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Coschedule vs Hootsuite – Which Platform Is Better in 2023?

The choices for selecting the best social media management platform can be stressful. You’re not alone if you’re torn between Coschedule vs Hootsuite. We understand the importance of making an informed decision at RecurPost, which is why we conducted a thorough analysis to provide you with an objective comparison between these two popular platforms.

Coschedule and Hootsuite are strong players in the field of social media management, each with a unique set of features and capabilities. In this Coschedule vs Hootsuite comparison, we’ll look well into their respective strengths, weaknesses, and standout features to help you decide which platform best meets your needs. This review will help you select the best social media management tool to enhance your online presence, whether you are a solo entrepreneur, a growing business, or an agency.

What is Coschedule?

CoSchedule stands out as a comprehensive content calendar and marketing tool. Its hallmark feature is the ability to integrate content planning, creation, and distribution all under one roof. For businesses aiming to centralize their marketing efforts, CoSchedule can be a godsend.

What is Hootsuite?

Hootsuite is a pioneer in the realm of social media management. Recognized for its dashboard that offers an overview of multiple social channels, it allows users to monitor, schedule, and analyze their social media performance. It’s a tool built for businesses that prioritize social media engagement and analytics.

Coschedule vs Hootsuite: User Rating

Rating CategoriesCoscheduleHootsuite
Star Rating (Out of 5)4.34.5
Meets Requirements (Out of 10)9.19.3
Ease of Use (Out of 10)9.08.9
Ease of Setup (Out of 10)9.29.0
Ease of Admin (Out of 10)8.99.0
Quality of Support (Out of 10)9.08.8
Business Partnership (Out of 10)8.78.6
Product Direction (% positive)8.88.7
Summary: Hootsuite holds a slight edge in some user rating categories, but the two platforms are neck-and-neck in overall performance. Both cater to slightly different audiences, with CoSchedule focusing on holistic marketing management and Hootsuite emphasizing social media engagement.

Coschedule vs Hootsuite: Feature Comparison

Pricing (per month in USD)$80$49
Free TrialYesYes
Platforms SupportedMost major platformsAll major platforms
Bulk SchedulingYesYes
RSS feedsYesYes
Recurring PostsYesNo
Social InboxNoYes
AI Content GenerationNoNo
Hashtag StorageNoNo
Caption CustomizationYesNo
AI ImagesNoNo
Advanced AnalyticsYesYes
White Label ReportsYesYes
URL ShortenerNoYes
Unlimited WorkspacesNoNo
Team ManagementYesYes
Summary: While Hootsuite is slightly more affordable, CoSchedule offers unique features like caption customization and unlimited workspaces. The best tool for your needs will largely depend on whether you prioritize content planning (CoSchedule) or extensive social media management (Hootsuite).

Pros and Cons of Using Coschedule


  • Comprehensive content calendar
  • Caption customization
  • Unlimited workspaces


  • Higher price point
  • No social inbox
  • No AI image capabilities

Pros and Cons of Using Hootsuite


  • Affordable pricing plans
  • Advanced social media dashboard
  • URL shortener


  • No recurring posts
  • No caption customization
  • Limited workspaces

Coschedule vs Hootsuite – The Bottom Line

CoSchedule excels at content planning and collaboration, whereas Hootsuite provides an unrivalled social media management experience. Your choice will be based on whether your company requires a comprehensive marketing suite or a social-first platform.

RecurPost as an alternative to Coschedule and Hootsuite

If you’re still on the fence about CoSchedule and Hootsuite, consider RecurPost. Blending the best of both worlds, RecurPost offers a robust feature set at a competitive price.

Pricing (per month in USD)$25Approx. $80Approx. $19
Free TrialYesYesYes
Bulk SchedulingYesYesYes
AI Content GenerationYesNoNo
Advanced AnalyticsYesLimitedYes
Team ManagementYesYesYes
Platform SupportFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTokFacebook, Instagram, Twitter, LinkedIn, PinterestFacebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube
Caption CustomizationYesYesYes
URL ShortenerYesYesYes
White Label ReportsYesNoOn higher plans

The Question Isn’t Coschedule vs Hootsuite — It’s Why Not RecurPost?

While both CoSchedule and Hootsuite have their merits, RecurPost offers an affordable solution without compromising on key features. When contemplating between the two, perhaps the real question is why not explore the middle ground with RecurPost?