The Up-to-date Video Sizes Guide For Social Media

In 2022, 93% of marketers admitted that video was crucial to their overall marketing strategy. This is only fair because 65% of people are visually oriented in learning, 90% of the information transferred to the brain is visual, and it is also processed 60,000 times faster than text. Crazy right? Would you be able to keep up with the updated video sizes on social networks? Sounds like a good idea now, we bet.

It is no foreign fact that consumers would prefer video content more than reading. This is because videos have the ability to evoke strong emotions that are relatable for consumers. Also, to have a successful content marketing campaign, it is important to know what content to post and how often it should be posted.

Along with all of this, it is very important for a marketer to stay updated with the ever-changing video sizes technicalities on social media networks. We know how time-consuming it can be for you to go through every single network’s technical specification. 

Worry not! We have compiled a list of all the video specs for all major social media platforms in this blog. It will be your guide to everything that you need to know about video sizes on social networks.

Let’s dig right in!

Facebook Video Sizes 

It is no surprise that marketers would want to know the correct video specs of Facebook because it is the largest social media network in the market. They will definitely work hard on their video marketing strategy for Facebook.

Here, the biggest challenge for marketers when it comes to understanding a Facebook video size is that there are too many types of videos that can be shared on Facebook. You can schedule Facebook posts using a social media tool such as RecurPost. Each video type would have different dimensions and specs, and it can be confusing for you to know each of these dimensions or details. 

Here is a guide to Facebook video sizes:

Shared Post Video 

Perhaps the most common type of videos on Facebook would come from shared posts. This is a type of video marketing that would be found on your Facebook feed and can be shared by your friends and brands. There are two video orientations to choose from; Landscape and Portrait.

Guideline to follow for Organic video posts:

• Two dimensions – Horizontal and Vertical
• Recommended format – MP 4
• Dimensions for video – 1280 × 720 pixels for Landscape and Portrait
• Minimum width – 600 pixels
• The aspect ratio for Landscape mode – 16:9
• The aspect ratio for Portrait mode – 9:16 (16:9 if it includes a link)
• Maximum height can be 4:5
• Resolution – 1080 or under it
• Length – up to 240 minutes
• Frame rate – up to 30 fps

Facebook Stories

Facebook stories are an added feature to the Facebook bouquet and these are short photos or videos that can only be accessed for 24 hours. 

Video sizes guideline:

• The resolution recommended – 1080 × 1080
• Video file size can go up to 4 GB
• Duration can last from 1 second to 2 minutes
• Video formats recommended are – .MP4 and .MOV
• Recommended aspect ratios – 1.91 to 9:16

Character limits

• Primary texts – 125 characters
• Headline – 40 characters

Video Ads

Here are the video sizes for video ads:

• Horizontal, vertical, and square for options in dimensions
• Recommended format – MP 4
• The aspect ratio for Landscape mode – 16:9
• Video dimensions – 1280 × 720 landscape and square
• Minimum dimensions can be 600 × 600 for square and 600 × 315 for landscape
• The aspect ratio for square – 1:1
• Length is up to 120 minutes
• The file size is up to 4GB
• Frame rate would be up to 30 fps

360 Video

Here are the video sizes to follow for 360 videos on Facebook:

• The minimum width would be 600 pixels
• Dimensions can be 4096 × 2048 
• The aspect ratio for 360 degrees would be 2:1
• Max file size – 1.75 GB
• The recommended format is MP 4
• Max length – 40 minutes
• Frame rate – 60 fps max

Carousel Video Ads

Guideline for video sizes for carousel ads:

• Dimensions would be Landscape and square
• 1080 × 1080 dimensions for landscape and square
• Minimum dimensions: 600 ×600 (1:1 square) or 600 ×315 (1:9:1 landscape)
• The maximum file size is 4 GB max
• The recommended format is MP 4
• Maximum length is 240 minutes
• Frame rate: 30 fps max

Explore the ideal dimensions for Facebook image posts and click here for detailed guidance!

Instagram Video Sizes

Back in 2013, Instagram launched video capabilities that saw success very quickly and through 2015. After that year, videos have only seen higher engagement capabilities and managed to rock the social media trends engagement charts. Then came reels, they are probably the most popular form of videos we see today. Take the Instagram reels 101 lessons if you want to keep up with this popular form of marketing. RecurPost lets you schedule Instagram posts for sharing images, reels, and stories on your personal and business profiles.

Here is a guide to Instagram video sizes:

In Feed Video

There are three different styles in Instagram’s video formats: Landscape, square, and vertical. Let’s see an Instagram size guide for these:

• The minimum resolution possible for all formats is 1080 × 1080
• Horizontal pixel resolution allowed is 1920
• The aspect ratio for Landscape is 16:9, for Square it is 1:1, and for Vertical it is 4:5
• The maximum file size allowed for all formats is 4 GB 
• Video formats:.MP4 and. MOV
• Frame rate allowed – 23 to 60 FPS
• Video length can range from 3 to 60 seconds

Character limits

• Primary text – 125 characters
• Maximum number of hashtags – 30

In Feed Video Ad

Here the Instagram video sizes guideline will remain the same as Feed video and the character guideline also remains the same.

Carousel Video Ad

Here are the video specs for Carousel ads on Instagram:

• The minimum resolution – 600 × 600
• Maximum resolution – 1080 × 1080
• Aspect ratio – 1:1
• Maximum files size – 4 GB
• Video formats recommended – .MP4 and .MOV
• The maximum video length is 60 seconds
• 2-10 videos/cards are allowed per second

Instagram Stories

Video specs for Instagram stories are:

• The resolution recommended – 1080  × 1080
• Aspect ratio – 9:16
• Maximum file size – 4 GB
• Video formats recommended – .MP4 and .MOV
• Maximum video length is 2 minutes for ads and 15 seconds for organic.

IGTV

Video guidelines:

• Resolution recommended – 1080  ×  1920
• The minimum resolution can be 720
• Aspect ratio – 9:16 (recommended) and 16:9 (supported)
• Video length – minimum is 1 minute and maximum cab be 15 mins long from mobile. From the desktop, you can upload a 1-hour long video
• The maximum file size for videos less than 10 minutes is 650 MB. for videos going up to 60 mins, it is 3.6 GB
• File format – MP4

Twitter Video Sizes

Twitter is an excellent platform to be at if you are a fan of banter, news, trending topics, and loud opinions. As per the latest data, Twitter videos are more memorable than ads on any other platform. Twitter has a very strong mobile viewership, and therefore it is necessary to understand the video sizes of Twitter correctly. RecurPost also allows you to Schedule tweets on Twitter to build an organic community of people who belong to your business.

Twitter Video Size Guide for Organic Tweets:

• Landscape dimensions are 320 x 180, 640 x 360, or 1280 x 720
• Portrait dimensions are  240 x 240, 480 x 480, or 640 x 640
• Dimensions – 32 x 32 minimum
• Maximum dimensions – 1280 x 1024 
• Aspect ratios – 1:2.39 – 2.39:1
• File size: 512 MB maximum
• Formats supported – MP4 for desktop and MOV for mobile
• Maximum length – 140 seconds
• Frame rate – 40 FPS maximum

Twitter Video Size Guide for Video Ads:

• Landscape dimensions are 320 x 180, 640 x 360, or 1280 x 720
• Portrait dimensions are 240 x 240, 480 x 480, or 640 x 640
• Minimum Dimensions: 32 x 32
• Maximum Dimensions: 1280 x 1024
• The Aspect ratios are 1:2.39 – 2.39:1
• Maximum file size: 512MB
• Formats supported are MP4 for desktop and MOV for mobile.
• Maximum Length is 140 seconds
• Frame rate: 40fps maximum

LinkedIn Video Sizes

We can say that LinkedIn is in the early stages of video content adoption, but the network is still a great source or medium for sharing. 75 % of business professionals say that they watch online videos regularly.  With the number most likely to grow, we can say that LinkedIn will put videos at the forefront time and again. You can also schedule LinkedIn posts to connect with global leaders on your personal and business pages. Here is a video sizes guide for LinkedIn:

Shared Video

• Aspect ratio – 1:2.4 to 2.4:1.
• Maximum file size – 5GB.
• Accepted video formats – .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MP4, .MKV, and .WebM.
• Video length – min is 3 seconds, max is 10 minutes.
• Maximum video frames – 60fps.

Video Ads

• Dimensions for Landscape video are Minimum: 640 x 360 and maximum: 1920 x 1080, for Square video are Minimum: 360 x 360 and maximum: 1920 x 1920, for Vertical video are Minimum: 360 x 640 and maximum: 1080 x 1920.
• Aspect ratios for Landscape: 16:9, Square: 1:1, Vertical: 9:16
• The maximum file size – 200 MB
• The accepted video format is .MP4
• The maximum Video length is 30 minutes.
• Frame rate – 30fps max.

YouTube Video Sizes

If you belong to Gen Z, you are probably learning everything you know and everything you don’t, with the help of YouTube videos. Consumers are taking in massive chunks of content from YouTube, making it a marketing sensation for brands. As a marketer, you can study YouTube analytics to make your strategy razor-focused. If you want to make a YouTube video, you will have to follow the video sizes guide here:

Organic Videos

• Dimensions are 426 x 240 (minimum), 640 x 360, 854 x 480, 1280 x 720, 1920 x 1080, 2560 x 1440 and 3840 x 2160 (maximum).
• The aspect ratio is 16:9.
• File size can be 128GB or 12 hours maximum. 
• Formats supported are MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, and WebM.
• The maximum length is 12 hours.

Video Ads (in-stream)

• Dimensions are 426 x 240 (minimum), 640 x 360, 854 x 480, 1280 x 720, 1920 x 1080, 2560 x 1440 and 3840 x 2160 (maximum).
• The aspect ratio is 16:9.
• The file size would be 128GB or 12 hours maximum 
• Supported Formats are MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, and WebM.
• Maximum Length – 12 hours
• Mid-roll video ad length is 30 seconds minimum
• Bumper video length is 6 seconds maximum

Video Ads (display)

• Dimensions are 426 x 240, 640 x 360, 854 x 480,1280 x 720, 1920 x 1080, 2560 x 1440 and 3840 x 2160.
• The aspect ratio is 16:9 
• The file size would be 128GB or 12 hours maximum 
• Supported formats are MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, and WebM.

Frequently Asked Questions: