Loomly vs Hootsuite
Hootsuite Vs Loomly- What’s Best In 2025?
Which tool is the best? Is it that hard to decide?
If you're stuck between Loomly and Hootsuite, you're not alone. Both offer great features, but the right choice depends on your needs.
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Quick Summary: Loomly and Hootsuite
When deciding on the perfect social media management tool, certain aspects, such as features, pricing, reviews, and support, must be evaluated.
Here is the overview of tools:
2 months free with annual billing
Loomly Overview
Loomly positions itself as a collaborative social media management platform designed to help marketing teams create, schedule, and track content with seamless team collaboration. The platform serves over 7,000 customers, generating $18.1 million in revenue with a focused team of 24 employees. Loomly excels in visual content planning with its intuitive calendar interface and comprehensive approval workflows.
Capterra users appreciate Loomly’s intuitive content calendar and post previews. However, they highlight gaps in platform integrations, and some note that manual workarounds are needed for features like Reels or recurring posts. [Capterra]
Users like Loomly’s clean interface and collaborative workflow. Still, they report issues with Instagram story scheduling, a lack of advanced automation, and limitations when handling trending audio or short-form video. [G2]
Hootsuite Overview
Hootsuite stands as the veteran leader in social media management, having pioneered the industry since 2008 with over 17 years of experience and 25 million users worldwide. The platform commands impressive market presence with $350 million in revenue, 1,500 employees, and serves over 200,000 enterprise customers, including 800 of the Fortune 1000 companies. Hootsuite’s strength lies in its comprehensive feature set powered by AI innovation through OwlyGPT, which creates content based on real-time social trends.
Capterra reviews call Sprout Social powerful for reporting and collaboration. However, users flag a learning curve, gaps in metric depth, and occasional feature overload when managing multiple profiles or teams. [Capterra]
Sprout Social earns praise for its Smart Inbox, analytics, and team tools. Users mention problems with Instagram DM integration, data syncing delays, and limited insights for influencer campaign tracking. [G2]
Rating Comparison
Feature Comparison: Loomly vs Hootsuite
Features
Scheduling & Publishing
Drag-and-drop calendar, platform-specific previews, and scheduled publishing with post optimization tips.
Bulk scheduler, content calendar, and smart posting times across all major platforms.
AI-powered scheduler recycles evergreen content, auto-schedules posts, and suggests best times to publish.
Engagement
Reply to post comments; no full inbox or multi-platform message management.
Unified inbox handles DMs, comments, and mentions with filters and smart tagging.
Unified inbox helps reply faster; smart filters prioritize conversations that need attention.
Collaboration
Team roles, internal comments, and approval workflows for smooth content coordination.
Assign roles, manage content approvals, and streamline teamwork across teams or clients.
Shared workspaces and approval flows keep teams aligned with role-based access and smart task routing.
Analytics
Track post reach, clicks, and engagement metrics per platform.
Custom dashboards track campaign performance, engagement rates, and audience growth.
Smart analytics track engagement, reach, and clicks; white-label reports simplify client performance tracking.
AI Features
AI suggests captions, content ideas, and optimal publish times for improved performance.
AI recommends posting times, flags key conversations, and predicts content engagement trends.
Generates captions, hashtags, bios, and post ideas; predicts performance; automates scheduling and reports.
Pros & Cons: Loomly and Hootsuite
Pros
- User-friendly interface for social media management
- Excellent collaboration features with approval workflows,
Cons
- Lacks AI-powered content creation tools
- Fewer advanced features compared to competitors
Pros
- Extensive platform support covering all major social networks
- Enterprise-grade capabilities, including competitive benchmarking
Cons
- Complex interface that can feel overwhelming
- Limited features in lower tiers require expensive upgrades
Pricing Comparison
Starter
12 social profiles, Advanced Analytics, Best Time Scheduler
Standard
10 social profiles, 30 daily posts, Best Time Scheduler
Starter
2 social profiles, 10 daily posts, 5 recurring time slots
Beyond
50 social profiles, Custom Branding, Best Time Scheduler
Advanced
Unlimited social profiles, Canva Template, Best Time Scheduler
Personal
5 social profiles, 20 daily posts, 10 recurring time slots
Agency
20 social profiles, 80 daily posts, 40 recurring time slots
Why RecurPost Stands Out
RecurPost is a powerful social media management tool designed to maximize content value through intelligent recycling and AI-powered automation. Unlike traditional schedulers that demand constant content creation, RecurPost uses evergreen content libraries to continuously recycle your best posts, ensuring consistent visibility and higher reach even when you’re offline. Its AI-driven “best time” scheduling boosts engagement by 32%, allowing posts to feel spontaneous to readers while still being planned.
The platform is better at simplifying the management by connecting all your social accounts in one place, offering features like bulk scheduling, social inbox management, and a visual content calendar. Creative extras, including seasonal content libraries, Instagram DM automation, and dynamic placeholders, help maintain a polished brand presence without extra effort. If you’ve ever worked with a Loomly calendar, you’ll appreciate how RecurPost takes scheduling one step further with dynamic placeholders and evergreen content recycling.
RecurPost also delivers exceptional value: a 14-day free trial, comprehensive analytics with AI insights, and white-label reporting at a fraction of the cost of competitors. Trusted by over 100,000 users and rated 4.8 stars on Capterra, RecurPost has been recognized as a Category Leader in 2023–2024, making it the ideal solution for agencies and growing businesses seeking maximum ROI.
Why RecurPost is better!
RecurPost isn’t just an alternative to Loomly and Hootsuite – it’s a smarter choice for businesses that want more functionality at a lower cost.
