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Adobe Express vs Hootsuite

Adobe Content Scheduler vs Hootsuite – What’s Better in 2025?

Which tool is the best? Is it that hard to decide?

If you're stuck between Adobe Express and Hootsuite, you're not alone. Both offer great features, but the right choice depends on your needs.

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Adobe Express vs hootsuite
Social media is not just a place to follow trends, but a way to increase the online presence by harnessing it to work for the benefit. However, managing social media is as necessary as managing all other important stuff. Several social media management tools present in the market help with this purpose. Adobe Express and Hootsuite are among those many.
Let’s find out which is best? What’s Better in 2025?

Quick Summary: Adobe Express and Hootsuite

When deciding on the perfect social media management tool, certain aspects, such as features, pricing, reviews, and support, must be evaluated.

Here is the overview of tools:

adobe express icon
$7.99/month
/ mo
Plan Type
Business
Social accounts
3
Evergreen Content Marketing
No
Approval Workflows
No
Social Inbox
No
Bulk scheduling
Yes
Hootsuite
$30/month
/ mo
Plan Type
Essentials
Social accounts
5
Evergreen Content Marketing
No
Approval Workflows
Yes
Social Inbox
Yes
Bulk scheduling
Yes
RecurPost Logo - social media scheduler
$25
/ mo

2 months free with annual billing

Plan Type
Starter
Social accounts
5
Evergreen content marketing
Yes
Approval Workflows
Yes
Social Inbox
Yes
Bulk scheduling
Yes

Adobe, widely recognized for its powerful content creation tools like Adobe Express and Photoshop, now also offers a social media content calendar and scheduler. Similar to other social media scheduling tools, Adobe’s platform enables users to plan and automate posts, eliminating the need for manual publishing. 

Its key advantage lies in seamless integration, allowing users to create, plan, and schedule content all within the same platform for enhanced efficiency, collaboration, and brand consistency.

Users appreciate that it is integrated in Adobe Creative Cloud and can easily be used with other Adobe Apps. Many image templates are available. However, some users dislike the fact that it does not offer many features that an average social media management tool offers. (Capterra)

Users love the time-saving features, versatility, and speed of Adobe Express, making quick asset creation efficient and effortless. However, some users dislike limited features, loading time, and fewer analytics that impact overall user performance. (G2)

Hootsuite Overview

Hootsuite pioneered the social media management category in 2008 and has been providing social media management services since then. It gets beyond basic scheduling and provides advanced analytics

 

It has robust engagement features, but it can be heavy on the budget for budding agencies. 

Users say that the analytics side of Hootsuite is one of its greatest strengths. However, some users feel that at least once or twice the scheduled content has failed to post, and it is difficult to track these failures. (Capterra)

Users value the advanced scheduling features, centralized management, and efficiency of post-scheduling of the Hootsuite commendably.  Users find Hootsuite’s limited features on lower plans frustrating, missing essential tools for effective social media management. (G2)

Rating Comparison

RecurPost Logo - social media scheduler
adobe express icon
Hootsuite
RecurPost Logo - social media scheduler

Overall

Ease of Use

Customer Support

Features

Value for Money

Feature Comparison: Adobe Express vs Hootsuite

Features

adobe express icon
Hootsuite
RecurPost Logo - social media scheduler

Scheduling & Publishing

Basic scheduling feature available

Robust scheduling, including bulk scheduling feature.

AI-powered scheduler recycles evergreen content, auto-schedules posts, and suggests best times to publish.

Engagement

No proper social inbox

Proper social inbox with Shareable content calendar, workflow management, and approval workflow.

Unified inbox helps reply faster; smart filters prioritize conversations that need attention.

Collaboration

It offers team and workflow management, workflow approval, and brand consistency feature.

Team assignments, approval workflows, and custom roles streamline content review and publishing.

Shared workspaces and approval flows keep teams aligned with role-based access and smart task routing.

Analytics

Basic analytics

Robust analytics and reporting including competitive benchmarking.

Smart analytics track engagement, reach, and clicks; white-label reports simplify client performance tracking.

AI Features

Generative AI feature.

AI assistant - generates caption, bio, and improves clarity

Generates captions, hashtags, bios, and post ideas; predicts performance; automates scheduling and reports.

Pros & Cons: Adobe Express and Hootsuite

adobe express icon

Pros

  • Generative AI support
  • Multi-channel scheduling

Cons

  • No true social inbox
  • Basic analytical features
Hootsuite

Pros

  • Competitive benchmarking feature available
  • Generates customised and branded reports

Cons

  • No AI image generator
  • Limited features in low-tier plans

Pricing Comparison

adobe express icon
Hootsuite
RecurPost Logo - social media scheduler
$7.99 / mo

Adobe Express Teams

1 user and up to 4 profiles

$149/month / mo

Standard

5 social media profiles, 1 user account, and up to 10 channels.

$9 / mo

Starter

 2 social profiles, 10 daily posts, 5 recurring time slots

Adobe Express Enterprise

customizable for enterprise.

$249/month / mo

Advanced

unlimited social profiles, 1 user account, and up to 10 social media profiles

$25 / mo

Personal

5 social profiles, 20 daily posts, 10 recurring time slots

$79 / mo

Agency

20 social profiles, 80 daily posts, 40 recurring time slots

Why RecurPost Stands Out

RecurPost is a one-stop solution for users seeking both effectiveness and efficiency in social media management. Its advanced analytics tools and wide range of integrations ensure a seamless workflow and measurable results. Designed with a client-first approach, RecurPost prioritizes user experience by offering an intuitive interface and reliable automation. RecurPost proves to be affordable in comparison with Hootsuite and provides numerous benefits as compared to Adobe Content Scheduler. 

 

RecurPost offers more functionality and flexibility, making it a perfect tool for businesses of all sizes.  

Why RecurPost is better!

RecurPost isn’t just an alternative to Adobe Express and Hootsuite – it’s a smarter choice for businesses that want more functionality at a lower cost.

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