Socialoomph: In-depth Review

The following table compares the features of Socialoomph and RecurPost:

Socialoomph Reviews

Positive Reviews

Socialoomph is an awesome scheduler. You can use it for free on Twitter but they have a pro upgrade for Facebook, Pinterest, LinkedIn, scheduling email updates, RSS and blog posting. There are also some more advanced Twitter features in the premium account. You can filter profiles, bulk upload tweets and monitor new followers.

~ Jess B.

 Social Oomph is very easy to use, once you understand how to set it up. I love that I can put a ton of social media posts in and know that they will send them out for me on a schedule that I choose for as long as I choose. They have a lot of options so you can really customize your experience for each type of post!

~ Mindy I.

I use this product to schedule tweets to Twitter. This software allows me to schedule a week of tweets, including links, in advance so my account stays active. I can choose the date and time they go out so people always have something to read even if I can not access a computer that day. People who do not post on a regular basis will often lose followers.

~ Tracey M.

The customer support is not the best. Once we had an issue with a queue and it took a while for them to resolve it. And the final solution was to redo the queue. Also you have to pay extra if you want to automatically send DM’s on Twitter.

~ Nishadha S.

It is very simple and straight forward with no graphics. It interfaces perfectly with Twitter and Facebook for me, and I can instantly add posts, or just go in and fine posts from my history and post again. I have it scheduled to post a set number of times each day.

~ Evan R.

Negative Reviews

The interface is hopelessly outdated and text-based. It takes a while to get used to it if you’re used to more whiz-bang UI’s. But it’s all laid out very clearly and the help files are great. The one thing I miss (which many others offer) is a calendar layout to be able to see your schedule on that kind of grid.

~ John T.

SocialOomph’s previous version of their social media scheduling app was a good one that allowed for repeating tweets on any frequency schedule that didn’t violate Twitter’s terms of service. But their new version is horrible. First, SocialOomph makes users go through draconian measures to integrate LinkedIn. Secondly, some tweets just won’t publish and SocialOomph has no explanation for that. Finally, they are lacking in sufficient tech support. Whereas other companies have videos or provide screenshots, SocialOomph doesn’t avail themselves of this type of tech support. I used to recommend SocialOomph in my blog posts. I no longer do and I regret ever having used this app. Plus, whereas other scheduling apps will automatically bring up images, on SocialOomph the user is required to download and upload images. I switched to another scheduling app and I’m so glad that I did.

~ Frances C.

It would be nice to be able to change the timezone when scheduling the tweet (although the option to post the tweet “X” hours from now is helpful for the immediate future). They keep offering pro/premium features all the time to the point that sometimes it gets annoying.

~ Gabriela Z.

You can’t pick a preview image if the link isn’t live makes it impossible to truly preview what your post will look like.

~ Elesha J.

The interface is a bit confusing. I wish the elements were bigger.

~ Rita M.

Socialoomph: Pros and Cons

Pros

Efficient Scheduling:

Socialoomph’s scheduling feature allows users to plan and schedule posts in bulk, saving time and effort. Users can plan content strategy and maintain a consistent presence across social media channels. This benefits businesses with global audiences by reaching followers in different time zones without requiring 24/7 manual posting.

Powerful Automation:

 Socialoomph automates recurring posts, allowing users to set up evergreen content for reposting at specific intervals. This maximizes exposure of valuable content over time and reduces human error, freeing users to focus on audience engagement and creating fresh content.

Customizable RSS Feeds:

Socialoomph’s customizable RSS feeds integration enables users to automatically curate and share content from favorite sources, blogs, or industry websites. This populates social media channels with relevant content while maintaining brand voice and identity across platforms.

Hashtag Storage:

Socialoomph simplifies the process of managing hashtags with its dedicated hashtag storage feature. Hashtags play a crucial role in improving the discoverability of your posts and expanding your reach. With Socialoomph, you can store and organize frequently used hashtags. This makes it convenient to add relevant tags to your posts quickly. This organized approach ensures that you consistently use the most effective hashtags for your content, ultimately leading to increased visibility and engagement.

AI Content Generation:

Content creation can be a time-consuming and challenging task for many social media managers. Socialoomph tackles this obstacle with its AI-powered content generation tool. The AI-driven system helps users create engaging and relevant content effortlessly. By analyzing your past posts and understanding your audience’s preferences. The AI content generator suggests personalized content ideas, captions, and even visuals.

Cons

User Interface Complexity:

The user interface of Socialoomph can be complex and overwhelming for newcomers to social media management tools. Navigating through the various features and options may require a learning curve. This leads to frustration and inefficiency during the initial stages of usage.

Limited Customer Support:

According to some user reviews, Socialoomph’s customer support lacks responsiveness and availability. Businesses that rely heavily on social media for marketing and engagement need timely and effective customer support. This aspect could be improved in Socialoomph’s services.

Lack of Advanced Analytics:

Socialoomph provides basic analytics for post performance, follower growth, and engagement, but lacks more in-depth analytics for audience behavior, content reach, and other crucial metrics.
 Data-driven decision-making and refined social media strategies require advanced analytics. This may be a limitation for users seeking comprehensive data analysis.

Limited Social Media Listening and Monitoring:

 Socialoomph lacks robust social media listening and monitoring features for tracking mentions, hashtags, and keywords related to brands or industries. This absence hinders users from gaining insights into brand reputation, customer sentiment, and industry conversations.

Lack of Native Mobile App:

Socialoomph has no dedicated native mobile app for Android and iOS devices, which disadvantages users who manage social media accounts on the go.

Socialoomph Pricing

Socialoomph offers a range of pricing plans tailored to cater to diverse user needs and budgets, starting with a free plan for basic users, followed by the Advanced Suite at $15 per month, the Professional Suite at $25 per month, and the Business Suite at $55 per month for enterprise-level requirements. Starting with a free plan, users can get a glimpse of the platform’s capabilities, though it comes with limited features.

This free plan is ideal for individuals or small-scale users who are just starting with social media management and want to explore the basic functionalities of Socialoomph. For those seeking more advanced tools, the “Advanced Suite” priced at $15 per month provides a step up with enhanced features, making it suitable for freelancers and growing businesses.

With the “Professional Suite” priced at $25 per month, users gain access to an even broader range of features, perfect for established businesses or social media marketers managing multiple accounts. Lastly, the “Business Suite” priced at $55 per month offers the most comprehensive and powerful set of tools, well-suited for large enterprises and agencies with more complex social media management needs.

By offering various pricing options, Socialoomph ensures that users can find a plan that best aligns with their requirements, empowering them to efficiently manage and grow their social media presence.

Price Comparison

When comparing the pricing plans of RecurPost vs Socialoomph, it becomes evident why RecurPost stands out as a superior choice. RecurPost’s plans start at $25 per month, providing a robust set of features at a competitive price. Here’s a comparison of the pricing plans for both tools:

Socialoomph Features

Webhooks Integration

Socialoomph provides Webhooks integration, enabling users to automate and trigger specific actions based on real-time events. Webhooks are HTTP callbacks that deliver data to a specified URL when a particular event occurs. With this feature, users can set up custom workflows and integrations with external applications or services.

For example, when a new post is published on a specific social media account, Socialoomph can send a Webhook notification to a third-party tool, triggering an automated response or action, such as sending an email notification or updating a CRM database.

URL Shortener

In the fast-paced world of social media, brevity and concise messaging are crucial.  The built-in URL shortener creates compact, aesthetically pleasing links that preserve space in posts.

Shortened URLs are more visually appealing and leave more room for engaging content, hashtags, or calls to action.  Users can track click-through rates and gather data on link performance, revealing the effectiveness of shared content.

White Label Reports

For businesses and agencies looking to present their social media performance data professionally, Socialoomph’s White Label Reports come to the rescue. These reports can be customized and branded with the company’s logo and colors, creating a cohesive and polished representation of social media analytics.

The ability to generate branded reports allows businesses to showcase their achievements and strategies to clients or team members, instilling confidence in their social media marketing efforts.

Team Management

Socialoomph recognizes the importance of collaborative efforts in social media management. Its Team Management feature enables seamless teamwork, granting multiple users access to social media accounts without sharing passwords.

Administrators can assign specific roles and permissions to team members, ensuring that the right level of access is granted to each individual. This not only enhances security but also streamlines workflows, making it easier for teams to collaborate and manage multiple social media accounts effectively.

Analytics

Socialoomph’s analytics feature provides insights into post performance, audience engagement, and follower growth. Users can track metrics including reach, impressions, and click-through rates.

This data-driven approach helps businesses make informed content strategy decisions, identify top-performing posts, and optimize social media marketing efforts for their target audience.

Conclusion

While SocialOomph provides useful social media management features, RecurPost offers enhanced user-friendliness, advanced analytics, AI-powered content creation, and team management features at cost-effective pricing.

RecurPost simplifies social media management and enhances content creation. A free trial demonstrates its capabilities as a social media management tool.

Frequently Asked Questions