Sprout Social vs Later
Later vs Sprout Social – What’s Better For You in 2025?
Which tool is the best? Is it that hard to decide?
If you're stuck between Sprout Social and Later, you're not alone. Both offer great features, but the right choice depends on your needs.
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Quick Summary Sprout Social and Later
When deciding on the perfect social media management tool, certain aspects, such as features, pricing, reviews, and support, must be evaluated.
Here is the overview of both:
2 months free with annual billing
Sprout Social Overview
Sprout Social stands as the industry’s leading enterprise social media management solution, trusted by 30,000+ world-class brands across 100+ countries and recognized as G2’s #1 Best Overall Software Product for 2024. The platform distinguishes itself through advanced AI-powered automation, comprehensive analytics, and robust team collaboration features that transform social media from a marketing channel into a strategic business driver.
Sprout Social processes massive volumes of social data daily, up to 50 million posts per second, while delivering sophisticated listening capabilities and competitive intelligence that helps organizations make data-driven decisions. With 62% of its customer base being mid-market companies and strong focus on enterprise clients contributing $50,000+ in annual recurring revenue, Sprout Social empowers marketing teams to extract real business value and strengthen their market position.
Capterra reviews highlight its strong reporting tools and clean UI. Still, users mention complexity in multi-brand management and note the platform requires onboarding time to fully utilize its capabilities.[Captera]
Users praise Sprout Social’s intuitive dashboard, Smart Inbox, and team collaboration. However, they report issues with Instagram DM integration, occasional metric delays, and a steep learning curve for new users.[G2]
Later Overview
Later has evolved from a simple scheduling tool into a comprehensive influencer marketing powerhouse that leverages exclusive data from 136 billion annual impressions to drive exceptional campaign results. The platform combines social media management with advanced influencer marketing capabilities, delivering an impressive 136% higher return on ad spend compared to industry averages and 7.5x higher engagement rates.
Later’s unique advantage lies in its proprietary creator database of 14 million profiles and 200,000+ high-affinity creators who generated $1.5 billion in tracked sales in 2024 alone. With full-funnel campaign capabilities spanning from awareness to conversion, Later serves enterprise brands looking to turn social media data into measurable business outcomes through strategic influencer partnerships.
Capterra users enjoy Later’s media library and platform ease of use. Some express frustration with scheduling limitations and auto-publishing failures, especially when handling video or carousel posts on Instagram.[Captera]
Later is appreciated for its visual content calendar and Instagram-first workflow. Users like its drag-and-drop interface but wish for better analytics, quicker loading times, and improved customer support.[G2]
Ratings Comparison
Feature Comparison: Sprout Social vs Later
Features
Scheduling & Publishing
Provide patented send-time optimization, bulk scheduling up to 350 posts, automated queues, shoppable posts, and AI-powered caption assistance.
Offers auto-publishing, drag-and-drop Instagram grid previews, hashtag organization, and AI-driven best time recommendations.
AI-powered scheduler recycles evergreen content, auto-schedules posts, and suggests best times to publish.
Engagement
Offers a Smart Inbox combining all messages, case assignments, real-time collaboration, custom profile-level permissions, and streamlined team workflows
Allows different user roles, shared media repositories, centralized engagement management, and a Chrome extension for simplified team collaboration.
Unified inbox helps reply faster; smart filters prioritize conversations that need attention.
Collaboration
Canva for design, Google Drive and Dropbox for storage, WordPress for blog content, GIPHY and Pexels for media, and supports social sharing via Chrome
HubSpot, Salesforce, Zendesk, Tableau, Shopify, WooCommerce, Adobe Experience Manager, Canva, Google Drive, Slack, and Microsoft Teams
Shared workspaces and approval flows keep teams aligned with role-based access and smart task routing.
Analytics
Not feature dedicated content recycling but supports intelligent publishing automation, AI content ideas, chatbots for Facebook and Twitter, preset posting rules,
Provides AI-generated captions, reusable hashtags and text blocks, a synced repository, built-in content editing, automated posting recommendations,
Smart analytics track engagement, reach, and clicks; white-label reports simplify client performance tracking.
AI Features
Offers cross-channel analytics for Instagram, Facebook, TikTok, X, and LinkedIn with AI-powered insights, competitive benchmarking, customizable reports,
Delivers platform-specific analytics for Instagram, Facebook, TikTok, Pinterest, Threads, Snapchat, and X, including post performance, demographics, hashtag analysis,
Generates captions, hashtags, bios, and post ideas; predicts performance; automates scheduling and reports.
Pros & Cons
Pros
- Outstanding support team provides
- Works with all major social platforms
Cons
- Each team member needs their own full-price subscription
- Feature-rich platform might feel overwhelming
Pros
- Clean, image-focused dashboard
- Straightforward design helps teams jump right in
Cons
- Lacks content reuse tools
- Basic performance tracking tools
Pricing Comparison
Standard
5 social profiles, 10 daily posts, best time scheduler
Starter
60 posts per profile, 1 social set (1 profile per social platform)
Starter
2 social profiles, 10 daily posts, 5 recurring time slots
Professional
Unlimited social profiles, 20 daily posts, best time scheduler
Growth
180 posts per profile, 2 social sets (16 profiles total)
Personal
5 social profiles, 20 daily posts, 10 recurring time slots
Advanced
Unlimited social profiles, 30 daily posts, best time scheduler
Scale
Unlimited posts, 6 social sets (48 profiles total)
Agency
20 social profiles, 80 daily posts, 40 recurring time slots
Why RecurPost Stands Out
RecurPost revolutionizes social media management by serving 100,000+ businesses across 163+ countries, having facilitated 60+ million posts and engaged 130+ million users with its innovative automation-first approach. What sets RecurPost apart is its intelligent content recycling system that eliminates 75% of operational time while delivering 11-18% more impressions than manual posting through its proven best-time engine.
Save Hours Every Week
Plan months of posts in minutes using bulk upload, shared calendars, and CSV import. Automate seasonal campaigns and first-comment hashtags so you never miss a beat.
Recycle Your Best Content
Keep your feed fresh by automatically re-running your highest-engagement posts. Build event-specific libraries or evergreen streams that boost reach without extra effort.
Customize for Every Network
Craft platform-tailored messages with dynamic placeholders, native features, and royalty-free images. Tag users directly, schedule Instagram grids visually, and pull blog posts via RSS.
Why RecurPost is better!
RecurPost isn’t just an alternative to Sprout Social and Later – it’s a smarter choice for businesses that want more functionality at a lower cost.
