Facebook Tagging Guide: How to Tag Business Pages Correctly

Want to level up your Facebook tagging? Tagging isn’t just haphazardly adding “@someone.” It’s a tool toincrease visibility, connect with businesses, and generate more organic traffic.  In this guide, you’ll discover ways to tag business pages/Facebook pages correctly on personal and business accounts to get more followers, reach potential customers, and promote your page.

You’ll find examples for tagging photos, status updates, and comments to link to business pages. The guide covers responsible tagging methods without spamming.

What you’ll learn:

• What Facebook tagging really is and how it differs from mentioning
• Where you can tag Facebook pages
• How tagging drives more traffic, new followers, and relevance for local businesses and Facebook pages
• How to review tags, adjust tagging settings, and avoid over-tagging of Facebook pages

By the end, you’ll be tagging photos, stories, and comments in a way that reaches potential customers and other businesses without annoying your audience.

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Why Tagging a Business on Facebook is Important?

 Facebook tagging creates links between people or pages and your content. When you tag someone, it creates a clickable link to their profile or business page. It also sends them a notification and can make your content visible to more people, including their friends or followers.

Tagging vs. Mentioning

Tagging and mentioning differ in functionality:

• Tagging adds the person or page to your post. It shows up in the photo or post details.
• Mentioning uses the “@” symbol to create a link to their profile, but doesn’t attach them to the content in the same way.

Alternate Terms You Might Hear

Alternative terms include:

• “Digital mention”
• “Tag a photo”
• “Profile tagging”
• “Business tagging”

All terms describe creating direct links to people or businesses on Facebook.

Where Tagging Happens on Facebook

Facebook tagging locations include:

• Posts: Tag businesses in a status update to give credit or draw attention.
• Comments: Tag people when replying or joining a thread.
• Photos: Add tags to show who’s in the image or who the photo is about.
• Stories: Mention others in quick, time-sensitive posts.
• Check-ins: Tag locations or local businesses to show where you are.

Both personal and business accounts can use tagging, though settings may restrict who can tag or be tagged. This helps maintain relevance and prevent spam.

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How to Tag a Business Page on Facebook?

Tags vary in function. The way you use them depends on what you’re posting and what you want people to do.

Photo & Video Tagging

Best for: Product showcases, team introductions
Example: Tag team members in a group photo. Tag your business name on a product image. This helps direct people to your business page and boosts visibility.

Comment & Post Tagging

Best for: Conversations, community replies
Example: Tag customers or other businesses in comments to keep the chat going. Tag followers in a post to highlight user-generated content or testimonials.

Story Mentions

Best for: Influencer collaborations, time-sensitive updates
Example: Mention an influencer in a story to share a collab. Tag a business during an event or product launch to drive real-time interest.

Location Tagging

Best for: Events, local business promotions
Example: Add a location when hosting an event or visiting another company. It helps local customers find your post when they scroll or search nearby.

Business Page Tagging

Best for: Partnerships, cross-promotions
Example: Tag a partner business when launching a shared offer. Tagging another business account builds connections and gives both pages more reach.

Event, Group, or Live Video Tagging

Best for: Networking and real-time engagement
Example: Tag attendees in a Facebook Live or group post to increase interaction. Great for companies trying to engage with a niche or industry group.

Facebook Tagging Features & Controls

Facebook tagging is straightforward, but understanding the settings is important. These tools help manage tag appearance, permissions, and control for both personal accounts and business pages.

How to Tag a Business on Facebook

#1 Posts or Status Updates

Facebook business tagging in posts requires typing “@” followed by the business name, which creates clickable links that connect users directly to business pages.

1. Type “@” and start entering a name or business name.
2. Facebook will show potential matches.
3. Tap the right name to tag them.
4. Post it. The tag becomes a direct link.

#2 Photos or Videos

Facebook page tagging in photos or videos allows users to attach page links to visual content, which makes tagged pages discoverable through image interactions.

1. Upload your image or video.
2. Select “Tag people.”
3. Tap the area of the photo where you want the tag.
4. Search and select the person or business.

#3 Stories

1. Add content to your story.
2. Use the “@mention” sticker or type it directly.
3. Pick from the dropdown that appears.

#4 Comments

Facebook company tagging in comments follows the “@” symbol method, which creates interactive links that direct readers to company pages within comment threads.

1. Just use “@” and enter the name.
2. Select from the list that pops up.

Tag Suggestions (Auto-Suggest)

Facebook suggests tags through facial recognition or based on recent interactions. Users can disable this feature in settings for manual control.

Tag Notifications and Approvals

• People or pages you tag get a notification.
• Some may have tag reviews turned on. This means the tag won’t go live unless they approve it.

Privacy Settings & Tag Visibility

You can set:

• Who can tag you
• Who can see tagged posts
• Whether posts you’re tagged in appear on your timeline

This keeps your profile clean and prevents random or spammy tags.

Removing or Reviewing Tags

To remove a tag, click the three dots (top right) on the post or photo, choose “Remove tag.”

For reviewing tags:

• Go to your profile
• Find the “Timeline and Tagging” settings
• Turn on tag review to approve every tag before it’s public

Tag Limits

Facebook limits you to 50 tags per post. This includes people, business pages, or other accounts.

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Facebook Tagging for Marketing Growth

Tagging links your content to additional people and pages. Business accounts grow through tagging by reaching potential customers and increasing post visibility. Facebook remains one of the top platforms for both B2B and B2C marketers, backed by a massive user base and advanced ad targeting tools. This makes tagging even more valuable when part of a larger marketing strategy.

Expand Reach Without Ads

Tagging someone in content creates a direct link to them. This generates a notification and can display your post to their followers. Your content gains visibility and attracts new followers without ad spending.

Connect with Local Businesses and Other Pages

Tagging local businesses or industry companies builds partnerships. This exposes your page to audiences already interested in your offerings.
Example: Tag another business page when hosting a joint event.

Encourage Community Interaction

Tagging customers or groups maintains active conversations. This increases engagement and fosters connection. Use tagging in status updates, comments, and shared photos to involve real people in your brand.

Turn Followers into Promoters

Encourage users to tag your business in product posts, creating organic reviews that attract potential customers who value peer recommendations over advertisements.

Use Tagging Settings Wisely

Check your tagging settings to control who can tag your page. Use tag review to manage how tagged posts appear on your business account. This keeps your content relevant and protects your brand image.

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Facebook Tagging Do’s and Don’ts

Proper tagging builds trust. Improper tagging irritates users and damages your business page. Here’s how to tag without losing your audience.

Tag Relevant People and Pages

Only tag people, business pages, or other accounts that are directly connected to the content.
Example: If you’re posting a group photo, tag the people in the image—not random followers.

Use Tags to Give Credit or Promote Collaboration

Tagging other businesses in a joint offer or industry post shows teamwork. It also helps direct people to trusted partners and increases your company’s reach.

Turn On Tag Review

Control what shows on your page. Use tagging settings to decide which tags appear publicly. The review tags feature lets you approve content before it shows up on your profile or business page.

Don’t Tag Just for Reach

Tagging a bunch of unrelated people or pages won’t bring more traffic. It looks spammy and may lead to fewer followers, not more.

Avoid Over-Tagging

Each post has a 50-tag limit, but that doesn’t mean you should use them all. Too many tags can clutter your message and turn off your audience.

Keep Context Clear

Make sure the tag makes sense. If you tag someone in a photo, they should be in the image. If you tag a business, it should relate to the topic in your post or comment.

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Measure Facebook Tagging Performance

Improvement requires measurement. Tracking how tagging impacts reach, traffic, and engagement refines your strategy.

Key Metrics to Watch

Use your business pages to check:

• Engagement rate: Likes, comments, and shares on posts with tags
• Reach: How many people saw your content after you tag people or tag businesses
• Click-throughs: Taps on tagged links or business names
• Followers gained: New followers after posts with business tagging or photo tags

Use Facebook Insights

From your business page, access Facebook Insights. This tool shows how tagging influences visibility and audience interaction. You can:

• Track performance of posts where you tag a photo or mention a company
• Compare tag-heavy vs. tag-free content
• View traffic sources to see if tags lead to more profile visits

Try RecurPost 

Tools like RecurPost let you schedule posts and measure how different tags perform over time. You can test whether tagging local businesses, tagging in groups, or tagging individuals brings in more followers or inquiries.

A/B Test Tagging

Split your audience by running two similar posts—one with tags, one without. Measure which one brings more engagement or leads. This helps you decide how to adjust your tagging process.

Conclusion

Facebook tagging serves as a growth tool for your page and expands your connections. Purposeful tagging generates traffic, promotes your business, and establishes connections with potential customers.

Strategic tagging matters more than quantity. This involves tagging relevant people, connecting with competitors, and using tags to establish trust. Review your tagging settings, watch how tags impact your posts, and stick to content that’s meaningful.

Start tagging in Facebook posts that matter, whether it’s a profile picture update, a status about a local event, or a photo showing your latest product. Though simple, intentional tagging produces significant results.

Frequently Asked Questions (FAQs)

Ruchi Dhimar

Ruchi Dhimar is a skilled content writer with 4 years of experience. She is  passionate about crafting compelling narratives, specializing in writing content for different industries.