Metricool vs Later
Metricool Vs Later Comparison- Which is Better in 2025?
Which tool is the best? Is it that hard to decide?
If you're stuck between Metricool and Later , you're not alone. Both offer great features, but the right choice depends on your needs.
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Quick Summary: Metricool and Later
When deciding on the perfect social media management tool, certain aspects, such as features, pricing, reviews, and support, must be evaluated.
Here is the overview of tools:
2 months free with annual billing
Metricool Overview
Metricool is a social media and online advertising management platform designed to help individuals, brands, and agencies plan, track, and optimize their digital presence. Founded in Spain, it has grown into a global tool used by millions, known for its simple interface and practical approach.
In the competitive landscape of social media tools, Metricool stands out for its balance between accessibility and professional-grade capabilities. Users often describe it as an easy-to-learn yet powerful solution, suitable for beginners and experts alike. Its focus on unifying content planning and performance tracking makes it a go-to choice for streamlined digital management.
Based on 92 Capterra reviews, Metricool users praise its budget-friendly pricing, comprehensive analytics dashboard, and intuitive interface. Users appreciate getting essential social media management features without premium costs, ideal for small businesses. [Capterra]
G2 users see Metricool as the smart budget choice – delivering 90% of premium features at a fraction of the cost. However, with only 10 reviews, it lacks the extensive user feedback that helps buyers make confident decisions. [G2]
Later Overview
Later started as a platform tailored for Instagram and has since expanded to support a broader range of social platforms. It focuses on simplifying the process of scheduling visual content, helping businesses maintain a consistent and visually appealing social presence. Its mission revolves around empowering brands to plan and schedule their content effortlessly.
Later is best for influencers, small businesses, and anyone who primarily focuses on Instagram. It’s particularly useful for users who want a visually driven content calendar and are looking for an Instagram-centric approach to social media management.
Capterra users enjoy Later’s media library and platform ease of use. Some express frustration with scheduling limitations and auto-publishing failures, especially when handling video or carousel posts on Instagram. [Capterra]
Later is appreciated for its visual content calendar and Instagram-first workflow. Users like its drag-and-drop interface but wish for better analytics, quicker loading times, and improved customer support. [G2]
Rating Comparison
Feature Comparison: Metricool vs Later
Features
Scheduling & Publishing
Plan and schedule posts across Instagram, Facebook, Twitter, TikTok, LinkedIn with automated queues.
Visual planner for Instagram, TikTok, Pinterest, LinkedIn, Facebook with queue-based scheduling.
AI-powered scheduler recycles evergreen content, auto-schedules posts, and suggests best times to publish.
Engagement
Manage comments and messages; track engagement and interactions per platform.
Comment management for Instagram; lacks unified inbox across all platforms.
Unified inbox helps reply faster; smart filters prioritize conversations that need attention.
Collaboration
Team-friendly dashboards allow role assignments and shared content planning.
Team approvals, draft sharing, and collaborative content calendar for efficient planning.
Shared workspaces and approval flows keep teams aligned with role-based access and smart task routing.
Analytics
In-depth analytics with audience insights, growth tracking, and campaign performance reports.
Track engagement, follower growth, best posting times, and content performance.
Smart analytics track engagement, reach, and clicks; white-label reports simplify client performance tracking.
AI Features
AI suggests best posting times, generates captions, and predicts engagement trends.
AI Assistant creates captions, recommends hashtags, and suggests optimal posting times.
Generates captions, hashtags, bios, and post ideas; predicts performance; automates scheduling and reports.
Pros & Cons: Metricool and Later
Pros
- In-depth progress tracking for social media and ads
- Works with websites, YouTube, and Twitch.
Cons
- Requires a paid X/Twitter subscription to use X features
- Posts don’t publish if the owner is unavailable
Pros
- Clean, image-focused dashboard
- Straightforward design helps teams jump right in
Cons
- Lacks content reuse tools
- Basic performance tracking tools
Pricing Comparison
Starter
5 social profiles per network, Google Drive Integration, Best Times to Post
Starter
60 posts per profile, 1 social set (1 profile per social platform)
Starter
2 social profiles, 10 daily posts, 5 recurring time slots
Advanced
15 social profiles per network, Zapier integration, Best Times to Post
Growth
180 posts per profile, 2 social sets (16 profiles total)
Personal
5 social profiles, 20 daily posts, 10 recurring time slots
Scale
Unlimited posts, 6 social sets (48 profiles total)
Agency
20 social profiles, 80 daily posts, 40 recurring time slots
Why RecurPost Stands Out
RecurPost clearly stands out by offering superior features that focus on simplicity, automation, and long-term value, when compare to Later and metricool software. One of its most substantial advantages is content recycling. Unlike Metricool and Later, RecurPost provides both automated and evergreen recycling, ensuring your top-performing posts never get buried or forgotten.
This feature saves time, increases consistency, and keeps your audience engaged without the need to create new content constantly. Another major differentiator is its support for Google Business Profiles. While Metricool does support the platform, Later does not. RecurPost takes it a step further by combining this support with content recycling, giving businesses, especially local ones, a competitive edge in boosting visibility and enhancing local SEO.
Finally, RecurPost excels in user experience. Although Metricool offers advanced features, its complexity can be overwhelming for beginners. RecurPost, on the other hand, delivers a clean, simplified interface that’s easy to navigate while still packing in powerful features. This makes it the best choice for small businesses, agencies, and non-tech-savvy professionals who want efficiency without complexity. It has an edge over its alternatives, such as Metricool, Later, and Planable, in terms of long-term content engagement usage.
As far as pricing is concerned, Metricool offers a decent number of social profiles—15 for $54—while RecurPost provides 20 for $79. The pricing is somewhat similar, but RecurPost still holds an edge with more profiles. On the other hand, Later falls behind, offering only two social sets for $50. The difference is clearly visible, making RecurPost the better choice in terms of both pricing and features.
Why RecurPost is better!
RecurPost isn’t just an alternative to Metricool and Later – it’s a smarter choice for businesses that want more functionality at a lower cost.
