Best Social Media Marketing Apps: Top Apps for 2025

Managing social media can feel like juggling flaming torches. You’ve got posts to schedule, comments to reply to, analytics to track, and let’s not forget creating content that actually gets noticed.

If you’re doing all of this manually, you’re probably wondering if there’s an easier way.

And guess what? Yes, there is an easy way to do this through social media media marketing apps. Think of them as your behind-the-scenes helpers, making sure everything runs smoothly while you focus on being creative.

These social media marketing apps help you stay organized and focused, handling everything from content scheduling to performance tracking, so you can work smarter, not harder.

Whether you’re managing a few accounts or overseeing a full-fledged social media agency, the best apps for social media marketing can make all the difference.

Let’s explore which social media apps are worth considering and how they can help you manage your marketing efforts more efficiently.

What Makes a Good Social Media Marketing App?

Not all social marketing apps are created equal. The right tool for you depends on your needs, but there are a few key features you should look for when choosing the best apps for social media marketing.

Scheduling and Automation

One of the biggest time-savers is the ability to schedule social media posts in advance. This means you can plan out your content for the week (or even month) and let the app do the work while you focus on other tasks. Whether you’re posting on Instagram, Facebook, Twitter, or other social platforms, scheduling is a must-have feature.

Analytics and Reporting

It’s not enough to just post content, you need to know how it’s performing. A great social media marketing app will offer detailed insights and analytics, helping you track engagement, impressions, and other metrics that show how your content is resonating with your audience.

Team Collaboration

If you’re working with a team, you’ll want an app that supports collaborative features. Apps like approval flows, shared content calendars, and team communication can keep everyone on the same page and ensure that everything runs smoothly.

Multi-Platform Support

Managing multiple social media platforms can be a headache, but with the right app, you can handle them all in one place. Look for apps that support a variety of platforms, including Facebook, Instagram, Twitter, LinkedIn, and others, so you can manage all your accounts without having to switch between apps.

Content Creation Apps

The best social media marketing apps don’t just help you manage posts—they can also help you create them. From built-in graphic design apps to video editors, look for apps that help you design and publish content without needing third-party apps.

Best Social Media Marketing Apps: Categorized for Your Needs

Social media marketing can be overwhelming with the number of tasks to juggle—content creation, scheduling, engagement, performance tracking, and more. The good news is that there’s an app for nearly everything.

Here’s a rundown of the best social marketing apps categorized by their unique capabilities.

Best Social Media Management Apps

These Apps help you manage multiple social media accounts from a single dashboard. They allow you to schedule posts, track performance, and engage with audiences across platforms like Facebook, Instagram, Twitter, and LinkedIn.

Let’s explore three of the most popular social media management apps:

1. Hootsuite

Overview:
Hootsuite (iOS & Android) is one of the most well-known social media management apps. Hootsuite lets you schedule posts, keep an eye on social media conversations, and create reports for various social media accounts on different platforms. With its user-friendly interface and extensive integrations, it’s an excellent choice for both beginners and seasoned marketers.

Best For:

• Agencies managing multiple clients

• Businesses with large teams

• Marketers looking for robust analytics and reporting features

Key Features:

• Schedule posts for various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)

• Social listening and monitoring for brand mentions

• Analytics and reporting to track performance

• Team collaboration feature (permissions, task assignments, etc.)

• Content curation feature for finding and sharing relevant content

Pricing:
Hootsuite offers a range of pricing options:

• Free Plan: For individuals managing 1 user and up to 3 social accounts.

• Professional Plan: $19/month for 1 user and up to 10 social accounts.

• Team Plan: $99/month for 3 users and up to 20 social accounts.

• Business Plan: $599/month for 5 users and up to 35 social accounts.

2. RecurPost

Overview:
RecurPost (iOS & Android) is an excellent tool for scheduling posts across multiple platforms, especially with its unique “post recycling” feature. This feature allows you to automatically recycle evergreen content at specific intervals, keeping your social media presence active without constantly creating new posts. It’s ideal for businesses that need consistent content but don’t always have new material to share.

Best For:

• Small businesses and startups with limited content

• Content marketers need to recycle evergreen posts

• Solopreneurs or social media managers looking for an easy-to-use tool

Key Features:

• Schedule posts across multiple platforms (Facebook, Twitter, LinkedIn, Instagram, etc.)

• Post-recycling feature to keep content consistent

• Customizable posting schedules and content libraries

• Analytics to track engagement and performance

• Integration with third-party apps like Canva and Zapier

Pricing:

• Free Plan: For 1 user with limited features.

• Paid Plan: Starts at $25/month for additional features like post recycling, analytics, and more social accounts.

• Agency Plan: $79/month for up to 20 social accounts and premium features.

3. Sprout Social

Overview:
Sprout Social (iOS & Android) offers powerful social media management features, including scheduling, analytics, monitoring, and collaboration tools. It’s particularly well-suited for businesses that want to manage their social media efforts at scale. The platform also provides excellent customer support, making it ideal for teams needing a reliable, feature-packed solution.

Best For:

• Agencies with multiple clients

• Businesses requiring detailed analytics and social listening

• Teams needing collaborative apps and customer service integration

Key Features:

• Post-scheduling and publishing across platforms

• Social listening and keyword tracking

• In-depth analytics and performance reports

• Collaboration apps for teams (comments, feedback, approvals)

• CRM features for engaging with customers directly

Pricing:

• Free Trial: 30-day free trial to test features.

• Standard Plan: $249/month for 5 social profiles.

• Professional Plan: $399/month for 10 social profiles and additional features like competitive analysis.

• Advanced Plan: $499/month for up to 10 social profiles and enhanced reporting and analytics.

If you are looking for a comparison of Sprout Social vs. other top social media marketing apps, check the details here: Sprout Social vs. Later | Sprout Social vs. Buffer | Agorapulse vs. Sprout Social

Best Content Creation and Design Apps

These apps help you create eye-catching, visually engaging content for social media, such as graphics, videos, and infographics. They come with easy-to-use templates and design tools, making it simple to produce professional-quality content without a designer.

Let’s look at three standout apps for content creation and design:

4. Canva

Overview:
Canva (iOS & Android) is a user-friendly design tool that has become a go-to for businesses and individuals alike. It comes with a simple drag-and-drop interface and a vast library of templates, allowing anyone to quickly create professional-quality graphics, presentations, and social media posts. Canva is perfect for those who need great design but don’t have a graphic design background.

Best For:

• Small businesses or startups on a budget

• Social media managers needing quick design solutions

• Marketers and entrepreneurs looking for simple yet effective design apps

Key Features:

• Easy drag-and-drop design interface

• Thousands of customizable templates (social media posts, presentations, flyers, etc.)

• Access to millions of free photos, icons, and illustrations

• Team collaboration feature for sharing and editing designs

• Animation and video editing apps for creating dynamic content

Pricing:

• Free Plan: Access to basic features, templates, and design elements.

• Pro Plan: $12.99/month, including premium features, advanced templates, and brand management.

• Enterprise Plan: $30/month per user for team collaboration features and enhanced brand controls.

5. PromoRepublic

Overview:
PromoRepublic (iOS & Android) is a powerful tool designed for creating social media content quickly and easily. It offers customizable templates for various social platforms and industries, helping businesses create content that resonates with their target audience. The tool also comes with content planning and scheduling features, making it an all-in-one solution for social media marketers.

Best For:

• Small businesses and agencies need ready-made templates

• Social media managers looking for content suggestions

• Teams managing social media for various clients

Key Features:

• Over 100,000 pre-designed templates for social media posts

• Content calendar to plan and schedule posts

• Social media content suggestions based on trends and best practices

• Analytics to measure content performance

• Multi-platform support (Facebook, Instagram, Twitter, etc.)

Pricing:

• Starter Plan: $9.99/month for access to templates and basic scheduling.

• Pro Plan: $29.99/month for advanced features like team collaboration and analytics.

• Business Plan: $49.99/month for full access to content library and unlimited scheduling.

6. Adobe Express

Overview:
Adobe Express (iOS & Android) is a suite of creative tools that make it easy to design, animate, and share visual content. Whether you’re creating short videos, social media posts, or web pages, Adobe Express offers powerful features that allow you to customize and personalize designs. It’s part of the Adobe family, so it integrates seamlessly with other Adobe products.

Best For:

• Individuals and businesses already using Adobe products

• Content creators and social media managers looking for video and animation apps

• Teams that need a collaborative platform for design and video creation

Key Features:

• Create social media posts, web pages, and video stories

• Easy-to-use design apps with templates for all platforms

• Video editing features to add text, transitions, and music to videos

• Direct integration with Adobe Creative Cloud for advanced design options

• Customizable templates for quick creation

Pricing:

• Free Plan: Basic features with Express branding on projects.

• Individual Plan: $9.99/month for additional features and removal of branding.

• Team Plan: $19.99/month per user for team collaboration and more advanced tools.

Best Social Media Automation Apps

Social media automation apps help streamline and simplify your social media marketing tasks. By automating routine activities like scheduling posts, responding to comments, and sending follow-up messages, these apps save you time and effort. This way, you can focus on other important aspects of your strategy.

Here’s a look at three popular automation apps:

7. ContentStudio

Overview:
ContentStudio (iOS & Android) is an all-in-one social media automation tool that helps you create, schedule, and analyze your social media content. It’s designed to work for businesses, agencies, and content creators who need to automate their social media management while still keeping their content fresh and engaging. ContentStudio’s workflow features let you schedule posts, collaborate with your team, and analyze performance in one place.

Best For:

• Agencies managing multiple clients’ social media accounts

• Businesses looking for robust content automation features

• Teams needing seamless collaboration for social media campaigns

Key Features:

• Schedule posts across multiple platforms like Facebook, Instagram, Twitter, and LinkedIn

• Content discovery and curation apps for relevant content suggestions

• Advanced analytics to track engagement and ROI

• Workflow management for collaboration between team members

• Smart automation for reposting evergreen content

• Social inbox to manage all messages and interactions in one place

Pricing:

• Pro Plan: $49/month for up to 10 accounts and basic analytics.

• Premium Plan: $99/month for advanced analytics and additional features.

• Enterprise Plan: Custom pricing for larger teams with advanced needs.

8. Buffer

Overview:
Buffer (iOS & Android) is a well-known tool for scheduling and automating social media posts. It’s simple to use, making it a favorite among small businesses and marketers. Buffer allows you to plan your posts in advance, track their performance, and engage with your audience—all from one central dashboard. The tool also provides great insights into how your content is performing across various platforms.

Best For:

• Small businesses and individuals looking for a straightforward social media automation tool

• Social media marketers need an easy-to-use scheduling tool

• Businesses that want a balance between automation and engagement

Key Features:

• Post-scheduling and content planning across multiple platforms

• Analytics to track post-performance and audience engagement

• Team collaboration features for managing posts and campaigns

• Browser extension to quickly schedule content from anywhere

• Customizable posting schedules for each platform

Pricing:

• Free Plan: Basic features for 3 social profiles and 10 scheduled posts.

• Essentials Plan: $6 per month per social profile for more posts and analytics features.

• Team Plan: $12 per month per social profile for collaboration and advanced features.

9. Zoho Social

Overview:
Zoho Social (iOS & Android) is a social media management and automation platform that helps you schedule posts, monitor social activity, and analyze performance across multiple platforms. It’s particularly great for businesses that want to engage with their audience, track relevant conversations, and schedule posts at the best times to increase reach. Zoho’s dashboard is user-friendly and allows you to manage everything from content creation to customer engagement.

Best For:

• Small to medium-sized businesses looking for an affordable automation tool

• Teams that need to track social media interactions and engagement

• Marketers who want a simple tool for scheduling posts and analyzing performance

Key Features:

• Post-scheduling across multiple social platforms

• Social listening apps to monitor brand mentions and relevant conversations

• Analytics to measure campaign performance and audience growth

• Bulk scheduling for easy management of large volumes of posts

• Real-time collaboration for team workflows

Pricing:

• Free Plan: Limited to 1 brand and 1 user with basic scheduling features.

• Standard Plan: $10/month for 1 user and 1 brand with added analytics and scheduling features.

• Professional Plan: $25/month for multiple users and brands, advanced reporting, and team collaboration.

Best Analytics and Reporting Apps

Analytics and reporting apps are crucial for tracking the success of your social media efforts. These apps help you dive deep into the performance of your content, measure engagement, and analyze audience behavior. By providing data-driven insights, they allow you to tweak your strategy for better results.

Let’s take a look at three popular options in this category:

10. SocialPilot

Overview:
SocialPilot (iOS & Android) is an easy-to-use social media analytics and reporting tool that gives you a complete view of your social media performance. Whether you’re tracking engagement, monitoring audience growth, or calculating ROI, SocialPilot provides valuable insights that can help you make smarter decisions. It also offers scheduling, content curation, and team collaboration features, making it a great all-in-one tool for businesses and agencies.

Best For:

• Agencies looking to manage multiple social media accounts and clients

• Businesses that need easy-to-read reports on social media performance

• Teams that need collaboration apps alongside analytics

Key Features:

• Analytics reports for all major social platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)

• Social media ROI measurement to track campaign success

• Customizable reports with easy-to-understand visualizations

• Scheduled posting and content curation tools

• Team collaboration features for account management

Pricing:

• Small Plan: $25/month for 10 social profiles, including analytics and scheduling.

• Medium Plan: $42.50/month for 25 profiles, detailed reporting, and team features.

• Large Plan: $83.33/month for 50 profiles, advanced analytics, and client management.

11. Social Status

Overview:
Social Status (iOS & Android) is an analytics and reporting tool designed for marketers who want to measure social media performance with a focus on engagement and content. Its clean interface and easy-to-understand reports make it a top choice for businesses that need quick insights. Social Status offers real-time social media monitoring, helping you track how your content is resonating with your audience, as well as where improvements can be made.

Best For:

• Businesses needing real-time data on social media performance

• Agencies that focus on engagement and content strategy

• Marketers who want an easy-to-use reporting tool with visual insights

Key Features:

• Real-time social media monitoring for all major platforms

• Detailed reports on content performance and engagement

• Audience insights, including demographics and behaviors

• Benchmarking apps to compare your performance with competitors

• Easy-to-use dashboards and customizable reports

Pricing:

• Solo Plan: $49/month for 5 social profiles, basic analytics, and reporting.

• Team Plan: $99/month for 10 social profiles, detailed engagement metrics, and team collaboration.

• Agency Plan: $199/month for unlimited social profiles, advanced analytics, and custom reporting.

12. Sendible

Overview:
Sendible ( Android ) is a powerful social media analytics tool that offers detailed insights into the performance of your social campaigns. It’s ideal for businesses and agencies managing multiple clients or social media accounts. Sendible offers in-depth reporting features that track engagement, reach, and ROI across a variety of platforms like Facebook, Instagram, Twitter, and LinkedIn. With its robust analytics dashboard, you can monitor and tweak your social media strategies with ease.

Best For:

• Agencies with multiple clients needing in-depth reports

• Businesses looking for comprehensive data on social media performance

• Teams needing a flexible platform for both reporting and scheduling

Key Features:

• Customizable reporting for all major social media platforms

• In-depth analysis of content performance and audience engagement

• Campaign tracking and ROI measurement

• Social media scheduling and content management

• Integration with Google Analytics for website and social media performance data

Pricing:

• Starter Plan: $29/month for 12 social profiles and basic analytics features.

• Premium Plan: $99/month for 48 profiles, advanced reporting, and team features.

• Enterprise Plan: $199/month for unlimited profiles, white-label reporting, and advanced campaign analytics.

Best Social Listening Apps

Social listening apps are designed to monitor online conversations about your brand, industry, or competitors. They help you track mentions, hashtags, and other keywords across social media platforms, blogs, forums, and news outlets.

These apps allow you to gather real-time insights into your audience’s sentiment, which can be vital for managing your brand’s reputation, understanding market trends, and improving your marketing strategy.

3. Brand24

Overview:
Brand24 (iOS & Android) is a comprehensive social listening tool that allows you to track online mentions of your brand, products, or relevant keywords in real time. It monitors a wide range of sources, including social media sites, blogs, news sites, and forums, so you can get a clear picture of what’s being said about you and your industry. With sentiment analysis features, Brand24 helps you measure public perception and make informed decisions.

Best For:

• Businesses looking to monitor brand mentions across the web

• Marketing teams interested in measuring brand sentiment

• Agencies needing to track competitors and industry trends

Key Features:

• Real-time monitoring of mentions across social media, news outlets, and blogs

• Sentiment analysis to gauge whether mentions are positive, negative, or neutral

• Keyword tracking for personalized alerts

• Influencer identification to spot top advocates

• Detailed analytics reports and visual charts

Pricing:

• Individual Plan: $49/month for tracking up to 3 keywords and basic analytics.

• Team Plan: $99/month for 5 keywords and advanced sentiment analysis.

• Business Plan: $179/month for 10 keywords, influencer tracking, and custom reports.

4. Mention

Overview:
Mention (iOS & Android) is a social listening tool focused on monitoring brand mentions and relevant conversations across social media platforms, blogs, and forums. It offers an intuitive interface and real-time alerts so you can stay updated on what’s being said about your brand or industry. With its easy-to-understand reports and social media analytics, Mention helps you respond quickly to any emerging trends or crises.

Best For:

• Businesses looking to track brand reputation and competitor activity

• Agencies managing multiple clients and their online presence

• Marketers seeking to track relevant conversations and trends in real-time

Key Features:

• Real-time alerts for mentions of your brand or specific keywords

• Sentiment analysis to gauge public perception

• Competitor tracking and comparison

• Social media monitoring and keyword tracking

• Customizable reports and analysis apps

Pricing:

• Solo Plan: $29/month for 1 user and up to 3,000 mentions.

• Pro Plan: $99/month for 3 users and up to 5,000 mentions.

• Enterprise Plan: $299/month for 10 users and 20,000 mentions with advanced features.

15. BuzzSumo

Overview:
BuzzSumo (Chrome Extension) is a popular social listening tool that allows you to track content performance and monitor brand mentions. It excels in content discovery, helping you find trending topics, identify influencers, and measure the impact of your content. BuzzSumo’s social listening capabilities help you stay on top of industry conversations and competitor activities, giving you insights to craft better content strategies.

Best For:

• Content marketers looking to track content performance

• Businesses seeking to monitor brand mentions and industry trends

• Agencies wanting to identify influencers and measure content impact

Key Features:

• Content analysis to track popular posts and viral trends

• Brand and keyword monitoring across social media and the web

• Influencer identification for collaboration opportunities

• Trend discovery to keep you ahead of the competition

• Detailed reports with performance metrics and visualizations

Pricing:

• Pro Plan: $99/month for tracking 5 keywords and limited reports.

• Plus Plan: $179/month for 10 keywords and more in-depth data analysis.

• Large Plan: $299/month for unlimited keyword tracking, advanced features, and custom reporting.

Best Influencer Marketing Platforms

Influencer marketing platforms help businesses connect with influencers who can promote their products or services to a larger audience. These apps simplify the process of finding, managing, and tracking influencer campaigns. They typically offer features to help identify suitable influencers based on niche, engagement, and audience demographics.

If you’re looking to work with influencers for your next campaign, these platforms can streamline everything from influencer selection to performance tracking.

16. Upfluence

Overview:
Upfluence ( Android ) is a comprehensive influencer marketing platform designed to help brands discover, manage, and scale their influencer campaigns. It offers a database of over 3 million influencers, allowing businesses to find the perfect match for their marketing needs. With Upfluence, you can track campaign performance, manage relationships, and even measure ROI in a centralized platform.

Best For:

• E-commerce brands and businesses with large-scale influencer campaigns

• Marketing teams looking for an all-in-one influencer management solution

• Agencies needing to manage multiple influencer partnerships at once

Key Features:

• Advanced search tools to find influencers based on keywords, demographics, and engagement metrics

• Campaign management features to organize and track influencer collaborations

• Automated outreach to influencers and tracking their responses

• Analytics tools to measure campaign performance and ROI

• Integration with e-commerce platforms to track sales generated from influencer campaigns

Pricing:

• Influencer Search Plan: Starts at $79/month for influencer search and tracking.

• Campaign Management Plan: Starts at $249/month for influencer outreach and performance tracking.

• Enterprise Plan: Custom pricing for large businesses or agencies with complex needs.

17. AspireIQ

Overview:
AspireIQ (iOS & Android) is a leading influencer marketing platform that offers businesses the app they need to manage influencer relationships and optimize campaigns. With its robust analytics, AspireIQ allows brands to identify high-performing influencers and track campaign results to ensure maximum impact.

The platform is particularly useful for scaling influencer programs across various social media platforms.

Best For:

• Brands looking to build long-term relationships with influencers

• Marketing teams focused on scaling their influencer programs

• Businesses wanting in-depth reporting and analytics on influencer campaigns

Key Features:

• Influencer discovery and vetting based on engagement and audience data

• Campaign collaboration and communication apps for seamless influencer management

• Detailed reporting on influencer performance and campaign ROI

• Integration with e-commerce platforms and social media channels for easy tracking

• Workflow automation to streamline campaign execution

Pricing:

• Starter Plan: $500/month for up to 50 influencers and basic analytics.

• Growth Plan: $1,500/month for up to 150 influencers and advanced reporting.

• Custom Plan: Custom pricing for enterprise-level businesses with larger-scale needs.

18. Traackr

Overview:
Traackr (Chrome Extension) is a powerful influencer marketing platform that focuses on optimizing influencer relationships and measuring the impact of influencer-driven campaigns. It helps businesses find, track, and collaborate with the right influencers, providing detailed insights into campaign performance and ROI.

Traackr’s global influencer database and robust analytics app make it an excellent choice for brands aiming to scale their influencer marketing efforts.

Best For:

• Large businesses or global brands with extensive influencer marketing programs

• Agencies managing influencer campaigns for multiple clients

• Companies looking for detailed analytics and ROI tracking on influencer campaigns

Key Features:

• Influencer discovery and relationship management with a global database

• Advanced campaign tracking and ROI measurement

• Detailed reporting and performance insights

• Tools to track both macro and micro-influencers

• Automated workflow and campaign optimization tools

Pricing:

• Professional Plan: Custom pricing based on business size and needs.

• Enterprise Plan: Custom pricing for large enterprises with advanced needs and a high volume of influencer relationships.

Best CRM Apps with Social Media Integration

CRM apps with social media integration combine customer management and social media insights into one platform. These apps allow businesses to track interactions with leads, customers, and prospects on social media, helping to build stronger relationships and improve customer service. They offer a seamless way to manage both direct customer communication and social media engagement in a single system.

19. HubSpot CRM

Overview:
HubSpot CRM (iOS & Android) is one of the most popular CRM apps for small to medium-sized businesses. It integrates seamlessly with social media channels, providing businesses with a comprehensive view of customer interactions across platforms like Facebook, Instagram, Twitter, and LinkedIn. HubSpot’s CRM is known for its ease of use and powerful features that help businesses nurture customer relationships and optimize their sales funnel.

Best For:

• Small to medium-sized businesses and startups

• Sales teams need a comprehensive, easy-to-use CRM tool

• Businesses looking for an all-in-one solution for marketing, sales, and customer service

Key Features:

• Social media integration for tracking interactions and engagement

• Contact management, segmentation, and lead-scoring tools

• Email marketing automation and tracking

• Reporting and analytics on sales and customer interactions

• Task management and workflow automation for sales teams

Pricing:

• Free Plan: Includes basic CRM features with social media integrations.

• Starter Plan: $45/month for additional sales and marketing features.

• Professional Plan: $450/month with advanced reporting, automation, and analytics.

• Enterprise Plan: $1,200/month for custom solutions for large teams.

20. Zoho CRM

Overview:
Zoho CRM (iOS & Android) is another powerful CRM tool that integrates well with social media. It helps businesses track social media interactions and engage with customers in real-time. Zoho offers an intuitive interface and advanced features like sales automation, analytics, and AI-driven insights to help businesses improve their sales and customer relationship management efforts.

Best For:

• Businesses of all sizes, especially those looking for a customizable CRM solution

• Sales teams looking for automation and AI-driven insights

• Companies focused on managing customer interactions across multiple channels, including social media

Key Features:

• Integration with popular social media platforms for monitoring customer interactions

• Sales automation apps to streamline the customer journey

• AI-powered insights and analytics for improved decision-making

• Customizable dashboards and reporting apps

• Workflow automation and email marketing capabilities

Pricing:

• Free Plan: Basic CRM app with social media integrations for small teams.

• Standard Plan: $14/user/month with additional features like sales automation.

• Professional Plan: $23/user/month with advanced analytics and reporting.

• Enterprise Plan: $40/user/month for AI-driven insights and customized features.

21. Salesforce Social Studio

Overview:
Salesforce Social Studio (iOS & Android) is part of the Salesforce ecosystem, offering social media management and CRM features all in one place. It allows businesses to monitor social media channels, track customer conversations, and engage with prospects directly from the platform. Salesforce Social Studio is ideal for businesses that are already using Salesforce for other aspects of their operations and need a seamless integration between CRM and social media.

Best For:

• Large enterprises already using Salesforce for CRM and sales management

• Marketing teams looking for a sophisticated social media and CRM integration

• Businesses with complex customer engagement needs across multiple social media channels

Key Features:

• Social media management and publishing apps

• Monitoring of customer interactions and sentiment analysis

• Integration with Salesforce CRM for seamless customer tracking

• Customizable reporting and analytics on social media performance

• Advanced workflow and collaboration apps for team management

Pricing:

• Basic Plan: $1,000/month for essential features like publishing and monitoring.

• Advanced Plan: $1,500/month for advanced analytics and CRM integrations.

• Enterprise Plan: Custom pricing for larger teams and enterprise-level needs.

Best Social Media Advertising Platforms

Social media advertising platforms are essential for running paid campaigns on social media. They provide tools to create, optimize, and track ads across various platforms, allowing businesses to target specific audiences, measure campaign performance, and adjust strategies for maximum impact. These platforms help brands reach a wider audience, drive traffic, and generate conversions through paid ads.

Some of the best apps for advertising on social media are:

22. Facebook Ads Manager

Overview:
Facebook Ads Manager (iOS & Android) is the platform’s go-to tool for creating and managing paid advertisements on Facebook and Instagram. It provides a comprehensive set of features to create ads, target specific audiences, set budgets, and track campaign performance. With Facebook’s massive user base, this tool allows businesses to reach millions of users based on interests, behaviors, and demographics.

Best For:

• Small to large businesses looking to advertise on Facebook and Instagram

• Businesses that want to target specific audiences with precision

• Brands looking for detailed performance insights and optimization options

Key Features:

• Advanced targeting options based on interests, demographics, and behaviors

• Ad creation and management for Facebook, Instagram, Messenger, and Audience Network

• Campaign budgeting and optimization tools to maximize ad spend

• Real-time analytics to track ad performance and adjust campaigns

• A/B testing to test different ad creatives and audiences

Pricing:

• Free Tool: Ads Manager is free to use, but the actual cost depends on your ad spend. You can set your own budget, with the minimum daily budget starting at $1.

23. Google Ads

Overview:
Google Ads (iOS & Android) allows businesses to create text, display, and video ads that appear across Google’s vast network, including search results, YouTube, and partner websites. It’s one of the most popular and powerful advertising platforms, enabling businesses to target users based on search intent, location, and behavior. Google Ads also offers a robust tracking and reporting app to optimize ad campaigns and improve ROI.

Best For:

• Businesses looking to advertise across Google’s network (Search, YouTube, Display, and more)

• Brands focused on high-intent users who are actively searching for products or services

• Companies seeking detailed metrics to measure and optimize ad performance

Key Features:

• Multiple ad formats including text, display, video, and shopping ads

• Targeting based on keywords, location, device, and audience demographics

• Advanced bidding options to control ad spend and improve ROI

• Detailed reporting and analytics to track ad performance

• Remarketing capabilities to re-engage users who have interacted with your brand

Pricing:

• Free Tool: Google Ads is free to set up, but the cost is based on a pay-per-click (PPC) model. You can set your own daily budget, starting from as low as $10 per day, depending on your ad goals.

24. LinkedIn Ads

Overview:
LinkedIn Ads (iOS & Android) is the go-to platform for businesses targeting professionals and B2B audiences. With LinkedIn’s focus on professional networking, LinkedIn Ads allow you to create highly targeted campaigns based on job titles, industries, company sizes, and other professional criteria. It’s ideal for businesses looking to connect with decision-makers and professionals in various industries.

Best For:

• B2B companies and businesses targeting professionals and decision-makers

• Companies looking to build brand awareness and generate leads within specific industries

• Organizations wanting to run sponsored content, text ads, or InMail campaigns on LinkedIn

Key Features:

• Advanced targeting based on job title, company, industry, and skills

• Sponsored content, text ads, and InMail to reach users directly

• Lead generation forms to collect user information directly from ads

• Detailed performance analytics for optimization and tracking

• Campaign budget management to control costs and improve ad spend efficiency

Pricing:

• Free Tool: LinkedIn Ads is free to use; however, you need to set a budget for your campaigns. The cost depends on the type of ad (e.g., sponsored content, InMail) and the bidding strategy. Typically, cost-per-click (CPC) starts at $2.00+.

Best Social Media Collaboration Apps

Social media collaboration apps are essential for teams managing campaigns, content creation, and client approvals. These apps streamline teamwork by offering shared calendars, approval workflows, task assignments, and communication features. They help ensure everyone on the team is on the same page, saving time and avoiding miscommunication.

25. Trello

Overview:
Trello (iOS & Android) is a visual collaboration tool that allows teams to organize and manage tasks efficiently. With its intuitive interface, teams can create boards, lists, and cards to track progress on social media campaigns, content schedules, and project tasks. Trello integrates well with other apps, making it a versatile tool for social media management and team collaboration.

Best For:

• Teams managing content calendars and social media campaigns

• Agencies looking for a visual project management tool

• Businesses that want a simple and effective way to organize workflows

Key Features:

• Drag-and-drop interface for organizing tasks and projects

• Customizable boards and workflows for social media planning

• Integration with apps like Slack, Google Drive, and Canva

• Labels, due dates, and checklists for detailed task tracking

• Team collaboration features with real-time updates

Pricing:

• Free Plan: Includes unlimited boards, cards, and members.

• Standard Plan: $5/user/month for advanced checklists and custom fields.

• Premium Plan: $10/user/month with timeline and calendar views, plus more integrations.

• Enterprise Plan: Custom pricing for larger organizations with advanced needs.

26. Slack

Overview:
Slack (iOS & Android) is a messaging and collaboration platform designed for teams to communicate and work efficiently. It allows real-time messaging, file sharing, and integration with various social media apps. Slack is ideal for social media teams needing quick communication and seamless integration with other collaboration tools.

Best For:

• Social media teams need real-time communication

• Agencies managing multiple clients and campaigns

• Businesses requiring integrations with other apps for seamless workflows

Key Features:

• Channels for organizing team communication by project or client

• Integration with social media apps like Hootsuite, Trello, and Google Drive

• File sharing and archiving to keep resources in one place

• Smart notifications to stay updated without distractions

• Video and audio calls for team discussions

Pricing:

• Free Plan: Limited message history and integrations.

• Pro Plan: $7.25/user/month with unlimited message history and advanced features.

• Business+ Plan: $12.50/user/month with additional security and compliance tools.

• Enterprise Grid Plan: Custom pricing for large organizations with extensive needs.

27. HeyOrca

Overview:
HeyOrca (iOS & Android) is a collaboration tool designed specifically for social media teams. It focuses on simplifying the content approval process by providing a platform for teams to create, share, and get feedback on social media posts. With its visual content calendar, HeyOrca makes it easy for agencies and clients to collaborate on social media campaigns.

Best For:

• Social media agencies need a streamlined approval process

• Teams managing multiple client accounts

• Marketers focused on visualizing and scheduling content

Key Features:

• Visual content calendar for scheduling and organizing posts

• Approval workflows to simplify client feedback and approvals

• Collaboration apps for team and client communication

• Integration with major social media platforms for direct posting

• Analytics and reporting to track post-performance

Pricing:

• Basic Plan: $50/month for up to 10 social profiles.

• Pro Plan: $100/month for additional profiles and advanced features.

• Enterprise Plan: Custom pricing for larger teams and more profiles.

Conclusion

Managing social media doesn’t have to be overwhelming. With the right app, you can simplify tasks, stay organized, and focus on creating engaging content. From scheduling posts to tracking performance with the help of social media measurement companies and social media consulting firms, and automating tasks, the apps we’ve covered can help you work smarter and save time.

Take time to explore these options, find the best fit for your needs, and watch your social media marketing efforts grow stronger and more efficient.

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Saurabh Chaturvedi

Saurabh Chaturvedi is a content writer at RecurPost. Specializing in social media management and marketing, Saurabh is dedicated to crafting engaging and informative articles. His passion for clear, exciting content keeps readers eager for more.