The Pilates on Collingwood Street RecurPost case study highlights a small-group Reformer Pilates and strength studio in Albion, Brisbane, Australia. The studio published to 2 social accounts: a Facebook Page and an Instagram Business Account.
The studio started to use RecurPost for its recurring schedules. As RecurPost brought continuity to their online presence, the studio reported a 25% increase in bookings and 20% engagement on socials.
The case study showcases what Pilates on Collingwood Street’s social accounts publish, how they built their online posting schedule, and the conditions related to their workflow.
increase in bookings, reported by Pilates on Collingwood Street
more engagement across the Facebook Page and Instagram business account
social accounts on 2 networks, the studio’s whole publishing surface
Pilates on Collingwood Street RecurPost Case Study: Uses 2 Social Accounts for Recurring Posts
Small-group Reformer Pilates and strength studio, one location
Albion, Brisbane, Australia
Pilates on Collingwood Street has one studio in Albion, Brisbane, and they publish to 2 accounts: a Facebook Page and an Instagram business profile.
The studio teaches a small-group Reformer Pilates and 4-program strength classes:
- Reformer
- Everyday Strength
- Ageing Strong
- Six-class Beginners Program
“Big classes scare me, so the small class sizes are perfect.” — Pilates on Collingwood Street member
Some of the conditions to focus on at the Pilates on Collingwood Street studio’s team:
- Nobody has a marketing job
- The class trainer writes their social posts
- No client approval steps are needed to publish studio posts
- No second team member reviews the posts of each trainer
RecurPost only manages 2 social accounts (Facebook Page and Instagram Business) and 2 networks (Facebook and Instagram) for Pilates on Collingwood Street. That is only one tenth of what RecurPost’s Agency plan connects, which is 20 social accounts.
Pilates on Collingwood Street Wrote and Published Posts by Hand Before the RecurPost Schedule
The trainers at Pilates on Collingwood Street wrote individual posts for Facebook and Instagram and published them by hand per platform before they subscribed to RecurPost. The team could only post when there were no classes or on holidays. Online presence, and the consistency of what was posted and when, was the studio’s main challenge.
“We were posting when we could, but it was hard to stay consistent. We needed a way to streamline everything and keep our community engaged without burning out.” — Pilates on Collingwood Street
Pilates on Collingwood Street missed engagement opportunities to attract potential clients online as they were not writing posts at all. Naturally, posts that aren’t written don’t display on error reports.
Pilates on Collingwood Street Now Posts 3 Content Streams With RecurPost’s Recurring Schedules
RecurPost saves Pilates on Collingwood Street studio’s repeat content in 3 separate libraries, each with its own posting schedule:
- Class schedules
- Exercise tips
- Member stories
The studio enters the posts into each library once, and the RecurPost schedule auto-publishes at the set times without any member opening the app.
RecurPost gives every user 3 types of libraries:
- Regular library: the post stays in the library even after it is posted to a selected network, for repost at any time later.
- Seasonal library: posts are published only for the custom selected date window, and not before or after it.
- One-time-use library: once the post publishes to a network, the library removes the content to a separate library called Expired Content.
Class timetables for Pilates on Collingwood Street studio are active for 1 term (3, 6 or 12 months). This should be posted on a repeat cadence, and the studio created a recurring library for it. Once you input a date to repeat a post, RecurPost’s recurring library republishes on that date with the custom settings you select.
Pilates on Collingwood Street also publishes by hand even after their RecurPost workflow. Member photos and class moments are posted manually every week while RecurPost publishes recurring posts. Check RecurPost’s publishing workflow features for different setups.
The Studio Gained 25% More Bookings and 20% Higher Engagement After the RecurPost Workflow
Pilates on Collingwood Street reported 2 metrics:
25% More Bookings
The bookings metric is measured through the number of people who signed up for Pilates on Collingwood Street’s classes.
20% More Engagement
Engagement is measured through audience interactions (@mentions, comments, reviews, DMs). The studio reported a 20% increase in these metrics for their Facebook Page and Instagram business account.
Pilates on Collingwood Street did not publish any measurement period or starting figures. They produced the numbers to RecurPost without a record of how long the change took. However, the studio mentioned that the increase was a direct result of continued organic publishing from 2 accounts through RecurPost’s content library. The studio did not run any paid ad campaign.
Before the RecurPost workflow, Pilates on Collingwood Street studio members wrote and published posts irregularly. This indicates that the measurement starts at a low point.
The studio changed their content and posted what resonated with their audience: member stories, and the Ageing Strong program draws most of their clients. These stories helped Pilates on Collingwood Street get new member subscriptions, but they did not mention how many.
Who This RecurPost Setup Fits, and Who It Doesn’t
This is an effective setup for content that has a long shelf life. RecurPost’s recurring library saves such posts for a repeat cadence. The case study sets 2 variables for Pilates on Collingwood Street:
Content Decay Rate
The studio publishes class timetables, technique tips, program explainers and member stories that stay relevant on a fitness enthusiast’s feed for months. 1 RecurPost library manages this workflow.
Destination Account
The studio publishes 3 content streams to the same 2 accounts: Facebook Page and Instagram Business. This setup also fits within 1 RecurPost content library. Use a second library for a new brand’s separate account with its own schedule.
One brand that publishes to 1 or 2 owned accounts, where no approval workflow is needed before a post publishes.
Multi-location workflows where each site manages its own page and timetable, or accounts that need client approval before a post publishes.
Try RecurPost
The Pilates on Collingwood Street RecurPost case study provides insights into how 1 single-location studio business switched from manual to auto-posting, how they used RecurPost libraries to segment 3 content streams across 2 networks, how regular posting improved engagement and bookings, how they stopped relying on free time and holidays to post, and how their shift to specialty programs and member stories gained more audience.
2 social accounts. This is the plan Pilates on Collingwood Street subscribed to for their Facebook Page and Instagram business account.
20 social accounts with no per-user seat charges.
Every RecurPost plan includes a 14-day free trial with no credit card needed.
See RecurPost pricing for each tier with its daily post limits and number of accounts supported, or start a free trial and build 1 recurring library today to publish relevant content. Check the RecurPost social media scheduler overview to find out how the product works end to end.
Pilates on Collingwood Street RecurPost Case Study FAQs
Common questions about the Pilates on Collingwood Street RecurPost case study:
Does a recurring library post the same class timetable wording every week?
RecurPost lets you add variations to a recurring post, so the same link or image publishes with different wording each cycle. RecurPost documents variations against X’s duplicate content policy, which treats repeated text and images as spam. Once every variation has published, you add more or the rotation runs dry. Pilates on Collingwood Street publishes to a Facebook Page and an Instagram account, so X’s policy never applied to its account set.
What happens to a post the studio only wants to run once, like a term intake promotion?
RecurPost holds one-off posts in a one-time-use library, where a post publishes once and then expires. Expired posts move into a library named Expired Content instead of returning to the rotation. Pilates on Collingwood Street keeps its class timetable in a recurring library and anything dated in a one-time-use library, which stops an old promotion resurfacing months later.