Tailwind: In-depth Review
Best For:
Pricing:
Top Features
Large businesses, Organizations
Per Month
- Visual scheduling for Instagram, Facebook, and Pinterest
- Smart.bio custom link and hashtag suggestions
- Advanced analytics in higher-tier plans
- Post designs for social media content
- No best time scheduling feature
Tailwind Comparisons
Overview
Tailwind functions as a social media scheduling tool that serves individual influencers and businesses managing multiple brands. Tailwind provides features to optimize content strategy across Pinterest, Instagram, and Facebook. This review examines Tailwind's offerings and pricing tiers and compares it with RecurPost.
Tailwind Ratings
Tailwind scores 8.1 out of 10 in our ratings. The platform excels with multi-platform support, particularly Pinterest, which many other tools overlook. Tailwind's tiered pricing structure accommodates various users. When compared to RecurPost, Tailwind lags in analytics and post design capabilities.
| Feature | Tailwind | RecurPost |
| Pricing | 8/10 | 9/10 |
| Multi-Platform Support | 9/10 | 8/10 |
| Post Designs | 8/10 | 9/10 |
| Analytics | 8/10 | 10/10 |
| User Management | 8/10 | 9/10 |
Tailwind Reviews
Positive Reviews
Tailwind is best for generating content for your marketing automation. It is straightforward to use. The UI is intuitive, and the calendar feature is outstanding. Copilot is very smart and gives good suggestions. The tools for social media management are fantastic. ~ Pawan K. (G2 link)
I really like the Communities feature of Tailwind because it is easy to find likeminded Pinterest users who you can share your pins with and since each community represents a wide array of resources you can re-pin and save on your own account, you run out of high quality pins you can share with your followers. ~ Bernadette G. (Capterra link)
I have to say that what I MOST like about Tailwind is that they continuously evolve and improve their feature set. Most similar tools tend to stagnate and just offer the same set of features they did years ago, and only add new capabilities when Instagram or Facebook changes the AP. However, Tailwind thinks outside of the box and incorporates different feature sets into their offering to make their tool stand out from the others. For example, they’ve added new functionality into their platform by introducting Tailwind Create, which allows you to design different types of graphics for social media posts, and also email marketing functions, which I haven’t explored fully yet. In addition to the unique features, Tailwind also has a great intuitive workflow and supports almost all the functions that you’d need out of a social media scheduler. ~ Carol C. (Capterra link)
I like that not only can I time my social media posts but I can also see my the display of the feed that will be displayed on IG. Easy to use and you can store lists of # for different types of posts. Smart bio link is very helpful to drive traffic off the platform. ~ Karrie B. (G2 link)
One of the best features of tailwind is that it allows you to schedule your instagram posts. So, you can curate content for a whole week and upload it according to your schedule. ~ Atulya B. (G2 link)
Negative Reviews
We upgraded our account to have access to the pin designer. This feature will have you pulling your hair out. After creating the pin, 90% of the time there would be an error and you’d have to completely start over. Save yourself time and money by not upgrading to this and creating your pins elsewhere. ~ Brandy V. (Capterra link)
The return on investment is simply bad. The app is just too expensive for what it does. ~ Alexandra Z. (Capterra link)
Pricing plans – they’ve raised the prices recently which from a business standpoint is understandable but doesn’t suit many small businesses anymore especially when there is so much Pinterest and Instagram approved that offer similar features for a lot less. ~ Craige H. (G2 link)
I dislike how slow and clunky the Tailwind site can load when you are automating pin creation. I know it requires a lot of the app to make these graphics but it can freeze up and be slow at times. ~ Monique K. (G2 link)
I feel Tailwind Plus is too expensive, and I cannot schedule pins on my phone through the app. ~ Alaina W. (G2 link)
Tailwind pros and cons
Pros
Comprehensive Multi-Platform Support: Tailwind supports Pinterest, Instagram, and Facebook, allowing brands to maintain a consistent presence across these platforms.
Tiered Pricing: Tailwind offers plans from Free to Max, accommodating both individual users and businesses with options that match their needs and budget.
Advanced Analytics: Tailwind’s Pro and Advanced plans deliver performance insights that support data-driven content decisions.
Ghostwriter Credits: Ghostwriter credits enable users to enhance content, keeping posts fresh and engaging.
Tailwind Communities: This feature fosters collaboration and networking, allowing users to tap into communities that align with their brand’s niche.
Cons
Limited Features in Free Plan: The Free Forever plan serves as a starting point, but restricts users seeking to scale content strategy quickly.
Post Limitations in Lower Tiers: Pro plan post limitations constrain brands implementing aggressive content strategies.
Lack of Support for Other Platforms: Tailwind lacks support for Twitter and LinkedIn, which some users may find limiting.
Analytics Depth: RecurPost provides more granular analytics than Tailwind for users focused on data-driven strategies.
User Limitations: The user limitations, especially in the Pro and Advanced plans, might be a constraint for larger teams or agencies.
Tailwind Pricing
Tailwind offers a diverse range of pricing plans to meet different needs.
Free Forever: Priced at $0/month, this plan offers support for 1 Pinterest, Instagram, and Facebook account each, 20 posts/month across these platforms, 20 post designs/month, 10 Ghostwriter credits/month, and basic analytics.
Pro: Priced at $12.99/month (billed annually at $155.88), this plan includes support for 1 account on each platform, 100 posts/month, 200 post designs/month, 50 Ghostwriter credits/month, advanced analytics, and more.
Advanced: Priced at $19.99/month (billed annually at $239.88), this plan supports 2 accounts on each platform, 1,000 posts/month, unlimited post designs, 250 Ghostwriter credits/month, and additional features.
Max: Priced at $39.99/month (billed annually at $479.88), the Max plan offers support for 3 accounts on each platform, unlimited posts, unlimited post designs, 500 Ghostwriter credits/month, and more.
Tailwind Features
Multi-Platform Support: Tailwind supports Pinterest, Instagram, and Facebook, enabling users to maintain a consistent brand presence across platforms and reach diverse audiences.
Advanced Analytics: Tailwind’s higher-tier plans offer analytics showing content engagement and reach, helping users refine content strategies based on performance data.
Ghostwriter Credits: Tailwind’s Ghostwriter credits help users craft engaging captions and compelling posts that resonate with audiences.
Tailwind Communities: Tailwind Communities connect users with like-minded individuals for content sharing and collaboration, creating more diverse content strategies.
Conclusion
Tailwind focuses on Pinterest, Instagram, and Facebook with features for content creators and businesses. The platform offers accessible tiered pricing with distinctive features like Ghostwriter credits and Communities. RecurPost outperforms Tailwind in several areas, but Tailwind remains a solid option for users focused on its supported platforms.
Frequently Asked Questions
Does Tailwind support platforms other than Pinterest, Instagram, and Facebook?
Currently, Tailwind focuses on these three platforms. Users should check the official website for any updates on platform support.
What are the Ghostwriter credits in Tailwind?
Ghostwriter credits allow users to enhance their content, be it through captions or post designs, ensuring content remains engaging.
How do Tailwind’s analytics compare to other tools?
Tailwind offers robust analytics, especially in its higher tier plans. However, some tools, like RecurPost, might offer more detailed insights.
Can I collaborate with my team on Tailwind?
Yes, Tailwind’s higher tier plans, like Advanced and Max, offer support for multiple users, easy to team collaboration.
Is there a mobile app for Tailwind?
Many content management tools offer mobile apps for added convenience. Users should check app stores or Tailwind’s official platform for mobile compatibility.