Coschedule vs Hootsuite
Which Platform Is Better in 2024?
CoSchedule
The All-In-One AI Marketing Calendar For Content, Social, and Beyond
What is Coschedule?
Founded in 2013, Coschedule started as a content calendar tool and has grown into an all-encompassing marketing management platform. Its goal is to help businesses streamline their workflows by integrating social media management, content marketing, and analytics into one platform.
Best Suited For: Coschedule is ideal for content-driven businesses, small to medium-sized companies, and marketing teams seeking a comprehensive content calendar to organize and automate their social media posts along with their broader marketing efforts.
What is Hootsuite?
Hootsuite, established in 2008, is one of the most well-known names in the social media management space. The platform’s mission is to simplify social media management, enabling businesses to manage their social media presence from a single dashboard.
Best Suited For: Hootsuite is best for businesses of all sizes that need a scalable solution for managing multiple social media profiles. Its powerful analytics, team collaboration features, and extensive platform integrations make it ideal for companies that rely heavily on social media for marketing.
Overview
Selecting the right social media management tool is essential for businesses and individuals aiming to maximize their social media impact. In today’s fast-paced digital landscape, a well-chosen tool can save time, streamline workflows, and increase engagement. Whether you’re a business owner, a social media manager, or a team leader, finding the right platform to schedule posts, handle multiple accounts, and track performance is key to success.
This comparison will objectively examine two popular social media management platforms—Coschedule and Hootsuite. By reviewing their features, pricing, and performance, we aim to provide an unbiased overview that helps you decide which platform best suits your social media management needs.
Coschedule vs Hootsuite: User Rating
| Rating Categories | Coschedule | Hootsuite |
| Star Rating (Out of 5) | 4.3 | 4.5 |
| Meets Requirements (Out of 10) | 9.1 | 9.3 |
| Ease of Use (Out of 10) | 9.0 | 8.9 |
| Ease of Setup (Out of 10) | 9.2 | 9.0 |
| Ease of Admin (Out of 10) | 8.9 | 9.0 |
| Quality of Support (Out of 10) | 9.0 | 8.8 |
| Business Partnership (Out of 10) | 8.7 | 8.6 |
| Product Direction (% positive) | 8.8 | 8.7 |
- G2 Rating: 4.5/5 based on 150+ reviews. Users appreciate the visual content calendar and ease of use but note the limited social media platform support.
- Capterra Rating: 4.4/5 based on 100+ reviews. Customers praise its content marketing features, but many wish for more advanced analytics.
Hootsuite:
- G2 Rating: 4.2/5 based on 4,500+ reviews. Hootsuite’s powerful scheduling and analytics tools are well-regarded, but its steep learning curve is often mentioned.
- Capterra Rating: 4.4/5 based on 3,500+ reviews. Users appreciate its broad integrations but find the interface overwhelming at times.
Coschedule vs Hootsuite: Feature Comparison
| Features | Coschedule | Hootsuite |
| Pricing (per month in USD) | $80 | $49 |
| Free Trial | Yes | Yes |
| Platforms Supported | Most major platforms | All major platforms |
| Bulk Scheduling | Yes | Yes |
| RSS feeds | Yes | Yes |
| Recurring Posts | Yes | No |
| Social Inbox | No | Yes |
| AI Content Generation | No | No |
| Hashtag Storage | No | No |
| Caption Customization | Yes | No |
| AI Images | No | No |
| Advanced Analytics | Yes | Yes |
| White Label Reports | Yes | Yes |
| URL Shortener | No | Yes |
| Unlimited Workspaces | No | No |
| Team Management | Yes | Yes |
Having tested both platforms, I can say that Coschedule excels in organizing and automating content across multiple channels. Its drag-and-drop functionality within the content calendar allows for easy adjustments, making it a great choice for businesses with strong content marketing strategies.
On the other hand, Hootsuite offers excellent scheduling flexibility. I particularly like the AutoSchedule feature, which automatically selects the best time to post for optimal engagement. Hootsuite also allows bulk scheduling, which is perfect for teams managing multiple campaigns at once.
b. Supported Social Media Platforms
Coschedule supports the major social platforms—Facebook, Twitter, Instagram, LinkedIn, and Pinterest—but lacks integration with newer platforms like TikTok or YouTube.
Hootsuite shines in this area, supporting not only Facebook, Instagram, Twitter, and LinkedIn but also YouTube and TikTok, making it a more versatile tool for businesses with a broader social media presence.
c. Analytics and Reporting
Coschedule provides basic social media analytics such as engagement, shares, and comments. However, if you need in-depth insights like audience demographics or competitor tracking, Coschedule’s analytics may leave you wanting more.
In contrast, Hootsuite offers robust reporting capabilities. It gives you access to detailed metrics and allows businesses to track ROI, compare social media performance, and measure engagement across different platforms. The platform’s analytics are especially useful for larger teams looking to evaluate complex campaigns.
d. User Interface and Experience
Coschedule’s interface is clean, user-friendly, and highly visual, especially for content marketers. Its marketing calendar offers a clear overview of all scheduled posts. However, users who are focused purely on social media may find Coschedule’s content-marketing features a bit overwhelming.
Hootsuite’s interface, while functional, can feel a bit cluttered when managing numerous accounts. After some time, though, it becomes easier to navigate, thanks to the platform’s customizable dashboard. It’s highly efficient for teams but might take a bit of time to master.
e. Pricing
Coschedule:
- Free Plan: Available with basic features for a limited number of social accounts.
- Starter Plan: $19/month for up to 5 social profiles, including basic analytics.
- Agency Plan: $49/month for 5 social profiles, plus client management features and advanced reporting.
Hootsuite:
- Free Plan: Available for managing 3 social profiles with limited features.
- Professional Plan: $19/month for one user and up to 10 profiles.
- Team Plan: $99/month for up to 3 users and 20 social profiles.
- Business Plan: $599/month for larger teams, with advanced features like detailed reporting and analytics.
Pros and Cons of Using Coschedule
Pros
-
- Excellent content marketing calendar integration.
- Simple post scheduling and organization.
- Affordable for small to medium-sized businesses.
Cons
-
- Limited social media platform support.
- Lacks advanced analytics and social listening.
- More content marketing-focused than purely social media management.
Pros and Cons of Using Hootsuite
Pros
-
- Extensive social media platform support.
- Powerful analytics and reporting.
- Great for team collaboration and enterprise use.
Cons
-
- Steep learning curve, especially for beginners.
- High pricing for small businesses on advanced plans.
- Interface can feel cluttered due to many features.
Ideal Use Cases: Coschedule vs. Hootsuite
Coschedule is optimal for:
- Content marketers who need an integrated solution for managing both content marketing and social media.
- Small to medium-sized businesses seeking a simple, affordable tool for scheduling and content planning.
- Teams wanting an easy-to-use tool for organizing and automating marketing tasks.
Hootsuite excels in:
- Larger businesses or agencies with multiple social media accounts and campaigns.
- Teams that need comprehensive social media analytics and social listening features.
- Companies that require a scalable platform to manage enterprise-level social media efforts.
Conclusion of Coschedule vs. Hootsuite Comparison
Both Coschedule and Hootsuite offer unique advantages, depending on your business needs. Coschedule is an excellent choice for content-driven teams looking for an integrated marketing calendar. It’s affordable and intuitive, but it may lack the depth of social media analytics offered by Hootsuite.
Hootsuite, on the other hand, shines with its robust analytics, broad platform support, and team collaboration features, making it a great fit for larger businesses and agencies managing multiple social media accounts.
After exploring Coschedule and Hootsuite, it’s worth considering RecurPost as another alternative for social media management. With a strong emphasis on automation, multi-platform support, and affordability, RecurPost addresses several pain points that both Coschedule and Hootsuite leave open.
| Feature | RecurPost | Coschedule | Hootsuite |
| Pricing (per month in USD) | $25 | Approx. $80 | Approx. $19 |
| Free Trial | Yes | Yes | Yes |
| Bulk Scheduling | Yes | Yes | Yes |
| AI Content Generation | Yes | No | No |
| Advanced Analytics | Yes | Limited | Yes |
| Team Management | Yes | Yes | Yes |
| Platform Support | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok | Facebook, Instagram, Twitter, LinkedIn, Pinterest | Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube |
| Caption Customization | Yes | Yes | Yes |
| URL Shortener | Yes | Yes | Yes |
| White Label Reports | Yes | No | On higher plans |
How RecurPost Addresses Common Pain Points
After using RecurPost, here’s how it can help solve common challenges faced by social media managers:
- Automation of Evergreen Content: With RecurPost, I never have to manually repost evergreen content. The platform allows me to automate recurring posts, saving time and ensuring consistent engagement.
- Ease of Content Creation: RecurPost suggests content ideas based on trending topics and hashtags, which makes creating fresh content much easier for teams that are short on ideas.
- Advanced Analytics: The platform’s customizable analytics let me track performance easily. I can measure engagement and conversions, which helps fine-tune my social strategies.
- Consistent Branding: RecurPost offers role-based access and approval workflows, making it easy to maintain consistent messaging across social channels, especially for larger teams.
Feature Highlights of RecurPost
- Recurring Post Scheduling: Automate content reposting at regular intervals, keeping social channels active without manual effort.
- AI-Powered Content Ideas: Generate content suggestions based on trending topics in your industry.
- Customizable Analytics: Track performance with detailed and flexible analytics to measure engagement, conversions, and more.
- Team Collaboration Tools: Role-based permissions and approval workflows for streamlined collaboration.