Case Studies
What changed, and for which kind of operation
RecurPost publishes 15 customer case studies. Each case study highlights a business, the publishing challenge it faced, the workflow it adopted, and the results it achieved.
This page organizes all 15 case studies by operation type rather than by industry. Find the profile that matches your account count and supported social networks, then read the case study that best reflects your publishing workflow.
What a RecurPost case study documents
A RecurPost case study identifies the business, describes its publishing workflow before using RecurPost, explains the workflow it adopted, and then reports the results it achieved. In addition, RecurPost includes a fourth element that many customer stories omit: the conditions under which the reported results were achieved.
By comparison, many customer testimonials lack the context needed to interpret their reported results. A statement such as “increased engagement” without a baseline, timeframe, or account count describes a result but does not provide enough evidence. As a result, you cannot determine whether the improvement came from a single account posting twice a month or from an agency managing 40 client profiles. Without additional context, both scenarios appear equally convincing.
Where customers agreed to share measurable results, RecurPost reports those figures. Honni Hayton reported a 50% increase in social media interactions, and Pilates on Collingwood Street reported a 25% increase in bookings.
However, not every documented customer reports percentage-based results. Instead, customers such as Salon Business Coach, John Ellis at Wellis Technology, and Diane Foisy describe workflow improvements, explaining how tasks that were previously completed manually have now been automated. RecurPost presents these 2 types of evidence separately, because a percentage-based outcome and an eliminated manual task measure different kinds of results.
Which documented operation matches your profile
RecurPost’s 15 documented customers fall into 5 operation profiles. These profiles are based on account count, platform mix, and whether someone approves a post before it is published. Together, these factors define how each operation works.
The operation profile matters more than the industry. A Toronto calligrapher and a Queensland counsellor follow the same operation model: each manages a single brand, works independently, and does not require an approval step. As a result, they see similar outcomes, and neither experience represents what a marketing agency is likely to see.
Multi-brand studios running several brands at once
RecurPost documents 4 operations that manage multiple brands from a single seat. Although each business serves a different audience, they all use one tool to keep publishing organized across separate brands.
Orbital Media
Video, podcast, and social media content for 5 in-house companies as well as external clients.
Digital Ivan
Ivan Jimenez’s social media advisory brand, with AdmitMatch.ai running as a separate content business with its own content library.
Empowered Transitions Counseling
Latisha is a licensed therapist in Georgia who also operates a website design business for other therapists.
Roberta Piket
Performs as a jazz musician while also running Geek Girls IT Services, managing both audiences with separate content streams and importing blog posts through RSS.
Agencies and consultants publishing for clients
RecurPost documents four agencies and consultants that manage publishing for client accounts.
Jen Vazquez Media
Marketing agency specializing in Pinterest, coaching, and brand visuals. Publishes across Pinterest, Instagram, Facebook, TikTok, LinkedIn, and Google Business Profile.
Wellis Technology
John Ellis runs Wellis Technology, an IT management company that also manages social media for client organizations.
Jackson Calame
Consulting business for legacy-driven entrepreneurs, with most content created from a podcast.
Jill Anderson
Builds custom WordPress websites while promoting her own business primarily on LinkedIn.
Single-location service businesses
Four service operations with one brand each and one person or a small team publishing.
Pilates on Collingwood Street
Community fitness studio that shares class schedules, exercise tips, and member testimonials.
Honni Hayton Counselling
Sole proprietorship in Southeast Queensland that supports women managing work-life balance.
Salon Business Coach
Supports hair and beauty salon owners across New Zealand from 4 social media accounts on 3 networks: a Facebook Page, a Facebook Group, a personal Facebook profile, and a LinkedIn profile.
Calligraphy by Diane
Has provided specialized calligraphy services in Toronto since 1999.
Independent creators with a content backlog
Two creators turning a large existing catalogue into a steady queue.
Dustin Miller (PolyInnovator)
Founded PolyInnovator in 2017 and creates content for YouTube, Instagram, Pinterest, and Spotify.
Michael Oeming
Award-winning comic creator who publishes content across X, Facebook, Instagram, and Bluesky.
In-house marketing teams at product companies
One documented team, one product company.
Flippa
North American marketplace for buying and selling websites, apps, and online businesses.
If your account count, platform mix, and approval process match one of these 5 operation profiles, you can expect a similar publishing workflow. The documented results depend largely on the complexity of the operation: a single-brand business publishing to two social networks runs a less complex operation and is unlikely to achieve the same coordination savings reported by Orbital Media or Wellis Technology.
What changed and what was measured
RecurPost’s documented customers report 2 primary types of measurable change. The first is improved publishing reliability, and the second is increased publishing throughput. Together, these outcomes show how a more consistent publishing workflow can improve day-to-day social media operations.
| CUSTOMER | WHAT RECURPOST CHANGED | DOCUMENTED FIGURE |
|---|---|---|
| Orbital Media | Posts that failed to publish each week | 6 to 8 before, almost none within 60 days |
| Jen Vazquez Media | Instagram comments | +5,985.71% |
| Jen Vazquez Media | LinkedIn posts published | +4,777.78% |
| Jen Vazquez Media | Instagram posts published | +3,963.64% |
| Jen Vazquez Media | Instagram likes | +2,267.01% |
| Jen Vazquez Media | Facebook comments | +627.27% |
| Jen Vazquez Media | LinkedIn comments | +340.91% |
| Jen Vazquez Media | TikTok engagement | +266.47% |
| Digital Ivan | Engagement consistency across core channels | +40% |
| Digital Ivan | Reach per post from resurfaced content | 3x to 5x |
| Honni Hayton Counselling | Social media interactions | +50% |
| Honni Hayton Counselling | Client consultations | Doubled |
| Pilates on Collingwood Street | Bookings | +25% |
| Pilates on Collingwood Street | Engagement rate | +20% |
| Dustin Miller (PolyInnovator) | Monthly YouTube views | 24,000 |
Figures above are reported by the customers and published in their respective case studies.
Orbital Media’s results are directly tied to a documented publishing mechanism. RecurPost handles more than 850 documented platform error conditions, including unsupported image dimensions, incorrectly reported expired tokens, unsupported video codecs, and Google Business Profile posts that fail after initial acceptance. Instead of marking these posts as sent, RecurPost identifies the failure and retries the publication. As a result, Orbital Media reduced 6 to 8 publishing failures per week to almost none.
The percentages shown on this page reflect each customer’s individual starting point. Jen Vazquez Media increased its publishing volume from 2 Reels per week to a daily multi-platform schedule, which is what produces the 4-digit percentage increase. An agency that already publishes daily across 6 social networks is unlikely to achieve a 4,777% increase in LinkedIn posts, because larger publishing operations begin from a higher baseline. Focus on each customer’s starting point and workflow changes rather than the percentage alone.
The workflows that produced these results
RecurPost’s documented customers describe specific publishing workflows, and the same core workflows appear across multiple operation profiles.
Cleared a backlog of more than 2,000 clips into a live queue
Documented by Dustin Miller, Michael Oeming
Held podcast promotion at a daily cadence
Documented by Orbital Media
Gave clients a review step before anything published
Documented by Orbital Media
Kept replies in one place across accounts
Documented by Orbital Media
Removed per-post tag research
Documented by Orbital Media, Latisha
Let one idea publish correctly to six networks
Documented by Jen Vazquez Media
Turned podcast and blog output into scheduled posts
Documented by Jackson Calame, Roberta Piket, Jill Anderson
Published to a Facebook Group and a personal profile, which no tool can automate
Documented by Salon Business Coach
Kept proven posts in rotation
Documented by Digital Ivan, Diane Foisy, Flippa, Honni Hayton
RecurPost lets agencies onboard client accounts through email invitation links. Each client signs in to their own account and authorizes access directly, so passwords never need to be shared. As a result, agencies can add and manage multiple client accounts without collecting, storing, or updating client credentials, which removes a common operational bottleneck.
These workflows deliver the strongest results for teams that publish across 3 or more social networks with different content requirements. A team publishing the same content to only 2 social networks gains less from platform-specific customization. Detailed explanations of each workflow are available on RecurPost’s publishing workflow features pages.
Where RecurPost may not be the ideal fit
RecurPost’s documented customer results primarily come from businesses that manage multiple social media accounts or operate approval-based publishing workflows. These case studies demonstrate how centralized scheduling and automation reduce the complexity of managing multiple brands, platforms, or team members.
Single-brand businesses
Single-brand businesses can also benefit from RecurPost by maintaining a consistent publishing schedule and reducing manual work. However, their operational requirements are typically less complex than those of agencies or multi-brand organizations. Orbital Media improved efficiency by managing publishing for five companies, and Jen Vazquez Media coordinated publishing across six social networks, so their workflow improvements were naturally greater than those of a creator managing a single personal account.
Organic publishing rather than paid advertising
The documented case studies focus primarily on organic social media publishing rather than paid advertising. RecurPost supports post boosting as well as Facebook and Instagram ad campaign management. However, the customers featured on this page did not use RecurPost as their primary advertising platform, so these case studies highlight outcomes related to content publishing and workflow efficiency rather than paid campaign performance.
How these results were collected
RecurPost collected these results directly from its customers. Each case study includes the customer’s reported metrics, and platform analytics screenshots are included whenever they were provided. The measurement period is listed whenever the customer specified one: Orbital Media reported results from its first 60 days of using RecurPost, while Jen Vazquez Media published percentage improvements without stating a measurement period. When a customer did not provide numerical results, this page states that clearly instead of replacing the missing data with vague claims such as “significant growth.”
Frequently asked questions
What does a RecurPost case study measure?
A RecurPost case study measures 4 elements: the customer’s starting point, the publishing workflow they adopted, the results they reported, and the conditions under which those results were achieved. For example, Orbital Media started with 6 to 8 failed posts each week while managing multiple scheduling tools. After adopting RecurPost, the company reduced those failures to almost none within 60 days while publishing for 5 in-house companies and external clients.
Which kinds of businesses are documented in RecurPost’s case studies?
RecurPost documents 15 customers across 5 operational profiles. These include 4 multi-brand studios and dual-business owners, such as Orbital Media, which manages publishing for 5 in-house companies. The case studies also include 4 agencies and consultants managing client accounts, including Jen Vazquez Media, which publishes across 6 social networks. In addition, RecurPost documents 4 single-location service businesses, 2 independent creators, and 1 in-house marketing team.
How much did RecurPost reduce failed posts for Orbital Media?
RecurPost helped Orbital Media reduce publishing failures from 6 to 8 posts per week to almost none within the first 60 days. The tool handles more than 850 documented platform error conditions and retries failed posts instead of leaving them marked as successfully published. Before adopting RecurPost, Orbital Media managed several scheduling tools and relied on manual publishing workflows.
Are RecurPost’s case study results typical?
RecurPost’s published percentages are based on each customer’s individual starting point, so they should not be treated as typical results. For example, Jen Vazquez Media increased its publishing activity from 2 Reels per week before adopting RecurPost, which explains the reported 4,777.78% increase in LinkedIn posts. An operation that already publishes content every day is likely to see a much smaller percentage increase from the same workflow improvement. In addition, several documented customers report qualitative results instead of percentage-based outcomes.
Which RecurPost plan do the documented agencies use?
RecurPost’s Agency plan supports up to 20 social accounts for $79 per month and is designed for multi-account publishing operations like those described in these case studies. Additional team members are available as a separate add-on for $20 per month per user, which allows teams to expand without increasing the cost per social account. However, the individual case studies do not specify which subscription plan each customer uses.
Try RecurPost
RecurPost’s Agency plan supports up to 20 social accounts for $79 per month, making it suitable for the multi-account operations documented on this page. Team members, additional social profiles, and AI usage are available as separate monthly add-ons instead of requiring an upgrade to a higher pricing tier.
No credit card required.