If you’re a brand using TikTok to promote your products or services, you need to get more views on TikTok. Viral TikTok videos not only increase TikTok viewership but also boost brand awareness, enhance TikTok reach, and attract new customers. Every effort you make to get more views on TikTok strengthens your brand presence.
TikTok accounts with a high TikTok view count serve as social proof, helping you amplify TikTok engagement and build consumer trust and loyalty.
TikTok videos with fewer views limit your cross-platform promotion, lowering click-through rates to your website or other social media channels, and reducing conversions.
So, as a brand, focus on creating engaging, high-quality TikTok content that resonates with your target audience. In this article by RecurPost – a social media scheduler, you will find practical tips and platform engagement strategies to help you grow and get more views on TikTok.
What is a TikTok ‘view’?
TikTok counts a view from the moment your video starts playing. Each replay counts as an additional view, even from the same user. Auto-plays and multiple plays from the same user add to your total view count, but TikTok doesn’t count views when you watch your own TikTok account video. This understanding is key if you want to get more views on TikTok consistently.
Counting TikTok views is simpler compared to other social media platforms, making it easier to track performance metrics like watch time duration, completion rate, and engagement rate for your posted videos.
If you’re looking to elevate your influencer marketing strategy and partner with creators who align with your brand, TikTok Creator Marketplace is the answer. Learn how to get started with the TikTok Creator Marketplace, streamline your campaigns, and drive impactful results with the right influencers!
How to get more views on TikTok?
Posting videos on TikTok aims to grow brand awareness and increase TikTok viewership. Raising the number of views on TikTok builds your brand’s presence, boosts authority, and helps you grow your TikTok audience. For the best results, post more TikTok videos regularly. Use creativity to entertain and keep your target audience engaged. People revisit your own TikTok account more often when your videos deliver high audience engagement and help you get more views on TikTok.
To maximize TikTok exposure and reach the widest audience, post at peak times. Smart scheduling aligns with the TikTok algorithm, giving your videos higher chances of appearing in feeds. Discover detailed timing analysis strategies for scheduling your TikTok posts in our guide here.
Here are 13 proven TikTok views tricks and viral marketing techniques that may help you join the list of most-watched TikTok videos.
1. Post valuable content consistently
Consistency in posting valuable content helps increase TikTok views and amplify TikTok engagement while building credibility. Create short-form video content like tips, how-to guides, and educational videos that people find relatable.
Content with real value attracts more views. Research trend monitoring and audience preferences to guide content planning and deliver targeted material. Consistent posting builds brand recognition, improves platform engagement strategies, and generates more organic TikTok views. This routine helps you steadily get more views on TikTok.
Timely, relevant videos capture the audience’s attention and create familiarity. The TikTok algorithm favors consistent posting, often pushing such content to the For You Page where it reaches new viewers.
2. Add hashtags
Use hashtags strategically to boost TikTok visibility and increase video reach. Trending hashtag optimization helps the TikTok algorithm understand your video’s topic and match it with the right target audience.
Select hashtags carefully instead of overloading captions. Smart hashtag research and well-chosen tags increase TikTok views by placing your content on the Explore page and expanding reach. For example, a fashion brand can use hashtags like #fashiontrends, #latestfashion, and #beauty. It is one of the most used tips while decoding how to go viral on TikTok and get more views on TikTok.
3. Attach sound effects
Add trending sounds and sound trend utilization to your videos to make a strong first impression on your target audience. The TikTok algorithm prioritizes videos with audio, giving them more chances to get more views on TikTok.
TikTok recommends videos based on watch time duration and viewer history. Since users open the app for entertainment, trending audio and sound effects greatly enhance appeal. Following viral TikTok trends ensures your content is quickly discovered, helping to drive engagement and get more views on TikTok.
4. Find your audience
On TikTok, users follow a wide range of niches. To promote your brand effectively, you need to identify your specific audience. Choosing the right target audience helps you increase TikTok viewership and grow a loyal community.
To create appealing videos, research other TikTok creators and popular accounts in your niche. Study their trending hashtags, viral content, and video types. This research guides your content planning and improves audience engagement, helping you earn more TikTok views.
5. Use keywords in the caption
TikTok captions allow 150 characters to describe content and drive audience engagement. Well-written captions encourage longer watch time duration, signaling quality content to the TikTok algorithm.
Include relevant keywords in captions for SEO benefits. Smart caption optimization starts conversations, supports content optimization, and motivates your target audience to watch the entire video, improving completion rate and overall engagement rate.
6. Keep your content short and interesting
Though TikTok allows longer video limit, shorter videos often get more chances to appear on the For You Page (FYP). Viewers enjoy quick clips compared to time-heavy content, and shorter formats boost view count.
If your TikTok videos are engaging, people may rewatch them multiple times. This behavior increases completion rate, raises watch time duration, and helps you get more views on TikTok effectively.
7. Try the how-to video
How-to videos perform exceptionally well on TikTok because they combine educational video value with entertainment. Viewers appreciate step-by-step guides that show them how to use products, solve problems, or create original content.
Make sure your videos answer frequently asked questions and align with viral potential topics. This style of content creation improves audience engagement, boosts view count, and helps you get more views on TikTok organically.
8. When to post on TikTok for More Views
Posting when few users are active results in fewer TikTok views. Review your TikTok analytics to discover when your target audience is most active and engaged.
Use timing analysis to determine peak times and schedule posts with a reliable tool. Posting at the right moment helps maximize TikTok exposure, improve view count, and align with the TikTok algorithm for better visibility.
9. Post multiple videos daily
How to get more views on TikTok – post daily
Upload more TikTok videos to your business account every day. You don’t need to worry about oversaturating your target audience; instead, focus on creativity, engaging content, and entertainment.
Frequent posting supports consistent posting, raises chances of being featured on the For You Page, and improves TikTok view count. Publishing around 3 posts daily or even four can build momentum, drive audience engagement, and help you gain more TikTok followers.
10. Create high-quality videos
High-quality videos with good lighting and the best sound quality capture attention as users scroll through feeds. Such content retains viewers, boosts watch time duration, and increases TikTok views, shares, and overall engagement rate.
Videos meeting these standards earn more likes, comments, and shares. Real estate brands, for example, should post polished content with proper framing to drive physical site visits. For further insights into real estate social media strategies, check out our detailed guide here.
11. How to get more views on TikTok by doing duets
One of the most engaging formats on TikTok is duet viral videos. They allow you to mix creativity and fun in a single piece of engaging content. With duets, you can split your screen into two videos: one half featuring yourself, and the other half showcasing your product, DIY hacks, or even viral content.
This type of TikTok post consistently helps you get more views on TikTok, helps brands create viral videos, and leaves a memorable impression on your target audience.
12. Get TikTok users to watch the whole video
If you want to get more views on TikTok, a quick play may count. But the TikTok algorithm views videos with a high completion rate as stronger, boosting brand awareness and enhancing TikTok reach.
To hold your audience’s attention, spark curiosity or deliver clear value. Use captions for caption optimization by hinting at a reward or special offer at the end. This tactic increases watch time duration, encourages viewers to finish the entire video, and improves your engagement rate.
13. Team up with influencers
Hire influencers or feature them as guests in your TikTok videos. Collaborating with complementary brands and other TikTok creators helps you reach new audiences and boost TikTok views.
Another effective method is to expand creativity by producing videos with TikTok influencers in your niche. These influencer collaborations expose your brand to a wider audience, increase audience engagement, and improve your chances of creating viral videos. Contact creators directly to collaborate and develop content with viral potential that helps you get more views on TikTok.
14. Leverage technical TikTok view hacks
Alongside consistent posting, TikTok growth hacks and technical tricks can significantly increase views on TikTok. The loop technique creates seamless video editing transitions that encourage rewatches, raising watch time duration and boosting completion rate. Use the first few seconds strategically with text or motion to hook the audience’s attention.
If a video underperforms, try re-uploading with small edits, since the TikTok algorithm often gives refreshed content another chance. Another tactic is to post, delete, and re-upload during peak times to reset the TikTok view count for better visibility.
If you’re thinking about selling on TikTok, take a look at our guide on how to set up a TikTok Shop to get started quickly and easily.
How to get more views on TikTok for free
TikTok offers many ways to increase TikTok views for free alongside paid ads. Join TikTok challenges and viral TikTok trends to raise visibility. Engage with other creators through comments to improve audience engagement. Use cross-platform promotion to share TikTok content across other social media channels, driving more traffic. Repurpose existing content instead of starting from scratch.
Join niche TikTok communities and participate actively to build organic growth. Reply to comments on your TikTok posts to signal engagement value to the TikTok algorithm.
Combine several free methods instead of relying on one. The algorithm favors consistent posting, diverse content creation formats, and engagement tracking. Try standard videos, duet viral videos, stitches, or replies to increase reach and maximize viral potential.
Why is TikTok an essential part of marketing?
Video is the most powerful format for TikTok marketing. Short-form video creation captures the audience’s attention, builds brand presence, and boosts audience engagement. TikTok is ideal for reaching younger demographics and testing viral marketing techniques with high-quality videos.
Cross-promotion of TikTok videos also helps you grow more TikTok followers and on other social media platforms as well. RecurPost supports major social media channels, offering scheduling and analytics in a few easy steps.
With RecurPost, you can plan campaigns, create evergreen content optimization workflows, and measure results effectively. The Chrome plugin makes it easy to repurpose existing content across multiple networks.
Repeated posting is another proven way to expand reach. RecurPost lets you schedule tweets and repurpose videos without risking account bans, while keeping past data secure.
Social Inbox is one of the unique features offered by RecurPost. You can reply in real-time, track engagement metrics like likes and shares, and manage multiple social media accounts effortlessly. RecurPost also supports bulk scheduling through CSV uploads, saving time for content creators.
RecurPost supports the cross-promotion of content on multiple social networks
By enabling consistent cross-promotion, RecurPost strengthens brand presence across the biggest social media platforms. Whether scheduling Facebook posts, Instagram stories, or TikTok content, it ensures consistent posting across channels.
RecurPost pricing is budget-friendly, with a 14-day free trial for first-time users. Sign up today and test its platform engagement strategies.
How to get more views on TikTok live?
TikTok Live allows co-hosting with up to 20 people simultaneously. This feature helps brands increase TikTok monthly live viewers, expand reach, and discover new audiences through live interaction.
Maximize TikTok Live results with relevant hashtags, concise live video content, target audience projection, and influencer collaboration. These tactics improve audience engagement and strengthen presence across social media channels.
Analyze TikTok analytics to track engagement metrics like comments, likes, and shares. Use timing analysis to identify peak times and schedule streams when activity is highest. This boosts view count, raises engagement rate, and helps you reach a wider audience.
For step-by-step instructions, check out our full guide on scheduling TikTok Live streams.
Take inspiration from the most talked about brands on TikTok
TikTok videos that showcase products are among the best ways to increase TikTok views and attract e-commerce buyers. Here are some leading brands that used viral TikTok trends to gain visibility and outshine competitors.
Gucci
Gucci invests heavily in creating high-quality videos with strong storytelling. Its TikTok feed blends luxury with creativity, giving viewers an immersive experience that boosts audience engagement and expands its global reach.
Chipotle
Chipotle excels at using viral content and trending sounds to keep its target audience entertained. With over 1.2 million followers, the brand collaborates with TikTok influencers and comedy creators, showing how influencer collaborations can drive engagement rate and grow TikTok views.
NBA
The NBA ranks among the top accounts with massive TikTok view counts. By leveraging a passionate fan base, it shares short-form video content featuring highlights and player stories. The league partners with other TikTok creators to create viral videos, boosting visibility and connecting with new audiences.
NetGeo
National Geographic builds trust with educational video content that resonates with a specific audience. Its TikTok presence includes stunning visuals, scientific insights, and active participation in TikTok challenges. The brand collaborates with other creators to maintain authenticity while driving audience engagement and achieving viral potential.
Conclusion
This guide shows how to get more views on TikTok. To gain maximum benefit, focus on content optimization and platform engagement strategies that entertain and hold your audience’s attention. Never compromise high-quality content when aiming for growth.
Videos landing in feeds attract initial view counts. Content that gets consistent likes and comments improves engagement rate, drives profile visits, and builds trust. A strong video library supports TikTok growth, as every view is a chance to gain a follower who sees more TikTok videos.
Create engaging content with innovation to raise TikTok Live viewership. TikTok rewards creators with higher discovery rate, stronger audience engagement, and wider reach.
Invest in video marketing methods to reach new audiences and strengthen brand authority.
To keep growing TikTok views, learn both what to post and how to align with the TikTok algorithm. For detailed guidance, check out our comprehensive blog on How to Post on TikTok.
Frequently Asked Questions
How to get more views on TikTok without paying?
To increase views without spending money, post regularly with engaging content that resonates with your audience. Use trending sounds and hashtags while interacting with viewers through comments and replies to boost visibility.
How much does TikTok pay for 1000 views?
You get 2 to 4 cents for earning 100o views. It means you get an amount between $20 to $40 when you touch one million views. Learn how to make money on TikTok and discover effective ways to increase your income!
What is a TikTok pro account?
It is an extended version of TikTok that enables users to track their weekly and monthly results of posting videos.
How to get 1,000 views on TikTok?
For getting views, you should first understand who can be your audience and help TikTok by adding relevant hashtags. Make videos that relate to your audience. Focus on sharing entertaining content, and make it more interesting by adding music. Keep the video shorter, post daily, and you are ready to touch your first 1000 views.
How do views matter on TikTok?
When you open your TikTok app, you will see the For You Page. If your video gets a good number of views, TikTok prioritizes your content and shows it above other videos. TikTok algorithm works on the view count. So to rank your video at the top, views are crucial.
How can I claim money for views on TikTok?
TikTok creators fund pays you on the basis of the number of video views and engagement. You will be paid if you meet the TikTok community’s terms and conditions. If you become eligible for payments, your paid amount will appear on the creator fund dashboard, which you can transfer to your account through Paypal or other payment gateways.
How to get more views on TikTok hashtags?
To derive the most relevant hashtags for TikTok, you can use what your competitors use or get ideas from the hashtags used by big brands in your niche. You can also take help from some of TikTok’s search tools to discover hashtag ideas.
How long does it take for a TikTok to get views?
You will start receiving views for posting on TikTok as soon as it is posted. When TikTok shows your video on the For You Page, you will receive more views. If you want your videos to land on the For You Page, you must post consistently.
Should you buy TikTok views?
You should never buy views on TikTok as it will initially give you a hike in views but will not give you engagement or followers. Once identified, TikTok will remove them anyways.
How to get 1000 views on TikTok for free?
To get 1,000 views, start by using popular sounds, trending sound effects, hashtags, and engaging visuals. Post at peak times when your audience is active and engage with others in the comments to encourage sharing.
How to make a video go viral on TikTok?
To go viral, create unique, creative content that taps into current trends and emotions. Ensure your video is short, engaging, and uses popular sounds and hashtags, then share it during peak activity hours.
How do views translate to follower growth on TikTok?
Views translate to followers when viewers find your content valuable enough to want more. The key is consistency in your content style and posting schedule. When viewers repeatedly see your videos in their feed and enjoy them, they’re more likely to follow you to ensure they don’t miss future content.
Each view is an opportunity to showcase your brand personality and convince viewers to become permanent followers. Focus on creating a strong hook in the first few seconds of your videos to retain viewers, as higher completion rates lead to more algorithm favor, more views, and ultimately more followers.
Shalini Nagar is an experienced content writer with a proven track record of creating diverse and engaging content across various formats. With years of expertise in crafting blogs, articles, she excels at delivering compelling narratives tailored to different audiences.
