Instagram verification has become more coveted than ever in 2025. With over 2 billion monthly social media active users (Statista), the blue tick symbolizes authenticity, trust, and recognition on one of the world’s most influential social platforms. A study shows that 80% of users are more likely to follow verified profiles, and verified businesses experience a 30% higher engagement rate than non-verified accounts.
Additionally, a blue tick or check on Instagram increases visibility while adding credibility and influence to an Instagram profile which is crucial for personal and business branding in an increasingly crowded digital space.
If you are an influencer, individual, or brand, then earning this verified badge is important as it will bolster your online presence and help you establish yourself as an authority. The real question however is how you can get the blue check on Instagram and what purpose does the Instagram verification serve?
After thorough research and testing, we have come up with the best methods of getting Instagram verified in 2025. Let’s explore this guide from RecurPost- a social media scheduler that assists you in scheduling your Instagram posts and managing your profile. Here’s all that you need to understand about the verification process!
Understanding Instagram Verification
What Does Instagram Verification Mean?
Getting an Instagram verification badge on Instagram is now seen as a prestigious accomplishment that sets you apart from others. The blue check that appears next to your username means the platform has marked your profile as authentic and of importance. It is highly essential for people and businesses such as global brands, celebrities, or influential companies.
You might have seen this verification badge on many social platforms. Twitter, Facebook, and even Tinder give out their little blue badges to indicate that the platforms have confirmed the account in question is trustworthy and not fake.
These verified badges are specially made to make the real accounts stand out from the fake ones. It is to make sure that people follow the right person or brand. Verified accounts are easy to spot in the search results and convey a sense of authority.
Thus, it’s pretty much inevitable that the badge is seen as a status symbol. They are not just given to everyone and their exclusivity leads to a certain amount of prestige.
However, this doesn’t increase or decrease the engagement that you get on your profile. By this, Instagram has made it quite clear that the engagement that verified accounts get is purely based on the content that they post, and not due to the verification badge
How Many Followers Do You Need to Get Verified on Instagram?
The amount of Instagram real time followers one has is not the only criterion for receiving verification on Instagram, but it does hold considerable weight. For instance, the verification badges are awarded to global stars and celebrities with millions of followers, but they aren’t only restricted to followers.
Interestingly, one doesn’t need to have thousands or even millions of followers to get their account verified. The blue checkmark can be awarded if someone is highly active and has an easily recognizable branding or profile on the platform.
Debunking the Follower Count Myth
Accounts with fewer than 10,000 followers have been verified when they met Instagram’s criteria. For example, MMA fighter Brian Kelleher earned his verification with a featured account at around 19.9k followers, having achieved it when he was at approximately 15k followers.
Some smaller accounts have even received verification with less than 10,000 followers. Shopify Stockroom had around 9k followers and was verified when it had fewer than 1,000 followers!
On the flip side, some accounts with hundreds of thousands of followers remain unverified because they lack public notability or fail to meet other requirements. For example, accounts like Urban Hydration with over 106k followers still haven’t been verified, proving that follower count alone doesn’t guarantee the badge.
What Actually Matters?
Instagram looks for:
Authenticity: The account represents a real person or business.
Uniqueness: It’s the only account of its kind for the individual or brand.
Public Interest: Profiles with strong media coverage or a significant online presence stand a better chance.
Official Instagram Statements on Getting Verified Badge
Instagram has clearly outlined its verification process in its help section. According to Instagram, having a verified account means, “This is the authentic account for the public figure, its owner, celebrity or a global brand, as confirmed by Instagram.” Nonetheless, it should be noted that completing a verification request does not equal receiving an instant verification back of your Instagram account.
To request a verified badge, you must be a public figure, celebrity, or brand. To have the option of requesting a verified badge you need to meet specific additional criteria and account type for eligibility. Each request for meta verified name is checked manually by Instagram to verify if the user is a public figure, a celebrity, or a global brand. So simply because you have a lot of verified Instagram followers does not mean you will get a verification straight away, unless you qualify for all of Instagram’s conditions.
Key takeaway? Submitting a request doesn’t guarantee verification—it’s up to Instagram’s discretion.
Requirements for Instagram Verification Badge
How do you get a verified account on Instagram?
To learn how to get blue tick on Instagram, your account must first comply with Instagram’s Terms of Service and Community Guidelines. Additionally, Instagram outlines five key requirements for an account to be eligible for verification:
Authentic: Your account must represent a real person, business, or brand. In short, you have to be who you say you are! You cannot hold a meme page or a fan account and expect to get verified.
Unique: Only one account per person or business can be verified, with exceptions for language-specific accounts.
Public: Your account needs to be public. Private Instagram accounts are not qualified to submit a request for verification.
Complete: You need to have a complete bio, a clear profile picture (probably the one in which your face can be seen), and at least one post. Your bio should not contain ‘add me’ links to other social media profiles.
[Check Out : Instagram bio ideas]Notable: Not everyone can get the verification badge just by being polite and asking nicely. Your account must represent a well-known entity and must be highly searched for. This is where things get subjective and confuse people about what they need to have to get verified.
Examples of Verified Profiles
Celebrity Accounts: Actors, musicians, and athletes with active media coverage.
Brands: Global businesses like Nike or emerging startups with notable online mentions.
Public Figures: Activists, journalists, or influencers with significant public interest.
Key Takeaway: Instagram uses a different verification system from Facebook and thus having a significant number of followers on the Facebook account does not improve your chances of getting the blue check mark on Instagram.
How to Verify a Business Instagram Account
1. Complete your profile and bio
As this is one of the first requirements that you need to fulfill to get verified, let’s see how you can optimize your profile. First, select a high-definition profile photo in which your face is visible.
Second, fill out your bio. Write your full name, specify who you are and what’s your account all about, select a category for your account, connect your account with a Facebook page, and set action buttons.
You can include links to your website, blog, landing pages, or other online properties, just don’t add any links to other social media accounts. Instagram insists that verified accounts can’t have so-called “add me” links in their bio.
2. Post consistently to increase followers and engagement
Though the minimum requirement to apply for verification is to have at least one post, we recommend you consistently post on Instagram by knowing the Best and Worst Times to Post on Instagram. Otherwise, how will you increase your followers and prove that your account is notable? It’s also one of the criteria, after all.
You must define your niche and create relatable content to attract people to your profile. Post at least once a day and add relevant hashtags to make your posts reach more people. Attracting a niche-based audience and posting engaging content will help you increase your followers and establish yourself as a notable account.
If you think it is time-consuming to post daily, consider using social media management tools like RecurPost to create and schedule multiple posts at a time. It has Instagram post schedulers that allow you to pre-determine a time for postings, ensuring that your profile is never idle. Additionally, the platform offers auto-posting features when the Instagram community is most active enhancing your personal profile’s visibility and interaction rate.
3. Cross-promote your social media accounts
One key thing to do is establish your presence on platforms other than Instagram. We understand that you cannot add their links to your Instagram bio, but it makes a huge impact if people come to your Instagram profile from other platforms.
When you promote all your social channels, your Instagram followers may subscribe to your YouTube channel, your Twitter followers may like your Facebook page, your FB followers may follow you on Instagram, etc. When you establish popularity on multiple platforms, you will slowly be recognized everywhere and it will increase your chances of being verified.
4. Groom your web presence
As discussed above, if you are only active on your Instagram account, the chances of getting verified are less. Instagram scans the entire web to see if you are eligible for the badge. Thus, when you make sure that you dominate the search around your name, the chances of getting verified increase on Instagram.
Optimize all your social media accounts to appear higher in search results. Create even more hype around your name by starting your blog, optimizing your website (if you already have one), doing podcasts, or writing guest blogs. You can try out social media trends to increase engagement and attract more people to your business profile.
5. Post at the right times to make your posts more visible
To attain the highest engagement levels for your social and sponsored media content and posts, the most effective approach is to make your posts visible to as many people as possible. In this regard, you are required to find out the periods when your potential customers are going through active social media usage.
You can check your insights to see when most of your followers are active and test posting at different times. Finding out the best and worst times to post on Instagram can help you a lot to put out the right content at the right time. RecurPost can be the best way to manage multiple social accounts and automate your posts to go out at the best times with advanced scheduling features such as social media bulk scheduling.
6. Avoid bad social practices
You must avoid shortcuts and spammy activities if you want to establish yourself as an influencer and get your business profile verified on Instagram. Never try to buy followers or likes for your profile. These are nothing but bots that will make your business account appear fake.
Avoid making spam comments on others’ content. Neither Instagram nor other users will consider you an influencer if you make irrelevant ‘nice pic’ like comments on others’ posts.
7. Don’t try to buy a verification badge
You will come across many Instagram profiles saying they will get your account verified for a certain amount. Please don’t fall for them and waste your money. They might offer you a full refund, but you will never get it.
And if you notice, these accounts will not be verified. That’s because, except for Instagram, no one can verify your account. So ignore any DMs, fake accounts, or third-party apps that promise you to verify your Instagram account.
[Learn More: How to download Instagram video]
The Process to Apply for Instagram Verification
How to Apply for the Blue Checkmark on Instagram
Filling out the application correctly is crucial to getting a Blue Checkmark on Instagram. Here’s how to make sure you submit everything properly:
Use your real name and submit valid identification documents (e.g., driver’s license, passport).
Choose the most relevant category for your Instagram profile (e.g., business, influencer, public figure).
Ensure your profile is complete and meets Instagram’s verification criteria before applying. Your profile should be authentic, unique, and public.
The process to Request Instagram Verification
Instagram has made the verification application process straightforward:
Step 1. Open the Instagram app and navigate to your profile.
Step 2. Tap the three-line menu in the top right corner.
Step 3. Go to Settings > Business Tools and Controls > Tap Request Verification.
Confirm Authenticity:
1. Enter your username and full name
2. Upload any one of the identification proofs mentioned in the list
Confirm Notability:
1. Choose a category for your account (One from News/Media, Sports, Government/Politics, Music, Fashion, Entertainment, Blogger/Influencer, Business/Brand/Organization, Other)
2. Enter your Country/region
3. Include links to articles and other social media platforms to demonstrate that your account serves the public interest. This step is optional.
Step 4. Tap the ‘Submit’ button and you’re done.
Instagram typically reviews verification applications within a few days to a week. Once reviewed, you’ll receive a response in the notifications tab. Keep in mind that Instagram will never contact you via email or phone or ask for money. If your application is approved, you’ll receive a “YES” in the notifications tab. If not, you’ll receive a “NO”.
Here’s what a YES looks like:
Here’s what a NO looks like:
If you’re denied, work on improving your account and apply again after 30 days.
Benefits of Being Verified on Instagram
Getting that blue checkmark on Instagram isn’t just about looking cool—it comes with real perks that can boost your brand, credibility, and reach.
First, verification builds trust. When people see that blue badge, they know your account is authentic and credible, reducing the chances of being mistaken for copycats or fake profiles. It’s especially useful if you’re a business, influencer, or public figure looking to establish authority.
Next, your visibility increases. Verified accounts often rank higher in search results, making it easier for people to find you. Plus, Instagram’s algorithm tends to prioritize verified users, helping your content get more reach and engagement.
Another major perk? Access to exclusive features. Being verified can sometimes unlock early access to Instagram’s latest tools, like special stickers, engagement insights, and even better security features to protect your account.
Most importantly, brands and collaborations become easier. Companies prefer working with verified accounts because they signal legitimacy and influence. If you’re looking to monetize your Instagram presence, that blue badge can help you land partnerships and sponsorships faster.
So, if you’re serious about growing your Instagram presence, verification is more than just a status symbol—it’s a game-changer!
Can You Help Me Get Blue Check on Instagram?
Unfortunately, no one can help you get your business account verified. As much as we’d like to assist, the verification process for genuine accounts is solely managed by Instagram. Be cautious of anyone offering to verify your account for a fee-only Instagram has the authority to grant verification.
The Risks of Third-Party Services:
They may violate Instagram’s policies, putting your account at risk of being banned.
Paying for verification is against Instagram’s rules.
What Can We Do to Help You?
What we can help you with is increasing your engagement by posting your content at the right time through our Instagram post scheduler! Our social media scheduling tool enables you to schedule content for your profile ensuring that you are actively constantly engaging with your audience. Whether you’re wondering how to upload pics from PC to Instagram, how to add pictures on Instagram from pc, or understand basic information about Instagram, staying updated with the platform’s latest features will keep your profile strong and competitive.
It is convenient to have a cross-channel activity through RecurPost, as you can run multiple social accounts, including Instagram.
Frequently Asked Questions
You can request verification for free through Instagram’s settings. Ensure your profile meets the criteria for authenticity, uniqueness, and public notability. If you also want to create a successful Instagram account, focus on high-quality content, regular engagement, and building a strong brand presence.
There’s no minimum follower requirement. Even accounts with fewer than 10,000 followers can get verified if they are notable and meet Instagram’s eligibility criteria.
Fake verification is not recommended and often involves scams or policy violations, which can result in account suspension. Only Instagram can grant genuine verification.
Fake blue ticks are typically offered by scammers, and fake accounts and are against Instagram’s rules. Using them can lead to account suspension and bans.
It’s a feature in Instagram business tools and controls under settings, where users can apply for the blue check by filling out a form manually.
To become a public figure, focus on building your personal brand through consistent, high-quality content, media coverage, and a strong presence across social media platforms. If you share creative content, you might also want to put music on Instagram post with multiple pictures to make your profile more engaging.
The blue checkmark indicates that Instagram has verified the account as authentic and notable, representing a public figure, brand, or entity.
Shalini Nagar is an experienced content writer with a proven track record of creating diverse and engaging content across various formats. With years of expertise in crafting blogs, articles, she excels at delivering compelling narratives tailored to different audiences.