Social media video trends are evolving faster than ever, and if you’re not keeping up, you might be missing out on opportunities to connect with your target audience. Today, video content will remain one of the most powerful marketing spaces for engagement on social platforms. Whether it’s a short-form video on TikTok or LinkedIn Shorts, these online video content formats are grabbing the attention of millions, making video marketing strategy essential for any business.
But it’s not just about creating shoppable videos! it’s about staying on top of the new video marketing trends that drive results. From authenticity in creating video content to integrating shopping features directly into relevant videos, the way we use video strategy for marketing is rapidly changing.
Read ahead to learn how you can use these trends to boost engagement, drive sales, and keep your video marketing strategy ahead of the curve. In this blog, we’ll break down the most important social media video trends you should be watching and how to make them work for your clients.
Hottest Social Media Video Trends
Video marketing world has always been a staple of social media, but in recent years, it’s become even more dominant. With video platforms like TikTok, Instagram, and YouTube putting a massive focus on video marketing campaigns, it’s clear that the future of digital marketing is video marketing trends.
Here are some of the most important social media video tools to keep in mind for social media marketing strategy:
1. Short-Form Video Content
Short-form videos are everywhere in the content marketing space. Social media platforms like TikTok, Instagram Reels, YouTube Shorts, and even LinkedIn Shorts have embraced short form video trends and made these short-form videos a key part of their video strategy
Why are short-form videos so popular? First, people’s attention spans are shorter than ever. Short-form videos (under 60 seconds) allow businesses to deliver quick, digestible, and bite-sized content that aligns with modern online video consumption habits and catches viewers’ attention right away. These marketing videos are perfect for showcasing products, sharing updates, or even offering behind-the-scenes looks of your business.
For video marketers, leveraging such video strategy can increase brand visibility and user engagement. The key is consistency and creativity. Experiment with different types of video marketing content to see what resonates with your target audience. You can take support of AI-powered video production.
2. Video Content Authenticity
In a world full of polished and over-produced content, raw and authentic video stands out. Social media users, particularly Gen Z and Millennials, prefer seeing real, and unfiltered video marketing content that feels more relatable. This is where authenticity comes into play, leveraging social media algorithms with fresh content ideas.
Instead of relying solely on highly edited, and staged shoppable videos, businesses should aim for videos that feel more natural. Think behind-the-scenes footage, customer testimonials, live streaming, or even user-generated content. Additionally, Instagram created a space for everyone to utilize vertical video marketing trends. Authentic videos often create stronger emotional connections with viewers and can build trust in your brand.
3. AR Filters & Interactive Video
Augmented reality (AR) is not just for gaming. It’s quickly becoming one of the popular and important video marketing trends, says video marketing experts. Streaming platforms like Instagram and Snapchat have already integrated AR filters that allow users to interact with your content in a fun and immersive way.
But it’s not just about fun filters when it comes to top video marketing trends. Adding interactive elements like polls, quizzes, or live sessions can drastically increase engagement and make viewers feel more involved even in short-video clips. Even LinkedIn short videos are quickly gaining popularity. These interactive videos can even help you gather valuable customer feedback or insights in real-time.
4. Social Commerce & Video
Social commerce is transforming the way consumers shop online, and video is at the heart of this change. Streaming platforms like Instagram and TikTok now offer integrated shopping features, allowing users to make purchases directly through shoppable videos.
For video marketers, this opens up new opportunities to drive sales directly from video content. Imagine showing off a product in a video, and with a single tap, your audience can buy it instantly. It’s a seamless experience that blends entertainment with shopping, making it easier than ever to turn video views into sales.
5. Personalized Video Marketing
Personalized video content is a major trend in the marketing world. By using data and insights to create tailored video experiences for different segments of your audience, you can increase engagement and make your video marketing more effective. Organizations that focus on delivering personalized messaging aimed at assisting consumers can see a 16% greater impact on commercial outcomes compared to those that do not.
Personalized videos can range from custom product recommendations to birthday messages. The key is to make the viewer feel like the content was created just for them. As data and AI tools improve, video marketers will have even more ways to personalize videos at scale.
6. User-Generated Content (UGC)
User-generated content (UGC) is becoming one of the most powerful forms of video marketing. UGC allows brands to showcase content created by real customers, which often feels more authentic and trustworthy. Social media platforms like TikTok and Instagram are seeing a huge rise in content where users post videos of themselves interacting with products or services. UGC fosters a sense of community and creates organic engagement, making it a valuable asset in any video strategy.
7. Live Streaming and Real-Time Content
Live streaming continues to grow as a major trend, with platforms like Instagram, Facebook, and YouTube making it easier for brands to engage in real-time. Content like live video offers an opportunity to connect with your audience on a deeper level by answering questions, giving product demos, or even showcasing special events as they unfold. A 2024 survey found that over half of global respondents preferred live events like sports or concerts to be available on streaming platforms. It’s all about fostering real-time interactions and building a genuine connection with your followers.
8. Interactive Shoppable Videos
Many brands like Victoria Secrets produce alluring clickbaits for shoppers in order to increase conversion and website traffic. Interactive shoppable videos are a hot social media trend. These videos allow users to click directly on products shown in the video to make a purchase. Platforms like Instagram and TikTok have integrated shopping features, making it easier for businesses to turn engaging video content into sales. With features like clickable product links, pop-up prices, and instant checkout, shoppable videos are transforming how brands drive eCommerce through social media.
Interactive videos are transforming how brands drive eCommerce, especially in industries like automotive, where customer engagement plays a significant role. Explore how automotive marketing strategies leverage innovation to create impactful campaigns.
9. 360-Degree Video and Immersive Content
360-degree videos offer a more immersive viewing experience, enabling viewers to interact with the content and control their viewpoint. This format is especially useful for brands in industries like travel, real estate, and entertainment, as it allows audiences to experience a location or product from every angle. As virtual reality (VR) and augmented reality (AR) technology improve, expect 360-degree videos to become even more popular for creating engaging, interactive experiences. Such videos are widely used in viral marketing campaigns.
10. AI-Generated Video Content
Artificial intelligence (AI) is making video creation faster and more efficient. With tools that can auto-generate scripts, voiceovers, and even edit footage, AI is democratizing video production. Brands can create high-quality videos without the need for advanced video editing skills. This trend is expected to grow as AI tools evolve, allowing businesses to produce customized content at scale while saving time and resources.
Hottest Social Media Video Trends in 2024
AI-generated Content:
Behind-the-scene Content:
UGC Content:
Summing Up
Adapting to social media video trends is more than just following a fad—it’s about positioning your brand for long-term growth. Video has become a central pillar in how audiences engage with brands, and leveraging the right video marketing tools will help keep your content relevant. The video marketing trends we’ve discussed today show no signs of slowing down.
For digital marketing service providers, it’s important to help clients navigate this shift. Whether you’re guiding them to create attention-grabbing short-form content, implement interactive videos, or personalize their campaigns, there are countless ways to make video work harder for their business goals.
By taking advantage of features like social commerce or adding a personal touch through customized video content, businesses can increase customer loyalty, boost sales, and drive deeper engagement with their audience.
The key takeaway is that these video marketing trends are not just fleeting. They’re shaping the future of how we connect with customers with other social media trends. Keeping up with them and understanding how to apply them effectively will give businesses a competitive edge in an ever-changing digital marketplace.
FAQs
1. How can I measure the success of my social media video campaigns?
Track KPIs like views, engagement rate (likes, comments, shares), CTR, and conversion rates. Use tools like Google Analytics and social media insights for detailed metrics.
2. What are the best social media platforms for video advertising?
Top video platforms include TikTok, Instagram, YouTube, and LinkedIn. Choose based on your audience and content type.
3. How can LinkedIn Shorts benefit B2B marketing?
LinkedIn Shorts are great for sharing quick, engaging insights, building brand trust, and connecting with a professional audience in a more personal way.
4. Are there any tools to automate social media video creation and distribution?
Tools like Canva, InVideo, and Animoto help create videos. For automation, use RecurPost, alternatives to buffer, or alternatives to hootsuite for scheduling and distribution.
5. How can I optimize my video content for SEO?
Use relevant keywords in titles, descriptions, and tags. Add transcripts and closed captions for better accessibility and searchability.
6. Should I focus on video ads or organic content?
Both are important. Video ads target specific audiences and drive conversions, while organic content builds brand awareness and engagement.
Ruchi Dhimar is a skilled content writer with 4 years of experience. She is passionate about crafting compelling narratives, specializing in writing content for different industries.