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Zoho Social vs Hootsuite

Zoho Social Vs Hootsuite- What To Choose?

Which tool is the best? Is it that hard to decide?

If you're stuck between Zoho Social and Hootsuite, you're not alone. Both offer great features, but the right choice depends on your needs.

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Zoho Social vs Hootsuite
Social media is not just a place to follow trends, but a way to increase the online presence by harnessing it to work for the benefit. However, managing social media is as necessary as managing all other important stuff. Several social media management tools present in the market help with this purpose. Zoho Social and Hootsuite are among those many.
Let’s find out which is best? Zoho Social or Hootsuite

Quick Summary: Zoho Social and Hootsuite

When deciding on the perfect social media management tool, certain aspects, such as features, pricing, reviews, and support, must be evaluated.

Here is the overview of tools:

Zoho social
$ 40
/ mo
Plan Type
Premium
Social accounts
11
Evergreen Content Marketing
Yes
Approval Workflows
Yes
Social Inbox
Yes
Bulk scheduling
Yes
Hootsuite
$ 149
/ mo
Plan Type
Standard
Social accounts
5
Evergreen Content Marketing
No
Approval Workflows
Yes
Social Inbox
Yes
Bulk scheduling
Yes
RecurPost Logo - social media scheduler
$25
/ mo

2 months free with annual billing

Plan Type
Starter
Social accounts
5
Evergreen content marketing
Yes
Approval Workflows
Yes
Social Inbox
Yes
Bulk scheduling
Yes

Zoho Social Overview

Zoho is a unified cloud software suite that empowers teams to streamline business processes, including social media workflows, sales, and marketing. Trusted by over 100 million users across 150+ countries, Zoho offers 55+ integrated applications that break down departmental silos for social media managers seeking centralized control.

Backed by 700,000 businesses worldwide, Zoho’s platform helps digital marketers harness AI-powered insights and automate content publishing within a single interface, so they can focus on strategy instead of tool-hopping.

Users praise Zoho Social for its seamless, intuitive interface, smooth scheduling, multi-account handling, strong analytics, and excellent ease of use. Many report zero complaints and high satisfaction with value and integration. [Capterra]

Reviewers call Zoho Social “incredibly easy to use”, highlighting its clean interface, visual calendar, team collaboration, cross-platform publishing, time savings, and solid analytics, with only minor mobile app speed concerns. [G2]

Hootsuite Overview

Social media managers and digital marketers know how vital it is to stay on top of every channel, every comment, and every trend. Hootsuite brings all your profiles into one clean dashboard, so you can schedule posts, track conversations, and measure results without juggling tabs. 

With powerful analytics and AI-driven insights at your fingertips, Hootsuite helps you plan content that resonates, engage in real time, and prove the value of your efforts, all from a single pane of glass. 

Many users cite its robust analytics and multi-platform support as key benefits, although some report it’s priced higher than comparable tools. [Capterra]

Users appreciate its powerful scheduling and reporting features, but mention that the platform can be overwhelming for beginners. [G2]

Rating Comparison

RecurPost Logo - social media scheduler
Zoho social
Hootsuite
RecurPost Logo - social media scheduler

Overall

Ease of Use

Customer Support

Features

Value for Money

Feature Comparison: Zoho Social vs Hootsuite

Features

Zoho social
Hootsuite
RecurPost Logo - social media scheduler

Scheduling & Publishing

Smart scheduling, bulk uploads, and calendar view with platform-specific post previews and time slot suggestions.

Smart scheduler posts across platforms, supports bulk uploads, drafts, and calendar planning.

AI-powered scheduler recycles evergreen content, auto-schedules posts, and suggests best times to publish.

Engagement

Unified inbox for replying to comments, messages, and mentions across platforms in real time.

Smart scheduling picks best times; queue posts, organize by campaign, and preview content.

Unified inbox helps reply faster; smart filters prioritize conversations that need attention.

Collaboration

Approval workflows, role-based permissions, and client portals for agency collaboration and feedback.

Unified inbox with smart tagging, sentiment analysis, and task assignments for seamless interaction.

Shared workspaces and approval flows keep teams aligned with role-based access and smart task routing.

Analytics

Approval workflows, role-based permissions, and client portals for agency collaboration and feedback.

Custom dashboards with post performance, audience insights, and exportable reports.

Smart analytics track engagement, reach, and clicks; white-label reports simplify client performance tracking.

AI Features

AI-powered SmartQ predicts best posting times; automated content suggestions improve consistency and engagement.

AI recommends posting times, flags priority messages, and offers performance insights.

Generates captions, hashtags, bios, and post ideas; predicts performance; automates scheduling and reports.

Pros & Cons: Zoho Social and Hootsuite

Zoho social

Pros

  1. A clear navigation that works well for beginners.
  2. Provides detailed analytics and reporting

Cons

  1. Users report slow response times and unhelpful answers from support team
  2. Poor handling of videos and images
Hootsuite

Pros

  1. Clean, user-friendly interface that’s easy to navigate
  2. Quick multi-platform posting with helpful calendar features

Cons

  1. YouTube Shorts posting needs manual work
  2. Issues with tagging, audio, and story scheduling

Pricing Comparison

Zoho social
Hootsuite
RecurPost Logo - social media scheduler
$ 10 / mo

Standard

1 user, No cross brand publishing, No youtube shorts

$ 149 / mo

Standard

10 social accounts, Unlimited post scheduling, Best time to post

$9 / mo

Starter

 2 social profiles, 10 daily posts, 5 recurring time slots

$ 30 / mo

Professional

1 user, Cross brand publishing, No social inbox

$ 399 / mo

Advanced

20 social accounts, Unlimited post scheduling, Best time to post

$25 / mo

Personal

5 social profiles, 20 daily posts, 10 recurring time slots

$ 40 / mo

Premium

Advance analytics, AI assistant, Approval workflow, Monitoring

$79 / mo

Agency

20 social profiles, 80 daily posts, 40 recurring time slots

Why RecurPost Stands Out

RecurPost is a powerful social media management tool and a strong alternative to Hootsuite and Zoho Social, designed to save time, boost engagement, and simplify workflows. Unlike basic schedulers, it goes beyond posting by automating content recycling, streamlining bulk scheduling, and maximizing reach across all major platforms.

Trusted by over 100,000 businesses in 163 countries, RecurPost has powered more than 60 million posts and generated 130 million engagements worldwide. Users typically save up to 75% of their time while enjoying an 18% boost in engagement thanks to its innovative automation features.

What sets RecurPost apart are its advanced extras: hashtag generators, bio creators, Instagram grid planning, seasonal content libraries, RSS feed integration, and even royalty-free image access. With a unified inbox, first-comment automation, white-label analytics, and collaborative calendars, RecurPost delivers enterprise-level functionality at startup-friendly pricing, making it the wise choice for growing businesses and agencies.

The cost of Zoho Social and Hootsuite can also be a speed breaker. Zoho Social offers a free plan, but it’s not very useful; you need to upgrade to their paid plan to run your social media marketing effectively. While there aren’t drastic differences between the paid plans of RecurPost and Zoho Social, there is a clear distinction in the quality of features.

You can visit the Zoho Social pricing page to explore every feature in detail. Additionally, it’s worth noting that Hootsuite pricing is significantly higher than RecurPost, making it less suitable for businesses in the early stages of marketing. Paying such a high amount during the initial stages of marketing can be a significant drawback, so this factor should definitely be taken into account.

Why RecurPost is better!

RecurPost isn’t just an alternative to Zoho Social and Hootsuite – it’s a smarter choice for businesses that want more functionality at a lower cost.

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