When you compare Zoho Social vs Hootsuite, you’ll find two powerful social media management tools competing for your attention. As experts in the social media management software industry with our own tool, RecurPost, we have a comprehensive understanding of what users look for in these tools. So, if you’re torn between Zoho Social and Hootsuite, we’re here to help you make an informed decision.
What is Zoho Social?
Zoho Social stands out with its user-friendly interface and easy integration with other Zoho products, making it a popular choice among businesses that already use the Zoho ecosystem. As part of the vast Zoho suite, it relates to businesses looking to strategically expand their social media presence. Zoho Social, with an intense focus on analytics and precise publishing, enables businesses to craft well-informed social strategies, facilitating better engagement with their audience and enabling campaign effectiveness measurement.
What is Hootsuite?
Hootsuite presents itself as the preferred choice for extensive social media management by providing a wide range of features, strong platform support, and deep analytics. Hootsuite, an early leader in social media management, offers businesses a simple interface for post scheduling, audience engagement, and full performance insights across multiple platforms. The objective of Hootsuite is to consolidate social media tasks, thereby streamlining the workflow of social media managers. If you’re looking for Hootsuite alternatives, there are several “apps like Hootsuite” available to effectively manage your social media presence, each with a unique set of features and capabilities tailored to your specific needs.
Zoho Social vs Hootsuite: User Rating
| Rating Categories | Zoho Social | Hootsuite |
| Star Rating (Out of 5) | 4.6 | 4.1 |
| Meets Requirements (Out of 10) | 8.8 | 8.3 |
| Ease of Use (Out of 10) | 9.2 | 8.4 |
| Ease of Setup (Out of 10) | 9.2 | 8.4 |
| Ease of Admin (Out of 10) | 9.2 | 8.5 |
| Quality of Support (Out of 10) | 8.7 | 7.9 |
| Business Partnership (Out of 10) | 9.0 | 8.3 |
| Product Direction (% positive) | 9.2 | 7.3 |
Zoho Social vs Hootsuite: Feature Comparison
| Features | Zoho Social | Hootsuite |
| Pricing (per month in USD) | $10 | $99 |
| Free Trial | Yes | Yes |
| Platforms Supported | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, Youtube, Tik Tok | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube, Tik Tok |
| Bulk Scheduling | Yes | Yes |
| RSS feeds | No | No |
| Recurring Posts | No | No |
| Social Inbox | No | Yes |
| AI Content Generation | No | No |
| Hashtag Storage | No | Yes |
| Caption Customization | No | No |
| AI Images | No | No |
| Advanced Analytics | No | No |
| White Label Reports | No | No |
| URL Shortener | No | Yes |
| Unlimited Workspaces | No | No |
| Team Management | No | No |
Pros and Cons of Using Zoho Social
Pros:
- Affordable pricing.
- Extensive platform support.
- Strong emphasis on analytics.
Cons:
- Limited advanced features.
- No AI content generation or hashtag storage.
Pros and Cons of Using Hootsuite
Pros:
- Comprehensive dashboard for all-in-one management.
- Social inbox for centralized message management.
- URL shortener for enhanced link tracking.
Cons:
- More expensive.
- Missing several advanced features given the price point
Zoho Social vs Hootsuite – The Bottom Line
While both tools come with their own sets of advantages, Zoho Social provides a more affordable option for businesses that want essential features. Hootsuite, despite its higher pricing, doesn’t offer as many advanced features as one might expect. For businesses on a budget that need a robust social media management tool, Zoho Social might be the preferable choice.
RecurPost as an alternative to Zoho Social and Hootsuite
As experts in social media management, we at RecurPost understand the unique needs of businesses. Our tool is designed to provide an all-in-one solution for content scheduling, analytics, and engagement. When compared to Zoho Social vs Hootsuite:
| Feature | RecurPost | Zoho Social | Hootsuite |
| Pricing (per month in USD) | $25 | $10 | $18 |
| Free Trial | Yes | Yes | Yes |
| Bulk Scheduling | Yes | Yes | Yes |
| AI Content Generation | Yes | No | No |
| Advanced Analytics | Yes | Yes | Yes |
| Team Management | Yes | On higher plans | On higher plans |
| Platform Support | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok | Facebook, Twitter, Instagram, LinkedIn, Google My Business | Facebook, Twitter, Instagram, LinkedIn, Google My Business Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube |
| Caption Customization | Yes | Yes | Yes |
| URL Shortener | Yes | Yes | Yes |
| White Label Reports | Yes | No | On higher plans |
The Question Isn’t Zoho Social vs Hootsuite — It’s Why Not RecurPost?
In the dynamic world of social media management, you need a tool that’s not only robust but also cost-effective. RecurPost offers a suite of features that cater to a wide range of needs while ensuring you get the best value for your money. With its intuitive interface, advanced scheduling options, and insightful analytics, the real question you should be asking is: Why not RecurPost?