Instagram is undoubtedly one of the biggest social media platforms today. Owned by Facebook, Instagram offers great potential for businesses to undertake their marketing campaigns and run ads.
With over 1 billion active users, Instagram is the second most engaged platform after Facebook. Unsurprisingly, the majority of the people on the platform, about 71% to be precise, are young adults below the age of 35.
Without further due, let’s get into the blog by RecurPost, a social media scheduler that can help to give you insight into what Instagram ADs are and how that can help your brand reach higher.
What are Instagram Ads?
In a nutshell, Instagram advertising is the method through which businesses have their sponsored content appear in the feeds or stories of other people on the platform.
Instagram sponsored posts or content is labeled with a “Sponsored” tag and can include a call-to-action button linked to a certain page or website or even an Instagram profile.
If you want to create ads on Instagram, you can choose from various formats, including images, videos, carousels, and story ads.
This can be done for multiple objectives:
- Influencers run ads to invite people to their profile and gain a potential follower and increase engagement (likes/views).
- Businesses advertise an Instagram post with a link to their website or product page with the aim of gaining new customers.
- Artists, writers, designers, etc. run ads (usually via Instagram stories) to inform people that they are available for hire showing demos of their work.
- Content creators run ads to show people their work and receive potential recurring viewers and subscribers.
What’s interesting (and quite uplifting especially for businesses) is the fact that about 200+ million Instagrammers visit at least one business profile daily. In fact, the majority of people on the platform, about 60%, say that they find new products through Instagram’s sponsored content.
Still not impressed? How about this: about 90% of all users on Instagram follow a business account.
That is great news for a business like you if you are looking forward to gathering a new audience and increase your sales.
However, remember that the kind of audience you target highly influences whether Repost on Instagram is the right place to market your offerings.
Instagram Ads – Judging by the Demographics
As we said, deciding whether advertising on Instagram is right for your business depends highly on the kind of audience that you are targeting, your offerings and the content that you are willing to create.
What does that mean?
Well, if it wasn’t obvious enough already, Instagram is not really a place for the much-wiser ones among us, and certainly not for the brands that offer related products.
Statistically speaking, of all people on Instagram,
- 55% fall under the age range of 18-29
- 28% fall under the age range of 30-49
- 11% fall under the age range of 50-64
- Just 4% are above 65 years of age
Those numbers are already a clear indicator of the kind of audience Instagram is known for i.e. mostly young adults and the kind of content that you will have to create to receive attention and higher Instagram engagement.
Fast, eye-catchy, colorful, and target-specific content is what gets the most eyeballs. So make sure that you adapt and improvise your social media marketing strategy accordingly.
This obviously doesn’t mean that Instagram is useless to you if you are catering to an older age range. As more and more people join Instagram, the total number of people from all groups is going to increase, which means more opportunities for your business.
Not to mention the fact that those young adults on Instagram, in a few years, will become adults and still continue to be present on the platform. This, consequently, will increase the percentage of the adult demographic on Instagram.
Their interests are likely to change as well as they grow up. In that (inevitable) case, you as a brand can stand out if you start marketing yourself today.
Read More: How to Download or Save Instagram Videos Quickly in Simple Ways?
How Ads Work on Instagram?
Instagram ads operate through Meta’s advertising system, allowing businesses to reach specific audiences while following Instagram ads guidelines. Here’s how they work:
- Ad Targeting: Advertisers define their audience based on location, age, interests, behaviors, and past interactions. Instagram also uses AI to optimize delivery.
- Ad Formats: Businesses run ad for Instagram in different formats, including Feed, Stories, Reels, Explore, and Shopping. Popular options include single-image ads, videos, carousels, and Instagram product ads.
- Bidding & Budgeting: Advertisers set a daily or lifetime budget. Instagram uses an auction system where ads compete based on bid amount, relevance, and engagement potential.
- Performance Tracking: Meta Ads Manager provides insights into impressions, clicks, conversions, and engagement rates, helping businesses adjust strategies. This can help businesses to refine their Instagram campaign.
- Call-to-Action (CTA): Ads include CTAs like “Shop Now,” “Sign Up,” or “Learn More” to encourage user action.
Best Ways to Run Instagram Ads
There are 3 ways you can run Ads on Instagram:
1. Create Ads Directly on Instagram
Instagram allows you to promote your feed posts and stories directly from the interface itself.
But keep in mind that this is only possible if you have switched to a professional account (creator or business profile).
By default, you are set to a personal account. To switch to a professional account, go to your Settings > Account > Switch to Business/Personal Account.
In some regions, you may be required to connect your Facebook Page to your Instagram profile to be able to run ads directly from Instagram.
2. Create Ads from your Facebook Page
Since Instagram is owned by Facebook, it is now easier than ever to work with both the social platforms simultaneously.
If you own a Facebook Page, you can link your Instagram account to that page and have your ads, created on your Facebook page, appear on Instagram and Facebook both at the same time.
This way, you’ll be saving time and resources to advertise on both platforms.
3. Create Ads in Ads Manager
If you already practice your marketing campaigns on Facebook, you might be aware of what Ads Manager is.
It’s a professional tool created by Facebook containing a lot of pro-level features that can help you create ads.
Ads created via Ads Manager are more research-based, target-specific, and objective-oriented. You can customize your ads in more depth.
You can choose what your marketing objective is and what you aim to achieve from your campaign. To create ads via Ads Manager, it is required that you connect your Instagram profile to your Facebook Page.
Ads Manager is so comprehensive that it deserves a section of its own!
How to Create Instagram Ads with Ads Manager in 3 Steps
On Ads Manager, you can follow a procedure and set up your priorities and targets.
Let’s see how that works.
Step 1: Set your marketing objective
Brand awareness:
This means showing ads to the people who are most likely to pay attention to them and interact with them. This objective will help your brand be known to a lot more people, increasing potential followers and sales.
Reach:
This one is pretty simple. It means to show your ads a maximum number of people for the highest reach.
Traffic:
This objective aims to send people to a specific location, such as an app page, a website, or your YouTube channel.
This can help you get more downloads, and subscribers, or simply have people look and buy something from your website. For strategies on turning this traffic into income, explore ways to make money on Instagram.
Engagement:
The term ‘engagement’ is surely not a new one in the world of social media. Setting your marketing objective as engagement gets you potentially more likes, views, shares, and comments.
This is essential for businesses that create content as their profits rely heavily on the total number of engagements received.
App Installs:
New on Google Play Store or Apple App Store? This one is undoubtedly for you. This objective sends people directly to your app page so as to download your app.
Video Views:
Pretty self-explanatory. If you’re looking forward to increasing your video ad views, this is indeed a perfect fit for you.
Lead Generation:
Lead Generation is essentially a way through which you attract people and stimulate them into giving you their contact details.
The contact details of your potential customers are highly important to you as a business because it allows you to send them all sorts of marketing proposals. For instance, via Email Marketing.
Messages:
Via selecting this objective, you can then invite people to have a conversation with you via the Messenger app by Facebook.
This then allows you to solve their problems directly or make close interpersonal relationships with your customers to maintain their loyalty.
Conversions:
This objective allows you to have people take valuable actions on your app or website. Say, buying a product from your website by giving you their details for the same.
You can then track these conversions using the Facebook pixel or app events.
Catalogue Sales:
Ads created for this objective will have the products in your catalog displayed to people who might want to buy them.
Store Traffic:
The idea in this objective is simple. It’s to get more and more people to visit your offline stores so as to increase local offline sales.
To do this, you obviously need to add your business’s physical store address.
Step 2: Setting up the ad set
In Ad set, you can customize your ad according to multiple elements. After selecting your Facebook Page, you can then have your ad target to people based on their:
- age
- gender
- location
- interests and behaviors
- languages they speak
The next thing that you need to decide is where you want your ads to show up. This is where you will be selecting your Instagram account to show your ad.
In the Placements section, click on ‘Manual Placements‘ and then make sure to select Instagram as one of the platforms where you want to advertise.
After that, you can decide your budget and all the other financial aspect of it which we won’t go into too much detail.
Now, you’ll be connecting your Instagram account.
Step 3: Giving your ad an Identity
In the Identity section, click on ‘add an Instagram account‘ and log in to your account on the following pop-up window.
You’re pretty much done.
From here on, you just have to select how you want to display your ad i.e. in what form. You can select your format, the media files you want to use, etc.
After setting that up, you can enter your payment information, and your ad is now set up and ready to go.
All of this is how you can create ads for Instagram using Ads Manager. Pretty cool, huh?
Still a little unsure about Instagram Ads, Instagram Captions? No worries. We have created many other self-help guides to help you with the same.
Read “The Complete Guide on How to Promote your Business through Instagram” to learn more & Keep an eye out for your favorite Instagram filters that you can use to improve your profile and advance your company with lots of originality and creativity. To make the most out of Instagram and effectively manage your campaigns, consider utilizing tools like RecurPost’s Instagram scheduler to streamline your social media efforts.
Frequently Asked Questions
You can create a sponsored ad through Instagram’s Ads Manager by selecting your goal, audience, budget, and format. Alternatively, you can promote an existing post directly from your Instagram account.
Sponsored ads appear in your feed and Stories with a “Sponsored” label. You can also check your Ad Preferences in Instagram’s settings to see which ads are targeted to you.
Use Instagram ads, engage with your audience through stories and reels, collaborate with influencers, post consistently, and use relevant hashtags to increase your reach.
The best approach depends on your goals, but video ads, carousel ads, influencer collaborations, and retargeting campaigns tend to be highly effective.
Shalini Nagar is an experienced content writer with a proven track record of creating diverse and engaging content across various formats. With years of expertise in crafting blogs, articles, she excels at delivering compelling narratives tailored to different audiences.