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Coschedule vs Hootsuite

Which Platform Is Better in 2024?


The All-In-One AI Marketing Calendar For Content, Social, and Beyond


Simplify social media management with Hootsuite

What is Coschedule?

CoSchedule stands out as a comprehensive content calendar and marketing tool. Its hallmark feature is the ability to integrate content planning, creation, and distribution all under one roof. For businesses aiming to centralize their marketing efforts, CoSchedule can be a godsend.

The software shines with its intuitive user interface, which simplifies navigation and accessibility, making it ideal for users regardless of their technical background. Another standout feature is the built-in URL shortener, which optimizes social media posts by saving character space while offering valuable link-tracking insights.

However, it’s important to note that while CoSchedule excels in many areas, some users might seek CoSchedule alternatives for features like a social inbox or more advanced analytics. Exploring alternatives can offer additional functionalities that might be more aligned with specific business needs or preferences, ensuring a well-rounded approach to social media management.

What is Hootsuite?

Hootsuite is one of the industry’s leading social media management platforms. With its wide array of features, it supports scheduling, monitoring, and analytics across multiple social media channels. A key advantage of Hootsuite is its ability to give users a bird’s eye view of all their social media activities through its well-structured dashboard.

Hootsuite’s content discovery feature is a unique feature that is useful for finding relevant information for your social media accounts. You can search for material using keywords, hashtags, or subjects, and Hootsuite will return a curated collection of articles, photographs, and videos to share on your social media accounts. This tool makes it easier to identify and share engaging information with your audience.

Additionally, Hootsuite’s scheduling tool allows you to plan and schedule your posts in advance, ensuring that you can share information at the most opportune times for your audience. Hootsuite’s analytics function provides you with valuable insights into your social media accounts, including data on follower growth and engagement rates, allowing you to make data-driven decisions to refine and improve your social media strategy.

If you’re looking for Hootsuite alternatives, there are several other social media management platforms to consider that may align better with your specific needs and preferences.


The choices for selecting the best social media management platform can be stressful. You’re not alone if you’re torn between Coschedule vs Hootsuite. We understand the importance of making an informed decision at RecurPost, which is why we conducted a thorough analysis to provide you with an objective comparison between these two popular platforms.

Coschedule and Hootsuite are strong players in the field of social media management, each with a unique set of features and capabilities. In this Coschedule vs Hootsuite comparison, we’ll look well into their respective strengths, weaknesses, and standout features to help you decide which platform best meets your needs. This review will help you select the best social media management tool to enhance your online presence, whether you are a solo entrepreneur, a growing business, or an agency.

Coschedule vs Hootsuite: User Rating

Rating Categories Coschedule Hootsuite
Star Rating (Out of 5) 4.3 4.5
Meets Requirements (Out of 10) 9.1 9.3
Ease of Use (Out of 10) 9.0 8.9
Ease of Setup (Out of 10) 9.2 9.0
Ease of Admin (Out of 10) 8.9 9.0
Quality of Support (Out of 10) 9.0 8.8
Business Partnership (Out of 10) 8.7 8.6
Product Direction (% positive) 8.8 8.7
Summary: Hootsuite holds a slight edge in some user rating categories, but the two platforms are neck-and-neck in overall performance. Both cater to slightly different audiences, with CoSchedule focusing on holistic marketing management and Hootsuite emphasizing social media engagement.

Coschedule vs Hootsuite: Feature Comparison

Features Coschedule Hootsuite
Pricing (per month in USD) $80 $49
Free Trial Yes Yes
Platforms Supported Most major platforms All major platforms
Bulk Scheduling Yes Yes
RSS feeds Yes Yes
Recurring Posts Yes No
Social Inbox No Yes
AI Content Generation No No
Hashtag Storage No No
Caption Customization Yes No
AI Images No No
Advanced Analytics Yes Yes
White Label Reports Yes Yes
URL Shortener No Yes
Unlimited Workspaces No No
Team Management Yes Yes
Summary: While Hootsuite is slightly more affordable, CoSchedule offers unique features like caption customization and unlimited workspaces. The best tool for your needs will largely depend on whether you prioritize content planning (CoSchedule) or extensive social media management (Hootsuite).

Pros and Cons of Using Coschedule


    • Comprehensive content calendar

    • Caption customization

    • Unlimited workspaces


    • Higher price point

    • No social inbox

    • No AI image capabilities

Pros and Cons of Using Hootsuite


    • Affordable pricing plans

    • Advanced social media dashboard

    • URL shortener


    • No recurring posts

    • No caption customization

    • Limited workspaces

Coschedule vs Hootsuite – The Bottom Line

CoSchedule excels at content planning and collaboration, whereas Hootsuite provides an unrivalled social media management experience. Your choice will be based on whether your company requires a comprehensive marketing suite or a social-first platform.

RecurPost as an alternative to Coschedule and Hootsuite

If you’re still on the fence about CoSchedule and Hootsuite, consider RecurPost. Blending the best of both worlds, RecurPost offers a robust feature set at a competitive price.

Feature RecurPost Coschedule Hootsuite
Pricing (per month in USD) $25 Approx. $80 Approx. $19
Free Trial Yes Yes Yes
Bulk Scheduling Yes Yes Yes
AI Content Generation Yes No No
Advanced Analytics Yes Limited Yes
Team Management Yes Yes Yes
Platform Support Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok Facebook, Instagram, Twitter, LinkedIn, Pinterest Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube
Caption Customization Yes Yes Yes
URL Shortener Yes Yes Yes
White Label Reports Yes No On higher plans

Why RecurPost Is Better Than CoSchedule and Hootsuite?

While both CoSchedule and Hootsuite have their merits, RecurPost offers an affordable solution without compromising on key features. When contemplating between the two, perhaps the real question is why not explore the middle ground with RecurPost?