Constantly preparing fresh content for Instagram, one of the most successful social media marketing platforms, can be stressful. Instagram reposting/resharing has become a widely accepted marketing feature today. Numerous companies have learned how to repost on Instagram as a means to strategically multiple consumers and ROIs. In other words, you can use User-generated content (UGC) and content partnerships to expand your target audience, increase customer loyalty, and build consumer trust on the Instagram app.
Unlike Twitter/X, reposting on Instagram isn’t a one-step action. This guide covers different methods to repost Instagram posts, stories, and content from other accounts.
How Does Instagram Reels Algorithm Work
The following article includes:
- Legal obligations of reposting/resharing
- Methods to reshare content
- Third-party applications for reposting
What Are The Rules For Reposting On Instagram?
You must adhere to Community Guidelines and get permission from the intellectual property owner before using content as a repost for Instagram. Creators can take action against anybody using copyrighted material without permission, mainly if their content is used for social media marketing purposes on the Instagram app. This action can result in deleted content, disabled accounts, or other restrictions. Copyright laws differ according to the country on the Instagram app. Reposting/resharing from native app is completely free.
How to repost on Instagram to benefit social commerce
Business accounts eligible for Instagram shop can contact creators to use User-generated Content (UGC). After approval, in-app features allow businesses to tag products on reposts using native features.
In any case, you must mention content creators in every Instagram reshare, especially if it’s for marketing. For instance, Airbnb tracks tags and hashtags to source suitable UGC for reposting/resharing on the Instagram app. The entity takes consent, features content on the feed, and credits guests for the relevant posts.
Source: @airbnb
How to Repost on Instagram From Your Native App?
Collaborating with micro-influencers and featuring consumer Instagram posts reduces your workload while keeping your products and services relevant to your target audience. Customers connect with reshared content and take brands more seriously.
On the other hand, using a content partnership as a reshare can establish new alliances and promote new projects. This approach allows you and your partners to cross-pollinate on social media platforms.
1. How to Repost Stories on Instagram?
Instagram stories have become rich ephemeral content sources that drive higher engagement. The limited-time accessibility makes this content more appealing to consumers, resulting in a sense of urgency. This in-app feature helps businesses of all sizes with brand hammering and marketing funnel. After you create an Instagram story, you can explore step-by-step instructions on how to repost Instagram stories with three different methods.
Story to Story Repost for Instagram:
This section covers reposting Instagram stories from both tagged and untagged sources.
- Tagged story: Resharing stories is easier when your business account is tagged/mentioned in stories. The process is the same for personal account users if the question is how to repost someone’s story when mentioned.
Step 1: Go to your Instagram message and open the story with your mention.
Step 2: Tap the ‘Add to your story’ option.
Step 3: Adjust the size of the story and add desired mention/words/symbols/music. Ensure to follow proper Instagram post size for best results.
Step 4: Finalize and share the story as a reshare. Once you are done, you will receive a notification titled ‘Added to story’.
2. Untagged story: It takes more effort if you want to repost Instagram stories you’re not tagged in, especially when you want to use Instagram content for marketing.
Step 1: Take permission from the creator via DM to repost.
Step 2: Open the story you want to reshare and take a screenshot of it.
Step 3: Crop the story according to your requirements and add it to your story. Add your desired mention/words/symbols/music.
Step 4: Once your story is ready, share it and you have a reshare with credit. Use Instagram reels templates to boost creativity.
Reposting Videos to Instagram Stories:
When you want to repost a video to your Instagram story, the process requires a few additional steps to ensure the video plays properly.
Step 1: Find the video you want to repost, either from your feed or from another user’s profile.
Step 2: Tap the paper airplane icon below the video.
Step 3: Select “Add post to your story” from the sharing options.
Step 4: The video will appear as a sticker in your story editor. You can resize it by pinching and dragging.
Step 5: Tap the video once to change its appearance – you can choose between showing the original caption or just the video.
Step 6: Add any additional text, stickers, or mentions to credit the original creator.
Step 7: Tap “Your Story” to publish the video to your story, where it will remain visible for 24 hours.
For longer videos, Instagram will only include the first 15 seconds when resharing to your story. If you want to share the full video, you may need to use screen recording or ask the original creator to send you the video file.
Feed to Story Repost for Instagram:
Instagram allows reposting feed posts from public accounts natively. The app resolves how to repost on Instagram stories without third-party applications.
Step 1: Open your desired reel/post/video and tap on the paper airplane icon.
Step 2: Select ‘Add to story’ from the pop-up share menu.
Step 3: With a single tap on the image post, you can make the original caption visible. (Optional)
Step 4: Adjust the post/reel/video and add your desired mention/words/symbols/music.
Step 5: Once your content is ready, it is ready to share as an Instagram reshare. This is one way to take step towards answering how to boost engagement on Instagram.
Story to Highlight Repost for Instagram:
To repost on Instagram permanently, add stories to ‘Highlights’. Each highlight can contain up to 100 stories.
Step 1: Open the Instagram repost story you wish to share as a highlight and tap the ‘Highlight’ option at the bottom.
Step 2: Tap on the ‘New‘ option to create a new highlight. You can also add a story to a previously created highlight by tapping on it.
Step 3: Name the new highlight and tap ‘Add’ as the final step.
Step 4: A pop-up ‘Added to highlights’ will appear. The ‘View on Profile’ option lets you check the final update. Now, viewers can check highlights at any time. Isn’t this a smart way to answer how to repost highlights?
Reposting Someone Else’s Highlights:
Instagram does not offer a direct native feature to repost someone else’s highlights, but you can still share this content with your audience using these methods:
Method 1: Screenshot and Reshare
Step 1: View the highlight you want to repost and take a screenshot.
Step 2: Open your Instagram story camera and upload the screenshot from your gallery.
Step 3: Crop and adjust the image as needed, then add a mention of the original creator.
Step 4: Share to your story or save to your own highlights collection.
Method 2: Ask for the Original Stories
Step 1: Message the account owner and request permission to repost their highlight content.
Step 2: Ask them to send you the original stories that make up the highlight.
Step 3: Once received, you can post these to your own story and then add them to your highlights.
Step 4: Always credit the original creator in your story and in the highlight cover.
Remember that highlights are collections of stories that users have chosen to preserve, so always respect copyright and obtain permission before reposting.
2. How to Repost on Instagram?
Reposting on Instagram feed requires permission or rights to use content for marketing. You can freely use your own posts or posts where you’re tagged.
Post to Post Repost for Instagram:
Take screenshots of images or request high-quality photos via email/DM from owners. Crop images to your requirements and publish as posts with proper credit. Schedule posts strategically to reach followers across different geographical locations.
Videos & Reels Instagram Repost:
Reposting videos or reels requires collaboration, partnership, or permission from account holders. Download content directly, request files via email/DM, or screen record videos. Companies with high UGC can use third-party tools with proper credits. The paper plane icon lets you reshare posts to your story.
How to get the Paid Partnership on Instagram
Story to feed Repost for Instagram:
Stories remain visible for only 24 hours, but native features allow converting stories to permanent feed posts. This method works best for images rather than reels or videos, as it limits content to 10 seconds maximum. Schedule posts from the desktop to maintain your content calendar strategy.
Step 1: Open a tagged reposted story you want to convert into a post.
Step 2: Tap on the three dots at the bottom right corner and select ‘Share as post…’ from the menu.
Step 3: Resize image posts. Add filters and captions to any content.
Step 4: You can see your post in the feed after you share it. Learn how do hashtags work on Instagram, then add suitable ones to your content to increase audience visibility.
Now you know how to repost an Instagram post and repost IG story. Start reposting Instagram content without any worry.
What Are Instagram Reels and Why Should You Repost Them?
Instagram Reels are short videos shown in the Reels tab, the feed, and across the Instagram app. They grab attention fast and are pushed by the Instagram algorithm—making them perfect for brands aiming to boost reach.
Reposting Instagram Reels helps you:
- Extend content life without creating new posts
- Share user generated content that builds trust
- Keep your Instagram feed fresh using existing content
- Support your Instagram strategy across multiple accounts
- Give credit to original creators while curating quality content
Use Reels from customers, influencers, or your own top posts to build stronger social media connections—without starting from zero every time.
What Common Mistakes Should You Avoid When Reposting Reels on Instagram?
Reposting Reels can build your brand—but only if done right. Watch out for these mistakes that can hurt your Instagram strategy and social media marketing efforts:
Skipping Credit to the Original Creator: Always tag the original poster. Whether it’s a video, Instagram photo, or remix, giving credit is not just fair—it’s good practice.
Sharing Without Permission: If you’re resharing user generated content or other people’s posts, get permission—especially for branded or sponsored reels. A quick direct message works.
Reposting from Private Accounts: The Instagram app doesn’t support reposting content from private Instagram accounts. Stick to public posts and make sure the content is intended for wider sharing.
Posting Low-Quality Videos: Blurry visuals or cut-off captions lower your Instagram engagement. Use screen recordings or third party apps only when you can maintain the quality of the original content.
Posting Without Context: If you’re going to repost an Instagram reel, make sure your caption adds meaning. Tie it to your brand, product, or message to keep it relevant.
How Have Successful Brands Leveraged Reposted Instagram Reels?
Smart brands use reposted content to keep their feed active, tell real stories, and connect with their audience without creating everything from scratch. Here’s how it’s working:
Airbnb
Airbnb tracks tags and hashtags to discover user generated content shared by guests. When they repost Instagram photos or reels, they always credit the original creator. This not only fills their feed with authentic content but also boosts trust and drives purchasing decisions.
Gymshark
Gymshark reposts workout Reels created by fitness influencers and followers. By resharing people’s posts and adding their own caption, they build massive engagement and stay top-of-mind in the fitness space. It’s all done through a clean reposting strategy, tagging the original poster every time.
Adobe
Adobe uses user submitted Instagram content to repost high quality posts from creators. They pair it with branded messaging and link back to their product. This strengthens their Instagram presence and builds a loyal creator community.
What Makes a Reposted Instagram Reel Successful?
Reposting on Instagram works best when it’s done with intent. A successful repost isn’t just a copy—it’s curated Instagram content that fits your voice, timing, and audience. Here’s what you need to get right:
#1 When Is the Best Time to Share Reposted Content on Instagram?
Posting at the right time helps your reel land where it matters—on active feeds. Certain hours tend to perform better than others, as seen in this timing breakdown. Use automation tools to schedule across time zones, especially if you’re handling multiple Instagram accounts.
#2 How Can You Write Engaging Captions for Reposted Instagram Reels?
A great caption adds context. Mention the original creator, tag your account, and add a short comment, question, or CTA. Reposting content is more engaging when it feels fresh, not recycled.
#3 Which Hashtag Strategies Work Best on Instagram for Reposted Content?
Stick to hashtags that actually match the content and your audience. A smart mix of trending, branded, and niche tags improves reach and relevance. Not sure which ones to use? This updated list of top Instagram hashtags can guide your next caption.
Instagram Hashtag Generator: Free AI Tool for Viral Posts
Our free Instagram hashtag generator creates relevant hashtags for your posts. Use this AI tool to find the perfect Instagram hashtags and increase your reach.
What Are the Different Methods to Repost Instagram Reels?
Reposting Instagram Reels helps brands stay consistent across multiple Instagram accounts. Whether it’s a video, Instagram photo, or user generated content, here’s how to repost on Instagram using the right method for each case.
1. Share Using Instagram’s Native Share Button
Aeroplane icon > Tap Add post to your story > Edit > Share
This native feature inside the Instagram app lets you share reels from public Instagram accounts straight to your story. Quick, reliable, and perfect for boosting your Instagram presence without creating new content. Always tag the original creator.
2. Use the Remix Feature
Three dots > Tap Remix this reel > Record your take > Post
Remix lets you add your voice to someone else’s Instagram content. Whether it’s reaction, reply, or collab—just create and share. Be sure to credit the original poster when you repost content.
3. Save and Repost Through Screen Recording
Screen record > Trim video > Add tags > Post on Instagram
When resharing reels from other users isn’t directly available, screen recording works. Just trim the clip, tag the original account, and repost it as your own story or new post with proper credit.
4. Download Via Third-Party Apps
Copy link > Paste in repost app > Edit > Repost
Third party apps make it easy to repost Instagram posts, videos, and reels. They usually let you keep captions and tag the original account. It’s handy for sharing posts across multiple Instagram accounts while managing from one dashboard.
5. Schedule and Repost Through RecurPost
Upload to RecurPost dashboard > Set time > Add caption > Schedule
With RecurPost, you can repost high quality posts and reels automatically. It supports Instagram content scheduling, lets you tag users, and keeps your feed consistent—ideal for social media teams, creators, and brands.
How Do You Share Reels Across Instagram Features?
Instagram Reels can go further than the Reels tab. You can reshare them to your Instagram story, feed, or send them directly to other users—all without leaving the Instagram app.
1. Reels to Instagram Story
Tap the paper airplane icon under the reel → select Add post to your story → Edit and share
This is a native feature that keeps your audience engaged without needing new content. It’s also great for resharing relevant posts, updates, or brand mentions.
2. Reels to Instagram Feed
Save the reel or remix it → Post it as a new post to your feed
Tag the original creator, write a short caption, and use high quality posts to match your grid. This keeps your Instagram content aligned and boosts Instagram engagement.
3. Reels via Direct Message
Tap the paper airplane icon under the video → Send directly to followers or Instagram accounts via DM
This method works well for brands sharing posts with creators, partners, or segmenting content across multiple Instagram accounts.
How Can RecurPost Boost Your Instagram Reel Reposting Strategy?
RecurPost gives creators, marketers, and brands a better way to repost content—without switching apps or missing timing. Whether you’re managing one account or several, it keeps your Instagram strategy smooth, consistent, and automated.
What Unique Features Does RecurPost Offer for Instagram Reels?
- Schedule Instagram Reels directly from one dashboard
- Repost Instagram posts, videos, and stories across multiple Instagram accounts
- Tag the original poster when reposting content
- Add captions and include relevant hashtags
- Share user generated content and curated posts with ease
- Manage all Instagram content without switching between tools
How Do You Schedule Reposted Instagram Reels With RecurPost?
Upload the video > Add your caption and mentions > Choose the date and time > Click schedule
RecurPost takes care of sharing posts at the right time, giving your content better reach without manual posting. It also supports reposting content pulled from existing libraries or brand folders.
How Can You Track Reposted Instagram Reel Performance?
RecurPost gives insights on likes, reach, views, and engagement—all from a simple dashboard. You can see how reposted content compares to new content, spot trends, and adjust your posting pattern for better results.
Best Repost App for Instagram
Posting on Instagram via Zapier streamlines cross-platform activities. For reposting via third-party applications, the following tools allow copying original captions on reposts.
1. Repost+ for Instagram
- iOS and Android
- Free
2. Repost: For posts, stories
- iOS & Android
- Freemium
3. Repost for Instagram – JaredCo
- Android
- Freemium
4. Reposta
- iOS & Android
- Free
5. Reposter Repost for Instagram
- iOS
- Freemium
6. Reposter for Story & Video
- iOS & Android
- Freemium
7. Repost for IG ( Regram)
- Android
- Freemium
8. Repost – Pro
- iOS & Android
- Freemium
9. InsTake – For Instagram
- iOS
- Freemium
10. Repost Reels Reshare Story
- iOS
- Freemium
How to Use Repost Apps for Instagram
Most repost apps follow a similar workflow. Here is a general guide on how to use these third-party applications:
Step 1: Install and Set Up
Download your chosen repost app from your device’s app store. Open the app and follow the initial setup instructions, which may include granting permissions.
Step 2: Find Content to Repost
Open Instagram and locate the post you want to repost. Tap the three dots (⋯) in the top right corner of the post and select “Copy Link” or “Copy Share URL.”
Step 3: Import to Repost App
Return to your repost app. Most apps automatically detect the copied link and will import the post. If not, look for a “paste link” or “+” button within the app.
Step 4: Customize Your Repost
Adjust the position of the attribution mark (which credits the original creator). Some apps allow you to edit the caption or add your own text.
Step 5: Share to Instagram
Tap the “Repost” or “Share” button. The app will typically redirect you to Instagram with the image and caption ready to post.
Step 6: Finalize and Publish
Add any final edits, filters, or additional text in Instagram before publishing the repost to your feed.
For example, when using Repost+ for Instagram, after copying a post link from Instagram, the app automatically opens with that post ready for reposting. You can then adjust the attribution mark position, edit the caption if needed, and tap “Repost” to share directly to your Instagram feed with proper credit to the original creator.
Repost Limitations
- The desktop version cannot repost content as Instagram is a mobile-first platform for Android and iPhone devices.
- The native features don’t allow reposting from private accounts. Such accounts can only tag/mention their followers.
- Public account users can prevent others from downloading their video and reel content with an in-app feature.
Final Thought
How to repost on Instagram is no longer a mystery but a skill to excel. “Reposting user Generated content humanizes brands and instills trust among consumers”, advocates Forbes. Master the art of reposting with social media marketing tools to upgrade your marketing strategy.
For additional tools that enhance Instagram marketing and reposting, explore our guide: Best Instagram Tools for Marketers 2025.
FAQs
1. How to repost legally on Instagram?
The golden rule for legally reposting is to get permission before using any content and give credit.
2. Why can’t I repost a post on Instagram?
You cannot repost a private account post unless you are tagged or have permission to repost. Moreover, you cannot repost ads.
3. How do you repost someone else’s Instagram post?
Contact the intellectual property owner, get permission, and give them credit.
4. How do I give credit when reposting?
You can mention a content creator’s account in the caption or tag them in the feed post. For stories, you can mention their name.
5. Can you repost a private Instagram post?
No, you cannot. Instagram doesn’t provide in-app features to repost Instagram posts from private accounts for your Instagram strategy.
6. Why can’t my friends repost my Instagram post?
Your friends might not be able to repost your Instagram post because your account is private, you have disabled sharing settings, or there may be app-specific restrictions or errors.
7. How to repost a reel on Instagram for free?
Use the paper airplane icon under any public reel → tap “Add post to your story” → edit → share. It’s a native feature available in the Instagram app at no cost.
8. How to repost a reel on Instagram from a private account?
You can’t repost content from private Instagram accounts unless you’re a follower and have permission. The best way is to request the reel via direct message and repost with credit.
9. How to repost a reel on Instagram on a laptop?
Instagram’s desktop version doesn’t support native reposting. Use social media tools like RecurPost to schedule or repost reels from your desktop.
10. How to repost a reel on Instagram that you’re tagged in?
Go to your DMs or notifications → open the reel → tap “Add to your story.” Since you’re tagged, Instagram allows you to share it directly using the built-in repost option.
Ruchi Dhimar is a skilled content writer with 4 years of experience. She is passionate about crafting compelling narratives, specializing in writing content for different industries.