Social Media Image Sizes Guide 2025: Complete Platform Cheatsheet

Social media is a key part of modern life. Businesses know that social media platforms are where they connect with prospects. By using these platforms, brands promote themselves with eye-catching social media posts that rely on the right Social Media Image Sizes.

You get only one chance to grab your audience’s attention. If you want people to stop scrolling and engage, your Social Media Image Sizes must be correct. Wrong post image specifications cause crops, pixelation, and poor content visibility.

You can save time with a social media scheduler that ensures consistent social media image dimensions across platforms.

What is a social media image sizes guide?

Posting on any social media platform requires an ideal chart of pixel dimensions tailored to each network.

A Social Media Image Sizes guide is a collection of the correct post image specifications, organized by platforms, including social media image sizes in inches for print and pixels for display. It helps agencies working across multiple networks create visual asset specifications that ensure efficient marketing.

Every platform regularly updates features to enhance user experience optimization, sometimes adding new categories or changing existing cover photo sizes. A Social Media Image Sizes guide provides the latest banner image sizes and story image dimensions for each platform.

Are you using the correct social media image sizes?

Creating engaging social media posts takes effort, but distorted visuals happen when image sizes don’t match platform-specific requirements.

To run efficient campaigns, you must adapt across multiple networks. No one can memorize every social media dimensions chart, especially with Social Media Image Sizes 2025 updates introducing new format compliance rules.

If you face these challenges and struggle to see results, this article will guide you to transform your strategy using the right social media post size knowledge.

Why correct social media image sizes are essential for marketing

Social media updates

Correct Social Media Image Sizes are vital for brand consistency. Research shows people engage more with visual content than text. Using the right post image specifications in social media proposals builds trust, especially as platforms shift toward image optimization and video.

Let’s explore the advantages of maintaining correct sizes on your social media pages and posts. Platforms update frequently, changing banner image sizes and affecting existing visuals. Updated Social Media Image Sizes guides help agencies adjust designs to meet current display compatibility across devices.

Repurpose the content

Time is crucial for every business. Companies share images across multiple social media platforms to maximize reach. Since each platform demands unique Social Media Image Sizes and aspect ratios (1:1, 16:9, 4:5, 2:3, 9:16), one format will not work everywhere.

Knowledge of diverse social media dimensions helps repurpose the same content by creating versions that match specific visual asset specifications.

Different platforms, different sizes

Each network requires different Social Media Image Sizes. Some prefer landscape posts (1200×630 pixels), others use vertical story format (1080×1920 pixels), and many rely on the classic square post (1080×1080 pixels).

Following a detailed Social Media Image Sizes guide prevents cropping, pixelation, or stretched visuals. It ensures a proper image optimized for every social media feed and enhances display quality across devices. Selecting the correct size guarantees a professional look on all screens.

Images play a major role

Images form the backbone of social media marketing success. Eye-catching visuals engage audiences, with correct social media image sizes serving as a critical element for creating compelling content.

Visual effect

Studies show people recall 65 percent of visual content after three days. Poorly sized or distorted images reduce visual clarity and harm brand perception elements, lowering content performance indicators across campaigns.

Check out our Social Media Marketing Terminology guide to familiarize yourself with key terms and enhance your understanding of effective social media strategies.

Best social media image sizes your agency must know

There are plenty of social media platforms, and it’s stressful for agencies to track every social media dimension chart. While managing many clients, agencies need an up-to-date social media image sizes cheat sheet with the latest post image specifications.

New platforms keep emerging with their own visual asset specifications. Every agency requires a social media image sizes guide that includes the latest updates and ensures proper responsive design principles. This article delivers recent information for all major platforms.

Facebook image sizes

A Social Media Image Sizes guide for Facebook is essential because the platform requires various facebook image sizes for different purposes. These variations exist because content displays differently across devices. On desktops, the screen is horizontal, while on mobiles it is vertical.

This shift in display requires multiple Facebook post sizes and cover photo sizes. For support, you can connect with a Facebook help team. Facebook crops rather than stretches images that don’t match the required header image dimensions, making the correct Facebook post image size crucial.

Facebook profile picture

The image of your Facebook profile picture on your Facebook page is displayed on your desktop as 170 * 170 pixels and 128 * 128 pixels on your mobile phones. The profile picture is cropped and shown in a circular image when displayed in a post or ad. If your profile picture has text, it is better to use a PNG file format.

Facebook cover photo

Facebook cover photos appear behind profile pictures at the top of pages. Recommended dimensions are 820 × 312 pixels for desktop and 640 × 360 pixels for mobile.

The minimum Facebook cover photo size must be 400 * 150 pixels. It will load faster if the file is in JPG format and if the file size is less than 100kb. Similar to a Facebook profile picture, if the Facebook cover photo contains text, then a PNG file format is advised.

Shared Facebook image post size

Facebook’s recommended image upload size for shared posts is 1200 * 630 pixels, displaying at 470 pixels max in feeds and 504 pixels max on pages. For maximum engagement, the optimal Facebook post image size is 1200 * 1200 pixels with a 1:1 aspect ratio, which displays consistently across devices and prevents cropping issues.

Square images at 1080 * 1080 pixels perform best for engagement as they occupy more space in users’ feeds without requiring cropping on different devices. This square format ensures visual messages remain intact for photo-heavy content.

Shared link 

Facebook recommends shared link images at 1200 × 630 pixels.

For square images, the minimum size is 154 * 154 pixels in the feed and 116 * 116 pixels on the page. For rectangular images, the minimum size for the feed is 470 * 246 pixels, and for the page, 484 * 252 pixels. If your image size is less than the minimum recommended size,  Facebook will scale them accordingly.

Facebook event image

If you want to announce an event, there is no better place than a Facebook event. You can reach a larger audience, send them reminders, and run an ad through Facebook event images. The suggested Facebook event image upload size is 1920 * 105 pixels. 

For best social media marketing practice, you should use RecurPost to schedule a recurring post on your Facebook profile, Facebook page, and Facebook group. Using the above-listed dimensions will help you create an eye-catching post, helping your brand to attract more audience. For more detailed guidance on optimizing your posts, check out our Facebook Post Size Guide.

Instagram image sizes

A Social Media Image Sizes guide for Instagram is essential because this platform thrives on images and short videos. Following Instagram recommended sizes ensures maximum content visibility and prevents poor formatting.

Unlike Facebook, Instagram does not use a traditional cover photo sizes layout, so brands must focus on post image specifications and story image dimensions for best performance.

Instagram profile picture

The suggested Instagram profile picture size is 110 * 110 pixels. This square image is cropped and will be displayed in a circular image. So select the image accordingly.

Photo thumbnail

Instagram photo thumbnails should measure 161 × 161 pixels. However, Instagram has recently updated its thumbnail dimensions to 140 * 140 pixels for profile grid views on mobile devices. This new thumbnail size ensures your images appear crisp and properly formatted in the latest version of the app. When preparing content for Instagram, consider how your images will appear at this updated thumbnail size to maintain visual consistency across your profile grid.

Instagram photos

Instagram is one of the most powerful platforms for quality visuals. Following Instagram image sizes maximizes resolution and prevents distortion.

Instagram supports widths between 320 and 1080 pixels, enlarging smaller images and compressing larger ones. Recommended size is 1080 pixels wide with aspect ratios from 1.91:1 to 4:5.

Square posts should be 1080×1080 pixels, landscape at 1080×566 pixels, and portrait at 1080×1350 pixels. Use high-resolution cameras and updated apps to maintain visual clarity and ensure correct social media image sizes.

Instagram stories

Instagram Stories dominate social media with unique interactive features. Stories should measure 1080 × 1920 pixels with a 9:16 aspect ratio.

Consider a social media scheduling tool like RecurPost for getting the utmost engagement with less effort. It will help you with writing for social media as well.

Twitter image sizes

A Social Media Image Sizes guide for Twitter (X) is vital because the platform is text-driven but gains visibility with images. Attaching photos to tweets helps posts stand out in feeds and improves click-through rates.

Using the correct Twitter (X) image sizes ensures proper display compatibility across devices and boosts content performance indicators.

Twitter profile picture size

Twitter’s recommended profile picture upload size is 400 * 400 pixels. The file size for a Twitter profile picture must be less than 2Mb. You have to be careful about choosing the correct Twitter profile picture, as the square image will be cropped to a circular image.

Header photo

Twitter header photos should measure 1500 × 500 pixels with file sizes under 5MB.

Twitter post size

Twitter allows you to add GIF images or up to 4 images and recommends an image size of 1200 * 675 pixels or an aspect ratio of 16:9. The maximum file size allowed for images is 5Mb. The maximum file size limit for GIFs is 5Mb for mobile and 15 Mb for web applications. Image file format can be JPG, PNG, or GIF.

Sharing more than one photo will change the aspect ratio per the number of images. Like,

• Two images: side-by-side images at a 7:8 ratio
• Three images: one on the left at a 7:8 ratio and another two stacked on the right at a 4:7 ratio
• Four images: all images are displayed as a grid with a 2:1 aspect ratio

Twitter allows the looping of GIFs. If GIF doesn’t loop, then it will play once and remain as a static image.

Ensure your images look their best on Twitter! Check out our complete guide to Twitter post dimensions for the perfect sizes and formats.

Twitter doesn’t allow you to post the same content multiple times. RecurPost is a social media scheduling tool that allows you to auto-generate your Twitter post’s alterations, making RecurPost the best sendible alternative.

Ad size

Twitter has varieties of ads for running your marketing and advertising campaigns. Suggested image sizes are

• Single and multi-images Ads: 600 * 335 pixels or larger than the same aspect ratio
• Twitter cards: 800 * 418 pixels with 1.91:1 aspect ratio or 800 * 800 pixels with 1:1 aspect ratio. 
• Carousel: The same as Twitter cards but with 2-6 images 

Ensure your images look their best on Twitter! Check out our complete guide to Twitter image dimensions for the perfect sizes and formats.

LinkedIn image sizes

A Social Media Image Sizes guide for LinkedIn is essential because this professional network is key for B2B sales, recruiters, and industry experts. Poor-quality visuals harm brand perception elements. Every business should keep LinkedIn image sizes professional and aligned with platform-specific requirements. For details beyond images, see LinkedIn Help.

LinkedIn profile image

LinkedIn’s suggested profile size is 400 * 400 pixels with a maximum file size of 8Mb. LinkedIn profile photo must be a headshot, or else LinkedIn will remove it. According to LinkedIn criteria, LinkedIn profile images cannot be logos, text, landscapes, or a company logo.

LinkedIn background image

Recommended LinkedIn background image size must be 1548 * 396 pixels. You can upload a file maximum of up to 8 Mb. 

LinkedIn company logo image

LinkedIn company logos should measure 300 × 300 pixels with file sizes under 4MB.

LinkedIn Cover photo size

LinkedIn company background cover photos should measure 1128 × 191 pixels with file sizes under 4MB.

LinkedIn article images

LinkedIn article cover images should measure 744 × 400 pixels with file sizes under 10MB. In-article images also must remain under 10MB. 

LinkedIn post size

LinkedIn’s suggested shared image size is 1104 * 736 pixels, the maximum allowed size for shared images. For optimal engagement, the best image size for LinkedIn posts is 1200 * 627 pixels with a 1.91:1 aspect ratio, which displays perfectly across both desktop and mobile devices.

The LinkedIn post size for sharing the link image is also 1104 * 736 pixels. Square images at 1080 * 1080 pixels also perform well for LinkedIn posts, particularly when you want your visual content to stand out in the feed.

Maximize your LinkedIn engagement with perfectly optimized posts. Learn the ideal LinkedIn post sizes in our detailed guide.

RecurPost is a great content marketing tool that helps you to schedule LinkedIn posts. There are popular tools like Hootsuite in the market. If you compare the features of both tools, you will find RecurPost, a class of free Hootsuite Alternatives for this.

Pinterest Image sizes

A Social Media Image Sizes guide for Pinterest is crucial because this platform thrives on visuals. Pinterest helps target niche audiences like cooking or DIY, and Google indexes Pinterest images in search results. Leveraging the right Pinterest image sizes increases traffic to your page.

After Instagram, Pinterest is image-focused, making visual asset specifications essential. Most posts are vertical, and Pinterest is the best channel for vertical infographics.

Pinterest profile picture size

The minimum recommended Pinterest profile picture size should be a minimum of 165 * 165 pixels.

Pin image size

For the best quality pin images, the suggested image size should be 1000 * 1500 pixels with an aspect ratio between 1:3.5 to 2:3. Images have a set width of 236 pixels, but the height may vary. So on Pinterest, pin sizes can be different. That does not mean that you can add images of any height. Images that are too long will be cropped depending on the view, which generally happens for long infographics images. Pin images are supported for JPG and PNG file formats.

Board display thumbnails

Thumbnails are the images on your Pinterest board. As per Pinterest, small board display thumbnails must be 55 * 55 pixels, and large board display thumbnails must be 222 * 150 pixels.

Google business profile image sizes

A Social Media Image Sizes guide for Google Business Profile is crucial for local businesses. When users search for products or services, a complete Google My Business Listing profile with the correct Google Business Profile images improves visibility and helps you outperform competitors. Following accurate visual asset specifications builds trust and ensures content visibility in search results.

Google business profile cover photo

Google Business Profile cover photos represent business identity and should measure 1080 × 608 pixels (16:9 aspect ratio). File sizes must range between 10KB and 5MB. Minimum dimensions are 480 × 270 pixels, maximum 2120 × 1192 pixels. Use JPG or PNG formats. Explore our detailed guide to ensure your Google Business Profile cover photo is just right!

Google business profile logo

When someone opens your Google Business Profile or you reply to comments, the Google Business logo will appear. The ideal size of a Google Business profile logo is 250 * 250 pixels with a file size between 10Kb and 5Mb. 

Product photos

Adding images of your products is an excellent way to showcase your product. For the best appearance, your images should be in JPG or PNG format with a file size between 10Kb and 5Mb. An image should be a minimum of 720 * 720 pixels.

Google business post image

Google Business post images should measure 540 × 405 pixels with a 4:3 aspect ratio, ensuring proper display in both posts and thumbnails.

Want to start scheduling posts on your Google Business Profile? RecurPost offers you the best features for posting on Google Business Profile.

YouTube image sizes

A Social Media Image Sizes guide for YouTube is essential since YouTube is the world’s second-largest search engine and a top social media platform. A video without an enticing thumbnail may be ignored, so following correct YouTube image sizes and visual asset specifications is critical for stronger content visibility.

YouTube channel profile photo

YouTube profile photos should measure 800 × 800 pixels but display at 98 × 98 pixels. Minimum size is 600 × 600 pixels, with 1200 × 1200 pixels recommended for best quality. Images appear cropped in circular format. 

YouTube banner image size

YouTube banner images should measure 2560 × 1440 pixels with file sizes under 6MB.

YouTube video size

The minimum youtube video dimensions are 1280×720 pixels with a 16:9 aspect ratio to meet HD standards. Correct Social Media Image Sizes here ensure visual clarity and optimize content performance indicators on every screen.

YouTube thumbnail size

The size of the Youtube thumbnail should be the same as the video, which is 1280 * 720 pixels. The thumbnail size should not be more than 9600 * 5400 pixels.

For an in-depth look at optimizing your videos, be sure to explore our full guide on Social media video specs and best practices.

TikTok image sizes

A social media image sizes guide for TikTok is vital as the platform surpasses even Instagram in growth. With built-in editing tools and music libraries, TikTok delivers high engagement. Correct tiktok image sizes improve content visibility and support algorithm preferences for maximum reach.

TikTok profile photo size

The minimum size of a TikTok profile photo should be 20 * 20 pixels.

TikTok video size

TikTok focuses on vertical videos, with the recommended TikTok Video Sizes set at 1080×1920 pixels. Supported aspect ratios are 1:1 and 9:16. Correct Social Media Image Sizes guarantee responsive design principles, boost user experience optimization, and align with content performance indicators.

Snapchat image sizes

A Social Media Image Sizes guide for Snapchat is key because the app dominates among young users and focuses heavily on visuals. Compared to other platforms, Snapchat image sizes are straightforward, making compliance easier while ensuring content visibility and better user engagement metrics.

Snapchat ad image size

Recommended ad image size should be 1080 * 1920 pixels, and the file size should not exceed 5Mb. An aspect ratio should be 9:16.

Snapchat Geofilter image size

Snapchat’s suggested image size should be 1080 * 1920 pixels with a maximum file size of 250 Kb and an aspect ratio of 6:13. The image file should be in transparent PNG format.

Images are a great way to grab attention, but let’s be real—videos usually steal the show. Want to create the perfect videos for different social media platforms? Check out this comprehensive guide on Video Sizes for Social Media and get it right every time!

Tools to create eye-catching social media images with the correct dimensions.

Are you design-challenged? No worries. Image tools such as Pablo, Adobe Spark, and Stencil make your work easy. They have customizable social media image templates sized for each platform, with options to adjust social media post size in cm, inches, or pixels depending on your needs. You can create images using these free tools and use them to schedule Christmas social media posts or any other types of social media posts.

Our integration with Pixabay, Unsplash, and Giphy provides an extensive collection of professional quality image stock. These images are free to use. You can use these images in social media bulk scheduling using the RecurPost. 

If you’re a photographer looking to grow your brand, check out our guide on Social Media for Photographers for tips on how to effectively use social media platforms to showcase your work and attract clients.

Keep your social media profile professional using the right social media photo sizes

Images are the best way to engage your customers or to gain more Tiktok followers. Choosing the right image size will keep your profile professional on social media platforms. It is tedious to follow the guidelines for every social media platform. To stand out on social media, you need to accept that you can’t miss that. 

Professional social media profiles with proper logos and cover photos build credibility. Incorrectly sized images appear distorted on user devices, making profiles look unprofessional and deterring potential business partners who check profiles after seeing interesting posts. While ensuring the right image sizes is crucial, it’s equally important to understand the overall impact of social media on your business. For a detailed analysis, explore our guide on the Pros & Cons of Social Media.

Social media profiles represent your business to the world. Correctly sized images maintain online professionalism. 

Summary

Images are the best way to grab attention on social media platforms. Your agency works hard to create an eye-catching image. If you are using the wrong dimensions, it will not work for you. Using the correct image size for every social media platform is necessary for successful social media marketing. 

We regularly update this guide with new social media image sizes. Bookmark this page to stay informed about media image sizes 2025 and beyond as platforms continue to evolve!

How are you managing social media image sizes for different platforms? Let me know in a comment below?

FAQs

Debbie Moran

Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.