When it comes to creating engaging content on TikTok, getting the video size right is crucial. TikTok video sizes play a major role in how your content is viewed and interacted with. Whether you’re an influencer aiming to capture attention or a digital marketing agency looking to boost client campaigns, understanding the ins and outs of TikTok video sizes is essential to get more views on TikTok.
Understanding the correct TikTok video sizes can be a game-changer for you if you are aiming to maximize engagement and visibility on the platform. Getting the video size right not only makes your content look professional but also ensures that it performs well in TikTok’s algorithm.
This guide covers everything you need to know about TikTok video sizes, including dimensions, file formats, and best practices.
Did you know?
The average reach of the TikTok content is 12,762 users in 2024, which is a big jump from 7,727 in 2023.[1]
TikTok Video Dimensions: The Basic TikTok Video Sizes You Need to Know
Getting your video dimensions right is the first step in creating content that looks good and performs well. TikTok video sizes primarily revolve around the aspect ratio, resolution, and file size.
The standard TikTok video size is 1080 x 1920 pixels, which aligns with a 9:16 aspect ratio. This vertical format aligns perfectly with the way users hold their smartphones, making it the default and most effective option for TikTok content. Also, this size is perfect for vertical videos, which are the most common on the platform. TikTok also supports other aspect ratios like 1:1 (square) and 16:9 (horizontal). Although, these may not offer the same immersive experience and help you go viral on TikTok.
Each of these TikTok video sizes serves different purposes. For instance, while vertical videos are ideal for full-screen experiences, square and horizontal videos can be useful if you’re repurposing content from other platforms like Instagram or YouTube.
Which Is Best: Portrait VS Landscape?
The debate between portrait and landscape formats continues, but for TikTok, portrait is the clear winner. Portrait videos (9:16 aspect ratio) take up the entire screen, providing a full-screen experience that naturally engages viewers. The TikTok algorithm is more likely to promote this format as it aligns with the platform’s design.
Other platforms like YouTube can repurpose landscape videos with their 16:9 aspect ratio. However, they don’t fill the screen on TikTok, which can lead to lower engagement. If your goal is to maximize visibility and interaction on TikTok, sticking to the portrait format is the best strategy.
TikTok Video Ads: Specs, Sizes, and Types
Creating successful TikTok video ads requires understanding specific ad formats, specs, and sizes that ensure your content looks great and performs well.
TikTok Video Ad Specs and Sizes:
Are you thinking, “what frame size is tiktok?” Well, the standard frame size for TikTok videos is 1080 x 1920 pixels, with a 9:16 aspect ratio. This vertical format is designed to fill the screen of a smartphone when viewed in portrait mode, ensuring that your content appears correctly on the platform. Now, let’s break down TikTok video ads details.
| Specifications | Details |
| Aspect Ratio | 9:16 (Vertical), 1:1 (Square), 16:9 (Landscape) |
| Resolution | 1080×1920 pixels (Minimum) |
| File Size | Android: 72 MB, iOS: 287 MB, Desktop: 500 MB |
| Video Length | 3 seconds to 10 minutes |
| Supported Formats | MP4, MOV, MPEG, AVI, 3GP |
| Frame Rate | Up to 60 fps |
| Bitrate | No specific requirement; higher bitrate = better quality |
Let’s resolve couple of your questions!
What Should be the TikTok Video Thumbnail Size?
The recommended size for TikTok video thumbnails is 1080 x 1920 pixels. This is the standard resolution for vertical videos on the platform, ensuring that your thumbnail displays correctly without cropping or distortion. The aspect ratio should be 9:16 to match the format of TikTok videos.
What Should be the TikTok Video Cover Size?
The recommended size for a TikTok video cover is 1080 x 1920 pixels with an aspect ratio of 9:16. This ensures that the cover image fits perfectly with the vertical format of TikTok videos and appears clear and properly aligned on the platform.
This information on TikTok video size limit and TikTok video screen size will help you curate content and avert making any mistakes.
Types of TikTok Video Ads
- In-Feed Ads: These ads appear in users’ feeds, blending with organic content and often include CTAs like “Shop Now.”
- TopView Ads: These ads play when users first open the app, providing full-screen, high-impact exposure. They can be up to 60 seconds long.
- Branded Hashtag Challenges: Encourage user-generated content by creating a challenge around a branded hashtag, which appears prominently on the Discover page.
- Branded Effects: Brands can create custom effects, stickers, or filters that users can incorporate into their videos, driving creativity and brand interaction.
- Spark Ads: These ads boost existing organic content, turning popular or engaging posts into paid ads, which helps increase reach and visibility.
This table outlines the key specifications to follow when creating TikTok video ads, optimizing them for the platform.
| Ad Type | Aspect Ratio | Resolution | Video Length | Full Size | File Format | Frame Rate |
| In-Feed Ads | 9:16, 1:1, 16:9 | 1080×1920 pixels | 5 to 60 seconds | Android: 72 MB, iOS: 287 MB | MP4, MOV, MPEG, AVI, 3GP | Up to 60 fps |
| Branded Effects | Varies by effect usage | |||||
| Spark Ads | 5 to 60 seconds | |||||
| TopView Ads | 9:16 | Up to 60 seconds | ||||
| Branded Hashtag Challenges | 15 to 60 seconds |
Best Practices for Creating TikTok Videos
Choosing the right TikTok video size is just the start. To make your content stand out, follow these best practices:
- Always Shoot Vertically: The 9:16 aspect ratio is the go-to for TikTok. Shooting in this format ensures your video takes up the entire screen, keeping viewers engaged.
- Use High-Resolution Footage: Always aim for a resolution of 1080 x 1920 pixels. Lower resolution can make your videos appear pixelated or blurry, which can reduce viewer retention.
- Optimize File Size: While TikTok allows video file sizes up to 287.6MB for iOS and 72MB for Android, try to keep your file sizes smaller for quicker uploads without losing quality.
- Edit with TikTok in Mind: Use tools like InShot, Canva, or TikTok’s own editor to resize and format your videos to the perfect TikTok video size before uploading.
Once you’ve perfected your TikTok video sizes and ad specs, consider using Recurpost TikTok Scheduler. It helps you maintain a consistent online presence, schedule posts in advance, and reach your audience at the best times. This tool is essential for maximizing engagement and ensuring that your content performs well on TikTok. Remember, to always resolve your TikTok publishing errors.
How TikTok Video Sizes Impact Engagement?
The size of your TikTok videos can significantly influence how your audience interacts with your content. For instance, videos that adhere to the 9:16 aspect ratio often perform better because they offer a full-screen experience, which can lead to higher engagement rates. Viewers are more likely to watch your video to the end if it fills their screen, making your message more impactful. Don’t forget to explore the best time to post on TikTok for optimal results.
If you use non-standard TikTok video sizes, TikTok will display cropped videos or displays with black bars. It can be distracting for viewers and may reduce engagement. To maximize viewer retention and shares, stick to the recommended video sizes and ensure your content is visually appealing from start to finish.
Learn more about how to schedule TikTok posts on mobile to make your content visible when your target audience is active on the platform, ensuring you won’t have to worry about it.
If you’re looking to improve your social media presence, check out How To Create Engaging Content On Social Media for practical tips and strategies that boost engagement.
TikTok Trends and Algorithm Considerations
Staying updated on TikTok trends is key to maintaining relevance on the platform, reducing the stress of coming up with new TikTok video ideas. Trends often dictate the types of TikTok video sizes that are most effective at any given time. For example, if there’s a trend favoring square videos, adapting to a 1:1 aspect ratio could give your content an edge.
Moreover, TikTok’s algorithm tends to favor content that’s easy to consume and fits well within its layout. The TikTok algorithm is more likely to promote videos that users have properly sized and formatted. Staying on top of these trends and adjusting your content accordingly can help you maintain a strong presence on TikTok.
Conclusion
Understanding and optimizing TikTok video sizes is crucial for anyone looking to succeed on the platform, partly answering the question of how to make money on TikTok. Remember to experiment with different TikTok video sizes and formats to see what works best for your audience. Stay updated on trends and use tools to help you create videos that are not only the right size but also high quality.
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FAQs
The best video size for TikTok is 1080×1920 pixels, with a 9:16 aspect ratio. This vertical format ensures your content takes up the entire screen, which is optimal for viewer engagement.
Yes, TikTok allows horizontal videos with a 16:9 aspect ratio. However, horizontal videos may appear with black bars on the top and bottom, which can reduce the visual appeal. Vertical videos are generally recommended.
TikTok allows video file sizes up to 287.6MB on iOS and 72MB on Android. However, it’s best to keep your file size smaller for faster uploads without compromising quality.
Yes, videos that fit TikTok’s recommended sizes are more likely to be promoted by the algorithm. Properly sized videos look better, are more engaging, and are more likely to get higher visibility.
You can use editing tools like InShot, Canva, or TikTok’s in-app editor to resize your videos. These tools allow you to adjust the aspect ratio and resolution to match TikTok’s requirements.
Square videos (1:1 aspect ratio) are supported on TikTok, but they won’t take up the entire screen like vertical videos do. This could impact viewer engagement. Vertical videos generally perform better.
If your video doesn’t match TikTok’s standard sizes, it may be cropped or displayed with black bars, making it less visually appealing. This could lead to lower engagement rates.
Yes, but you might need to resize or reformat the video depending on the platform’s requirements. For example, a video that works on Instagram Stories might need adjustments before uploading to TikTok.
TikTok compresses videos during upload to optimize file size and playback. This can sometimes reduce quality, especially if the original video is not high-resolution. To minimize quality loss, always upload videos that meet or exceed TikTok’s resolution requirements (1080×1920 pixels).
Popular tools for editing TikTok videos include InShot, Canva, Adobe Premiere Rush, and TikTok’s own editing features. These tools help you adjust video sizes, add effects, and ensure your content is optimized for TikTok.
Ruchi Dhimar is a skilled content writer with 4 years of experience. She is passionate about crafting compelling narratives, specializing in writing content for different industries.