How to Repost on Instagram in 2025

Constantly preparing fresh content for Instagram, one of the most successful social media marketing platforms, is challenging. Many creators and businesses turn to reposting as a solution to maintain consistent posting schedules while reducing content creation workload.

Instagram reposting/resharing has become a widely accepted marketing feature today, allowing users to share existing content from their own accounts or others’ posts with proper permission and attribution. Numerous companies have learned how to repost on Instagram as a means to strategically target multiple consumers and ROIs. You can use User-generated content (UGC) and content partnerships to expand your target audience, increase customer loyalty, and build consumer trust on the Instagram app. 

Unlike Twitter/X, reposting on Instagram isn’t a one-step action due to the platform’s design that prioritizes original content creation and user privacy controls. This guide covers different methods to repost Instagram posts, stories, reels, highlights, and other content types from your accounts or other users’ accounts.

How Does the Instagram Reels Algorithm Work

This guide includes:

• Legal obligations of reposting/resharing
• Methods to reshare content
• Third-party applications for reposting

What Are The Rules For Reposting On Instagram?

Follow Community Guidelines and get permission from the intellectual property owner before using content as a repost for Instagram. This permission requirement applies to all content types, including posts, stories, reels, videos, and highlights. Creators can take action against anybody using copyrighted material without permission, especially if their content is used for social media marketing purposes on the Instagram app.

This action can result in deleted content, disabled accounts, or other restrictions. Instagram users can remove reposts by deleting the shared story or feed post from their profile, which permanently removes the reposted content from their account timeline. Copyright laws differ according to the country on the Instagram app.  Reposting/resharing from the native Instagram app is completely free and doesn’t require any third-party subscriptions or premium features.

How to repost on Instagram to benefit social commerce

Business accounts eligible for the Instagram shop can contact creators to use User-generated Content (UGC). After approval, businesses can tag products on reposts using native features.

In any case, you must mention content creators in every Instagram reshare, especially if it’s for marketing. For instance, Airbnb tracks tags and hashtags to source suitable UGC for reposting/resharing on the Instagram app. The entity takes consent, features content on the feed, and credits guests for the relevant posts.

Source: @airbnb

How to Repost on Instagram From Your Native App?

Collaborating with micro-influencers and featuring consumer Instagram posts keeps your products and services relevant to your target audience. Customers connect with reshared content and take brands more seriously.

Using content partnerships for resharing establishes new alliances and promotes projects. This approach enables you and your partners to cross-pollinate on social media platforms.

1. How to Repost Stories on Instagram?

Instagram stories have become rich ephemeral content sources that increase engagement, making them popular choices for reposting to extend content reach beyond the original 24-hour timeframe.The limited-time accessibility creates a sense of urgency that appeals to consumers.

This in-app feature strengthens brand presence and supports the marketing funnel for businesses of all sizes. Here are step-by-step instructions on how to repost Instagram stories using three different methods after you create an Instagram story.

Story to Story Repost for Instagram: 

Learn how to repost Instagram stories from both tagged and untagged sources.

1. Tagged story

Instagram allows users to repost tagged stories directly through the messaging system when their business account receives mentions in other users’ stories.  The process is the same for personal account users if the question is how to repost someone’s story when mentioned.

Step 1: Go to your Instagram message and open the story with your mention. 

Step 2: Tap the ‘Add to your story’ option. 

Step 3: Adjust the size of the story and add desired mentions/words/symbols/music. Ensure to follow the proper Instagram post size for best results.

Step 4: Finalize and share the story as a reshare. Once you are done, you will receive a notification titled ‘Added to story’. 

2. Untagged story

Reposting Instagram stories you’re not tagged in requires additional steps, particularly for marketing purposes.

Step 1: Take permission from the creator via DM to repost. 

Step 2: Open the story you want to reshare and take a screenshot of it. 

Step 3: Crop the story according to your requirements and add it to your story. Add your desired mention/words/symbols/music.

Step 4: Once your story is ready, share it, and you have a reshare with credit. Use Instagram reels templates to boost creativity.

Reposting Videos to Instagram Stories:

Reposting videos to your Instagram story requires additional steps to ensure proper playback.

Step 1: Find the video you want to repost, either from your feed or from another user’s profile.

Step 2: Tap the paper airplane icon below the video.

Step 3: Select “Add post to your story” from the sharing options.

Step 4: The video will appear as a sticker in your story editor. You can resize it by pinching and dragging.

Step 5: Tap the video once to change its appearance – you can choose between showing the original caption or just the video.

Step 6: Add any additional text, stickers, or mentions to credit the original creator.

Step 7: Tap “Your Story” to publish the video to your story, where it will remain visible for 24 hours.

For longer videos, Instagram will only include the first 15 seconds when resharing to your story. Videos longer than 15 seconds will be automatically trimmed, so consider this limitation when selecting content to repost. If you want to share the full video, you may need to use screen recording or ask the original creator to send you the video file.

Feed to Story Repost for Instagram: 

Instagram allows reposting feed posts from public accounts natively through the share button, making it the simplest method to repost content without third-party applications. The app resolves how to repost on Instagram stories without third-party applications.

Step 1: Open your desired reel/post/video and tap on the paper airplane icon. 

Step 2: Select ‘Add to story’ from the pop-up share menu.

Step 3: With a single tap on the image post, you can make the original caption visible. (Optional)

Step 4: Adjust the post/reel/video and add your desired mention/words/symbols/music. 

Step 5: Once your content is ready, it is ready to share as an Instagram reshare. This is one way to take step towards answering how to boost engagement on Instagram.

Story to Highlight Repost for Instagram: 

To repost on Instagram permanently, add stories to ‘Highlights’ where they remain visible indefinitely on your profile, unlike regular stories that disappear after 24 hours. Each highlight can contain up to 100 stories. Instagram allows users to repost their own highlight content by accessing saved highlights from their profile and sharing individual stories back to their current story timeline.

Step 1: Open the Instagram repost story you wish to share as a highlight and tap the ‘Highlight’ option at the bottom.

Step 2: Tap on the ‘New‘ option to create a new highlight. You can also add a story to a previously created highlight by tapping on it.

Step 3: Name the new highlight and tap ‘Add’ as the final step. 

Step 4: A pop-up ‘Added to highlights’ will appear. The ‘View on Profile’ option lets you check the final update. Now, viewers can check highlights at any time. Isn’t this a smart way to answer how to repost highlights?

Reposting Someone Else’s Highlights:

Instagram does not offer a direct native feature to repost someone else’s highlights since highlights are curated collections of stories, but you can still share this content with your audience using these alternative methods:

Method 1: Screenshot and Reshare

Step 1: View the highlight you want to repost and take a screenshot.

Step 2: Open your Instagram story camera and upload the screenshot from your gallery.

Step 3: Crop and adjust the image as needed, then add a mention of the original creator.

Step 4: Share to your story or save to your own highlights collection.

Method 2: Ask for the Original Stories

Step 1: Message the account owner and request permission to repost their highlight content.

Step 2: Ask them to send you the original stories that make up the highlight.

Step 3: Once received, you can post these to your own story and then add them to your highlights.

Step 4: Always credit the original creator in your story and in the highlight cover. Instagram users can repost stories from highlights by accessing the highlight collection, taking screenshots of desired content, and uploading these images to their current story with original creator tags.

Always respect copyright and obtain permission before reposting highlights, which are preserved collections of user stories.

2. How to Repost on Instagram? 

Reposting on Instagram feed requires permission or rights to use content for marketing purposes, as feed posts are permanent and have different copyright implications than temporary story reposts. You can freely use your own posts or posts where you’re tagged.

Post to Post Repost for Instagram: 

Take screenshots of images or request high-quality photos via email/DM from owners, though requesting original files typically results in better image quality for your reposted content. Crop images to your requirements and publish as posts with proper credit. Schedule posts strategically to reach followers across different geographical locations.

Videos & Reels Instagram Repost: 

Reposting videos or reels to your feed requires collaboration, partnership, or explicit permission from account holders since these content types often involve more complex copyright considerations than static images. Download content directly, request files via email/DM, or screen record videos. Companies with high UGC can use third-party tools with proper credits. The paper plane icon lets you reshare posts to your story.

How to get the Paid Partnership on Instagram

Story to feed Repost for Instagram: 

Stories remain visible for only 24 hours, but Instagram’s native features allow you to convert your own reposted stories to permanent feed posts, extending their lifespan indefinitely. This story-to-feed conversion method works best for images rather than reels or videos, as Instagram limits video content to 10 seconds maximum when converting from stories to feed posts. Schedule posts from the desktop to maintain your content calendar strategy.

Step 1: Open a tagged reposted story you want to convert into a post. 

Step 2: Tap on the three dots at the bottom right corner and select ‘Share as post…’ from the menu.

Step 3: Resize image posts. Add filters and captions to any content. 

Step 4: You can see your post in the feed after you share it. Learn how do hashtags work on Instagram, then add suitable ones to your content to increase audience visibility.

Now you can confidently repost Instagram posts and stories using these methods.

What Are Instagram Reels and Why Should You Repost Them?

Instagram Reels are short vertical videos up to 90 seconds long that appear in the dedicated Reels tab, the main feed, and across the Instagram app’s discovery features. They grab attention fast and are pushed by the Instagram algorithm, making them perfect for brands aiming to boost reach.

Reposting Instagram Reels helps you:

• Extend content lifespan without creating entirely new posts from scratch
• Share authentic user-generated content that builds social proof and trust with your audience
• Keep your Instagram feed active and fresh by curating existing high-quality content
• Support your overall Instagram marketing strategy across multiple business accounts or profiles
• Give proper attribution to original creators while curating quality content that aligns with your brand

Use Reels from customers, influencers, or your top posts to build stronger social media connections, without starting from zero every time.

What Common Mistakes Should You Avoid When Reposting Reels on Instagram?

Avoid these mistakes when reposting Reels to protect your Instagram strategy and marketing effectiveness:

Skipping Credit to the Original Creator: Always tag the original poster and mention them in your caption to maintain ethical reposting practices. Whether it’s a video, Instagram photo, or remix, giving credit is not just fair—it’s good practice.

Sharing Without Permission: If you’re resharing user-generated content or other people’s posts, get explicit permission first, especially for branded, sponsored, or commercial reels that may have licensing restrictions.

A quick direct message works.

Reposting from Private Accounts: The Instagram app doesn’t support reposting content from private Instagram accounts due to privacy settings and platform restrictions. Stick to public posts and make sure the content is intended for wider sharing.

Posting Low-Quality Videos: Blurry visuals, poor audio, or cut-off captions significantly lower your Instagram engagement and can damage your brand perception. Use screen recordings or third-party apps only when you can maintain the quality of the original content.

Posting Without Context: If you’re going to repost an Instagram reel, make sure your caption adds meaningful context and explains why you’re sharing this content with your audience. Tie it to your brand, product, or message to keep it relevant.

How Have Successful Brands Leveraged Reposted Instagram Reels?

Here’s how successful brands use reposted content to maintain active feeds, share authentic stories, and connect with audiences:

Airbnb

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A post shared by Airbnb (@airbnb)

Airbnb actively monitors tags and hashtags to discover authentic user-generated content shared by guests staying at their properties worldwide. When they repost Instagram photos or reels from guest experiences, they always credit the original creator and often engage with the guest’s profile to build relationships. This not only fills their feed with authentic content but also boosts trust and drives purchasing decisions.

Gymshark

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A post shared by Gymshark (@gymshark)

Gymshark systematically reposts workout Reels created by fitness influencers, athletes, and everyday followers who showcase their products during training sessions. By resharing people’s workout posts and adding their own motivational captions, they build massive community engagement and maintain brand visibility in the competitive fitness space. It’s all done through a clean reposting strategy, tagging the original poster every time.

Adobe

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A post shared by taylor loren 💫🇨🇦 (@taylor.loren)

Adobe curates and reposts high quality creative content submitted by designers, photographers, and digital artists who use their software tools. They pair this user-generated content with branded messaging and include subtle product mentions or links back to relevant Adobe Creative tools and tutorials. This strengthens their Instagram presence and builds a loyal creator community.

What Makes a Reposted Instagram Reel Successful?

A successful repost requires intentional curation that aligns with your voice, timing, and audience. Focus on these key elements:

1. When Is the Best Time to Share Reposted Content on Instagram?

Posting reposted content at optimal times helps your reels and posts land where they matter most—on active feeds when your target audience is most engaged. Certain hours tend to perform better than others, as seen in this timing breakdown. Use social media automation tools to schedule reposted content across different time zones, especially when managing multiple Instagram accounts for various brands or clients.

2. How Can You Write Engaging Captions for Reposted Instagram Reels?

A great caption for reposted content adds meaningful context that connects the original post to your brand message and audience interests. Always mention the original creator, tag relevant accounts, and add a short personal comment, engaging question, or clear call-to-action that encourages interaction. Reposted content performs better when it feels fresh and purposeful rather than simply recycled without added value or context.

3. Which Hashtag Strategies Work Best on Instagram for Reposted Content?

When reposting content, stick to hashtags that accurately match both the original content and your specific audience to maintain relevance and reach. A strategic combination of trending hashtags, your branded tags, and niche-specific hashtags improves both reach and relevance for reposted content. Not sure which ones to use? This updated list of top Instagram hashtags can guide your next caption.

What Are the Different Methods to Repost Instagram Reels?

Reposting Instagram Reels allows brands to maintain a consistent content flow across multiple Instagram accounts without creating unique content for each profile. Whether you’re reposting videos, Instagram photos, stories, highlights, or user-generated content, here’s how to choose and execute the right reposting method for each content type.

1. Share Using Instagram’s Native Share Button

Aeroplane icon > Tap Add post to your story > Edit > Share

This built-in native feature inside the Instagram app lets you share reels from any public Instagram account directly to your story without needing external applications. This method is quick, reliable, and perfect for boosting your Instagram presence and maintaining posting consistency without investing time in creating entirely new content. Always tag the original creator.

2. Use the Remix Feature

Three dots > Tap Remix this reel > Record your take > Post

Instagram’s Remix feature lets you add your own creative voice, reaction, or commentary to someone else’s existing reel content. Whether you’re creating a reaction video, response content, or collaborative piece—simply record your addition and share the combined result. Be sure to credit the original poster when you repost content.

3. Save and Repost Through Screen Recording

Screen record > Trim video > Add tags > Post on Instagram

When Instagram’s native resharing options for reels aren’t available due to account privacy settings or content restrictions, screen recording provides an alternative solution. Simply trim the recorded clip to your desired length, tag the original account prominently, and repost it as your own story or feed post while giving proper credit and attribution.

4. Download Via Third-Party Apps

Copy link > Paste in repost app > Edit > Repost

Dedicated third-party reposting apps streamline the process of reposting Instagram posts, videos, stories, and reels while maintaining content quality. These applications typically preserve original captions, allow you to tag the original account automatically, and maintain proper attribution formatting. This approach is particularly handy for social media managers sharing curated posts across multiple Instagram accounts while managing everything from a single centralized dashboard.

5. Schedule and Repost Through RecurPost

Upload to RecurPost dashboard > Set time > Add caption > Schedule

With RecurPost’s automation features, you can schedule and repost high-quality posts and reels automatically across multiple accounts without manual intervention. RecurPost supports comprehensive Instagram content scheduling, automatic user tagging, and consistent feed maintenance, making it ideal for social media teams, content creators, and multi-account brand management.

How Do You Share Reels Across Instagram Features?

Instagram Reels have versatile sharing options that extend far beyond just the dedicated Reels tab placement. You can strategically reshare reels to your Instagram story, main feed, highlights, or send them directly to specific users through DMs—all without leaving the native Instagram app.

1. Reels to Instagram Story

Tap the paper airplane icon under the reel → select Add post to your story → Edit and share

This native Instagram feature maintains audience engagement and content freshness without requiring you to produce completely new original content. This method works exceptionally well for resharing relevant industry posts, company updates, customer testimonials, or positive brand mentions from other users.

2. Reels to Instagram Feed

Save the reel or remix it → Post it as a new post to your feed

Always tag the original creator prominently, write a contextual caption that adds value, and select high-quality posts that maintain visual consistency with your existing grid aesthetic. This selective reposting approach keeps your overall Instagram content strategy aligned while boosting engagement through diverse, high-quality curated content.

3. Reels via Direct Message

Tap the paper airplane icon under the video → Send directly to followers or Instagram accounts via DM

This direct messaging method works particularly well for brands collaborating with creators, sharing content with business partners, or distributing segmented content across multiple specialized Instagram accounts.

How Can RecurPost Boost Your Instagram Reel Reposting Strategy?

RecurPost provides creators, marketers, and brands with a streamlined solution for reposting content, eliminating the need to switch between multiple apps or worry about missing optimal posting times. Whether you’re managing a single personal account or multiple business accounts, RecurPost keeps your Instagram reposting strategy smooth, consistent, and fully automated.

What Unique Features Does RecurPost Offer for Instagram Reels?

• Schedule Instagram Reels and reposted content directly from one centralized dashboard
• Seamlessly repost Instagram posts, videos, stories, and highlights across multiple Instagram accounts simultaneously
• Automatically tag the original poster and add proper attribution when reposting any content type
• Customize captions and include relevant hashtags tailored to each reposted piece of content
• Share user-generated content, curated posts, and branded content with streamlined ease
• Manage all Instagram content types and reposting activities without switching between multiple tools or platforms

How Do You Schedule Reposted Instagram Reels With RecurPost?

Upload the video > Add your caption and mentions > Choose the date and time > Click schedule

RecurPost automatically handles sharing reposted content at optimal times based on audience activity, giving your curated content better organic reach without requiring manual posting. The platform also supports reposting content pulled from existing media libraries, brand asset folders, or previously saved content collections.

How Can You Track Reposted Instagram Reel Performance?

RecurPost provides detailed analytics on likes, reach, views, comments, and overall engagement for both original and reposted content—all accessible from a simple, unified dashboard. You can compare performance metrics between reposted content and original posts, identify trending content patterns, and adjust your reposting schedule and content selection for better overall results.

Best Repost App for Instagram

Automating Instagram posting via Zapier integration streamlines cross-platform content sharing and reposting activities across multiple social media channels. For reposting via dedicated third-party applications, the following tools allow copying original captions, maintaining attribution, and preserving content formatting on reposts.

1. Repost+ for Instagram

• iOS and Android 
• Free

2. Repost: For posts, stories

• iOS & Android
• Freemium 

3. Repost for Instagram – JaredCo

• Android 
• Freemium

4. Reposta

• iOS & Android 
• Free

5. Reposter Repost for Instagram

• iOS
• Freemium

6. Reposter for Story & Video 

• iOS & Android 
• Freemium

7. Repost for IG ( Regram) 

• Android
• Freemium

8. Repost – Pro

• iOS & Android 
• Freemium 

9. InsTake – For Instagram 

• iOS
• Freemium 

10. Repost Reels Reshare Story 

• iOS
• Freemium

How to Use Repost Apps for Instagram

Most Instagram repost apps follow a similar workflow pattern, making it easy to switch between different applications if needed. Here is a comprehensive step-by-step guide on how to use these third-party reposting applications effectively:

Step 1: Install and Set Up

Download your chosen Instagram repost app from your device’s app store (iOS App Store or Google Play Store). Open the repost app and complete the initial setup instructions, which typically include granting camera roll access, notification permissions, and Instagram integration permissions.

Step 2: Find Content to Repost

Open the Instagram app and navigate to locate the specific post, reel, or story you want to repost. Tap the three dots (⋯) menu in the top right corner of the post and select “Copy Link” or “Copy Share URL” to capture the post’s direct link.

Step 3: Import to Repost App

Return to your chosen repost app by switching back from Instagram. Most repost apps automatically detect the copied Instagram link and will immediately import the post content, including images, videos, and captions. If automatic detection doesn’t work, manually look for a “paste link,” “add post,” or “+” button within the repost app interface.

Step 4: Customize Your Repost

Adjust the position and style of the attribution mark or watermark that credits the original creator, ensuring it’s visible but not obtrusive. Many repost apps allow you to edit the existing caption, add your own commentary, or include additional hashtags and mentions.

Step 5: Share to Instagram

Tap the “Repost,” “Share,” or “Share to Instagram” button to proceed with publishing. The repost app will automatically redirect you back to Instagram with the image, video, and caption pre-loaded and ready to publish.

Step 6: Finalize and Publish

Make any final edits, apply filters, adjust captions, or add additional text within Instagram before publishing the repost to your feed or story.

For example, when using Repost+ for Instagram, after copying a post link from Instagram, the app automatically detects and opens with that specific post ready for immediate reposting. You can then adjust the attribution mark position, edit the caption if needed, add your own hashtags, and tap “Repost” to share directly to your Instagram feed with proper credit and attribution to the original creator.

Repost Limitations

1. Instagram’s desktop version has limited reposting capabilities since Instagram is primarily designed as a mobile-first platform optimized for Android and iPhone devices.

1. Instagram’s native reposting features don’t allow reposting any content from private accounts due to privacy protection and platform security policies. Private accounts can only tag or mention their approved followers, and their content cannot be reshared through Instagram’s built-in sharing features.

1. Public account users can prevent others from downloading or reposting their video and reel content by enabling privacy settings and download restrictions through Instagram’s in-app features.

Final Thought 

How to repost on Instagram effectively is no longer a mystery but rather a valuable social media skill that requires practice and strategic thinking to excel. “Reposting user-generated content humanizes brands and instills trust among consumers while building authentic community connections”, advocates Forbes. Master the art of strategic reposting with professional social media marketing tools and automation platforms to significantly upgrade your overall Instagram marketing strategy.

For additional tools that enhance Instagram marketing, content scheduling, and advanced reposting capabilities, explore our comprehensive guide: Best Instagram Tools for Marketers 2025.

FAQs

Ruchi Dhimar

Ruchi Dhimar is a skilled content writer with 4 years of experience. She is  passionate about crafting compelling narratives, specializing in writing content for different industries.