Best Social Media Marketing Apps & Tools for 2025

Managing social media can feel like juggling flaming torches. You have posts to schedule, comments to reply to, analytics to track, and content to create that gets noticed.

Doing all those by hand can feel tedious; social media marketing tools give you a much easier way. Handling multiple social media platforms is demanding.

Social media marketing apps work as background tools that keep things smooth while giving you more room for creativity.

Social media marketing apps bring order with content scheduling and performance tracking features, making daily work smoother.

The best apps for social media marketing support both small account managers and larger social media agencies.

Here are social media apps worth considering that make marketing work easier to handle.

What Makes a Good Social Media Marketing App?

Social marketing apps differ in use, with choices shaped by needs and main features.

Scheduling and Automation

Planning social media posts in advance saves time. Weekly or monthly posting across Instagram, Facebook, Twitter, and other platforms is easier with automation.

Analytics and Reporting

A strong social media marketing app delivers insights and analytics. It tracks engagement, impressions, and metrics that reflect audience response.

Team Collaboration

Collaboration works better with apps that support approval flows, shared content calendars, and simple communication features..

Multi-Platform Support

Running many social channels can be tough, but with an all in one social media app, you can manage Facebook, Instagram, LinkedIn, Twitter, Snapchat, Telegram, and more from one dashboard. This reduces constant switching between multiple social media platforms.

Content Creation Apps

The best social media marketing apps come with content creation tools such as built-in graphic design and video editors. This reduces the need for extra apps.

Best Social Media Marketing Apps: Categorized for Your Needs

Social media marketing comes with many tasks: content creation, scheduling, engagement, performance tracking, and more. Thankfully, there is an app for nearly everything.

The best social media marketing apps and social media tracking apps for marketing teams are grouped here by their capabilities.

Best Social Media Management Apps

Social media management apps enable users to manage multiple social media accounts from one dashboard. They support scheduling, tracking, and audience engagement across Facebook, Instagram, Twitter, LinkedIn, and messaging platforms such as WhatsApp.

Here are three popular social media management apps:

1. Hootsuite

Overview:

Hootsuite (iOS & Android) schedules posts, monitors social media conversations, and creates reports across multiple platforms with a user-friendly interface and extensive integrations suitable for beginners and experienced marketers.

Just starting out? Learn how to start social media marketing as a beginner!

Best For:

• Agencies managing multiple clients
• Businesses with large teams for managing social media presence
• Marketers in need of strong analytics and reporting features

Key Features:

• Schedule posts for various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Social listening and monitoring for brand mentions
• Analytics and reporting to track performance
• Team collaboration features for marketing teams, agencies, and businesses of all sizes (permissions, task assignments, etc.)

• Content curation to find and share content

Pricing:

Hootsuite offers a range of pricing options:

• Free Plan: For individuals managing 1 user and up to 3 social accounts.

• Professional Plan: $19/month for 1 user and up to 10 social accounts.

• Team Plan: $99/month for 3 users and up to 20 social accounts.

• Business Plan: $599/month for 5 users and up to 35 social accounts.

2. RecurPost

Overview:

RecurPost (iOS & Android) is one of the best social media marketing apps for 2025. It schedules posts across Facebook, Instagram, Twitter, LinkedIn, and even messaging apps like WhatsApp. Its post recycling feature automatically republishes evergreen content, keeping your social media presence without constant new content creation. For businesses seeking time savings and consistency, RecurPost stands out among free and paid social media scheduling tools.

Best For:

• Small businesses and startups with limited content
• Content marketers need to recycle evergreen posts
• Solopreneurs or social media managers looking for simple social media management apps

Key Features:

• Schedule posts across multiple platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube, and more)
• Post-recycling feature for various social media platforms to keep content consistent
• Customizable posting schedules and content libraries
• Built-in analytics to track engagement metrics, impressions, and ROI tracking
• Integration with third-party apps like Canva and Zapier
• Team collaboration options for agencies managing multiple clients

Pricing:

• Free plan: Available for 1 user and includes core features only.
• Paid Plan: Starts at $25/month for additional features like post recycling, analytics, and more social accounts.
• Agency Plan: $79/month for up to 20 social accounts and premium features.

3. Sprout Social

Overview:

Sprout Social (iOS & Android) is one of the most trusted social media marketing apps for 2025. This marketing tool unites scheduling, analytics, monitoring, and team collaboration tools in one platform, backed by reliable customer support.

Best For:

• Agencies with multiple clients
• Businesses that need detailed analytics and social listening tools
• Teams that use collaboration apps with CRM features for customer service integration

Key Features:

• Post-scheduling and publishing across platforms
• Social listening and keyword tracking
• In-depth analytics and performance reports, including impressions, ROI tracking, and engagement metrics
• Collaboration tools for teams, including comments, feedback, and approval workflows
• Built-in CRM to engage with customers directly and improve audience relationships

Pricing:

• Free Trial: 30-day free trial to test the features of this social media marketing tool
• Standard Plan: $249/month for 5 social profiles.
• Professional Plan: $399/month for 10 social profiles and additional features like competitive analysis.
• Advanced Plan: $499/month for up to 10 social profiles and enhanced reporting and analytics.

Here are three of the most popular social media management apps. Loomly can also be counted as a fourth option in social media marketing tools. Loomly, as a social media marketing tool, is recognized for clear content calendars and smooth approval workflows.

If you are looking for a comparison of Sprout Social vs. other top social media marketing apps, check the details here: Sprout Social vs. Later | Sprout Social vs. Buffer | Agorapulse vs. Sprout Social

Best Content Creation and Design Apps

Content creation and design apps support visuals like graphics, videos, and infographics. Social media marketing tools like GoDaddy Studio, combined with ready templates, let them create professional content without a designer.

Here are three standout apps for content creation and design:

4. Canva

Overview:

Canva (iOS & Android)is one of the most popular social media marketing apps for content creation. It features a drag and drop interface with template libraries that let users design graphics, presentations, and social media posts without a design background.

Best For:

• Small businesses or startups looking for a social media marketing tool at a low cost
• Social media managers in need of fast design tools
• Marketers and entrepreneurs looking for simple design apps

Key Features:

• An easy drag-and-drop design interface of the tool for simple use
• Thousands of customizable templates (social media posts, presentations, flyers, etc.)
• Access to millions of free photos, icons, and illustrations for creating social media content
• The team collaboration feature of this tool enables sharing and editing designs
• Animation and video editing apps for creating dynamic content

Pricing:

• Free Plan: Access to tools’ basic features, templates, and design elements.
• Pro Plan: $12.99/month, including premium features, advanced templates, and brand management.
• Enterprise Plan: $30/month per user for team collaboration features and enhanced brand controls over social media presence.

5. PromoRepublic

Overview:

PromoRepublic (iOS & Android)is one of the most practical social media marketing apps for 2025. It helps create content quickly with customizable templates for different platforms and industries. Businesses use it to design posts that connect with audiences, and its approval workflows make it easier for teams to stay aligned.

Best For:

• Small businesses and agencies need ready-made templates for social media content
• Social media managers looking for fresh content ideas
• Teams managing social media accounts for multiple clients

Key Features:

• Over 100,000 pre-designed templates for social media posts
• Content calendar to plan and schedule posts
• Content suggestions powered by current social media marketing trends and best practices
• Analytics and reporting apps integration to review results
• Multi platform support across Facebook, Instagram, Twitter, and LinkedIn
• Free trials are available before committing to paid plans of this social media marketing app

Pricing:

• Starter Plan: $9.99/month for access to templates and basic scheduling of social media content.
• Pro Plan: $29.99/month for advanced features like team collaboration and analytics of social media posts.
• Business Plan: $49.99/month for full access to the content library and unlimited scheduling of social media content.

6. Adobe Express

Overview:

Adobe Express (iOS & Android) is a suite of creative tools that streamlines designing, animating, and sharing visual content.  Whether you’re creating short videos, social media posts, or web pages, Adobe Express offers advanced features that allow you to customize and personalize designs. Being in the Adobe family, this social media marketing tool works seamlessly with other Adobe products.

Best For:

• Individuals and businesses already using Adobe products for their work related to social media marketing
• Content creators and social media managers looking for video and animation apps
• Teams that need a collaborative platform for designing and video creation of their social media content

Key Features:

• Create social media posts, web pages, and video stories
• Templates linked to content scheduling tools for faster publishing
• Video editing features to add text, transitions, and music to videos
• Direct integration with Adobe Creative Cloud for advanced design options for their social media content
• Customizable templates to support a quick creation and publishing queue
• Brand asset management for storing and reusing designs

Pricing:

• Free Plan: Basic features of this design tool for various social media content with Express branding on projects.
• Individual Plan: $9.99/month for additional features of this tool and removal of branding.
• Team Plan: $19.99/month per user for team collaboration and more advanced tools.

Best Social Media Automation Apps

Social media automation apps optimize your social media marketing tasks.  By automating routine activities like scheduling posts, responding to comments, and sending follow-up messages, these apps save you time and effort.

Here’s a look at three popular automation apps:

7. ContentStudio

Overview:

ContentStudio (iOS & Android) is one of the social media marketing apps built for automation. It helps create, schedule, and track posts across platforms. It works for businesses, agencies, and content creators who want to automate tasks while keeping quality. ContentStudio includes automated posting, workflow tools, and options for team permissions, so teams can schedule posts, collaborate, and review performance metrics in one place.

Best For:

• Agencies managing multiple clients’ social media accounts
• Businesses looking for robust content automation features
• Teams needing seamless collaboration for social media campaigns

Key Features:

• Schedule posts across Facebook, Instagram, Twitter, LinkedIn, and more
• Content discovery and curation apps for relevant content suggestions
• Analytics to track engagement, ROI, and performance metrics
• Workflow tools for team collaboration
• Smart automation with social media post recycling
• Unified social media inbox to manage all messages and interactions

Pricing:

• Pro Plan: $49/month for up to 10 accounts and basic analytics.
• Premium Plan: $99/month for advanced social media analytics and additional features.
• Enterprise Plan: Custom pricing for larger teams with advanced social media marketing needs.

8. Buffer

Overview:

Buffer (iOS & Android)It helps small businesses and marketers plan posts, track results, and engage with audiences from a single dashboard. Buffer also supports multi-platform compatibility and keeps posts organized with a publishing queue.. The tool also provides detailed insights into how your content is performing across various platforms.

Best For:

• Small businesses and individuals looking for a straightforward social media automation tool
• Social media marketers need an easy-to-use scheduling tool
• Businesses that want a balance between automation and engagement for their social media

Key Features:

• Post scheduling and planning with a content calendar
• Analytics to track post performance and engagement metrics
• Team collaboration tools for campaigns
• A browser extension to schedule content from anywhere
• Custom posting schedules with approval workflows

Pricing:

• Free Plan: Basic features for 3 social profiles and 10 scheduled posts.
• Essentials Plan: $6 per month per social profile for more posts and analytics features.
• Team Plan: $12 per month per social profile for collaboration and advanced features.

9. Zoho Social

Overview:

Zoho Social (iOS & Android)is one of the trusted social media marketing apps for automation and management. It helps schedule posts, monitor activity, and track performance across platforms. Businesses can engage with audiences, track conversations, and plan posts at the best times. The dashboard supports content creation, scheduling, and customer engagement in one place.

Best For:

• Small to medium-sized businesses looking for an affordable automation tool
• Teams that need to track social media interactions and engagement
• Marketers who want a simple tool for scheduling posts and analyzing performance

Key Features:

• Post scheduling across platforms
• Social listening tools to track brand mentions and conversations
• Analytics to measure campaigns, engagement metrics, and audience insights
• Bulk scheduling to manage large volumes of posts
• Collaboration features for real time team workflows

Pricing:

• Free Plan: Limited to 1 brand and 1 user with basic social media content scheduling features.
• Standard Plan: $10/month for 1 user and 1 brand with added analytics and scheduling features.
• Professional Plan: $25/month for multiple users and brands, advanced reporting, and team collaboration features.

Best Analytics and Reporting Apps

Analytics and reporting apps show how well your social media marketing apps are working. They track content performance measurement, campaign tracking, and audience engagement across platforms. This feedback lets you adjust content plans and posting schedules to stay effective.

Here are three popular social media marketing apps in this category:

10. SocialPilot

Overview:

SocialPilot (iOS & Android)is one of the reliable social media marketing apps for analytics and reporting. It gives a full view of performance across various social media platforms. You can track engagement, monitor audience growth, and manage ROI tracking. SocialPilot also supports content scheduling, content curation, performance tracking, and team collaboration, making it useful for agencies and businesses.

Best For:

• Agencies managing multiple clients
• Businesses that need clear social media reports
• Teams that use social media marketing apps with analytics and collaboration

Key Features:

• Analytics reports for Facebook, Instagram, Twitter, LinkedIn, and more
• ROI tracking for campaigns
• Custom reports of social media content performance with clear visuals
• Content scheduling and content curation tools
• Team collaboration features for account management

Pricing:

• Small Plan: $25/month for 10 social profiles, including analytics and scheduling.
• Medium Plan: $42.50/month for 25 social profiles, detailed social media reporting, and team features.
• Large Plan: $83.33/month for 50 social profiles, advanced analytics, and client management.

11. Social Status

Overview:

Social Status (iOS & Android) is one of the social media marketing apps for analytics and reporting. It measures performance with a focus on content and engagement metrics. It’s clear reports of various social media platfroms give quick insights for businesses. Social Status also supports real time monitoring with performance tracking and competitor analysis, helping you review results and make adjustments.

Best For:

• Businesses needing real time data on performance
• Agencies focused on content and engagement
• Marketers who prefer clear reports from social media marketing apps

Key Features:

• Real time monitoring for all major social media platforms
• Reports on content performance and engagement metrics
• Audience insights, including demographics and behavior of multiple social media profiles
• Benchmarking tools for competitor analysis
• Dashboards and custom social media reports with approval workflows

Pricing:

• Solo Plan: $49/month for 5 social profiles, basic analytics, and reporting.
• Team Plan: $99/month for 10 social profiles, detailed engagement and social media metrics, and team collaboration.
• Agency Plan: $199/month for unlimited social profiles, advanced analytics, and custom reporting.

12. Sendible

Overview:

Sendible is an advanced social media analytics tool that offers detailed insights into the performance of your social campaigns. It works well for businesses and agencies managing multiple clients or social media accounts. Sendible offers detailed reporting features that track engagement, reach, and ROI across multiple social networks like Facebook, Instagram, Twitter, and LinkedIn. With its comprehensive analytics dashboard, you can monitor and adjust your social media strategies with ease.

Best For:

• Agencies with multiple clients needing in-depth social media reports
• Businesses looking for comprehensive data on social media performance
• Teams need a flexible platform for both social monitoring and scheduling

Key Features:

• Customizable reporting for all major social media platforms

• In-depth analysis of content performance and audience engagement

• Campaign tracking and ROI measurement

• Social media scheduling and content management

• Integration with Google Analytics for website and social media performance data

Pricing:

• Starter Plan: $29/month for 12 social profiles and basic analytics features.
• Premium Plan: $99/month for 48 social profiles, advanced reporting, and team features.
• Enterprise Plan: $199/month for unlimited social profiles, white-label reporting, and advanced campaign analytics.

Best Social Listening Apps

Social listening apps monitor online conversations about your brand, industry, or competitors. They track mentions, hashtags, and other keywords across social media platforms, blogs, forums, and news outlets.

These apps allow you to gather current insights into your audience’s sentiment, which helps manage your brand’s reputation, understand market trends, and improve your marketing strategy.

13. Brand24

Overview:

Brand24 (iOS & Android) is one of the social media marketing apps for social listening. It tracks online mentions of your brand, products, or keywords in real time. It monitors many sources, including social platforms, blogs, news sites, and forums, giving a clear picture of conversations about your industry. With sentiment analysis, Brand24 supports brand monitoring and shows how the public responds.

Best For:

• Businesses tracking brand mentions across the web
• Marketing teams measuring brand sentiment
• Agencies need to track competitors and industry trends

Key Features:

• Real-time monitoring of mentions across social media, news outlets, and blogs
• Sentiment analysis to gauge whether mentions are positive, negative, or neutral
• Keyword tracking over social media presence for personalized alerts
• Analytics reports with charts, plus social listening tools for tracking audience growth, and tracking clicks from shared links
• A content calendar link for aligning social media reporting with publishing

Pricing:

• Individual Plan: $49/month for tracking up to 3 keywords on social media and basic analytics.
• Team Plan: $99/month for 5 keywords and advanced sentiment analysis.
• Business Plan: $179/month for 10 keywords, influencer tracking, and custom reports.

14. Mention

Overview:

Mention (iOS & Android) is a social listening tool focused on monitoring brand mentions and key conversations across social media platforms, blogs, and forums. It provides real time alerts so you can stay updated on what is said about your brand or industry. Mention supports brand asset management and helps respond quickly to video trends through outbound engagement and refined trendjacking. Its social media reports, analytics, and reporting apps integration strengthen decision making. or crises.

Best For:

• Businesses looking to track brand reputation and competitor activity
• Agencies managing multiple clients and their online presence
• Marketers who want to follow conversations and trends in real time

Key Features:

• Real-time alerts for mentions of your brand or specific keywords
• Sentiment analysis for public perception
• Competitor tracking and comparison
• Social media monitoring and keyword tracking
• Custom reports connected to analytics and reporting apps

Pricing:

• Solo Plan: $29/month for 1 user and up to 3,000 mentions on social media.
• Pro Plan: $99/month for 3 users and up to 5,000 mentions.
• Enterprise Plan: $299/month for 10 users and up to 20,000 mentions with advanced features.

15. BuzzSumo

Overview:

BuzzSumo is a widely used social listening tool that allows you to track content performance and monitor brand mentions. It focuses on content discovery, helping you find trending topics, connect with influencers, and review content impact. BuzzSumo supports competitor analysis and helps you stay aware of industry conversations through content creation trends, visual-first content, and micro-virality signals.

Best For:

• Content marketers tracking content performance
• Businesses monitoring brand mentions and industry trends
• Agencies identifying influencers and measuring content impact

Key Features:

• Content analysis to track popular posts and viral trends
• Brand and keyword monitoring across social media and the web
• Influencer identification for collaboration opportunities
• Trend discovery on social media to follow industry change
• Reports with performance metrics and social data presented in clear visuals

Pricing:

• Pro Plan: $99/month for tracking 5 keywords and limited social media reports.
• Plus Plan: $179/month for 10 keywords and more in-depth social media data analysis.
• Large Plan: $299/month for unlimited keyword tracking on social media, advanced features, and custom reporting.

Best Influencer Marketing Platforms

Influencer marketing platforms help businesses connect with creators who promote products or services to larger audiences. These social media marketing apps make it easier to find, manage, and track influencer campaigns. They also support discovery based on niche, engagement metrics, and audience demographics.

If you’re looking to work with influencers for your next campaign, If you plan to work with influencers, these social media marketing apps help with everything from influencer selection to campaign tracking and audience insights.

16. Upfluence

Overview:

Upfluence is one of the trusted social media marketing apps for influencer marketing. It helps brands discover, manage, and scale influencer campaigns. With a database of over 3 million influencers, businesses can find strong matches for their goals. Upfluence supports campaign tracking, relationship management, and ROI measurement across multiple platforms, with tools for influencer management and reporting.

Best For:

• E-commerce brands and businesses with large influencer campaigns
• Marketing teams in need of influencer management tools
• Agencies managing several influencer partnerships at once

Key Features:

• Search tools to find influencers by keywords, demographics, and engagement metrics
• Campaign management to organize and track collaborations
• Automated outreach and response tracking
• Analytics tools to measure campaign success, performance metrics, and ROI
• Integration with e-commerce platforms to track sales and revenue
• Custom reports with approval workflows for social media marketing teams

Pricing:

• Influencer Search Plan: Starts at $79/month for influencer search and tracking.
• Campaign Management Plan: Starts at $249/month for influencer outreach and performance tracking.
• Enterprise Plan: Custom pricing for large businesses or agencies with complex social media marketing needs

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17. AspireIQ

Overview:

AspireIQ (iOS & Android)is one of the social media marketing apps for influencer marketing. It gives businesses tools to manage influencer relationships and campaigns. With its analytics, AspireIQ supports influencer discovery and helps track campaign results with ROI tracking.

The platform is useful for scaling influencer programs across social media marketing apps and channels

Related read: Learn how to create content for social media and get viral!

Best For:

• Brands building long term influencer relationships
• Marketing teams scaling influencer programs
• Businesses needing reporting and analytics for campaigns

Key Features:

• Influencer discovery and vetting with engagement and audience data
• Team collaboration and communication for influencer management
• Reports on influencer performance and ROI tracking
• Integration with e commerce platforms and social channels for easy tracking
• Automated workflows to support campaign execution
• A content library to manage influencer materials

Pricing:

• Starter Plan: $500/month for up to 50 influencers and basic analytics.
• Growth Plan: $1,500/month for up to 150 influencers and advanced reporting.
• Custom Plan: Custom pricing for enterprise-level businesses with larger-scale social media marketing needs.

18. Traackr

Overview:

Traackr (Chrome Extension) is an influencer marketing platform among various social media marketing apps. It supports influencer relationships and measures the impact of campaigns. Businesses can find, track, and collaborate with influencers, reviewing campaign results and ROI.

Traackr includes a global influencer database with analytics features, making it useful for brands aiming to expand influencer programs.

Best For:

• Large businesses or global brands with extensive influencer marketing programs
• Agencies managing influencer campaigns for multiple clients
• Companies looking for detailed analytics and ROI tracking on influencer campaigns

Key Features:

• Influencer discovery and relationship management with a global influencer database
• Campaign tracking and ROI measurement
• Reports on Marketing through Influencer campaigns with performance measurement and insights
• Tools to track both macro and micro influencers
• Automated posting with approval workflows for campaign tasks

Pricing:

• Professional Plan: Custom pricing based on business size and social media marketing needs.
• Enterprise Plan: Custom pricing for large enterprises with advanced marketing needs and a high volume of influencer relationships.

Best CRM Apps with Social Media Integration

CRM apps with social media integration combine customer management and social media insights into one platform. These apps allow businesses to track interactions with leads, customers, and prospects on social media, helping to build better relationships and improve customer service. They offer an integrated way to manage both direct customer communication and social media engagement in a single system.

19. HubSpot CRM

Overview:

HubSpot CRM (iOS & Android)is one of the trusted social media marketing apps with CRM integration for small to medium businesses. It connects directly with social channels, giving businesses a clear view of customer interactions across Facebook, Instagram, Twitter, and LinkedIn. HubSpot CRM supports client management and includes tools to nurture customer relationships and improve sales tracking.

Best For:

• Small to medium-sized businesses and startups
• Sales and marketing teams need a comprehensive, easy-to-use CRM tool
• Businesses looking for an all-in-one solution for marketing, sales, and customer service

Key Features:

• Social media integration for tracking interactions and engagement
• Contact management, segmentation, and lead scoring tools
• Email marketing automation with tracking
• Reports on sales and customer interactions
• Task management with team permissions for sales workflows

Pricing:

• Free Plan: Includes basic CRM features with social media integrations.
• Starter Plan: $45/month for additional sales and marketing features.
• Professional Plan: $450/month with marketing features like advanced reporting, automation, and analytics.
• Enterprise Plan: $1,200/month for custom solutions for large sales and marketing teams.

20. Zoho CRM

Overview:

Zoho CRM (iOS & Android)  is one of the trusted social media marketing apps with CRM tool integration. It connects with social media and helps businesses track interactions while supporting customer engagement. Zoho includes sales automation, analytics, AI insights, and reporting across multiple platforms to support customer relationship tasks.

Best For:

• Fit for businesses of all sizes that want a flexible way to track sales data while linking it with social media marketing tools.
• Sales teams using automation and AI insights
• Companies managing customer interactions across multiple platforms, including social media

Key Features:

• Integration with social media for monitoring customer interactions
• Sales automation apps for managing the customer journey
• AI insights with analytics and reporting apps
• Custom dashboards for tracking customer engagement
• Workflow automation with email marketing support

Pricing:

• Free Plan: Basic CRM app with social media integrations for small teams.
• Standard Plan: $14/user/month with additional features like sales automation while linking CRM workflows with social media marketing tools.
• Professional Plan: $23/user/month with advanced analytics and reporting that link CRM data with social media marketing tools.
• Enterprise Plan: $40/user/month for AI-driven insights and customized features that connect CRM functions to social media marketing tools.

21. Salesforce Social Studio

Overview:

Salesforce Social Studio (iOS & Android)is part of the Salesforce ecosystem and is one of the social media marketing apps with CRM features. It serves as a social media management platform, helping businesses monitor channels, track conversations, and engage with prospects from the dashboard. It works best for businesses already using Salesforce for other operations that need CRM and social integration.

Best For:

• Large enterprises that already use Salesforce for CRM and sales management alongside social media marketing tools.
• Marketing teams needing social media and CRM integration
• Businesses managing customer engagement across social accounts and platforms

Key Features:

• Social media management platform with publishing apps
• Monitoring of customer interactions and sentiment analysis
• Social media management with Integrated Salesforce CRM for customer tracking
• Custom reporting and performance tracking on social media results
• Workflow with team collaboration and approvals for social media management management

Pricing:

• Basic Plan: $1,000/month for essential marketing features like publishing and monitoring.
• Advanced Plan: $1,500/month for marketing features with advanced analytics and CRM integrations.
• Enterprise Plan: Custom pricing for larger teams and enterprise-level social media marketing needs.

Best Social Media Advertising Platforms

Social media advertising platforms help run paid campaigns across different channels. These social media marketing apps include ads manager tools to create and track ads on Facebook Instagram and more. They allow businesses to measure results with campaign tracking, target audiences, and review conversions from paid advertising. These platforms support wider reach, more traffic, and better return from paid media.

Some of the best apps for advertising on social media are:

22. Facebook Ads Manager

Overview:

Facebook Ads Manager (iOS & Android) is one of the social media marketing apps for creating and managing paid campaigns on Facebook and Instagram. It includes tools for ad creation, audience targeting, budget control, and campaign performance metrics. With Facebook’s large user base, it helps businesses reach millions of people by interests, behaviors, and demographics.

Best For:

• Small to large businesses advertising on Facebook and Instagram
• Businesses needing precise audience targeting
• Brands seeking reports with analytics and campaign insights under free or paid plans

Key Features:

• Targeting options by interests, demographics, and behaviors
• Ad creation for Facebook, Instagram, Messenger, and Audience Network
• Budget tools to manage ad spend
• Reports with real time analytics and ROI measurement
• A/B testing to compare ad creatives and performance metrics

Pricing:

• Free Tool: Ads Manager is free to use, but the actual cost depends on your social media marketing ad spend. You can set your own budget, with the minimum daily budget starting at $1.

23. Google Ads

Overview:

Google Ads (iOS & Android)is one of the trusted social media marketing apps for running ads across Google’s network. Businesses can create text, display, and video formats that appear in search results, YouTube, and partner sites. It targets users by search intent, location, and behavior, linking with the Google Business Profile. Google Ads also includes tracking, reporting, and social media performance tracking to support conversions and ROI.

Best For:

• Businesses advertising across Google’s network (Search, YouTube, Display, and more)
• Brands reaching users actively searching for products or services
• Companies reviewing detailed metrics and marketing strategies for ad performance

Key Features:

• Multiple ad formats including text, display, video, and shopping ads
• Targeting by keywords, location, device, and audience demographics
• Bidding tools to manage ad spend and ROI
• Reports with analytics and performance tracking
• Remarketing to re-engage users who interacted with your brand

Pricing:

• Free Tool: Google Ads is free to set up, but marketing ad cost is based on a pay-per-click (PPC) model, you can set your own daily budget, starting from as low as $10 per day, depending on your marketing ad goals.

24. LinkedIn Ads

Overview:

LinkedIn Ads (iOS & Android)is one of the trusted social media marketing apps for targeting professionals and B2B audiences. With LinkedIn’s focus on professional networking, LinkedIn ads allow the creation of targeted campaigns based on job titles, industries, company sizes, and skills. It supports business growth by connecting with decision makers and professionals in many industries.

Best For:

• Maketers at B2B companies and business groups targeting decision makers
• Companies building brand awareness and lead generation
• Organizations running sponsored content, text ads, or InMail campaigns on LinkedIn

Key Features:

• Targeting based on job title, company, industry, and skills
• Sponsored content, text ads, and InMail for outreach
• Lead generation forms to collect user data from ads
• Detailed analytics for marketing performance tracking
• Campaign budget management to control marketing costs and results

Pricing:

• Free Tool: LinkedIn Ads is free to use; however, you need to set a budget for your campaigns. The cost depends on the type of marketing ad (e.g., sponsored content, InMail) and the bidding strategy. Typically,cost-per-click (CPC) for marketing ad starts at $2.00+.

Best Social Media Collaboration Apps

Social media collaboration apps help teams manage campaigns, content creation, and client approvals. These apps optimize teamwork by offering shared calendars, approval workflows, task assignments, and communication features. They keep everyone of the social media team on the same page, saving time and avoiding miscommunication.

25. Trello

Overview:

Trello (iOS & Android)is one of the social media marketing apps that works as a visual collaboration tool. With its clear interface, teams can create boards, lists, and cards to track progress on social media campaigns, content schedules, and project tasks. Trello connects with other apps, supporting collaboration features, team updates, and workflows.

Best For:

• Teams managing content calendars and social media campaigns
• Agencies using a visual project management tool
• Businesses that want a simple way to manage social media tasks and workflows

Key Features:

• Drag and drop interface for organizing social media tasks, boards, and to do list items
• Customizable boards and workflows for social media planning
• Integration with apps like Slack, Google Drive, and Canva
• Labels, due dates, and checklists for social media task performance tracking
• Collaboration features with real time updates

Pricing:

• Free Plan: Includes unlimited boards, cards, and members.
• Standard Plan: $5/user/month for advanced checklists and custom fields.
• Premium Plan: $10/user/month with timeline and calendar views, plus more integrations.
• Enterprise Plan: Custom pricing for larger organizations with advanced needs.

26. Slack: Top social media tracking apps for marketing teams

Overview:

Slack (iOS & Android)is one of the social media marketing apps built for messaging and collaboration. It supports real time team communication, file sharing, and integrations with multiple social media apps. Slack works well for teams that need quick collaboration with other social media marketing apps.

Best For:

• Those Social media teams in need of fast team communication
• Agencies managing multiple clients and campaigns
• Businesses requiring integrations with other apps for smooth workflows

Key Features:

• Channels for organizing team communication by project or client
• Integrations with social media marketing apps like Hootsuite, Trello, and Google Drive
• File sharing and archiving in one inbox
• Custom notifications to stay updated
• Video and audio calls for discussions

Pricing:

• Free Plan: Limited message history and integrations with other social media marketing tools.
• Pro Plan: $7.25/user/month with unlimited message history and advanced features.
• Business+ Plan: $12.50/user/month with additional security and compliance tools.
• Enterprise Grid Plan: Custom pricing for large organizations with extensive needs.

27. HeyOrca

Overview:

HeyOrca (iOS & Android) is one of the social media marketing apps designed for team collaboration. It supports approvals by giving teams a space to create, share, and collect feedback on social media posts. With its visual content calendar, HeyOrca helps agencies and client management groups plan campaigns together.

Best For:

• Those Social media agencies that need clear approvals
• Teams managing multiple social media client management accounts
• Marketers working on visual content planning and scheduling

Key Features:

• Visual content calendar for scheduling and planning posts
• Approval workflows for client reviews and feedback
• Collaboration apps for team and client management
• Integration with major social platforms for posting
• Analytics and reporting on social media performance

Pricing:

• Basic Plan: $50/month for up to 10 social profiles.
• Pro Plan: $100/month for additional social profiles and advanced features.
• Enterprise Plan: Custom pricing for larger teams and more social profiles.

Best Social Media Marketing Apps for Small Businesses

Small businesses operate with unique marketing constraints compared to larger organizations like limited budgets, smaller teams, and fewer resources. Yet social media remains a vital marketing channel for these businesses to compete effectively. Let’s examine the top social media marketing apps specifically suited for small business needs in 2025.

What Makes a Social Media App Ideal for Small Businesses?

Small businesses need social media tools that deliver maximum value without overwhelming complexity or cost. The most suitable apps for small businesses offer:

• Affordable pricing tiers or free plans with essential marketing features
• User-friendly app interfaces requiring minimal training
• Time-saving automation capabilities for social meia postings
• Basic but actionable analytics of business performance on social media
• Scalibility to grow with the business

Top Social Media Marketing Apps for Small Businesses

1. RecurPost

RecurPost stands out as a particularly valuable tool for small businesses due to its content recycling capabilities. Small businesses often lack the resources to create fresh content continuously, making RecurPost’s ability to automatically reuse evergreen content especially beneficial.

Recurpost benefits for Small Business marketing:

• Free plan available for businesses just starting with social media
• Content recycling feature for various social media platforms maximizes limited content resources
• Visual calendar for simple scheduling across multiple platforms
• Category-based posting for organized content management
• Affordable pricing compared to enterprise-focused social media marketing alternatives

2. Buffer

Buffer provides small businesses with a straightforward solution for managing social media without complexity. Its clean interface makes social media marketing accessible for small teams or solo entrepreneurs.

Buffer benefits for Small Business marketing:

• Intuitive dashboard requiring minimal onboarding
• Browser extension for quick content sharing
• Basic social media analytics that don’t require expertise to interpret
• Affordable entry-level pricing as compared to other social media marketing tools
• Free plan available for testing before committing to this social media marketing tool

3. Canva

For small businesses without dedicated design resources, Canva serves as an essential tool for creating professional social media graphics without design skills.

Canva benefits for Small Business marketing:

• Extensive template library for quick content creation
• Brand kit features to maintain a consistent visual identity on social media
• No design experience required to create social media post
• Affordable Pro plan with team-sharing capabilities
• Direct publishing to social platforms

4. Zoho Social

Zoho Social offers small businesses comprehensive social media management with features specifically designed for growing companies.

ZOHO Social benefits for Small Business: marketing

• Small business-friendly pricing structure
• Smart scheduling to post when audience engagement is highest
• Real-time social media monitoring without complex setup
• CRM integration feature for customer relationship tracking
• Team collaboration features that scale with growth

5. Later

Later specializes in visual-first platforms like Instagram and Pinterest, making it ideal for small businesses in visually-oriented industries.

Later benefits for Small Business:

• Visual content planning with a drag-and-drop calendar
• Link in bio tool for Instagram without requiring a business account
• User-generated content features for leveraging customer photos
• Analytics focused on visual content performance
• Affordable starter plans for small teams

Choosing the Right Social media Tools Combination for Your Small Business

Small businesses often benefit from using a combination of specialized social media marketing tools rather than a single all-in-one solution. For example, pairing RecurPost’s content recycling capabilities with Canva’s design tools creates a powerful and affordable social media toolkit.

When selecting from the top social media management tools for your small business, prioritize options that address your specific pain points, integrate well with each other, and offer good value without unnecessary features that you won’t use.

Conclusion

Managing social media can feel like a lot, but the right tools improve efficiency. A good app helps you stay organized, plan ahead, and focus more on creating content that connects. Whether you’re scheduling posts, checking your performance, or automating routine tasks, the platforms we’ve shared can optimize your workflow.

Social media management tools provide built-in analytics, social media listening, and smart inboxes that streamline workflow regardless of whether you use multiple apps or all-in-one software.

Many platforms enable insight gathering, post writing, and Google Business Profile management from one interface while tracking performance, comparing engagement, and monitoring trends across platforms, including Twitter. Follow social media marketing best practices for optimal results.

Exploring these marketing tools and selecting the best fit for your needs strengthens and increases the efficiency of social media marketing efforts.

FAQs on Best Social Media Marketing Apps

Saurabh Chaturvedi

Saurabh Chaturvedi is a content writer at RecurPost. Specializing in social media management and marketing, Saurabh is dedicated to crafting engaging and informative articles. His passion for clear, exciting content keeps readers eager for more.