Client Overview
Salon Business Coach, led by Malcolm Gibbons, is New Zealand’s top coaching service for hair and beauty salon owners. The company’s mission is to help salons thrive by providing business tools and coaching that boost profits, improve operational efficiency, and restore work-life balance for owners. Their comprehensive programs empower clients to scale in any economic environment while attracting and retaining motivated teams.
Discover more at Salon Business Coach
Introduction
As New Zealand’s premier business coach for salon owners, Salon Business Coach is committed to helping their clients succeed. But with the growing demand for engagement and consistent communication across multiple social channels, the team faced the challenge of keeping their community informed without adding more work to their already busy schedules. This is where RecurPost made a transformative impact—automating social media management and freeing up valuable time for more meaningful work.
The Challenge
Before adopting RecurPost, Salon Business Coach relied on manual posting to Facebook and LinkedIn, which became increasingly time-consuming. With a large client base and the need for constant updates, it was difficult to maintain the level of consistency and engagement they sought. “We needed a way to automate our content sharing so we could focus more on our clients and less on managing our social media,” says Malcolm Gibbons, Founder of Salon Business Coach.
The Solution
With RecurPost’s publishing workflow features, Salon Business Coach automated posting to their Facebook Page and LinkedIn Profile, keeping a consistent presence without constant manual effort. Additionally, they began using the RecurPost mobile app through push notifications to post to their Facebook Profile and Facebook Group, keeping their community engaged in real-time. “RecurPost allowed us to streamline our process, and now our content reaches the right people at the right time – effortlessly,” Malcolm explains.
The Impact
The results were both immediate and substantial. Salon Business Coach saw a marked increase in engagement on their social media platforms, as automated, timely posts kept their audience informed and active. “We saw better interaction from our community,” says Malcolm. “Our followers were engaging more regularly, and we were able to focus on delivering high-value content and personalized coaching to our clients.”
By automating repetitive social media tasks, the team had more time to focus on creating high-quality content and developing new strategies. “RecurPost gave us the freedom to focus on what matters most—helping salon owners achieve their dreams,” Malcolm adds.
The Human Side of Automation
Before RecurPost, every Facebook and LinkedIn update was posted by hand between coaching sessions. After the switch, Page and LinkedIn posts ran on recurring schedules, and the mobile app’s push notifications handled the Facebook Profile and Group posts that platforms don’t allow tools to publish directly. “RecurPost didn’t just save us time; it rejuvenated our approach to coaching. It allowed us to connect more deeply with our clients and improve our overall service,” Malcolm shares.
Who This Setup Fits
This setup fits coaches and consultants whose audience lives on a Facebook Page, a LinkedIn profile, and a private Facebook Group: the first two run fully automated, and the mobile app’s push-notification workflow covers the Group and personal profile.
It is a weaker fit for businesses that never work through Facebook Groups — simpler setups suffice — and the Group workflow still needs one tap per post. Check which plans include the accounts you need on the RecurPost pricing page.
Conclusion
Salon Business Coach’s experience with RecurPost illustrates the powerful impact of automation on business efficiency. By simplifying their social media strategy, they freed up time to focus on client success, fostering stronger relationships and delivering more value. For coaching businesses with a similar posting load, this setup — recurring schedules plus app-based group posting — is the part worth copying.
Start your free trial today and see how the RecurPost social media scheduler can transform your social media management!
