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Contentcal vs Hootsuite – What’s Better in 2023?

Navigating the intricate maze of social media tools can be daunting. However, when we delve into giants like ContentCal vs Hootsuite, clarity emerges. With our expertise at RecurPost, we’re here to guide you through an in-depth analysis of these two platforms to help you make the best choice.

What is Contentcal?

ContentCal is a visually appealing content planning and publishing tool tailored for teams and agencies. Its calendar-centric approach allows users to visualize their content strategy, making collaboration seamless. Beyond just scheduling, ContentCal offers analytics, approvals, and community engagement tools to round off a comprehensive social media suite.

What is Hootsuite?

Hootsuite stands tall as one of the pioneers in the social media management realm. It’s a comprehensive platform allowing users to schedule posts, monitor mentions, engage with audiences, and derive insights from detailed analytics. With its robust integrations and app directory, Hootsuite offers solutions for businesses of all scales.

Contentcal vs Hootsuite: User Rating

Rating CategoriesContentcalHootsuite
Star Rating (Out of 5)4.64.4
Meets Requirements (Out of 10)8.88.5
Ease of Use (Out of 10)8.98.6
Ease of Setup (Out of 10)9.08.8
Ease of Admin (Out of 10)9.18.9
Quality of Support (Out of 10)9.08.7
Business Partnership (Out of 10)8.78.5
Product Direction (% positive)8886
Summary: ContentCal edges out Hootsuite in most of the rating categories, especially in areas such as ease of setup, administration, and support. However, both tools are highly revered in the industry, with Hootsuite gaining bonus points for its longevity and robust integrations.

Contentcal vs Hootsuite: Feature Comparison

Pricing (per month in USD)45$49$
Free TrialYesYes
Platforms SupportedMajor platforms including Instagram, Facebook, TwitterAll major platforms
Bulk SchedulingYesYes
RSS feedsNoYes
Recurring PostsYesYes
Social InboxNoYes
AI Content GenerationNoNo
Hashtag StorageYesNo
Caption CustomizationYesYes
AI ImagesNoNo
Advanced AnalyticsYesYes
White Label ReportsNoYes
URL ShortenerNoYes
Unlimited WorkspacesNoYes
Team ManagementYesYes
Summary: Both ContentCal and Hootsuite bring forward a vast array of features. While ContentCal impresses with its visual content calendar and user-friendly interface, Hootsuite emerges strong with its advanced features such as social inbox, white label reports, and more extensive platform coverage.

Pros and Cons of Using Contentcal


  • Intuitive visual content calendar
  • Seamless team collaboration and management
  • Competitive Pricing


  • Lacks a native social inbox feature
  • Limited to major platforms

Pros and Cons of Using Hootsuite


  • Comprehensive coverage of social platforms
  • Strong integration and app directory
  • Advanced features like white label reports and social inbox


  • Slightly steeper learning curve for new users

Contentcal vs Hootsuite – The Bottom Line

While ContentCal offers a modern, visual-centric approach to content scheduling and collaboration, Hootsuite stands as a comprehensive solution catering to every facet of social media management. Your choice should hinge on whether you prioritize a visually organized workflow or a robust suite with integrations and detailed insights.

RecurPost as an alternative to Contentcal and Hootsuite

RecurPost stands out as a compelling alternative to both ContentCal and Hootsuite, providing a comprehensive social media management solution with unique advantages.

But wait, there’s more:

Pricing (per month in USD)$25$17 (Pro Plan)$19 (Professional Plan)
Free TrialYes14 days30 days
Bulk SchedulingYesYesYes
AI Content GenerationYesNoNo
Advanced AnalyticsYesYesYes
Team ManagementYesYesYes
Platform SupportFacebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTokFacebook, Instagram, Twitter, LinkedInFacebook, Instagram, Twitter, LinkedIn
Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and more.
Visual CalendarYesYesYes
URL ShortenerYesYesYes
White Label ReportsYesNoYes
Content RecommendationsYesNoYes
Automated PublishingYesYesYes
Integration CapabilitiesMultiple third-party integrationsIntegrations via ZapierMultiple third-party integrations

The Question Isn’t Contentcal or Hootsuite — It’s Why Not RecurPost?

With competitive pricing, high ratings, and an array of features matching industry giants, why not consider RecurPost? Dive in and explore how RecurPost stands tall as an alternative to both ContentCal and Hootsuite.