offers tools tailored for teams working together. Features like task assignments and approval workflows make it easier for agencies to stay organized while managing campaigns across platforms. Its ability to centralize multiple accounts in one dashboard streamlines the process, saving time while maintaining a high level of control.
Other Sendible Comparisons
What is Hootsuite?
Hootsuite, launched in 2008, quickly established itself as a leader in the social media management space. It was built to simplify the way businesses handle their social media accounts by offering a unified dashboard for managing multiple networks. Over the years, Hootsuite has continued to evolve, adding features like content scheduling, social listening, and analytics to support effective social media marketing and team collaboration. Its versatility has made it a go-to tool for businesses of all sizes.
Best Suited For: If you’re managing a larger team or coordinating efforts across departments, Hootsuite stands out with its collaboration tools and seamless integration with popular third-party apps. Its flexibility makes it ideal for businesses with complex workflows, allowing teams to assign tasks, monitor performance, and stay organized.
Hootsuite is also a practical choice for smaller businesses seeking an intuitive way to manage social media across various platforms. With user-friendly features and pre-built templates, it helps even those new to social media marketing get started quickly. Its scalable options mean businesses can grow their social strategy without needing to switch platforms, making it a dependable solution for long-term use.
Overview
Choosing the right social media management tool plays a key role in simplifying your marketing efforts and achieving better results. The right platform can help save time, improve organization, and deliver valuable insights—whether you’re handling multiple clients or focusing on a single brand. It’s about finding the tool that aligns with your goals and makes managing social media less overwhelming.
In this Sendible vs. Hootsuite comparison, I’ll share my firsthand experience using both platforms to manage social media accounts. From their standout features to the specific use cases where they shine, you’ll get a detailed look at how they stack up against each other. By the end of this guide, you’ll be better equipped to decide which platform is the best fit for your needs, whether you’re part of a team or managing accounts solo.
Sendible vs Hootsuite: User Rating
| Rating Categories | Sendible | Hootsuite |
| Star Rating (Out of 5) | 4.5 | 4.1 |
| Meets Requirements (Out of 10) | 9.0 | 8.3 |
| Ease of Use (Out of 10) | 9.2 | 8.4 |
| Ease of Setup (Out of 10) | 9.3 | 8.4 |
| Ease of Admin (Out of 10) | 9.1 | 8.5 |
| Quality of Support (Out of 10) | 9.2 | 7.9 |
| Business Partnership (Out of 10) | 8.9 | 8.3 |
| Product Direction (% positive) | 90 | 73 |
Sendible:
- Rating: 4.5/5 on G2 with over 500 reviews.
- Users appreciate Sendible’s ability to manage multiple clients and create custom reports. However, some feel it could be simplified for those new to social media management.
Hootsuite:
- Rating: 4.3/5 on G2 with over 4,500 reviews.
- Hootsuite is praised for its team collaboration features and ease of use. Some users, however, mentioned that it could improve its analytics and reporting features for more advanced use cases.
Sendible vs Hootsuite: Feature Comparison
| Features | Sendible | Hootsuite |
| Pricing (per month in USD) | 29$ | 99$ |
| Free Trial | Yes | Yes |
| Platforms Supported | Most major platforms, including blogging networks | Most major platforms, including blogging networks |
| Bulk Scheduling | Yes | Yes |
| RSS feeds | Yes | No |
| Recurring Posts | Yes | No |
| Social Inbox | Yes | Yes |
| AI Content Generation | Yes | No |
| Hashtag Storage | Yes | Yes |
| Caption Customization | Yes | No |
| Advanced Analytics | Yes | No |
| White Label Reports | Yes | No |
| Note on Pricing | Custom plans for agencies | No additional notes |
a. Scheduling and Automation:
The scheduling feature is powerful, with options like Smart Queue, which automatically schedules posts at the optimal time based on past performance. This is especially beneficial when managing client accounts with varying peak times.
Hootsuite’s AutoSchedule feature is helpful, but it doesn’t take into account past post performance. While it’s fine for basic scheduling, I noticed it didn’t offer the same level of precision as Sendible’s Smart Queue.
b. Supported Social Media Platforms:
Supports Facebook, Twitter, LinkedIn, Instagram, Google My Business, YouTube, Pinterest, and more. It offers a broader variety of platforms compared to some competitors, which is a plus if you’re managing clients across multiple networks.
Also supports major social platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. However, I found that some integrations felt a bit more rigid compared to Sendible, especially when trying to integrate Google My Business or Pinterest.
c. Analytics and Reporting:
This was one area where Sendible really stood out. The detailed, customizable reports I could generate made a huge difference in presenting performance metrics to clients. Sendible allows for white-labeled reports, which is ideal for agencies.
While Hootsuite does provide decent analytics, I found the reports less customizable. For example, when tracking engagement for various campaigns, Hootsuite’s tools didn’t offer the same granular insights or ease of customization as Sendible.
d. User Interface and Experience:
The interface is clean but can feel a bit overwhelming at first, especially when you’re dealing with multiple accounts. However, once you get used to the layout, it’s intuitive and easy to navigate.
Hootsuite’s interface is cleaner and simpler, which is great for new users. However, as your team scales and your needs become more advanced, I found it lacking in some areas, like workflow customization.
e. Pricing Comparison:
Sendible Pricing:
- Free Plan: Limited to 3 social profiles and basic scheduling features.
- Creator Plan: Starts at $29/month for 1 user and 6 social profiles. While it’s great for small businesses, you’ll soon need to upgrade for advanced features like reporting.
- ScalePlan: Starts at $199/month, ideal for teams with up to 7 users and 49 social profiles. This plan offers the best value if you need comprehensive reporting and multi-user access.
Hootsuite Pricing:
- Free Plan: Offers 2 social profiles and basic scheduling. Great for individuals or startups testing the waters.
- Starter Plan: Starts at $83/month for 1 user and up to 5 social profiles. Good for solo marketers, but limited as you scale.
Pros and Cons of Using Sendible
Pros
- Customizable, detailed reporting.
- Smart Queue for optimal scheduling.
- Supports a wide range of platforms.
Cons
- Complex interface for new users.
- Pricing can be expensive for smaller businesses.
Pros and Cons of Using Hootsuite
Pros
- User-friendly interface, especially for teams.
- Strong integration with third-party apps.
- Team collaboration tools are top-notch.
Cons
- Analytics are less customizable.
- Higher-tier plans can be expensive for small businesses.
Ideal Use Cases
Sendible – Best For:
- Agencies and Larger Teams: If you need custom reports and advanced post-scheduling, Sendible is the go-to choice. I found it invaluable for clients who needed specific performance tracking.
- Businesses Focused on Analytics: For example, a brand aiming to improve social ROI will benefit from Sendible’s deep analytics.
Hootsuite – Best For:
- Small Teams and Solopreneurs: If you need a simple, user-friendly interface, Hootsuite excels. I used it when managing social accounts for a small local business, and the team collaboration tools made it easy to assign tasks and track progress.
- Integrating Third-Party Tools: If you’re using apps like Slack, Salesforce, or HubSpot, Hootsuite’s integrations make it seamless to manage your social media efforts alongside other business processes.
Conclusion of Sendible vs Hootsuite Comparison
In conclusion, Sendible and Hootsuite both have their strengths. Sendible is the better option if you’re running an agency or need advanced reporting and post-scheduling features. Its customizable reports and Smart Queue for optimal post timing are standout features.
However, if you’re looking for a more user-friendly interface with strong team collaboration tools, Hootsuite is a better fit, especially for small to mid-sized teams. Its integration with third-party tools makes it an excellent choice for businesses already using other software platforms.
Ultimately, the choice depends on your specific needs—whether you’re focused on advanced analytics and reporting (go for Sendible) or team collaboration and ease of use (Hootsuite).
If you’re still undecided between Sendible and Hootsuite, it’s worth considering RecurPost. After testing it myself, I found it to be a fantastic alternative, offering a perfect balance between affordability and advanced features like automatic scheduling, content recycling, and detailed analytics.
| Feature | RecurPost | Sendible | Hootsuite |
| Pricing (per month in USD) | $25 | $29 | $18 |
| Free Trial | Yes | Yes | Yes |
| Bulk Scheduling | Yes | Yes | No |
| AI Content Generation | Yes | No | No |
| Advanced Analytics | Yes | Yes | Yes |
| Team Management | Yes | Yes | Yes |
| Platform Support | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok | Facebook, Instagram, Twitter, LinkedIn, Google+*, Pinterest, WordPress, others | Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, others |
| Caption Customization | Yes | Yes | Yes |
| URL Shortener | Yes | Yes | Yes |
| White Label Reports | Yes | Yes | No |
How RecurPost Addresses Common Pain Points
Pain Point Analysis:
- Many tools either lack deep analytics or are priced too high for small businesses.
- Finding a tool with great automation features and affordable pricing can be tough.
RecurPost’s Solutions:
Offers affordable plans with powerful features like content recycling, social media scheduling, and advanced analytics without the hefty price tag of other platforms.
Feature Highlights of RecurPost
- Content Recycling: Repurpose evergreen content to keep posts active without extra effort.
- Analytics: Monitor performance across social media channels with clear, actionable reports.
- Multi-Profile Management: Manage multiple accounts from a single dashboard, ideal for small businesses or solo entrepreneurs.
Pricing Overview of RecurPost
- Free Plan: Includes up to 3 social profiles and 100 posts per month.
- Premium Plan: Starts at $25/month for 5 profiles, unlimited posts, and access to analytics.
- Agency Plan: Starts at $79/month for 20 profiles and team collaboration features.