Loomly vs Sprout Social
What’s Better in 2025?
Loomly
Loomly is a social media management platform that prioritizes ease of use, collaboration, and content planning. It’s designed to be user-friendly for both beginners and experienced social media managers. The platform’s focus is on simplifying the content creation process while offering tools to schedule, approve, and track posts.
Best Suited For:
Loomly is ideal for small to medium-sized teams, content creators, and marketers looking for a straightforward platform with a clear focus on content management and scheduling. It’s especially useful for teams that collaborate frequently and need a tool to organize content workflows.
Sprout Social
Sprout Social is a powerful social media management platform that offers comprehensive tools for scheduling, engagement, analytics, and reporting. It’s designed for teams and businesses that require advanced capabilities and deeper insights into their social media performance.
Best Suited For:
Sprout Social is best suited for larger teams, agencies, or businesses with a need for in-depth analytics and customer engagement tools. If you need to track multiple social media campaigns across different platforms, Sprout Social offers robust reporting and social listening features that are unmatched by many other tools.
Other Sprout Social Comparisons
Overview
In this comparison, I’ll highlight my experiences using both Loomly and Sprout Social, focusing on key aspects like scheduling, automation, analytics, and ease of use to help you make an informed decision.
Loomly vs Sprout Social: User Rating
| Rating Categories | Loomly | Sprout Social |
| Star Rating (Out of 5) | 4.5 | 4.6 |
| Meets Requirements (Out of 10) | 8.8 | 9.0 |
| Ease of Use (Out of 10) | 9.0 | 8.8 |
| Ease of Setup (Out of 10) | 9.2 | 9.0 |
| Ease of Admin (Out of 10) | 8.9 | 8.7 |
| Quality of Support (Out of 10) | 8.6 | 8.8 |
| Business Partnership (Out of 10) | 8.4 | 8.5 |
| Product Direction (% positive) | 8.7 | 8.6 |
On G2, Loomly holds a 4.5/5 rating, with users praising its user-friendly interface and content calendar. However, some mention the lack of in-depth analytics as a drawback for larger teams.
Sprout Social boasts a 4.5/5 rating on G2, with many users appreciating its comprehensive features and reporting capabilities. However, the higher pricing is often pointed out as a barrier for smaller businesses.
Loomly vs Sprout Social: Feature Comparison
| Features | Loomly | Sprout Social |
| Pricing (per month in USD) | 25$ | 99$ |
| Free Trial | Yes | Yes |
| Platforms Supported | Most Major Platforms | All Platforms |
| Bulk Scheduling | Yes | Yes |
| RSS feeds | Yes | Yes |
| Content Suggestions | Yes | No |
| Social Inbox | No | Yes |
| Advanced Analytics | No | Yes |
| Approval Workflow | Yes | Yes |
| URL Shortener | Yes | Yes |
| Team Management | Yes | Yes |
| Note on Pricing | Best for small to medium businesses | Comprehensive suite ideal for larger teams |
a. Scheduling and Automation
Loomly provides intuitive scheduling tools, with a focus on content planning and automation. Its content calendar allows you to see and manage your posts clearly. Loomly’s “post ideas” feature is particularly useful for generating fresh content. However, automation is somewhat basic compared to Sprout Social.
Sprout Social offers advanced scheduling features, including bulk scheduling, auto-scheduling, and scheduling across multiple platforms simultaneously. The tool also has smart scheduling options that suggest optimal posting times based on past engagement. Automation is highly customizable, making it great for businesses with large teams managing multiple accounts.
b. Supported Social Media Platforms
Loomly supports major platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok. Its integration with multiple social networks ensures that businesses can manage their presence across these key channels from one platform.
Sprout Social supports a wider range of platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok. It also supports integrations with Google Analytics and CRM platforms, making it suitable for businesses looking for a more integrated marketing solution.
c. Analytics and Reporting
Loomly offers basic analytics that cover engagement metrics such as likes, shares, and comments. It also provides insights into your audience’s behavior, helping you tweak your posts for better engagement. However, the reporting is more focused on content performance than business-level metrics.
Sprout Social shines in the analytics department, offering comprehensive reports on engagement, audience growth, ROI, and more. Customizable reports are available, and its “Smart Inbox” allows businesses to track customer interactions across multiple platforms. The platform also features social listening tools, which help businesses monitor brand mentions and competitor activities.
d. User Interface and Experience
Loomly’s interface is clean, user-friendly, and designed for teams. The layout is simple, and the content calendar is intuitive. It’s easy to navigate and quickly get up to speed, even for beginners. However, users seeking advanced features might find it lacking in depth.
Sprout Social’s interface is sleek and professional, though it comes with a learning curve due to its variety of features. Once familiar with the platform, managing through the different tools becomes intuitive. Its dashboard allows users to monitor multiple social channels from a single location, making it a great choice for teams managing complex social media strategies.
Pros and Cons of Using Loomly
Pros
- Intuitive and user-friendly interface
- Affordable pricing for small teams
- Excellent content calendar and collaboration tools
Cons
- Basic analytics and reporting
- Limited advanced automation features
Pros and Cons of Using Sprout Social
Pros
- Advanced analytics and reporting tools
- Social listening features for better engagement
- Great for large teams and agencies
Cons
- Expensive, especially for smaller businesses
- Steeper learning curve
Loomly is the Optimal Choice:
- Small to medium-sized teams that need an easy-to-use scheduling tool.
- Content creators and marketers who focus on a few platforms and prefer simplicity.
- Businesses that need basic analytics and a straightforward approach to social media management.
Sprout Social Excels When:
- Large teams need advanced analytics and reporting tools.
- Businesses require social listening and engagement tracking across multiple platforms.
- Agencies or brands managing multiple social media channels and campaigns simultaneously.
Conclusion
Both Loomly and Sprout Social offer strong social media management tools, but their suitability depends on your business size, budget, and needs. Loomly is perfect for smaller teams or content creators who need a simple, affordable platform with content planning and scheduling tools. On the other hand, Sprout Social excels for larger businesses and agencies that require advanced analytics, social listening, and robust team collaboration features.