Facebook events effectively reach target audiences and monetize Facebook pages. Many users search for how to create an event on Facebook.

This guide helps users who are unsure where to begin, concerned about event quality, or lack resources for visual appeal. RecurPost team members observe the social media landscape extensively.

This RecurPost guide shares step-by-step instructions for creating and promoting Facebook events.

Here’s what events on Facebook look like.

What are Facebook Events?

How to create an event on Facebook

Facebook events allow users to create, share, and promote gatherings with followers and targeted audiences. Facebook events exist in offline formats (get-togethers, conferences, concerts) and online formats (webinars, virtual conferences, live streams).

Creating Facebook events involves setting dates, times, and descriptions, adding media, inviting guests, or making events public. Attendees comment, RSVP, and share events within networks, amplifying reach, as shown by the NYC underground tour example.

what are Facebook events

Facebook events serve as marketing tools for brands promoting gatherings and engaging audiences. Organizers track attendance, manage updates, and build communities. Facebook events outperform other social platforms in effectiveness, as demonstrated by these statistics.

Facebook events statistics

Facebook Live events broadcast real-time video where users engage audiences interactively, serving product launches, Q&A sessions, interviews, and webinars. Viewers comment and react immediately, building community and engagement, as shown in these statistics.

Facebook Live statistics

A step-by-step guide on how to create an Event on Facebook for Brand Promotion

Here’s how to create an event on Facebook that reaches the maximum number of people.

step-by-step guide on how to create an event on Facebook

Step 1: Create an Event Page

Create events from your business page by accessing the “Events” section through the nine dots in the top right corner or from the “More” tab dropdown for both online and offline gatherings.

how to create an event on Facebook

Now, click on the “Create Event” button and add all the details about your event, like the date, time, location, and details in the description.

create a new event

Creating an event page is an effective way to spread the word and get people excited about your event. So get your hands dirty and try it!

Step 2: Add Event Details

After creating your event page, design an appealing banner and add details including specific date, time, and location information for offline events or access instructions for online events.

Write a catchy, informative description explaining the event, attendance benefits, and value proposition. Select a theme-appropriate cover photo that captures attention and makes your event memorable.

Create an event on Facebook

You can choose between the option of whether an event is in person or virtual.

Create event: In person or virtual?

You will find different details for offline and virtual events. For an offline event, you have to enter the physical location.

Create event: In person

A virtual event can be Facebook Live, or you can share an external link with your audience to join the event.

Create event: virtual
Create event: Event Link

Add ticket links or RSVP buttons for easy registration and attendance tracking. Detailed, interesting event pages drive higher attendance rates.

Step 3: Optimize Your Event Page to reach the targeted audience

how to create an event on facebook and reach to the targeted audience

For success, optimize your Facebook event page to maximize audience reach. You must choose the ideal category for your event and add attention-grabbing keywords.  Facebook event keywords are searchable terms that make your event appear in search results when users look for matching events. Keywords should reflect your event type, theme, location, and target audience, capturing interest from people most likely to attend your event.

Select appropriate categories and engaging words that make your event worth attending.

Allow guests to invite their friends and post on the event page. It creates a sense of community and excitement around the event and builds eagerness to attend. Optimize your event page to make it memorable.

How to Add Keywords to Facebook Events

Facebook lacks a dedicated “keywords” field, but you can strategically place keywords throughout event details to improve discoverability.

  • Event Title: Include primary keywords that describe your event type (workshop, concert, webinar)
  • Location: Add neighborhood or area names for local events
  • Description: Incorporate relevant keywords naturally throughout your description
  • Tags: When available, select appropriate tags that match what people might search for

For example, if you’re hosting a cooking workshop in Chicago, your title might be “Italian Pasta Making Workshop – Downtown Chicago”, and your description would include terms like “cooking class”, “culinary event”, “food workshop”, and “Italian cuisine”.

Best Keywords for Facebook Events

Effective keyword categories for increasing event visibility include:

  • Event Type Keywords:
    Workshop, seminar, conference, concert, fundraiser, webinar, meetup, summit, symposium, masterclass, boot camp, retreat, festival, expo, fair, showcase, launch, networking event, panel discussion, roundtable, forum, convention, gala, ceremony, celebration, party, mixer, social, gathering, presentation, demonstration, tutorial, training, course, class, session, clinic, camp, competition, contest, tournament, challenge, marathon, walkathon, charity event, auction, sale, market, bazaar, exhibition, show, performance, recital, screening, premiere, opening, closing

  • Industry-Specific Terms:
    Tech summit, fitness challenge, art exhibition, business networking, startup pitch, digital marketing workshop, coding bootcamp, design thinking session, leadership retreat, sales training, customer success meetup, product launch, software demo, AI conference, blockchain summit, cybersecurity workshop, data science bootcamp, UX design meetup, developer conference, innovation lab, entrepreneurship forum, venture capital pitch, accelerator demo day, hackathon, maker faire, science fair, medical conference, healthcare summit, wellness retreat, nutrition workshop, mental health awareness, sustainability forum, green energy expo, climate action summit, education conference, teacher training, student orientation, career fair, job expo, recruitment event, HR summit, finance workshop, investment seminar, real estate expo, legal conference, law symposium, nonprofit fundraiser, community outreach, volunteer training, cultural festival, music concert, art gallery opening, fashion show, food festival, wine tasting, cooking class, book launch, author reading, literary festival, film screening, theater performance, dance recital, sports tournament, fitness class, yoga retreat, meditation workshop

  • Location-Based Keywords:
    Downtown, uptown, midtown, city center, business district, financial district, arts district, historic district, waterfront, beachfront, lakeside, riverside, mountain view, suburban, urban, metropolitan, local, regional, national, international, global, worldwide, virtual, online, remote, hybrid, indoor, outdoor, rooftop, garden, park, venue name, hotel, conference center, convention center, community center, library, museum, gallery, theater, auditorium, stadium, arena, campus, university, college, school, office building, coworking space, restaurant, cafe, bar, club, studio, warehouse, loft, mansion, estate, farm, ranch, resort, spa, retreat center

  • Audience Keywords:
    Beginners, professionals, seniors, families, entrepreneurs, students, graduates, alumni, executives, managers, directors, CEOs, founders, investors, developers, designers, marketers, salespeople, consultants, freelancers, small business owners, startup founders, industry experts, thought leaders, influencers, creators, artists, writers, musicians, athletes, coaches, trainers, teachers, educators, researchers, scientists, engineers, doctors, nurses, lawyers, accountants, real estate agents, parents, children, teens, young adults, millennials, gen z, baby boomers, women, men, LGBTQ+, minorities, veterans, disabled individuals, international attendees, local community, members only, VIP guests, early adopters, innovators, decision-makers, budget-conscious, premium audience, niche enthusiasts

  • Benefit Keywords:
    Learn, discover, connect, celebrate, support, network, collaborate, innovate, create, build, grow, develop, master, achieve, succeed, win, gain, earn, save, transform, change, upgrade, advance, progress, excel, thrive, flourish, boost, maximize, optimize, streamline, simplify, automate, scale, expand, launch, start, begin, kickstart, jumpstart, accelerate, fast-track, breakthrough, overcome, solve, fix, heal, recover, refresh, recharge, renew, revitalize, inspire, motivate, empower, educate, train, certify, qualify, validate, verify, test, experiment, explore, research, analyze, evaluate, assess, measure, track, monitor, review, audit, consult, advise, guide, mentor, coach, teach, share, exchange, trade, buy, sell, invest, fund, sponsor, donate, volunteer, participate, engage, interact, communicate, discuss, debate, present, demonstrate, showcase, exhibit, display, perform, entertain, enjoy, experience, taste, sample, try, preview, access, unlock, reveal, uncover, expose

Use keywords that accurately represent your event. Misleading keywords might attract the wrong audience and lead to poor attendance or negative feedback.

Step 4: Share Your Event with relevant Facebook groups and pages

how to create an event on Facebook pages and groups

Share your event on relevant Facebook groups, business pages, and social networks where your target audience engages, reaching existing followers and extending visibility to potential customers.

Include event page links in email newsletters to notify subscribers. Broad sharing attracts wider audiences and increases success rates.

Promote your event by scheduling posts in Facebook groups related to your event theme or target audience. Share updates, announcements, and engaging content to generate buzz and attract attendees.

Utilizing the feature to schedule Facebook group posts allows you to plan and maintain a consistent presence, maximizing your event’s visibility and reach.

Step 5: Partner with Other Businesses or Influencers

Partner with Other Businesses or Influencers

Attract more attendees by collaborating with complementary brands to create new opportunities. Ask niche-relevant influencers with large followings to co-host or sponsor your event to increase brand followers across platforms and build product credibility. 

Step 6: Promote Your Event with Facebook Ads

Promote Your Event with Facebook Ads

Facebook Ads can help you promote your event to more people. Facebook Ads allow you to target your ideal audience by selecting appropriate demographic details and precise interests and behavior of the audience. This targets audiences likely to participate in your event. It increases your event’s visibility and draws more attendees.

Facebook Ads extend to Instagram, leveraging its visual platform to showcase events attractively. Create ads with compelling images, stories, or videos to generate excitement about your event.

Facebook Ads support coupon codes and special discounts that incentivize event registrations.

Step 7: Engage Attendees with Pre-Event Buzz

Engage Attendees with Pre-Event Buzz

Create appealing event pages with tips, teasers, and information about keynote speakers or special guests to generate excitement. Post informative content that encourages audience discussion.

Facebook facilitates pre-event buzz creation. Respond promptly to comments and questions to build trust and engagement with your brand.

Step 8: Keep Attendees in the Loop with Facebook Updates

Keep Attendees in the Loop with Facebook Updates

Update attendees with the latest event information through Facebook. Schedule updates and reminders in advance to keep attendees informed. Regular updates maintain engagement and excitement.

Use Facebook to connect with audiences throughout the event lifecycle. Share schedules, locations, and instructions while answering attendee questions through the platform.

Step 9: Boost Engagement with Event Promotion Strategies

Effective promotional strategies include:

Boost Engagement with event promotion strategies
  • Use hashtags: You can create unique and memorable hashtags that represent your event and start using them while posting on multiple platforms. When people use your event hashtags while sharing their experiences about your brand with their followers, it reaches their followers’ followers and so on. It helps you initiate conversation around your event and reach out to a wider audience, which you can’t do on your own.

  • Reach out to more platforms: You must take the leverage of other social media platforms like Instagram, Twitter, YouTube, and LinkedIn with eye-catching images and videos and engaging captions. You can also promote your event on Google Business Profile to promote Facebook local events.

  • Email marketing: You can send emails to your subscribers informing them about an event. Keep your emails informative, concise, and visually appealing.

  • Online communities: You can promote your event on Facebook, in your LinkedIn groups, and in Twitter communities.

These strategies create buzz and engage your target audience.

How can you market your Facebook event with RecurPost?

RecurPost- a social media management tool

 RecurPost schedules your Facebook event promotions across multiple platforms with minimal effort.

RecurPost provides social media bulk scheduling with recurring automation, real-time audience interaction through Social Inbox, AI-powered captions, cross-account insights, and white-label reporting.

Schedule Facebook posts with ease. Automate content across Feed, Stories, and Reels. Plan and post with purpose on all Facebook formats for your business.

How to create an event on Facebook pages, groups, and mobiles?

How to create an event on Facebook with mobile

You can create an event on Facebook using business pages and groups. I already guided you through a step-by-step process of creating an event on Facebook pages. If you want to create an event in Facebook groups, the process is similar to that of a page. The only difference is that instead of pages, you have to follow the same steps after entering specific Facebook groups. After creating an event, you can also invite all the group members to attend the event. 

Create events on facebook groups

To create an event on Facebook using an Android mobile, tap the top right menu icon, tap Events, then tap +Create. View previous events by tapping the top right of Facebook, selecting Events, then choosing Today, Tomorrow, or This Week to find events for your selected period.

To create an event on Facebook using an iPhone, tap the bottom right of Facebook, then tap Events. The remaining process matches Android instructions.

How to create an event on Facebook using iPhone

Next, follow the same process I described above in the article.

Best Facebook event promotion real-life examples

Facebook event promotion examples

 These real-life examples demonstrate effective Facebook event promotion for brands:

  1. Women’s Rights: The Women’s March on Washington was an online event organized on Facebook in 2017. It was the biggest one-day protest in United States history, with more than 5 million participants worldwide. The event was organized in response to Donald Trump’s election and his policies, especially regarding women’s rights. It was a peaceful protest that created awareness and solidarity and also inspired similar events across the world.
Women's march : an event on Facebook

Key Takeaway: The success of this event demonstrated the power of social media platforms like Facebook in mobilizing and gathering large groups of people for a common cause.

  1. Airbnb: Airbnb’s “Night At” Facebook events allowed people to spend a night in extraordinary places. These events were designed to promote Airbnb’s unique experiences and generate excitement around the brand. The events were hugely successful, with many people sharing their experiences on social media and generating buzz around Airbnb. 
AirBnB- create an event on Facebook

Key Takeaway: Throwing these types of events creates memorable experiences for its customers. Airbnb differentiated itself from competitors by creating regular Facebook events in different locations and increasing its brand awareness.

  1. Nike: Nike used the Facebook event to promote its offline event that it organized. They gathered three top athletes to break the two-hour marathon barrier. Nike promoted this event through its Facebook event, and it was a huge success. The event generated a lot of buzz on social media and received over 13 million views on Facebook alone. The campaign was named “Breaking2”, and Nike used it to showcase its innovative products and technology. The event took place on a closed course and was broadcast live on Facebook, which allowed viewers to watch the athletes’ every step toward the finish line.
Nike #Breaking2 - create an event on Facebook

Key Takeaways: It was a spectacular feat, and Facebook helped make it a memorable experience for viewers around the world and differentiated the brand in the industry.

Conclusion

Host Facebook events offline or online to promote your brand and connect with target audiences. This guide shows how to create an event on Facebook that drives business traffic and promotes brands. Strategic keywords improve event discoverability, increasing attendance and engagement.

Are you ready to boost your brand? Start creating Facebook events now!

FAQs on how to create an event on Facebook

1. Why can’t I create an event on Facebook?

If you are unable to create an event on Facebook, it might be because your Facebook account is being restricted or suspended, technical issues with the platform, your location is being restricted for creating events on Facebook by local regulations, your age is less than 13 years or you reached the maximum limit of creating an event on your Facebook page else you cannot create an event very often.

2. Where to find events on the Facebook app?

On the Facebook app, click on the three horizontal lines in the bottom navigation bar and tap on “Events”. Here you can see the list of all the events. You can also click on the Calendar button in the top right corner and see all the upcoming events.

3. How can I create an event on Facebook?

To create an event on Facebook, go to your business page. Tap on the nine dots in the top right corner, go to the event, and then tap to Create Event. Complete the process by setting a date and time, and adding details like description and location.

4. What benefit does a Facebook event offer?

The Facebook event helps to increase its visibility by easily promoting to a large audience, enabling it to give real-time updates to attendees, and getting feedback to improve future events.

5. How can I invite people to the Facebook event?

Tap in the top right corner of your Facebook account, and go to events. Tap on Share and invite friends by searching names, selecting them, and clicking on ‘Done’.