Michael Oeming draws comics for a living, and he also manages his own promotion because his one-person studio has no marketing department. Therefore, RecurPost publishes his posts to 4 accounts across 4 networks, which keeps his promotional cadence running between book releases rather than only on release days.
“I was looking for better ways to promote without spending all day online. I just wanted to draw.” — Michael Oeming
| Dimension | Michael Oeming’s setup |
|---|---|
| Operation | One-person comic studio, no marketing staff |
| Accounts published | 4 accounts on 4 networks: X, a Facebook Page, Instagram, Bluesky |
| Starting point | Ad-hoc posts made on release day only |
| Main workflow | Bulk CSV upload, a month of promotion loaded in one sitting |
| Supporting workflow | Evergreen recurring libraries holding the back catalogue |
| Result reported | A “slow but authentic” weekly lift in likes, comments and click-throughs. No percentage figure recorded. |
| Plan range | 4 accounts sit inside the Personal plan, 5 social accounts for $25 per month |
Michael Oeming Runs a One-Person Comic Studio That Publishes to 4 Accounts
One-person comic studio, no marketing staff
4 accounts on 4 networks: X, Facebook Page, Instagram, Bluesky
michaelavonoeming.com, original pages and covers from $200 to $900
Michael Oeming is an Eisner Award-winning comic creator who writes, draws, sells and promotes his own work. He won the 2001 Eisner Award for Best New Series for Powers, which he co-created with Brian Michael Bendis. His credits include work with Image, Marvel’s Icon imprint, Dark Horse, and DC’s Young Animal line, including The Mice Templar with Bryan J.L. Glass, Takio, The Victories, Rapture, Cave Carson Has a Cybernetic Eye, Blue Book, and Assassin’s Creed Mirage: A Soar of Eagles in 2024.
Oeming also sells his work directly through his store at michaelavonoeming.com, which carries original pages, panels and covers priced from $200 to $900, along with prints, books and commissions. Each original page is unique, so it sells once and is then no longer available.
Meanwhile, Oeming publishes content to 4 social accounts across 4 networks:
- X
- Facebook Page
- Bluesky
Therefore, one person manages the content across the entire set of accounts.
Before RecurPost, Promotion Happened Only on Release Day
Oeming posted when a book shipped, so the release became the trigger for promotion. Because that was the only trigger, his social accounts remained quiet between releases.
Oeming wrote each announcement by hand when it was time to post, and then adapted it for each network’s character limits. As a result, he had to repeat the same process across 4 different networks, while completed pages remained in folders between releases.
That pattern created 3 workflow constraints for Oeming.
- Writing posts one at a time took time away from new pages and commissions.
- He had to make timing decisions manually for each network.
- The scheduler he had previously tried did not include Bluesky, so he still had to manage that audience manually.
Therefore, Oeming switched to RecurPost social media management software and moved his promotion into a queue.
The Workflow Michael Oeming Adopted
RecurPost’s publishing features include CSV uploads that can add hundreds of posts in a single operation. That is how Oeming loads a month of promotional content in one sitting. As a result, one planning session can replace many individual posting sessions.
RecurPost’s CSV template includes per-platform columns for text, image URL, link, hashtags and first comment. Therefore, one row can hold a different caption for X and Bluesky without requiring either caption to be retyped later. Images are added through URLs rather than a file picker, and once the upload is complete, RecurPost adds the posts to the calendar queue, where Oeming can edit them in bulk.
Oeming’s session covers roughly 30 days across 4 accounts, including teasers for the current book, work-in-progress shots from the drawing board, and panels from his back catalogue. After scheduling the content, he can close the laptop and return to inking, while the queue continues the planned promotion.
“This is the first tool I’ve used that didn’t feel like extra work.” — Michael Oeming
RecurPost’s bulk CSV upload is useful when a creator can batch a month of content at once because one planning session replaces many individual posting moments. However, the workflow provides less value for creators whose posts are mostly reactive, since content scheduled in advance cannot cover news or events that have not happened yet.
Back Catalogue Titles Run From an Evergreen Recurring Library
RecurPost holds evergreen posts in themed libraries, and those posts cycle through library slots according to the cadence you set. Therefore, Oeming can keep finished panels and older titles in those libraries, allowing a book published years ago to resurface without requiring him to schedule it again.
Oeming’s evergreen recurring libraries hold his character art, finished pages and panel details. His original pages stay out of them, because each page is one of a kind: once it sells, a recurring post that continued to advertise it would no longer be accurate.
What Publishing to X, Facebook, Instagram and Bluesky Requires
RecurPost publishes to each of Oeming’s 4 accounts according to that network’s rules, and those rules can change how a creator builds the queue.
| Network | How RecurPost publishes | What it costs | What cannot be scheduled |
|---|---|---|---|
| X | Automatically, through X’s paid API | $0.20 for each post containing a link, from a prepaid wallet. Text-only posts are free. | Polls, quote posts, reposts |
| Bluesky | Automatically, through the AT Protocol at the scheduled minute | Nothing beyond the plan | Reply chains, quote posts, GIFs |
| Automatically, to Business and Creator accounts | Nothing beyond the plan | Direct publishing from a personal profile | |
| Facebook Page | Automatically, through Facebook’s API | Nothing beyond the plan | Nothing in this setup |
X charges for API publishing, and RecurPost passes that cost through without adding a surcharge. Because only posts containing a link cost $0.20, RecurPost reserves the fee before publishing and refunds it automatically if the post does not go out.
RecurPost’s X pricing therefore affects how a creator builds the queue. For example, a store-link post costs money, so 4 link posts in a week would use $0.80 from the wallet, whereas the same week’s image-only panel posts would cost nothing.
RecurPost counts X characters using X’s own algorithm, so every link counts as 23 characters regardless of its length. Standard accounts allow 280 characters, while X Premium accounts allow up to 25,000 characters. RecurPost also publishes a thread one post at a time by replying to each post with the one before it, with up to 4 images per post and alt text on each image.
RecurPost caps Bluesky posts at 300 characters and supports text, 1 to 4 images with alt text, one video per post, and link cards. However, reply chains, quote posts and GIFs cannot be scheduled because the protocol does not make those functions available to schedulers.
Instagram’s account-type rule also affects how the queue runs. RecurPost publishes directly only to Instagram professional accounts, including Business and Creator accounts, whereas a personal profile receives a mobile notification instead.
Therefore, a reminder puts a manual step back into a workflow designed for direct publishing. Switching the account to Business or Creator in the Instagram app and reconnecting it removes that step, after which RecurPost can handle feed posts, carousels of up to 10 items, Reels and Stories.
RecurPost publishes to a Facebook Page automatically through Facebook’s API, so the workflow does not require a manual publishing step.
Oeming’s setup can therefore run without manual publishing when Instagram is set to Business or Creator and the X wallet holds a balance. However, a creator who wants to schedule Bluesky quote posts or reply chains, or X polls and quote posts, still needs to handle those posts manually because those publishing options are outside the supported scheduling workflow.
What Changed Once the Queue Stayed Full
Oeming reports a slow but authentic lift across all 4 accounts, with more likes, comments and click-throughs appearing as the queue stays full. However, no percentage figure was recorded for this setup, so the available evidence supports an increase in attention and engagement rather than a specific performance figure.
Oeming’s publishing cadence also changed shape because, before RecurPost, ad-hoc posts went out only on release day. Now, a standing mix of teasers, work-in-progress shots and back-catalogue panels runs on a recurring rotation, allowing promotional content to continue between releases.
“Recur feels more like an assistant than an app.” — Michael Oeming
For a one-person studio, that return can first appear as continued community engagement rather than immediate revenue. Readers who see the work regularly may preorder books, support Kickstarters and share posts with friends, while those engagement signals can also help demonstrate audience interest.
A creator starting from near silence between releases can therefore expect a gradual change in publishing consistency and audience engagement rather than a guaranteed step change in sales. Oeming reported increased attention and engagement, but he did not report a revenue figure.
“I never fill these forms out, but RecurPost earned it.” — Michael Oeming
Who This Setup Fits
Oeming’s setup is designed for a specific type of operation, so its fit depends on how a creator plans, publishes and recycles content.
- Holds a back catalogue of finished pages and panels worth republishing
- Publishes to two to five accounts, which sit inside one plan tier with no add-ons
- Can batch a month of material in one session
- Already runs Instagram as a Business or Creator account
- Posts art more often than links, which keeps X wallet spend low
- Sells a catalogue where older titles keep selling
- Posts only around launches, with little worth recycling
- Runs their main channel on Tumblr or a newsletter, neither of which RecurPost publishes to
- Posts mostly same-day and reactive material
- Relies on an Instagram personal profile and does not want a phone notification in the loop
- Puts a store link on every post and wants zero per-post cost on X
- Needs scheduled Bluesky quote posts, reply chains or GIFs, or X polls and quote posts
RecurPost case studies document 15 customers across 5 types of operation, so a different customer profile may be closer to your own publishing workflow.
Try RecurPost for Your Own Catalogue
RecurPost’s Personal plan covers 5 social accounts for $25 per month, so a 4-network setup like Oeming’s fits within the plan with 1 account slot remaining. Adding a 5th or 6th network has a defined monthly cost rather than requiring a jump to another plan.
2 social accounts.
5 social accounts, which holds Oeming’s four-network setup with one slot spare.
Each additional social account beyond the plan allowance.
See RecurPost pricing for each plan and add-on with its unit price, or start a free trial and load one month of your own back catalogue to see how a full queue supports your publishing workflow.
Michael Oeming Case Study FAQs
Common questions about scheduling a comic back catalogue:
Does an evergreen recurring library post the same text every time it comes round?
RecurPost rotates post variations within a library rather than sending the same post on every cycle. Therefore, you can write several versions of a post, and RecurPost cycles through those variations as the library comes around again. RecurPost documents variations as a way to stay within X’s duplicate-content rules.
Can a creator schedule YouTube and Tumblr from the same RecurPost account?
RecurPost schedules YouTube video uploads alongside the 4 networks in this setup, with controls for privacy status, title, category and tags. However, RecurPost does not publish to Tumblr, so a creator who uses Tumblr must manage that channel separately.