Create Effective Google My Business Posts in 2025

Google My Business posts effectively market your business locally, particularly for small businesses. When you look up a business on Google, you will see a window on the left of your screen in the search results. This window contains all the details about the business, like the working hours, address, and more. This is because the company created its GMB profile. 

In November 2021, Google rebranded “Google My Business” to “Google Business Profile.” Throughout this article, you’ll see both terms used interchangeably, as well as abbreviations like GMB and GBP. They all refer to the same Google service that allows businesses to appear across Google Search and Maps.

You can schedule Google My Business posts with a social media scheduler to automate posting updates while you manage other marketing efforts. This process helps small businesses remain active, keep customers informed, and support local SEO. We’ll cover these benefits in detail later.

What Is a Google My Business Post?

Google My Business posts are social feed-style updates that a business profile can publish on Google Search and Google Maps. These profile posts may include photos, videos, text, post links, and a call to action (CTA). They support local SEO, keep customers informed, and attract potential customers with relevant updates.

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Where Do Google My Business Posts Appear?

Google My Business posts appear in Google SERPs and Google Maps when users search for your brand, displaying in the knowledge graph on the right side of search results. Here is a segregation of where you can see Google My Business Posts:

In the business profile, on the desktop

In the business profile on desktop, you’ll see Google Business Profile posts below the business description and above social profiles. Users can view the ten most recent profile posts. Clicking “view all” opens a pop-out to scroll through historical posts.

Google Maps on a desktop

On Google Maps desktop, Google My Business posts appear under primary business information. Clicking a post lets users scroll through all Google Business Profile posts from that business.

On a mobile device, in search

On a mobile device, Google My Business posts appear in the search updates tab. Scrolling down reveals recent posting updates that keep local customers engaged and drive more foot traffic.

How to Create Google My Business Posts

Creating a Google My Business listing is straightforward on both computer and mobile devices.

Here is how to do it on the Desktop:

1. Sign in to your Google My Business account. If you manage multiple locations, select Manage location to update preferences for the business profile you want to handle.

2. Select Create post or tap on Posts from the menu.

3. On the “Create post” screen, you can add event posts, offers, text, high quality images, and a call to action button. Tap each field and enter the relevant details.

4. After you’ve created your post content, click Preview. If it looks accurate and engaging, select Publish from the top right corner.

Your published Google Business Profile post will then appear in Google Search results within a short time.

Here’s how to post on Google on mobile

1. Open the Google My Business app. Download the app for Android or iOS if you don’t already have it.

2. From the bottom right corner, tap the Create icon, then choose the Posts icon.

3. On the “Create post” screen, add event details, text, photos, and a CTA button. Select each field and enter the required information.

4. Once your post content is ready, preview it. If everything looks correct, tap Publish from the top right corner.

How to Post on Google My Business

Google My Business Posts need well-planned content, graphics, and visuals for Social Media Optimization, and show you how to post on Google for free as part of a cost-effective strategy. Here are some pointers to create the best posts if you’re just getting started.

1. Use The Most Perfectly Clicked Photos

When you add a post to Google My Business, you should ensure that you add it with the best quality photographs. Your post should pop up with high-resolution images or videos to stand out. The image format should be JPG or PNG.

2. Write an Actionable Headline

Create headlines that clearly share your message and prompt a call to action (CTA), while staying within the post character limit.

3. Keep Your Description Content Short And Sweet

Write short descriptions that include only the most relevant details. Google allows up to 1500 characters, but only the first 80 characters display in search results. The best practice is to keep content between 150–300 characters.

4. Select The Most Appropriate Post Type

Choose from event posts, offers, what’s new, or product posts. Each type supports specific items such as titles, photos and videos, or CTA buttons depending on the selection.

5. Post Regularly And Consistently

Most Google My Business posts expire after seven days and move into an archive section. Posting frequently helps build trust, boost profile visits, and improve local ranking.

6. Be Relevant With Your Posting

Publish relevant posts tied to recent events or activities your audience cares about. Showcase achievements, awards, or community involvement that keep local customers engaged.

Comprehensive Google My Business Posting Strategies

An effective Google Business Profile posting strategy needs more than occasional updates. Here’s how to create a posting strategy that delivers consistent engagement metrics:

Content Calendar Strategy

• Weekly rotation: Plan a mix of post types each month, including product posts, offer posts, event posts, and updates.
• Seasonal planning: Align posts with holidays, special occasions, and local events relevant to your local business.
• Content themes: Build monthly themes that highlight business profile posts while meeting customer needs.

Audience-Targeted Posting

• Customer journey mapping: Create Google My Business posts for awareness, consideration, and decision stages.
• Local relevance: Add event details, news, or landmarks to engage local customers and boost local search results.
• Competitor analysis: Track competitors’ GMB posts to find gaps and improve your posting strategy.

Integration With Other Marketing Channels

• Cross-platform consistency: Align your Google Business Profile posts with website, social media profiles, and email campaigns.
• Traffic direction: Use business profile posts to drive traffic, website visits, or direction requests.
• Repurpose content: Reuse top-performing Google posts from other platforms to maximize SEO efforts.

A strong GMB posting strategy improves visibility in local searches, increases customers’ attention, and shows your business profile is active in the community.

Google My Business Post Ideas

Post consistently and regularly on Google to improve your search ranking and increase visibility. Use creative posting strategies to keep your audience engaged. You can also schedule Google My Business posts to ensure you post regularly and maintain an active business profile.

Here are some Google My Business posts examples and creative post ideas to inspire your posting updates.

1. Showcase products with high quality images. Use photos to highlight your best products. Example: “Check out our new spring collection! These dresses are perfect for any occasion. Visit us today to try them on!”
2. Announce upcoming events. Share event details such as sales, workshops, or gatherings. Example: “Join us this Saturday for our Latte Art Workshop! Spaces are limited: sign up now!”
3. Promote special offers. Share discounts, limited time promotions, or deals on your Google Business Profile posts. Example: “Get 50% off your first 3 months when you sign up for a membership this week only. Don’t miss out!”
4. Share updates and news. Use posting updates to keep customers informed about changes in your business. Example: “We’ve just added gluten-free treats to our menu! Stop by and try our freshly baked cupcakes today!”
5. Celebrate wins and achievements. Share business updates such as awards or recognition to capture customers’ attention. Example: “We’re the Best Burger in Town, thanks to your support! Come celebrate with us and enjoy a delicious meal.”
6. Highlight expertise to build trust. Share relevant information or tips that showcase your expertise. Example: “Winter’s here! Prevent frozen pipes with these simple tips. Need help? Call us for expert plumbing service.”
7. Showcase customer reviews. Sharing reviews builds trust and encourages potential customers. Example: “Thank you, Emily, for the great review! We loved transforming your look. Swipe to see your beauty before and after.”

Google My Business Post Examples: Case Studies in Action

1. Fitness First

Fitness First, a well-known gym chain, used its Google Business Profile to promote a special offer for new members. They shared a Google My Business post offering 30% off membership fees for the first 3 months. The offer post included a CTA button directing potential customers to sign up for a free trial. By sharing posting updates about upcoming fitness challenges and special classes, they attracted many new customers.

2. The Cheesecake Factory

Based in the U.S., The Cheesecake Factory uses its Google My Business profile to announce seasonal menu items. In a recent product post, they introduced a limited-time dessert with seasonal fruits and shared high quality images of the creation. The post content included a strong call to action (CTA) encouraging customers to visit before the dessert was gone, with a direct post link to make a reservation.

3. Saffron Indian Cuisine

This Indian restaurant in London uses Google Business Profile posts to keep customers informed about offers and events. A recent event post highlighted a “Family Feast” special: a package with various dishes for groups at a discounted price. The post details also mentioned a new takeout menu for at-home diners. The CTA button directed users to order online or call for more information.

4. Sweet Green Bakery

Sweet Green Bakery in Australia frequently shares Google My Business posts about new cake flavors and offers. A recent post update featured custom birthday cakes for special occasions, with high quality images showcasing designs. The post content encouraged customers to order ahead, with a CTA button linking to their online order form.

Best Practices for Google My Business Posts

Follow these best practices to create standout Google My Business posts that attract local customers and strengthen your business’s online presence:

• Use clear, engaging content. Keep your post content simple and relatable to grab customers’ attention.
• Include high-quality images. Visuals make your posts more appealing and can significantly boost engagement. Ensure the Google My Business post image size is optimized to ensure your images appear crisp and clear.
• Avoid phone numbers in posts. Instead, use the dedicated contact information section or add a call to action (CTA) button such as “Call now.”
• Make posts actionable. Add a strong CTA button to guide potential customers toward the next step, such as calling, visiting, or booking.
• Focus on quality. Prioritize high quality posts that are accurate, error-free, and highlight the most important information.
• Post at the right time. Share posting updates during peak hours, such as 8 AM to 10 AM for business updates or 3 PM to 5 PM for event posts.
• Balance content types. Mix promotions with relevant information, ensuring at least 60% of Google Business Profile posts provide value beyond selling.

Measuring and Improving Google My Business Post Engagement

Tracking how users interact with your Google My Business posts is essential to refining your posting strategy and maximizing SEO efforts. Here’s how to monitor and improve engagement metrics:

Tracking Post Performance

• Use Google My Business Insights: Access your GMB dashboard to view metrics such as views, clicks, and CTA button interactions for each business post.
• Monitor conversion rates: Track how many post views convert into website visits, calls, or direction requests.
• Analyze patterns: Identify which post types generate higher engagement metrics and adjust your posting updates accordingly.

Strategies to Boost Post Engagement

Ask questions: Encourage interaction by posting relevant questions tied to customer interests.

Respond promptly: Reply quickly when customers comment or interact with your posts to build trust.

Use eye-catching visuals: High quality images or videos boost post performance, generating 2–3 times more engagement.

Create time-sensitive offers: Share limited time promotions that create urgency and drive immediate action.

Test different CTAs: Experiment with different CTA buttons to determine which delivers more customer engagement.

Monitoring engagement metrics over time helps refine your posting strategy and ensures Google My Business posts consistently deliver results for your local business.

RecurPost allows posting on social networks other than GMB

Expand your brand experience on social media with RecurPost – the trusted social media management tool. It allows you to plan, create, schedule, and analyze posting on major platforms.

Conclusion

Google My Business posts provide a strong opportunity to attract more customers, boost Google My Business posts engagement, and convert visitors into leads. They also share relevant information with Google, helping establish your business profile and improve your business’s online presence. Regularly publishing high quality posts ensures timely updates reach users at the right time.

GMB posts are highly beneficial for any local business, and this guide will help you create effective posts. If you encounter post rejections, check out our resource on why Google rejects Google Business Profile posts.

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Shalini Nagar

Shalini Nagar is an experienced content writer with a proven track record of creating diverse and engaging content across various formats. With years of expertise in crafting blogs, articles, she excels at delivering compelling narratives tailored to different audiences.