Ever heard about Google My Business posts? They are the real deal for marketing your business locally, especially if you are a small business. When you look up a business on Google, you will see a window on the left of your screen in the search results. This window contains all the details about the business, like the working hours, address, and more. This is because the company created its GMB profile.
It can be a little tricky to keep up with the constant changes that Google induces in the way Google posts are designed like their functionality, how they are populated, how and where they display across platforms and devices. This blog will help you learn the best ways in which you can create Google My Business posts to get maximum results.
If you want to schedule Google My Business posts for your business, you can do so by using a social media scheduler. you can automate Google My Business posts, allowing you to relax and focus on strategy building for your business’s marketing. The entire process of scheduling and posting will be automated along with other benefits that we will see later below.
What Is a Google My Business Post?
We can explain Google My Business Posts as social feed-like updates that are usually created and controlled by a business. They are likely to consist of an image, text, video, and link. These posts are mostly used for promoting offers, advising customers about Covid updates, highlighting certain events or products, and much more.
Learn about Google Management Service
Where Do Google My Business Posts Appear?
When you share a Google post, it will appear in the Google SERPS and Google Maps when the users search for your brand. The posts will appear in the knowledge graph on the right side of the screen with the search results. Here is segregation of where you can see Google My Business Posts:
In the business profile, on the desktop
You will see Google posts in the business profile that will be underneath the business description and above the link to the social profiles on a desktop. You will see the ten most recent posts by the brand. If you click on “view all”, you will see a pop-out where all historical posts can be scrolled through.
Google maps on a desktop
If you are operating Google maps on a desktop, the posts will show up under the primary business information. By clicking on the post you will be able to scroll through all GMB posts from that particular business.
On a mobile device, in search
If you are using a mobile device, GMB posts will show up in search in the “updates” tab if you scroll down.
How to Create Google Posts
It is not difficult to create a Google My Business listing, you can do it on your computer or on the go.
Here is how to do it on the Desktop:
- To begin, sign in to Google My Business. In case you have two or more locations, select Manage location for the location you’d like to manage.
- Choose to Create a post. Or tap on Posts from the menu.
- Next, you will see the “Create post” screen. Here, you will get options to add photos, text, events, and a button to your post. Simply tap on each field, and enter the relevant information.
- After you have created your post, choose Preview to see a preview. If it looks good and you are satisfied, choose to Publish from the top right corner of the screen.
- Your published post will then appear in SERPs within some time.
On mobile
- Begin by opening the Google My Business app. Then download Google My Business on Android and iOS.
- From the bottom right corner of the screen, choose the create icon. And then, choose the posts icon that appears.
- You will then see the “Create post” screen. Here, you can add events, text, photos, and a button to your post. Simply select each field, and enter all the relevant information.
- After you have filled out your information, you will see a preview of your post. If it looks good and you are satisfied, choose to Publish from the screen’s top right corner.
How to Post on Google My Business
If you have ever been part of a viral content marketing strategy campaign, you would know it takes a village to bring together the most perfect posts with the best content, graphics, or visuals for Social Media Optimization. Don’t-rush into planning your marketing strategies without including social media bulk scheduling in your strategy. Explore the variety of options and make the best of them. The same stands true for Google Posts for business. We have listed a few pointers for you if you want to create the best ones and don’t know how to get started.
1. Use The Most Perfectly Clicked Photos
When you add a post to Google My Business, you should ensure that you add it with the best quality photographs. Your post should pop up with high-resolution images or videos to stand out. The image format should be JPG or PNG.
2. Write a Headline That is Actionable
Think of giving headlines to your post that strongly appeal to spur action from the customer’s end. Your headline should be comprehensive of your message and let the reader know what you want to communicate. The character count is limited, so you can use your creative ad-writing skills here.
3. Keep Your Description Content Short And Sweet
When you write the description or the brief, make sure it is short and includes only the most important detail. You will have an allowance of 1500 characters from Google, but only the first 80 will show up in the SERPS. You need to make those 80 counts. The best range is to stick between 150-300 characters.
4. Select The Most Appropriate Post Type
There are mainly four post types to choose from: events, offers, what’s new, and product posts. All the items that are allowed in the post such as titles, photos, or videos will depend on what kind of post is selected.
5. Post Regularly And Consistently
Did you know that Google My Business posts will expire automatically after a week? These get archived in a section that can be accessed by clicking on “view more.” If you want to become a trusted source of business, make sure you update your post regularly. The more regular you are in your posting, the more frequently a user will come to your profile. For accomplishing this, you can use social media scheduling tools to automatically schedule and post GMB updates at the best time to post.
6. Be Relevant With Your Posting
You will have a great chance to interact with your audience if you publish posts that are relevant to the most recent events that your audience may be up-to-date on. You can brag about a recent award or maybe somewhere you volunteered recently that your audience might be familiar with.
Google My Business Post Ideas
If you want to improve your search ranking genuinely, you need to post consistently and regularly on Google. For doing this, you will constantly have to come up with creative ideas to keep the audience hooked to your content. And you can schedule Google My Business posts to achieve regular posting. We have compiled a list of the best Google my business logo post examples that we have come across to help you with idea generation.
- Show off your products with eye-catching photos. Highlight your best products with photos. For example, check out our new spring collection! These dresses are perfect for any occasion. Visit us today to try them on!
- Announce any upcoming events you’re hosting. Let people know about your upcoming events, like sales, workshops, or gatherings. Example: Join us this Saturday for our Latte Art Workshop! Spaces are limited—sign up now!
- Promote special offers to attract customers. Share discounts and deals directly on your profile. Example: Get 50% off your first 3 months when you sign up for a membership this week only. Don’t miss out!
- Share news and updates about your business. Keep your customers informed with news about your business. Example: We’ve just added gluten-free treats to our menu! Stop by and try our freshly baked cupcakes today!
- Celebrate your successes and showcase your wins. Let everyone know what you’re proud of. Example: We’re the Best Burger in Town, thanks to your support! Come celebrate with us and enjoy a delicious meal.
- Highlight your expertise to build trust. Share helpful, educational content to show your expertise. Example: Winter’s here! Prevent frozen pipes with these simple tips. Need help? Call us for expert plumbing service.
- Showcase customer reviews and stories. Amplify trust by sharing customer reviews. Example: Thank you, Emily, for the great review! We loved transforming your look. Swipe to see your beautiful before and after.
Google My Business Post Examples: Case Studies in Action
1. Fitness First
Fitness First, a well-known gym chain, used their Google My Business profile to promote a special offer for new members. They shared a post offering 30% off on membership fees for the first 3 months. The post also includes a clear CTA button that directs potential customers to sign up for a free trial session. By posting updates about upcoming fitness challenges and special classes, they’ve been able to attract a lot of new members.
2. The Cheesecake Factory
Based in the U.S., The Cheesecake Factory successfully uses Google My Business to announce new seasonal menu items. In their latest post, they introduced a limited-time dessert made from seasonal fruits and posted high-quality images showcasing the delicious creation. Their post includes an engaging CTA that encourages customers to visit the restaurant before the dessert is gone, and it’s accompanied by a direct link to make a reservation.
3. Saffron Indian Cuisine
This Indian restaurant in London uses Google My Business posts to keep their customers updated about their latest offers and events. In their recent post, they highlighted a “Family Feast” special—a package with a variety of dishes designed for large groups at a discounted price. The post also mentioned a new takeout menu for customers who prefer dining at home. The CTA directs users to order online through their website or call for more information.
4. Sweet Green Bakery
Sweet Green Bakery, based in Australia, frequently posts updates on the latest cake flavors and offers through their Google My Business account. They recently shared an exciting post about custom birthday cakes for special occasions, showcasing a few designs with high-quality images. The post encouraged customers to place orders ahead of time, with a clear CTA button directing users to their online order form.
Best Practices for Google My Business Posts
Here are some best practices for creating standout Google My Business posts after you’ve written your content:
- Use clear and engaging language. Keep your posts straightforward and relatable to capture attention.
- Include high-quality images. Visuals make your posts more appealing and can significantly boost engagement. Ensure the Google My Business post image size is optimized to ensure your images appear crisp and clear.
- Avoid including phone numbers in the post. Instead, use the designated contact section or add a “Call now” button.
- Make your posts actionable. Always include a strong call-to-action (CTA) to guide customers on what to do next.
- Focus on quality over quantity. Ensure your posts are free from errors and distractions, highlighting the most important information.
- Post at optimal times. Aim to share updates during peak hours, like 8 AM to 10 AM for business updates or 3 PM to 5 PM for events.
- Mix promotional and informative content. Aim for a balance where at least 60% of your posts provide valuable information rather than just promotions.
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Conclusion
Google My Business posts offer you a great opportunity to attract more customers, increase Google My Business posts engagement, and convert them into business leads. It is also good to provide legitimate information to Google about your business and create your entity. Using Google posts for a business will let you disperse relevant and timely updates to users at the right time.
You can see how beneficial GMB posts are for your business, and this blog will help you create the best posts. If you’re facing issues with post rejections, check out our guide on why Google rejects Google Business Profile posts.
Frequently Asked Questions
You can very much post on Google for free by using GMB posts. Here is how:
– First, log into your Google My Business account.
– Choose Posts.
– Select Write Your Post.
– Next, pick what kind of post you want to broadcast. Click on What’s New, Event, Offer, or Product.
– Add in the post content.
– Choose Preview to preview the post.
– Lastly, tap on Publish to post.
Yes, you can post on Google at absolutely no cost. Therefore, it is a great opportunity for your brand to promote its business and products.
You have four different types of Google My Business posts to choose from:
– Product
– Event
– What’s new
– Offers
Whenever you put in a search for a particular business on Google, you will see that a search result appears on your screen. On the right-hand side of the screen, you will see a knowledge graph wherein all the information about the business will be given. That is where the entire Google post appears.
You must note that product posts will always remain active on your Google profile and what’s new, events offers will last for 7 days. After this time frame, they will automatically be taken off your profile and sent to an archive section where you can access them later.
Shalini Nagar is an experienced content writer with a proven track record of creating diverse and engaging content across various formats. With years of expertise in crafting blogs, articles, she excels at delivering compelling narratives tailored to different audiences.