Want to grow your brand faster and smarter? The secret lies in using the right digital marketing tools. These tools help you save time, stay consistent, and connect with your audience in powerful ways. Whether you’re just starting or looking to level up, the right tools can make all the difference.
But, before we go further into detail about tools, let us know the basics of digital marketing. So, what is digital marketing, and why does it matter today?
Digital marketing is how brands promote their products or services using the internet. It includes all the smart ways businesses connect with people online. From social media and email to websites, search engines, and mobile apps—these are all types of digital media used to build a strong brand presence and drive results.
Now let us deep-dive into the 11 best digital marketing tools that will help to build brand.
What are the Most Efficient and Useful Digital Marketing Tools?
To succeed in the fast-paced world of digital marketing, using the right tools can make all the difference. Here are 5 powerful types, basically the most important tools for digital marketing which can significantly improve your strategy:
- Digital Marketing Tracking Tools For Businesses
Tools like Google Analytics and HubSpot are essential for measuring the success of your campaigns. They provide valuable insights into customer behavior and conversion rates, helping you optimize your digital marketing efforts. - Social Media Tools in Digital Marketing
Platforms like Hootsuite, Buffer, and Sprout Social streamline social media management, allowing businesses to schedule posts, track engagement, and analyze performance across multiple platforms. These social media digital marketing tools are key to running effective campaigns. - Campaign Tools in Digital Marketing
Effective campaign tools, such as Google Ads and Facebook Ads Manager, allow businesses to design, launch, and track paid advertisements. These tools help marketers optimize campaigns for higher ROI and better engagement with target audiences. - Automated Link Building Software
Tools for automated link building streamline the often time-consuming process of gaining backlinks. Software like Ahrefs and SEMrush help businesses enhance their SEO strategy, improving visibility and ranking on search engines. - Digital Marketing Strategy Tools
Creating and executing a solid strategy requires the right tools. Platforms like CoSchedule and Trello help marketers plan, execute, and track their content and campaigns. These business digital marketing tools ensure that your efforts are aligned with overall business goals.
Now let’s talk about the new tools for digital marketing:
11 Best Digital Tools to Build your Brand
1. Ahrefs – A keyword research tool
Ahrefs is one of the best SEO tools available for Digital Marketing Strategy and SEM. It’s because you can learn everything about your competitors, research backlinks, keywords, rank tracking, site audits, and content. Here’s what you can do with this one of the best digital marketing research tools:
- Find low-hanging content opportunities by seeing the high-traffic pages of your competitors.
- Search how your competitors are acquiring backlinks, and implement the same for your business.
- Find out low-competition keywords that have high traffic and search volume.
- Find critical SEO issues that may cause damage to your website’s performance on Google.
- Search for guest blogging opportunities.
- Check your website’s ranking progress with the rank tracker.
- Find and fix all the broken backlinks.
- Find your competitors’ broken pages to uncover link-building opportunities.
2. RecurPost – Automate your social media
RecurPost is a social media scheduling tool, using which you can take your social media marketing strategy to the next level. It allows you to manage multiple social accounts from the same platform and supports Facebook, Instagram, Twitter, LinkedIn, and Google My Business profiles. Some of its advanced features include the following:
- Scheduling posts ahead of time.
- Bulk scheduling and editing through an easy drag-and-drop editor.
- Recommends the best time to post on social channels by analyzing the engagement levels of your followers.
- Recycle your content from the social media calendar multiple times to reach new audiences and increase traffic.
- You can schedule Facebook posts to interact with your audience through posting on your profiles, multiple groups, and business pages.
- The tool also allows you to schedule Instagram posts on your business and personal profiles to create a consistent presence through images, stories, and reels.
- RecurPost lets you schedule posts to LinkedIn on your personal and business pages to reach out to global leaders in your industry. It is also possible to schedule tweets using RecurPost to appear at the best time.
- It works well as a Pinterest scheduler for those who want to create a visual impact through their best marketing campaigns.
- RecurPost also supports posting on your GMB Business listing. It is possible to schedule Google Business Profile posts with a call to action button.
- The RecurPost app is ranked as one of the best social media marketing apps.
- It offers a Google Chrome plugin; Google alerts feature, White-label reports, and advanced analytics.
Resources: Optimize your social media efforts with our detailed guide on the top 7 social media marketing tools. Discover more by reading our in-depth analysis here.
3. Visme- A designing tool
Visme is a web-based designing tool that has both free and paid plans among the other popular marketing tools. Its drag-and-drop interface makes it easy for everyone to create outstanding graphics for every occasion. With the following list of features, it becomes one of the must-have tools for every digital marketing for gym professionals.
- A stock library containing millions of photographs, illustrations, and graphics.
- Completely customizable templates for preparing Posters, Banners, Brochures, Creating Invoices, Flyers, Presentations, or industry specific posts like Finance Social media posts, Resumes, and a lot more.
- Vast selection of fonts.
- Advanced photo editing tools that allow users to add text, colors, stickers, frames, borders, etc.
4. Biteable – A tool for making videos
Biteable is a platform that makes it easy to create business videos using pre-designed templates and stock footage. Video marketing is a great way to engage with your audience and produce optimum results for your digital marketing KPIs. Biteable is free to use but the free videos contain a watermark at the corners.
- It provides templates of 3-5 seconds. You can combine different scenes to create a story.
- For each scene, the content, length, and fonts are editable.
- Different styles are available, such as infographics, animation, clay, etc.
- You can change the color palette of the scenes, add text and audio, and customize it completely according to your needs.
Explore more about Video Marketing Tools
5. Mail Chimp – A tool for email marketing
A marketing automation platform, Mail Chimp allows you to create, send, and analyze email campaigns. It provides marketing tools for small businesses and e-commerce retailers can grow their business substantially by carrying out email campaigns through Mail Chimp.
- Ready-to-use wide selection of campaign templates and email designers.
- Personalize every mail with the use of merge tags.
- Distribute emails according to the time zones of your subscribers.
- Analyze each campaign’s performance with the comparative data reports.
- Share campaigns across social networking sites by connecting them to Mail Chimp.
6. Google Analytics
Google Analytics is probably among the most known analytics tools on this planet for digital marketing professionals. It can be of great help to understand and improve your website and channel performance. Taking leverage of the best features will surely take you ahead of your competition.
- Track all your AdWords campaigns and how they perform.
- Find out exactly how each section of your website is performing.
- Discover profitable keywords for SEO and PPC.
- Optimize experience for site search visitors.
- Real-time reporting of your ad campaigns.
- Availability of custom reports to access data whenever required.
- Setup custom alerts to never miss anything important.
7. Feedly – A tool for content curation
Feedly is a news aggregator software that can be used on various browsers as well as Android and iOS platforms. It is also available as a cloud-based service. Using Feedly, you can compile feeds from a variety of online sources, customize them, and share them with others. This makes it the best tool for content marketing. Some of its features are:
- Gather, collate, organize, and consume web content in a single place.
- Apps are available for Android and iOS users for ease of use.
- It brings together your preferred sources of content, blogs, publications, news outlets, and YouTube channels.
- Link it to Google alters. It will send you notifications for the best content according to your preferred keywords.
- Save article links for future reading.
8. Yoast – A SEO tool for WordPress
A majority of people prefer using WordPress to develop their websites. And Yoast is a plugin that will help you in optimizing your website’s SEO. It offers a wide range of parameters that will enable you to correct your SEO and the Readability of blogs and articles.
- Set the keyphrase, SEO title, and Meta description for blogs and articles.
- Check the count of keyword density according to the number of words in the blog.
- Analyze the readability of the copy you wrote and calculate the Flesch Reading Ease score.
- Immediately mark the added links as no-follow or do-follow (sponsored) while you’re writing the blog. (Referring to a social marketing blog can help ensure your link practices align with current SEO standards and best practices.”)
- Set a primary category for your post, and determine the taxonomy for every single page on your website.
9. Unsplash – A source for free stock images
We are including Unsplash in the list of digital marketing tools because no article or blog is complete without images to complement the words that you have written. They make your write-up interesting and hook the attention of viewers to your blog. But, shooting or finding relevant images is not always easy. It takes a lot of time and energy to create images. Thus, when you don’t have that time, using royalty-free stock images is the best option available. Unsplash provides you with thousands of high-quality free stock images that you can use for personal as well as professional purposes. These images can be used, edited, and uploaded without taking any kind of permission from the provider.
10. Crazy Egg
Crazy Egg is software that will let you know what’s working with your website and what’s not. It provides you with eye-tracking tools such as Heat map, Scroll map, Overlay, and Confetti to track a website’s operation. This helps you to understand your customers’ interests. Thus, you can boost the profit from your website without spending countless hours on IT-related issues. Here are some of its features:
- Its heatmap lets you know where users clicked on your website.
- The scroll map will tell you how far people are scrolling on a particular page and where they are stopping.
- The overlay report shows the number of clicks on every element on a page.
- Confetti enables you to distinguish between all the clicks you get on your website. They are bifurcated by referral sources, search terms, and more.
- Track all the data on desktop as well as mobile phones.
- Maximize leads and sales by focusing on the pages and elements that your visitors like. It is also very important when creating a website, or landing page, to pay attention to the user-friendliness of your website theme
11. Snov.io – Email drip campaigns tool
Snov.io email drip campaigns tool offers a drag-and-drop builder, template library, personalization options, and A/B testing opportunities. Crown it all with email analytics, and you’ll get the combo that may dramatically change the way you’ve sent bulk emails before, in a good sense. Users love Snov.io email drip campaigns because this tool allows for creating complex chains of email sequences within the shortest time, programs email sending up to the desired schedule, and helps to create highly personalized email messages owing to variables and integration with Hyperise.
- Lead generation tools for automated funnel replenishment
- Free email verification for database upkeep and better deliverability
- Drip email campaigns to send bulk email follow-ups for free
- Lead tracking using tags
- Multiple pipelines
- Automated team management tool
- Warm-up email
Bonus Tool: TemplateMonster
TemplateMonster is a comprehensive website theme provider that offers a vast collection of ready-made templates for different niches and industries. It offers flexible options for customization and integration with various CMS platforms, making it an ideal solution for digital marketers looking for professional website templates.
- Wide range of templates: The platform offers a vast collection of templates for different industries, such as Website design, making it easy for users to find one that suits their needs.
- High-quality designs: The templates are designed by professional graphic designers, ensuring they are visually appealing and high quality.
- User-friendly interface: The platform has a user-friendly interface that makes it easy for users to navigate and find the templates they need.
- Customization options: The templates can be easily customized to meet the user’s specific needs.
- Affordable prices: The platform offers templates at affordable prices, making them accessible to businesses of all sizes.
- Regular updates: The templates are regularly updated to ensure that they remain relevant and in line with current design trends.
- Multiple file formats: The templates are available in multiple file formats, including HTML, PSD, and Sketch, making them compatible with a wide range of platforms.
- Customer support: The platform provides excellent customer support, making it easy for users to get help when they need it.
- Easy to use: The templates are easy to use, even for those who have limited technical knowledge.
- Mobile-responsive design: The templates are designed with mobile responsiveness in mind, ensuring that they look great on all devices.
Enhance your strategy with our guide: Best Instagram Tools for Marketers. Discover essential tools now!
When selecting the best digital marketing tools, it’s important to consider the expertise required to use them effectively. If you’re hiring or assessing a candidate for a marketing role, our guide on Digital Marketing Manager Interview Questions and Answers can be a valuable resource.
Pro Tip: Social media consulting firms can help you maximize the potential of digital marketing tools by tailoring strategies to your target audience, ensuring your campaigns drive engagement and deliver measurable results.
The Bottom Line
In today’s digital world, using great marketing tools is essential for building a strong brand. With growing competition online, reaching the right audience and boosting your social media presence requires smart strategies backed by the right tools.
Popular digital marketing tools like Google Analytics, Hootsuite, Mailchimp, SEMrush, Canva, and Buffer help businesses streamline efforts, track performance, and connect with their audience effectively. These tools not only save time but also improve marketing results, making them vital for increasing brand visibility and driving real growth.
For industry-specific needs, whether you’re a fashion brand looking for creative ideas, diving into automotive digital marketing trends, or marketing for gyms, there are specialized resources and strategies that can enhance your approach. Check out fashion digital marketing tips here.
You can also explore automotive digital marketing strategies here.
Alternatively, you can get inspiration for marketing for gyms here.
Frequently Asked Questions
Social media marketing costs for small businesses typically range from $500 to $5,000 per month, depending on factors like platforms used, ad spend, content creation, and whether services are in-house or outsourced.
When you integrate the service of automotive digital marketing, you can develop a successful brand. Some of the digital marketing strategies that help to build the brand are:
– Using social media marketing tools in digital marketing: Engage with your audience and build a community.
– Content Marketing: Create valuable blogs, videos, and infographics.
– SEO: Optimize your website to rank higher on search engines.
– Email Marketing: Personalize communication with customers.
– Paid Ads: Boost visibility with PPC campaigns.
Some popular digital marketing tools that help businesses build brand value include:
– SEO Tools: Google Analytics, SEMrush, Ahrefs.
– Social Media Management: Hootsuite, Buffer, Sprout Social.
– Email Marketing: Mailchimp, HubSpot, Constant Contact.
– Content Marketing: BuzzSumo, Grammarly, Canva.
– PPC and Ad Tools: Google Ads, Facebook Ads Manager.
When it comes to improving search engine rankings, search engine optimization tools like SEMrush, Ahrefs, and Moz are highly effective. These tools provide keyword suggestions, track search engine results, and analyze your website to ensure you’re following best SEO practices. Google Search Console is also essential for tracking your web pages and website visitors to help boost your search engine rankings.
Email marketing tools like Mailchimp and ConvertKit are excellent for email marketing campaigns. These platforms help nurture leads by sending targeted marketing messages and personalized content to potential customers. By using automated workflows, these tools also allow you to segment your audience, making sure you’re delivering the right content at the right time to engage your audience.
A solid social media marketing strategy is essential to any digital marketing campaign. Free tools like Buffer and Hootsuite allow businesses to schedule social media posts, track engagement, and analyze digital marketing performance across multiple social media platforms. With the right social media strategy, companies can connect with their audience, increase brand awareness, and convert followers into new customers.
Project management tools like Trello and Asana are indispensable for marketing teams working on complex campaigns. These project management tools help streamline marketing workflows, assign tasks, and track progress. They also allow teams to collaborate effectively, ensuring that projects stay on track and deadlines are met, while eliminating repetitive tasks and tedious tasks.
AI tools such as Jasper and Copy.ai are revolutionizing content creation by automating the content creation process and helping marketers create high-quality content faster. These AI writing tools assist in generating ideas, writing copy, and even identifying trends in your industry. By using these advanced tools, businesses can scale content production and enhance their digital advertising efforts while freeing up time for more strategic activities.
Dr. Dinesh Agarwal is a research scientist turned entrepreneur. He is fascinated with the social media world and has been working in the industry since 2013, where he built his first social media management tool that got acquired a few years later. He likes sharing his experience on podcasts, conferences and via his articles.