Constantly creating fresh content for Instagram can wear you out, but knowing how to repost on Instagram helps creators and brands keep their feeds active. Many users rely on reposting to maintain consistent posting, lighten the content creation load, and fill their Instagram calendar.
Reposting on Instagram means sharing posts, stories, reels, or highlights from your own account or others’ as long as you get the right permission and credit the original creator. This guide covers the best ways to share or repost content on Instagram, including legal requirements, different methods for reposting, and third-party tools to help with Instagram sharing.
Reposting on Instagram means sharing posts, stories, reels, or highlights from your own account or others’—as long as you get the right permission and credit the original creator.
This guide covers the best ways to share or repost content on Instagram, including legal requirements, different methods for reposting, and third-party tools to help with Instagram sharing.
How Does the Instagram Reels Algorithm Work
What Are The Rules For Reposting On Instagram?
Always follow Instagram’s Community Guidelines and copyright rules when learning how to repost on Instagram. Get clear permission from the original creator or rights holder before sharing any content—including posts, stories, reels, videos, or highlights. Using another person’s image, video, or User-generated content (UGC) without consent can result in takedown requests, deleted content, account restrictions, or legal claims, especially for business and influencer accounts.
Always tag and mention the original creator in every Instagram reshare or repost. This applies to all types of Instagram content, especially for marketing. Proper attribution and consent are required for both regular users and business accounts.
How to repost on Instagram for business and social commerce
If you have a business account with Instagram Shop, you can request permission to use UGC, then tag products directly in your reposts. Brands like Airbnb use hashtags and mentions to find and request content from creators. Once permission is granted, they repost to their feed, tag the original creator, and give credit in the caption.
Always tag and mention the original creator in every Instagram reshare or repost. This applies to all types of Instagram content, especially for marketing. Proper attribution and consent are required for both regular users and business accounts.
Source: @airbnb
How to Repost on Instagram From Your Native App?
Working with micro-influencers and featuring customer Instagram posts helps brands stay visible and boost trust with their target audience. Sharing consumer posts, tagged content, and user-generated content (UGC) as part of your strategy increases engagement and keeps your Instagram feed fresh. Learning how to repost on Instagram using the built-in app features lets you showcase real stories, reels, and highlights from your community, while making sure you give proper credit and ask for permission from the original creator.
Content partnerships, cross-promotions, and collaborating on Instagram posts or stories help brands and partners reach new followers on the platform. When you repost Instagram content, you create authentic connections, expand your reach, and support brand loyalty.
1. How to Repost Stories on Instagram
If you want to know how to repost on Instagram stories for higher engagement, the process is simple. Many brands and creators repost Instagram Stories to reach new viewers and extend content beyond the usual 24-hour limit. Sharing stories from your account or someone else’s requires permission and clear tagging for attribution.
The native “Add to Your Story” and “Share” features let you quickly repost a story you’re tagged in. For untagged content, try using the screenshot method, a third-party app, or the screen recording feature. Each method allows you to share stories, grow brand awareness, and encourage more interactions with your audience.
Here’s how to repost an Instagram Story with three easy methods after you create or find a story to share:
Story to Story Repost for Instagram:
Wondering how to repost on Instagram from one story to another?
Here’s how you can share both tagged and untagged Instagram stories while staying within platform rules and maximizing reach.
1. Reposting a Tagged Instagram Story
Instagram allows users to repost tagged stories directly through the messaging system when their business account receives mentions in other users’ stories. The process is the same for personal account users if the question is how to repost someone’s story when mentioned.
Step 1: Open your Instagram messages and tap the story where you’ve been mentioned.
Step 2: Select ‘Add to your story.’
Step 3: Adjust the story’s size, add text, mentions, stickers, or music. For best results, use the recommended Instagram post size.
Step 4: Share your story. Instagram sends you a notification labeled ‘Added to story’ after a successful reshare.
2. Reposting an Untagged Instagram Story
If you want to repost an Instagram story where you’re not tagged, follow these steps for permission-based, ethical sharing.
Step 1: Send a direct message (DM) or comment to the creator to request permission for reposting.
Step 2: Once granted, open the story and take a screenshot.
Step 3: Crop the screenshot as needed and add it to your own story. Customize with mentions, text, music, or Instagram reels templates.
Step 4: Share your updated story, making sure to credit the original creator in your post.
Reposting Videos to Instagram Stories
If you want to know how to repost on Instagram with video content, sharing a video to your Instagram story is easy using the native features. This method helps you reshare videos from your feed or another user’s profile while giving credit and keeping your audience engaged.
Step 1: Find the video you want to repost on Instagram—this could be a feed post or a video from another user’s profile.
Step 2: Tap the paper airplane icon located below the video.
Step 3: Select “Add post to your story” from the share menu.
Step 4: The video appears as a sticker in your story editor. Pinch or drag to resize.
Step 5: Tap the video once to toggle its display. You can show the original caption or just the video preview.
Step 6: Add extra text, stickers, or mentions to properly credit the original creator.
Step 7: Tap “Your Story” to publish the video. The reposted video will remain in your story for 24 hours.
Instagram only lets you share the first 15 seconds of a video in stories. Longer videos are trimmed automatically. To reshare the entire video, try using a screen recording or ask the creator for the full video file.
Feed to Story Repost for Instagram
One of the easiest ways to learn how to repost on Instagram is by sharing feed posts, reels, or videos directly to your story using the built-in share button. This method works for public accounts and doesn’t require any third-party app. Reposting this way helps you boost engagement and reach more followers with just a few taps.
Step 1: Open the Instagram reel, photo, or video you want to share.
Step 2: Tap the paper airplane icon below the post.
Step 3: Choose ‘Add to story’ from the share menu.
Step 4: Tap the image or video to show or hide the original caption (optional).
Step 5: Adjust the post’s size, and add mentions, text, stickers, music, or symbols as needed. Once you’re happy with your story, tap to share. The content will appear as a reshare in your Instagram story, visible for 24 hours.
This native feature keeps the process quick and easy, while supporting your engagement goals and keeping your Instagram stories full of new content.
Story to Highlight Repost for Instagram
Want to know how to repost on Instagram for permanent visibility? The best way is by adding stories to your Instagram Highlights. Unlike regular stories that vanish after 24 hours, Highlights stay on your profile as long as you want. You can save up to 100 stories per highlight, giving your best moments a permanent place on your Instagram timeline.
To repost your own Instagram repost story as a highlight, follow these steps:
Step 1: Open the story you want to add and tap the ‘Highlight’ button at the bottom of the screen.
Step 2: Tap ‘New’ to create a brand-new highlight, or pick an existing highlight to add your story to it.
Step 3: Give your highlight a name and tap ‘Add’ to finish.
Step 4: You’ll see a pop-up that says ‘Added to highlights’. Use ‘View on Profile’ to check your updated highlight. Now, visitors can view your stories in your Instagram highlights anytime.
Adding stories to highlights is the easiest way to keep valuable content visible and answer any question about how to repost highlights on Instagram.
Reposting Someone Else’s Highlights on Instagram
Wondering how to repost on Instagram when it comes to someone else’s highlights? Instagram doesn’t let you directly reshare another user’s highlights since these are custom story collections. However, you can still share highlight content using a couple of easy methods, as long as you have permission and give proper credit.
Method 1: Screenshot and Reshare
Step 1: View the Instagram highlight you want to repost and take a screenshot.
Step 2: Open your Instagram story camera and upload the screenshot from your gallery.
Step 3: Crop, edit, and add a mention of the original creator.
Step 4: Share the image to your story, or add it to your own highlights collection.
Method 2: Ask for the Original Stories
Step 1: Message the account owner and request permission to repost their highlight content.
Step 2: Ask them to send you the original stories from the highlight.
Step 3: Once you have the files, post them to your own Instagram story and then add them to your highlights.
Step 4: Always give credit to the original creator both in your story and in your highlight cover.
Instagram users can also repost stories from highlights by taking screenshots of any content they want to share, then uploading those images as new stories with the original creator tagged. Always follow copyright rules and get approval before resharing any highlight content.
2. How to Repost on Instagram?
If you’re wondering how to repost on Instagram feed, always get permission or have rights before using someone else’s content, especially for marketing. Feed posts are permanent, so reposting without approval can lead to copyright issues. You can freely share your own posts, content you’re tagged in, or user-generated content (UGC) with clear credit.
Post to Post Repost for Instagram:
For images, either take a screenshot or request the original high-quality photo from the owner via DM or email. Using the original file keeps your reposted Instagram feed content sharp. Crop as needed, add your own caption, and credit the creator. Plan your posting times to reach more followers in different time zones and maximize engagement.
Videos & Reels Instagram Repost:
Reposting videos or Instagram reels to your feed requires the creator’s permission or a partnership agreement. Video content can have more copyright restrictions than static images, so always ask before resharing. Download the video (with permission), request the file from the owner, or use screen recording if allowed. Brands with a lot of UGC may use third-party tools, but always tag the original creator and include proper credits. For a quick reshare to your story, tap the paper plane icon under any post.
How to get the Paid Partnership on Instagram
Story to feed Repost for Instagram:
Looking for how to repost on Instagram to make your content last longer? You can turn your own stories into permanent feed posts using Instagram’s built-in features. This story-to-feed repost method works best for image stories, since Instagram only allows up to 10 seconds of video when converting stories to feed posts. Scheduling posts from your desktop helps keep your content calendar on track.
Step 1: Open the tagged or reposted Instagram story you want to save as a feed post.
Step 2: Tap the three dots in the bottom right and choose ‘Share as post…’ from the menu.
Step 3: Resize your image, then add filters, captions, and any other details you want.
Step 4: Share the post to your feed. To boost reach, add relevant hashtags that match your audience and topic.
Using this approach, you can turn temporary stories into feed posts, maintain a consistent posting schedule, and keep your best Instagram content visible to your followers for as long as you want.
What Are Instagram Reels and Why Should You Repost Them?
If you’re learning how to repost on Instagram for more reach, Instagram Reels are short vertical videos (up to 90 seconds) that show up in the Reels tab, your main feed, and across Instagram’s discovery features. These quick videos grab attention and often get a boost from the Instagram algorithm, making them valuable for brands and creators.
Why repost Instagram Reels?
- Extend your content lifespan without making new posts every time.
- Share authentic user-generated content (UGC) from customers or influencers, building social proof and audience trust.
- Keep your Instagram feed full of high-quality, curated videos that match your brand style.
- Support business profiles with fresh, relevant content on multiple accounts.
- Give credit to the original creator while sharing reels that fit your goals.
Reposting reels lets you use top-performing content, build stronger social media connections, and stay active on Instagram, all while saving time on content creation.
What Common Mistakes Should You Avoid When Reposting Reels on Instagram?
Learning how to repost on Instagram Reels can help you grow, but watch out for these mistakes that could hurt your brand or limit engagement.
1. Not Crediting the Original Creator: Always tag and mention the original creator in your caption when reposting any Instagram Reel, remix, or photo. This is essential for ethical reposting and keeping trust with your community.
2. Sharing Without Permission: When using user-generated content (UGC) or someone else’s post, get explicit permission, especially for branded or commercial reels. A simple direct message (DM) works—don’t skip this step.
3. Reposting from Private Accounts: The Instagram app doesn’t support sharing from private accounts. Only repost public posts, and make sure the original creator wants their content seen by a wider audience.
4. Posting Low-Quality Videos: Avoid blurry videos, poor sound, or cut-off captions. Use screen recordings or third-party apps only if they maintain the video’s original quality. High-quality content boosts your Instagram engagement and builds brand credibility.
5. Posting Without Context: Every time you repost an Instagram Reel, use a caption that gives your audience context. Explain why the content matters, how it connects to your brand, or what value it offers your followers.
By following these simple tips, you can avoid common mistakes and keep your Instagram Reels reposts effective and engaging.
How Have Successful Brands Leveraged Reposted Instagram Reels?
Want to see how to repost on Instagram and grow your brand? Many leading companies use reposted content and Instagram Reels to maintain an active feed, share real stories, and build lasting connections with their audience.
Airbnb
Airbnb tracks tags and hashtags to find authentic user-generated content from guests at their properties worldwide. When they repost Instagram photos or reels from these experiences, they always tag and credit the original creator. They also engage with the guest’s profile, boosting trust and inspiring future booking decisions. This approach fills Airbnb’s Instagram feed with genuine content that drives social proof.
Gymshark
Gymshark routinely reposts workout Reels created by athletes, fitness influencers, and everyday customers. By sharing these workout videos and adding motivating captions, Gymshark sparks community engagement and keeps its brand visible in the fitness space. They tag the original poster on every repost to maintain strong connections and encourage more user-generated content.
Adobe
Adobe curates and reposts creative Instagram Reels and posts from designers, photographers, and digital artists who use their software. They pair each repost with branded captions, product mentions, or links to Adobe Creative tools and tutorials. This builds community loyalty, grows their Instagram presence, and showcases the value of their software through real user stories.
What Makes a Reposted Instagram Reel Successful?
Want to master how to repost on Instagram for the best results? A strong repost starts with curation—choose content that matches your brand’s voice, audience, and timing. Here’s how to get the most out of your reposted Instagram Reels:
1. When’s the Best Time to Share Reposted Content?
Share reposted content on Instagram when your audience is most active. Posting during peak hours puts your Instagram Reels and posts in front of a larger audience and can increase engagement. Use scheduling tools or social media automation to plan your content calendar across different time zones, especially if you manage more than one account or work with brands in various locations.
2. How Can You Write Engaging Captions for Reposted Instagram Reels?
To make reposted content stand out, write captions that give context and connect the original post to your brand’s message. Always tag and mention the original creator, add your own comment or call-to-action, and ask questions that spark conversation. Engaging captions make reposted reels feel new and relevant to your audience.
3. What Hashtag Strategies Work Best for Reposted Content?
Use hashtags that fit the original content and target audience. A mix of trending, branded, and niche-specific hashtags increases your reposted Instagram Reels’ chances of reaching a wider audience. If you’re unsure which hashtags to use, look at the current top Instagram hashtags and adjust your choices for each post.
Instagram Hashtag Generator: Free AI Tool for Viral Posts
Our free Instagram hashtag generator creates relevant hashtags for your posts. Use this AI tool to find the perfect Instagram hashtags and increase your reach.
How Do You Share Reels Across Instagram Features?
Mastering how to repost on Instagram means using all the sharing options that Instagram Reels offer—not just the Reels tab. You can reshare reels to your story, main feed, highlights, or send them directly to followers through DMs, all within the native app.
1. Reels to Instagram Story
Tap the paper airplane icon under the reel → select Add post to your story → Edit and share
Tap the paper airplane icon under the reel, choose ‘Add post to your story,’ then edit and share. This in-app method keeps your Instagram story fresh, helps share customer testimonials, industry posts, company news, or positive brand mentions without making new content from scratch.
2. Reels to Instagram Feed
Save the reel or remix it → Post it as a new post to your feed
Save the reel or use the remix feature, then post it as a new feed post. Always tag and credit the original creator, write a caption that gives context, and pick content that fits your Instagram grid style. Reposting this way boosts engagement and keeps your feed full of high-quality, curated content that matches your strategy.
3. Reels via Direct Message
Tap the paper airplane icon under the video → Send directly to followers or Instagram accounts via DM
Tap the paper airplane icon under the video and send the reel directly to followers or Instagram accounts using DMs. This approach works well for brand collaborations, sharing with business partners, or delivering content to segmented audiences across multiple accounts.
Using all these methods ensures your reels reach a wider audience and help you stay consistent with your Instagram content strategy.
How Can RecurPost Boost Your Instagram Reel Reposting Strategy?
If you want to master how to repost on Instagram while saving time, RecurPost makes it easy for creators, brands, and marketers to automate Instagram Reel reposting from a single dashboard. Whether you manage one personal profile or multiple business accounts, RecurPost keeps your reposting strategy smooth and automated—so you never miss the best time to share.
What Unique Features Does RecurPost Offer for Instagram Reels?
- Schedule Instagram Reels and repost content directly from one easy-to-use dashboard.
- Seamlessly repost Instagram posts, videos, stories, and highlights across multiple Instagram accounts at the same time.
- Automatically tag the original creator and add proper attribution for every type of reposted content.
- Customize captions and include the most relevant hashtags for each post to boost engagement and reach.
- Effortlessly share user-generated content, curated posts, and branded material without switching between different tools or platforms.
- Manage all your Instagram content types and reposting activities from one place, making multi-account workflows simple.
RecurPost’s automation features help you stay consistent, reach more followers, and keep your Instagram feed fresh with high-quality, credited content.
How Do You Schedule Reposted Instagram Reels With RecurPost?
Upload the video > Add your caption and mentions > Choose the date and time > Click schedule
Learning how to repost on Instagram and schedule content is easy with RecurPost. Just upload your video, add a caption and mentions, choose the date and time, and click schedule. RecurPost automatically shares your reposted Instagram Reels at the best times based on your audience’s activity. This increases organic reach and saves you from manual posting. You can also repost content from your media library, brand asset folders, or saved content collections—everything stays organized on your dashboard.
How Can You Track Reposted Instagram Reel Performance?
RecurPost gives you detailed analytics for all your original and reposted Instagram content. Track likes, reach, views, comments, and overall engagement in a unified dashboard. You can easily compare how reposted reels perform against your original posts, spot trending content, and adjust your posting schedule or content mix for even better results. This performance tracking helps you keep your Instagram strategy effective and data-driven.
Best Repost App for Instagram
If you want to streamline how to repost on Instagram across different accounts, automation tools and third-party repost apps make sharing simple. Using options like Zapier integration, you can automate Instagram posting and cross-platform sharing with ease. The right repost app helps copy original captions, maintain proper attribution, and keep formatting clear on every reposted post, story, or reel.
1. Repost+ for Instagram
- iOS and Android
- Free
2. Repost: For posts, stories
- iOS & Android
- Freemium
3. Repost for Instagram – JaredCo
- Android
- Freemium
4. Reposta
- iOS & Android
- Free
5. Reposter Repost for Instagram
- iOS
- Freemium
6. Reposter for Story & Video
- iOS & Android
- Freemium
7. Repost for IG ( Regram)
- Android
- Freemium
8. Repost – Pro
- iOS & Android
- Freemium
9. InsTake – For Instagram
- iOS
- Freemium
10. Repost Reels Reshare Story
- iOS
- Freemium
How to Use Repost Apps for Instagram
Download your favorite repost app from the iOS App Store or Google Play Store. Follow the app’s instructions to set up Instagram integration. Grant camera roll access, notifications, and permissions for sharing to your feed or story.
Step 1: Install and Set Up
Download your chosen Instagram repost app from your device’s app store (iOS App Store or Google Play Store). Open the repost app and complete the initial setup instructions, which typically include granting camera roll access, notification permissions, and Instagram integration permissions.
Step 2: Find Content to Repost
Open the Instagram app and locate the post, video, or Instagram story you want to repost. Tap the three dots in the top right, then select “Copy Link” or “Copy Share URL.”
Step 3: Import to Repost App
Switch back to the repost app. Most apps will auto-detect the Instagram link and import the post, video content, and original caption. If not, look for an “add post” or “paste link” button to import manually.
Step 4: Customize Your Repost
Adjust the attribution mark’s position to credit the original creator. You can also edit the existing caption, add your own hashtags, and mention users as needed. This step helps with proper attribution and keeps your content ownership clear.
Step 5: Share to Instagram
Tap “Repost,” “Share,” or “Share to Instagram.” The repost app will redirect you back to Instagram with your image, video, and caption loaded. From here, you can share to your feed posts or stories.
Step 6: Finalize and Publish
Add final edits, apply filters, adjust captions, or include extra text. Double-check all credits and hashtags for accurate caption preservation and proper credit before publishing.
Example: When using Repost+ for Instagram, copy the post link from Instagram, let the app detect the link, adjust attribution, add hashtags, and tap “Repost” to instantly share content to your feed with all credits in place.
Repost Limitations
- When learning how to repost on Instagram, it’s important to know the platform’s reposting limitations. Instagram is designed as a mobile-first app, so repost features work best on Android and iPhone devices. The desktop version offers limited options for sharing, making mobile the go-to for most users.
- Instagram’s native sharing features do not support reposting any content from private accounts. Privacy protection and platform security mean only approved followers can see, tag, or mention private account content, and these posts can’t be reshared using Instagram’s built-in tools.
- Public account users have more flexibility but can still set download restrictions for their video content or reel content. By adjusting privacy settings, you can prevent others from downloading or resharing your posts. These options help manage who can interact with your content using Instagram’s sharing features.
Final Thought
Mastering how to repost on Instagram is one of the best skills for any marketer or creator who wants to grow their audience and keep their feed active. Reposting user-generated content (UGC) builds trust, social proof, and real community connections, all key parts of a strong Instagram marketing plan, advocates Forbes. With the right approach, you can use automation platforms, scheduling tools, and creative reposting features to keep your feed active and connect with your audience in authentic ways.
FAQs on How to Repost on Instagram
1. How to repost legally on Instagram?
The most important rule for learning how to repost on Instagram legally is to get explicit permission before sharing anyone’s posts, stories, reels, or highlights. Always give credit and clear attribution by tagging the original creator.
2. Why can’t I repost a post on Instagram?
You can’t repost content from a private account unless you’re tagged or have direct permission. Sponsored, paid, or promotional posts may also have copyright or policy restrictions that block reposting.
3. How do you repost someone else’s Instagram post?
Contact the content owner via DM or email, get written permission, and always tag or mention them in your post to provide proper credit and attribution.
4. How do I give credit when reposting?
Mention the creator’s account handle in your caption, tag them in your feed post, or use the @ mention or sticker overlay in Instagram stories.
5. Can you repost a private Instagram post?
No, Instagram’s native features do not support reposting from private accounts—even if you follow them. There is no in-app way to repost private content.
6. Why can’t my friends repost my Instagram post?
Your account might be set to private, sharing settings could be disabled, or there may be app restrictions or errors preventing reposting.
7. How to repost a reel on Instagram for free?
Tap the paper airplane share icon under any public reel, select “Add post to your story,” customize with text or stickers, and share. This built-in feature is completely free, no third-party app required.
8. How to repost a reel on Instagram from a private account?
You can’t repost from a private account using Instagram’s built-in options. Ask the creator for the original reel file, get permission, and always include credit when you share.
9. How to repost a reel on Instagram on a laptop?
Instagram’s desktop version doesn’t offer native reposting. Use social media tools like RecurPost to schedule, manage, and repost reels directly from your laptop or desktop.
10. How to repost a reel on Instagram that you’re tagged in?
Go to your DMs or notifications, open the reel where you’re tagged, and tap “Add to your story.” Since you’re tagged, Instagram enables the built-in repost feature automatically.
Ruchi Dhimar is a skilled content writer with 4 years of experience. She is passionate about crafting compelling narratives, specializing in writing content for different industries.
