Later vs Sked Social
Later vs Sked Social: Comparison For 2025?
Which tool is the best? Is it that hard to decide?
If you're stuck between Later and Sked Social, you're not alone. Both offer great features, but the right choice depends on your needs.
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Quick Summary: Later and Sked Social
When deciding on the perfect social media management tool, certain aspects, such as features, pricing, reviews, and support, must be evaluated.
Here is the overview of tools:
2 months free with annual billing
Later Overview
Later is a social media management tool designed to help agencies plan, manage, and publish content across Instagram, Facebook, TikTok, LinkedIn, Pinterest, and more. With its drag-and-drop calendar, Instagram grid preview, media library, and built-in Canva integration, Later simplifies content workflows for creative teams. Focused mainly on Instagram and Snapchat, they provided analytics based solely on these platforms, leaving a gap in their services. Later alternatives like recurpost fill up the gap and support all major platforms.
Capterra users enjoy Later’s media library and platform ease of use. Some express frustration with scheduling limitations and auto-publishing failures, especially when handling video or carousel posts on Instagram. [Capterra]
Later is appreciated for its visual content calendar and Instagram-first workflow. Users like its drag-and-drop interface but wish for better analytics, quicker loading times, and improved customer support. [G2]
Sked Social started as Schedugram in 2013, was primarily just for Instagram, but later evolved into a multi-platform scheduling tool. Its features include a Link in Bio tool for Instagram, a social media inbox for managing messages and comments in one place, and a UGC curation system for collecting and reusing user-generated content. In a Sked Social comparison with other platforms, these additions broaden its functionality, though its core strengths remain most evident in Instagram-focused workflows.
Users appreciate Sked Social’s visual planner, seamless Instagram-first scheduling (stories, carousels, posts), multi-account support, and client approval workflows. Some cite glitches, media upload friction, limited analytics, and occasional support issues. [Capterra]
Reviewers applaud Sked Social’s intuitive all-in-one dashboard, AI-assisted planning, publishing, listening, and collaboration features, plus responsive support. Slight drawbacks include a cluttered interface, basic analytics, and a learning curve for new users. [G2]
Rating Comparison
Feature Comparison: Later vs Sked Social
Features
Scheduling & Publishing
Visual planner for Instagram, TikTok, Pinterest, LinkedIn, Facebook with drag-and-drop scheduling.
Comment management for Instagram; lacks full cross-platform unified inbox.
AI-powered scheduler recycles evergreen content, auto-schedules posts, and suggests best times to publish.
Engagement
Comment management for Instagram; lacks full cross-platform unified inbox.
Team approvals, draft sharing, and shared content calendars streamline workflows.
Unified inbox helps reply faster; smart filters prioritize conversations that need attention.
Collaboration
Team approvals, draft sharing, and shared content calendars streamline workflows.
Team workflow, post approvals, and shared calendars for coordinated publishing.
Shared workspaces and approval flows keep teams aligned with role-based access and smart task routing.
Analytics
Track engagement, follower growth, best posting times, and content performance.
Track performance, engagement metrics, audience growth, and post reach with detailed reports.
Smart analytics track engagement, reach, and clicks; white-label reports simplify client performance tracking.
AI Features
AI Caption Assistant suggests captions, hashtags, and optimal posting times for higher reach.
AI generates captions, suggests hashtags, and recommends best posting times for engagement.
Generates captions, hashtags, bios, and post ideas; predicts performance; automates scheduling and reports.
Pros & Cons: Later and Sked Social
Pros
- Easy-to-use visual calendar
- Link in bio feature
Cons
- No automated content recycling or evergreen queue
- Limited client approval feature
Pros
- Built-in Canva integration
- Strong Instagram-specific tools
Cons
- No true evergreen content recycling
- No native white label reporting
Pricing Comparison
Starter
60 posts per profile, 1 social set (1 profile per social platform)
Essentials
Social inbox, Social Listening, Basic Analytics
Starter
2 social profiles, 10 daily posts, 5 recurring time slots
Growth
180 posts per profile, 2 social sets (16 profiles total)
Professional
Advance analytics, Content label, Customer success manager
Personal
5 social profiles, 20 daily posts, 10 recurring time slots
Scale
Unlimited posts, 6 social sets (48 profiles total)
Enterprise
Flexible payment terms, Link in bio, Priority support
Agency
20 social profiles, 80 daily posts, 40 recurring time slots
Why RecurPost Stands Out
When you compare Later and Sked Social to RecurPost, you’ll find that RecurPost completely overshadows both. Why? Because it offers true evergreen content recycling, a feature neither Later nor Sked Social provides, allowing posts to automatically loop without manual duplication. RecurPost also stands out as the best social media management tool for delivering advanced analytics across all supported platforms, not just Instagram, giving you a complete performance overview.
While Later and Sked Social either don’t offer white-label reports or restrict them to higher-priced plans, RecurPost includes white-label reporting right from its entry-level $9/month plan. Combined with its value-based pricing model, which packs automation, collaboration, and client management tools into every tier, RecurPost delivers a more comprehensive and cost-efficient solution for multi-brand social media management than its competitors.
Why RecurPost is better!
RecurPost isn’t just an alternative to Later and Sked Social – it’s a smarter choice for businesses that want more functionality at a lower cost.
