With Instagram on hype these days we come across numerous newly added features making it even more interesting.
One of the features which has made people go crazy is the Instagram Filters.
Though Instagram is not a new platform but still every day a new feature pops up which makes you feel that Instagram has so much to offer you with.
There so many filters that you can use for your post, and simultaneously for your Instagram stories too.
There are plenty of filters available which you can use and which is also relatable to the post.
Instagram filters add stars to your picture making it more captivating. A study tells that 18% of all the posts use Instagram filters.
With filters available in profusion, it at times might get perplexing in deciding that on which type of picture will filter look the best? The answer is a selfie, about 25% of all the selfies have filters in the post, using the hashtag selfie.
10% of the posts are posted with the tag of #nofilter however, you might be surprised to know that these 10% posts do use an Instagram filter. Yes, it might seem strange to you but it is a fact.
Instagram filters are the best feature of Instagram. That influences people to use the Instagram app.
What are Instagram filters?
Most of us have always been quite keen on enhancing our pictures. If you are also one of those who look for varied options for enhancing the picture, then you should take a deep interest in knowing all about the Instagram filters. Instagram filters are used to make your posts more pleasing and attractive.
The use of Instagram filters takes your post to another level. If you are posting the best moment of your life on Instagram, the picture you post should also have the finest look and Instagram filter gives that alluring look to your picture.
The best part about Instagram filters is that you don’t need any specific or professional skill neither do you need money for editing the picture.
You can use the Instagram filters and tools to edit the picture to make it more beautiful and you can do all this without incurring any cost. Each filter has its specific identity and feature which makes it unique.
Why you should use Instagram filters?
Saves money and time
All of us love to share pictures on Instagram, but who has time to waste on editing the picture.
If you do have time but it is not necessary that you possess the required skills for editing the picture. Hiring a professional for it is pointless and will be quite expensive.
Create a good looking profile (collection of pictures or grid)
You can’t just make one picture look attractive in your account, you need to consider your feed as a whole.
The whole profile of the company should look good and should be following a specific theme using Instagram filters.
Build your brand image
The filters you use should always remind your audience about you. It is necessary for you to maintain a good brand name in the market so that your motive for spreading awareness about you or your product is achieved.
Which are the most admired Instagram filters?
A study was conducted by Canva regarding the favorite and most used Instagram filters.
This filter tops the list, in the list of favorite filters. You might be wondering why is it the favorite filter? It’s because it is an all-purpose filter. It is a filter that brightens, highlights, intensifies shadows for color that pops.
This is the second most favorite filter. It is a vintage-inspired filter bringing old-time vibe in the picture.
This is also the second most favorite filter on Instagram. This filter makes the picture more real and rich, no doubt this is one of the favorites. These are the most liked filters all around the world.
Which filter to use for what?
Is your business related to travel or tourism or something which is related to nature then the best filter for such businesses is Valencia.
Using filter Valencia you can get on an average 121 likes and if no filter is applied as it is a nature-related post then on an average the post is likely to get 91 likes.
You also use Brooklyn filter which can grab you 87 likes per post. Amaro is also one filter you can use which gives you 83 likes per post.
Many marketers think that just putting #fashion is enough for garnering likes but no it is not enough. Kelvin is the filter that can secure you 162 likes per post on average.
Kelvin is the best filter for fashion because it adds warmth, boosts saturation and provides aglow to the picture. Valencia comes to the second most preferred filter for fashion giving 118 likes on an average.
All the credit goes to color and exposure that gives a boost and also an essence of antiqueness is felt with this filter.
Nashville is another filter you can use to bring 116 likes per post on average. This filter shows a spirit of romance, retro suits best for fashion outfits.
When it comes to a selfie everyone becomes very particular about all the details in the post. The only thing that matters in a selfie is the face which should look perfect no matter if the audience likes other things.
What should a normal selfie consist of? A selfie picture should primarily increase the warmth and contrast of the picture.
The filter should be such that it fine tones your face, reduce your dark circles, make your eyes pop-out and much more.
You might be shocked to know that no filter gets you more likes (78 to be precise per post) than a filtered one. Slumber comes in the second place if you want to use a filter for a selfie, 69 likes per post on an average. You can also use the Skyline filter.
When it comes to food, the food is not tempting because of its taste but because of the way it is presented. Being a marketer for food you need to keep some things in mind before uploading the pictures on Instagram.
Skyline is the filter that may make your food seem mouthwatering. Skyline takes your picture to an unexpected level and brings 91 like per post on average with the use of #food.
Hashtags also play a significant role in getting likes.
Don’t get surprised but yes No filter stands in second place for generating likes (86 likes). Perfect light and presentation is a must for all the filters. Helena can be one filter you can use, leading you to 63 likes on average.
Instagram story filters
Filters are not just limited to the post, Instagram filters are also available for Instagram stories. Do you still remember the time when you all went crazy for those puppy filters? Those ones were available on Snapchat.
Stories are a more personal way of connecting with people. If you think that you cannot post pictures with Snapchat filters then you are wrong.
You don’t have to do much for it. You just need to click the picture on Snapchat download it and then you can share the picture on your Instagram story or post.
Instagram also has its own story filters. Instagram filters have grown from slight color effects to AR effects.
The filters for stories – like aviator artificial sunglasses, brushes for make-up that can fine-tune your skin, cat & dog filters for which everyone is gaga about.
With help Facebook spark AR studio you can make your filters, which I am sure is amazing news for you guys.
The mix of technology and creativity can lead to the next level of innovativeness. As a marketer, you can show your creativity in the way you want to.
You can attract the audience in a creative manner. Advancement of technology is beneficial only when you put it to the right use.
Is using filters hard? If this is the question arising in your mind then the answer is no. All this is quite simple and easy.
All you need to do is just tap on the filter and then select whichever you like and then you can share the picture with your audience.
Ready to use Filter?
I am pretty sure that after reading so much about filters you might have come to know that how significant Instagram filters are for creating social media presence of your business.
You also might have come to know that, which filter to be used for what. All your confusions related to filters might have been resolved.
So now don’t hesitate anymore! Use Instagram filters for yourself and your company thereby enhancing your profile and take your business a step ahead with a lot of innovation and creativity.