Buffer vs Metricool
Which Is Best in 2024?
What is Buffer?
One of the biggest names in social media management, Buffer is praised for both its powerful scheduling features and easy-to-use interface. Buffer was first created to queue postings across many platforms, but it has now expanded to provide organizations of all sizes with comprehensive analytics, team collaboration tools, and more.
Buffer, in addition to key scheduling and analytics features, allows users to interact across teams and manage various social media accounts straight from the platform. You may create content calendars, experiment with posting times for optimal impact, integrate with other popular tools, and more. Robust analytics then provide insight to help you shape your strategy.
Buffer has a proven track record of streamlining workflows so marketers can focus on strategy. Buffer’s long-term survival is due to its intuitive design, smooth user experience, and customer-centric innovation. Buffer deserves serious attention whether you’re an entrepreneur managing your social presence or a full-fledged marketing team.
What is Metricool?
Metricool stands out as a comprehensive digital marketing solution that not only manages social media posts but also offers analytics, real-time data, and advertising strategies. With its multi-dimensional approach, Metricool offers insights into a brand’s online performance across multiple platforms and assists in optimizing strategies for enhanced engagement and growth.
The tool’s strength is its ability to convert complex analytics into simple metrics. This data demystification is crucial for organizations and marketers looking to make educated judgments regarding their social media strategies.
Metricool also excels at analyzing the performance of social media efforts in real-time. This feature allows users to instantly assess the impact of their content across many platforms, allowing them to optimize their strategy based on real-time feedback and audience interaction.
Overview
In today’s digital age, having a strong social media presence is paramount. Both Buffer and Metricool are top-tier platforms in social media management, making it challenging to decide which is the superior choice. Being experts with RecurPost, we’ve compiled a detailed comparison of these two platforms to assist you in making an informed decision.
Buffer vs Metricool: User Rating
| Rating Categories | Buffer | Metricool |
| Star Rating (Out of 5) | 4.5 | 4.6 |
| Meets Requirements (Out of 10) | 8.7 | 8.9 |
| Ease of Use (Out of 10) | 9.1 | 9.0 |
| Ease of Setup (Out of 10) | 9.2 | 9.0 |
| Ease of Admin (Out of 10) | 9.0 | 9.1 |
| Quality of Support (Out of 10) | 8.9 | 9.0 |
| Business Partnership (Out of 10) | 8.5 | 8.7 |
| Product Direction (% positive) | 86 | 88 |
Buffer vs Metricool: Feature Comparison
| Features | Buffer | Metricool |
| Pricing (per month in USD) | 65$ | 60$ |
| Free Trial | Yes | Yes |
| Platforms Supported | Major platforms including Instagram, Facebook, Twitter | Major platforms including Instagram, Facebook, Twitter, and more |
| Bulk Scheduling | Yes | Yes |
| RSS feeds | Yes | Yes |
| Recurring Posts | No | Yes |
| Social Inbox | No | Yes |
| AI Content Generation | No | No |
| Hashtag Storage | Yes | Yes |
| Caption Customization | Yes | Yes |
| AI Images | No | No |
| Advanced Analytics | Yes | Yes |
| White Label Reports | No | Yes |
| URL Shortener | Yes | Yes |
| Unlimited Workspaces | No | No |
| Team Management | Yes | Yes |
Pros and Cons of Using Buffer
Pros
- Simplistic design and user interface
- Efficient post scheduling
- Reliable analytics
Cons
- Lacks advanced features compared to some competitors
Buffer vs Metricool – The Bottom Line
Both Buffer and Metricool are robust in their offerings. If you’re seeking a straightforward approach to post scheduling with essential analytics, Buffer is your go-to. However, for those requiring advanced analytics, advertising strategies, and a multifaceted approach, Metricool is a strong contender.
RecurPost as an alternative to Buffer and Metricool
RecurPost serves as a compelling alternative to both Buffer and Metricool, offering a comprehensive social media management solution with distinctive advantages.
| Feature | RecurPost | Buffer | Metricool |
| Pricing (per month in USD) | $25 | 65$ | 60$ |
| Free Trial | Yes | 14 days | 7 days |
| Bulk Scheduling | Yes | Yes | Yes |
| AI Content Generation | Yes | No | No |
| Advanced Analytics | Yes | Yes | Yes |
| Team Management | Yes | Yes | Yes |
| Platform Support | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok | Facebook, Instagram, Twitter, LinkedIn, Pinterest | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Ads, Google Analytics, and more. |
| Caption Customization | Yes | Yes | Yes |
| URL Shortener | Yes | Yes | Yes |
| White Label Reports | Yes | No | Yes |
| Content Recommendations | Yes | No | No |
| Automated Publishing | Yes | Yes | Yes |
Why RecurPost Is Better than Buffer and Metricool?Â
RecurPost promises an experience that integrates the best of both Buffer and Metricool at an attractive price point. Dive in and explore a realm of features and functionalities with RecurPost, the ultimate social media management tools.