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Zoho Social vs Hootsuite – What To Choose in 2023?

When you compare Zoho Social vs Hootsuite, you’ll find two powerful social media management tools competing for your attention. As experts in the social media management software industry with our own tool, RecurPost, we have a comprehensive understanding of what users look for in these tools. So, if you’re torn between Zoho Social and Hootsuite, we’re here to help you make an informed decision.

What is Zoho Social?

Zoho Social stands out with its user-friendly interface and easy integration with other Zoho products, making it a popular choice among businesses that already use the Zoho ecosystem. As part of the vast Zoho suite, it relates to businesses looking to strategically expand their social media presence. Zoho Social, with an intense focus on analytics and precise publishing, enables businesses to craft well-informed social strategies, facilitating better engagement with their audience and enabling campaign effectiveness measurement.

What is Hootsuite?

Hootsuite presents itself as the preferred choice for extensive social media management by providing a wide range of features, strong platform support, and deep analytics. Hootsuite, an early leader in social media management, offers businesses a simple interface for post scheduling, audience engagement, and full performance insights across multiple platforms. The objective of Hootsuite is to consolidate social media tasks, thereby streamlining the workflow of social media managers. If you’re looking for Hootsuite alternatives, there are several “apps like Hootsuite” available to effectively manage your social media presence, each with a unique set of features and capabilities tailored to your specific needs.

Zoho Social vs Hootsuite: User Rating

Rating CategoriesZoho SocialHootsuite
Star Rating (Out of 5)4.64.1
Meets Requirements (Out of 10)8.88.3
Ease of Use (Out of 10)9.28.4
Ease of Setup (Out of 10)9.28.4
Ease of Admin (Out of 10)9.28.5
Quality of Support (Out of 10)8.77.9
Business Partnership (Out of 10)9.08.3
Product Direction (% positive)9.27.3
Summary: In terms of user ratings, Zoho Social seems to have a slight edge over Hootsuite. Whether it’s the ease of use, setup, admin, or the quality of support, Zoho Social consistently scores higher.

Zoho Social vs Hootsuite: Feature Comparison

FeaturesZoho SocialHootsuite
Pricing (per month in USD)$10$99
Free TrialYesYes
Platforms SupportedFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, Youtube, Tik TokFacebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube, Tik Tok
Bulk SchedulingYesYes
RSS feedsNoNo
Recurring PostsNoNo
Social InboxNoYes
AI Content GenerationNoNo
Hashtag StorageNoYes
Caption CustomizationNoNo
AI ImagesNoNo
Advanced AnalyticsNoNo
White Label ReportsNoNo
URL ShortenerNoYes
Unlimited WorkspacesNoNo
Team ManagementNoNo
Summary: While Hootsuite is priced significantly higher, its feature set is somewhat comparable to Zoho Social. However, Zoho Social gives you the essentials at a much more affordable price.

Pros and Cons of Using Zoho Social


  • Affordable pricing.
  • Extensive platform support.
  • Strong emphasis on analytics.


  • Limited advanced features.
  • No AI content generation or hashtag storage.

Pros and Cons of Using Hootsuite


  • Comprehensive dashboard for all-in-one management.
  • Social inbox for centralized message management.
  • URL shortener for enhanced link tracking.


  • More expensive.
  • Missing several advanced features given the price point

Zoho Social vs Hootsuite – The Bottom Line

While both tools come with their own sets of advantages, Zoho Social provides a more affordable option for businesses that want essential features. Hootsuite, despite its higher pricing, doesn’t offer as many advanced features as one might expect. For businesses on a budget that need a robust social media management tool, Zoho Social might be the preferable choice.

RecurPost as an alternative to Zoho Social and Hootsuite

As experts in social media management, we at RecurPost understand the unique needs of businesses. Our tool is designed to provide an all-in-one solution for content scheduling, analytics, and engagement. When compared to Zoho Social vs Hootsuite:

FeatureRecurPostZoho SocialHootsuite
Pricing (per month in USD)$25$10$18
Free TrialYesYesYes
Bulk SchedulingYesYesYes
AI Content GenerationYesNoNo
Advanced AnalyticsYesYesYes
Team ManagementYesOn higher plansOn higher plans
Platform SupportFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTokFacebook, Twitter, Instagram, LinkedIn, Google My Business

Facebook, Twitter, Instagram, LinkedIn, Google My Business
Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube
Caption CustomizationYesYesYes
URL ShortenerYesYesYes
White Label ReportsYesNoOn higher plans

The Question Isn’t Zoho Social vs Hootsuite — It’s Why Not RecurPost?

In the dynamic world of social media management, you need a tool that’s not only robust but also cost-effective. RecurPost offers a suite of features that cater to a wide range of needs while ensuring you get the best value for your money. With its intuitive interface, advanced scheduling options, and insightful analytics, the real question you should be asking is: Why not RecurPost?