Buffer vs Metricool
Buffer Vs Metricool – Which Is Best in 2025?
Which tool is the best? Is it that hard to decide?
If you're stuck between Buffer and Metricool, you're not alone. Both offer great features, but the right choice depends on your needs.
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Quick Summary: Buffer and Metricool
When deciding on the perfect social media management tool, certain aspects, such as features, pricing, reviews, and support, must be evaluated.
Here is the overview of tools:
2 months free with annual billing
Buffer Overiew
Buffer is a social media management tool made for small businesses, solo entrepreneurs, and marketers who want simple posting and tracking. It lets you schedule and share content on different platforms from one clean dashboard.
The focus is on keeping things quick and hassle-free, without complicated marketing tools. This makes it perfect for people or small teams who just want to manage their social media easily and keep it looking professional.
Users value Buffer’s clean, intuitive interface with easy post queueing and scheduling, flexible content reordering, and clear analytics. Some limitations noted include single-queue restrictions and upsell prompts when workflow scales. [Capterra]
Users praise Buffer as a fluent, easy-to-navigate social media management tool that simplifies multi-account scheduling and integrates smoothly. Some initially struggle with advanced scheduling nuances but adapt quickly. [G2]
Metricool Overview
Metricool is an all-in-one platform for managing social media activity and online ad campaigns. Originating in Spain, it has expanded worldwide, earning a reputation for being both beginner-friendly and capable enough for professional use. It holds a solid position among social media management tools, appealing to freelancers, marketers, and agencies looking for a straightforward way to handle their digital workload.
Users often praise its clean design and intuitive setup, which makes it easy to get started. By bringing planning, tracking, and performance insights into one place, Metricool simplifies the way people manage their online presence.
Reviewers praise Metricool’s easy-to-use, all-in-one platform for scheduling, performance analytics, and multi-account management. The free plan is helpful; advanced features and metrics require paid plans; occasional scheduling errors are reported. [Capterra]
Reviewers highlight Metricool’s clean, user-friendly platform that excels at multi-platform post scheduling and basic performance tracking, ideal for lightweight social media management, but criticize frustrating billing and support experiences. [G2]
Rating Comparison
Feature Comparison: Buffer vs Metricool
Features
Scheduling & Publishing
Schedule posts across multiple platforms with queue-based publishing and calendar visualization.
Plan and schedule posts across Instagram, Facebook, Twitter, TikTok, LinkedIn with automated queues.
AI-powered scheduler recycles evergreen content, auto-schedules posts, and suggests best times to publish.
Engagement
Reply to comments and messages on select platforms; limited unified inbox features.
Manage comments and interactions; unified inbox helps monitor multiple accounts.
Unified inbox helps reply faster; smart filters prioritize conversations that need attention.
Collaboration
Team approvals, post drafts, and role management simplify content workflows.
Team access, approvals, and content calendars streamline collaborative publishing.
Shared workspaces and approval flows keep teams aligned with role-based access and smart task routing.
Analytics
Track engagement, clicks, follower growth, and post performance with intuitive reports.
Detailed metrics on engagement, reach, clicks, follower growth, and campaign performance.
Smart analytics track engagement, reach, and clicks; white-label reports simplify client performance tracking.
AI Features
AI suggests captions, hashtags, and best posting times to boost audience reach.
AI generates captions, recommends hashtags, and suggests posting times for maximum impact.
Generates captions, hashtags, bios, and post ideas; predicts performance; automates scheduling and reports.
Pros & Cons: Buffer and Metricool
Pros
- Responsive and supportive customer service team
- Excellent value in the paid plans
Cons
- Certain updates have removed useful features
- May freeze or fail to post under poor connectivity
Pros
- Compatible with websites, YouTube, and Twitch
- Regular updates that enhance performance
Cons
- X/Twitter tools require a paid X subscription
- Push notifications only reach the main account holder
Pricing Comparison
Essentials
1 Social channel, 1 User, Unlimited ideas
Starter
5 social profiles per network, Google Drive Integration, Best Times to Post
Starter
2 social profiles, 10 daily posts, 5 recurring time slots
Starter
1 Social channel, Unlimited users, Content approval workflows
Advanced
15 social profiles per network, Zapier integration, Best Times to Post
Personal
5 social profiles, 20 daily posts, 10 recurring time slots
Agency
20 social profiles, 80 daily posts, 40 recurring time slots
Why RecurPost Stands Out
RecurPost is the best social media management tool for businesses and agencies aiming to keep multiple social profiles or targeting different industries active with minimal manual input. RecurPost stands out for its automated content recycling and well-organized libraries. With recurpost software, your evergreen posts can be stored in categorized queues that automatically republish at set intervals, ensuring consistent visibility without the need to recreate material. This structure helps maintain a steady online presence while freeing up time for other marketing activities.
Another advantage is RecurPost’s white-label reporting, allowing agencies to brand performance reports and deliver them directly to clients. This feature streamlines communication and strengthens professional presentation. Feedback from verified users often highlights RecurPost’s responsive customer support, which is seen as both approachable and effective, a factor many teams value in day-to-day operations.
When comparing Buffer, Metricool, and RecurPost, you’ll notice that Buffer focuses on straightforward scheduling and analytics, while Metricool emphasizes in-depth analytics and advertising tools. Both platforms offer strong capabilities, but teams that prioritize automated content recycling, branded reporting, and direct support often find RecurPost better aligned with their workflows, especially in environments where sustaining long-term content momentum is a top priority.
At RecurPost, we have many clients who have used Buffer, Metricool, and other tools before switching to us and shared their feedback. According to them, Buffer costs around $30 for five profiles while offering fewer features compared to RecurPost, which costs just $25 and includes more advanced functionalities. On the other hand, users mentioned that Metricool can be relatively unreliable when it comes to posting.
So, when you compare the cost of Buffer, Metricool, and RecurPost with reliability and usability, Buffer and Metricool both fall short, making RecurPost the best social media tool and an affordable choice.
Why RecurPost is better!
RecurPost isn’t just an alternative to Buffer and Metricool – it’s a smarter choice for businesses that want more functionality at a lower cost.
