Content Repurposing Agency- Give Your Content a New Identity

Imagine your content is not able to serve its purpose to engage the audience, so what will be your action? Will you remove the existing content, or will you make a whole new one? Well, removing the content or making a new content from scratch will be time-consuming.

Rather, there is a simple but very effective answer to this question and that is content repurposing, and the agency that provides such service is known as a content repurposing agency.

Creating new content is a long process and it asks for lots of efforts from the creators without guaranteeing its result. For this reason, many content creators nowadays rely on taking content pieces from older blogs, sites, and reusing it for their purpose by making necessary modifications.

Content Repurposing

A survey revealed that 46% of marketers believe that repurposing content is more effective than creating new content. That’s why we focus on repurposing what you already have, whether it’s a podcast, book, course, or social media posts. This way, you can do less while achieving more.

Content repurposing transforms an existing piece of content into different formats to maximize its value by distributing it to different social media platforms. This is essential for the content to remain relevant and attract value over time.

Before we move ahead, let us first know the basic difference between content creation and content repurposing.

Content Creation v.s. Repurposing

Content creation is making fresh content like blogs, videos, infographics, or podcasts from scratch. It includes these steps:

1. Content production – Writing, designing, or producing the content based on your research and plan.

2. Topic ideation and keyword research – Choosing the right topic and finding keywords your audience is searching for.

3. Research and content planning – Collecting information on the topic and deciding what type of content (blog, video, etc.) fits best.

Content repurposing is taking existing content and giving it a new format or purpose. It includes these steps:

1. Identify valuable content – Finding high-performing or evergreen content that can be used again.

2. Decide on new formats – Choosing how to repurpose it, like turning a blog into a social media post, video, or infographic.

3. Adapt and optimize – Updating or reshaping the content to match the new format and audience needs, while keeping it fresh and engaging.

Now, let us know the purpose or the need of repurposing the existing content.

Purpose or The Need

• Repurposing of content is done to increase the longevity of the high-performing, long form content to gain attention.
• To increase target audience engagement by transforming content into new formats. For example, blog posts can be turned into video content, podcasts, social media posts, or infographics.

Tip: Repurposing content is not recycling it, but transforming it.

Why Social Media Agencies Need Content Repurposing

In a content creation process, there are many, if not few, things big or small to be kept in mind to let the audience stop scrolling through their social feed. It is a social marketing strategy to publish content in a way that it receives the viewership of the target audience as well as new audiences.

There are ample reasons for agencies in need of repurposing the content, but among all the few of them are:

1. Reach and Visibility

Social media channels prefer diverse content according to their algorithm and the current trend. Therefore, content repurposing service is essential to keep a check on this and make efforts to make it reach a wider audience segments.

For example, some people prefer reading blogs, some are more interested in watching social media videos, etc. By adapting to their interests, one can distribute content accordingly to increase visibility.

2. SEO Performance and Increase in Organic Traffic

Repurposing content helps to improve the website’s seo by creating multiple pieces of content targeting different keywords around the same topic. This strategy can lead to higher organic traffic and increased search rankings.

3. Efficient use of Time and Resources

Creating content from scratch is a time-consuming process. Repurposing existing content saves time and resources, allowing you to maintain a steady flow without needing to put all your efforts into constant content creation.

4. Consistent Brand Engagement

This helps to maintain a unified voice across multiple platforms of social media, which in turn leads to stronger brand identity. Being consistent is crucial for building trust among your audiences. Variable formats can boost engagement and make your piece more shareable and accessible.

Tip- Repurposing bridges the gap between content volume and quality.

Key Benefits of Hiring a Content Repurposing Agency

90% of the total population in the United States uses social media. Isn’t that a crazy number? If the volume is this large, then your content should be such that it should engage this large volume. For this purpose, the content repurposing agency is in function. The benefits of hiring them are:

1. Expertise and Adaption

When you hire a content repurposing service, it gives you access to experienced content strategists and designers, by using the expertise of which the blog content, podcast, Instagram carousel posts, and more content can be prepared.

This will in turn lead to adaptation to new pieces of quality content like YouTube shorts, or LinkedIn posts in a cost-effective way while maintaining brand identity.

2. Cost and Time Factor

Repurposing content through outsourcing helps social media agencies to save costs and time in a significant manner. This will lead to a systematic workflow management to create content rather than depending completely on in-house teams.

3. Content Handling

When a repurposing content agency is hired, it is easier to handle high volume content demand across multiple channels in a more effective way. This handling of contents in various formats also works as a marketing strategy to make it an evergreen content on all social posts.

4. Performance and Analytics

Agencies provide a detailed analytics of the performance of all the existing contents, new contents, and suggest measures for continuous improvement. This makes the content creation process more simple and exciting, whether it is a long-form content, video content, blog post, or many more.

Tip: Outsourcing allows agencies to focus on strategy rather than on production.

How a Content Repurposing Agency Works

Content repurposing is a strategic way to extend the life of content, maximize audience engagement, and optimize resources. Here are the steps of the workings of an agency:

1. Content Audit

The agency will analyze all the existing contents to identify pieces that can be repurposed. Content audit helps to identify which long form piece of content can be transformed into different formats to maintain their value and relevance.

2. Strategic Planning and Ideation

Performing all the content strategy process needed to find which of the content formats are performing well and thereby ideating those content formats according to audience interests and preferences.

3. Creation and Adaptation

Transforming existing pieces of content into engaging formats like YouTube videos, case studies, infographics, or social media posts, adapting to audience’s behavior and preferences.

4. Platform Optimization and Distribution

Repurposing the content according to the specific requirement of various platforms ensures better engagement and visibility. For instance, turning a detailed blog post into an engaging video on YouTube, an infographic for Pinterest, or Instagram carousel posts can help you reach diverse audience segments.

For scheduling and distribution, utilize a tool like RecurPost, which offers bulk and custom scheduling of all the contents effectively.

5. Performance Monitoring and Analysis

Monitoring the performance of your repurposed content is essential to understand its impact and effectiveness. Use analytics tools to track metrics such as engagement, reach, and conversion rates.

This data will help you identify what works and what doesn’t, allowing you to adjust your strategies accordingly to optimize your content marketing efforts​.

Tools for Effective Content Repurposing

The several tools required to create great content are at the top of the to-do list of any repurposing agency because it aids in making the work easy and effective.

Some tools that can be used are:

Best Practices for Content Repurposing

Making the content go viral is the dream of every content creator, and influencer. Repurposing is the process that helps transform a dead content into the most viewed content. But to make this strategy work, there are certain best practices to be followed. These are:

1. Focus on Evergreen content

Choose the content that stays relevant over time. This can be done through refreshing outdated blog posts with new structure and the way of presenting them. Add new case studies or examples to keep the content updated.

2. Transform Contents Strategically

Choose formats that align with audience behavior, or transform the existing formats of long form blog post into an infographic, short form video clips, podcast, summary, and other formats that integrate with various other platforms.

3. Repurpose for Different Platforms

Every social platform has a unique content format algorithm and audience preference, repurposing content for different platforms increases reach and engagement. Adjust length style and format accordingly. For instance, transform a podcast episode into a long piece of content with any additional information and insights.

Wrapping Up

Repurposing content is an essential strategy in modern social media marketing. By following this content strategy, you can reach new audiences and improve overall performance and visibility. This not only enhances the SEO of the content but its ability to maintain a consistent brand message across multiple platforms.

A content repurposing agency is just like any other firm or team of individuals that perform their work with full responsibility and determination.

Its role is to assist its users in transforming the old long form content into modern short video clips, social posts, podcasts, or any other form.

Start repurposing your content today to unlock its full potential and maximize your marketing impact!

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Shubham Agrawal

Shubham Agrawal is a passionate content writer, with over a year of experience in this field. He excels in creating content in informative and creative way that aligns with readers. He juggle with words to create an engaging content.