Social Media Measurement Companies- Beyond Social Numbers

Big Reveal!

But here’s the catch: how do you make sense of all this data to measure success and improve strategies? This is where social media measurement companies come in. These companies use social media analytics tools to monitor, compile and present data from your social media accounts.

Through this article, we will look in depth about how these companies measure all the data gathering and present social media analytics reports, and how Recurpost is an expert in this portfolio.

Social Media Measurement

Definition and Objectives

Social media measurement is a process of tracking, analyzing, and evaluating the performance of your brand’s social media efforts. It helps you understand the impact of your social media efforts, i.e., you can identify how well your content clicks with your target audience. 

Social media measurement is all about using data to make informed decisions that support and align with business goals.

Objectives

Analyzing social media data should be an important part of overall social media strategy. It helps you understand how to effectively reach your target audience and improve your brand presence, among other things.

Some of the objectives are:

• Brand Awareness: Monitor how many people are discovering your brand and engaging with your content.
• Engagement Tracking: Measure how well your audience interacts with your content through likes, comments, shares, and more.
• Audience Insights: Gain a deeper understanding of who your target audience is, including demographics, interests, and behaviors.
• Performance Analysis: Assess the success of your content and social media campaigns by analyzing key metrics such as reach, impressions, and conversions.

Social Media Measurement

Critical for Success- Why?

Social media measurement is essential for businesses aiming to optimize their social media strategy. Without effectively analyzing the data generated across social media platforms, it is impossible to understand how well your social media efforts are performing.

Lets see in detail why there is a success in measuring social media:

A. Improves Decision-Making

With social media analytics tools and social media data, businesses can make informed decisions about content creation and marketing strategies.

By analyzing key performance indicators (KPIs) and social media metrics, marketing teams can adjust tactics to align better with the target audience and ensure campaigns drive the desired results.

B. Optimizes Content

Social media reports reveal which posts engage the intended audience and highlight areas for content strategy improvement, ensuring that every piece of content connects with your followers and attracts new ones.

Using social media monitoring and analytics tools, brands can assess the effectiveness of their content across different social media channels.

C. Saves Time

By integrating social media reporting tools and social media management tools, marketers can automate the process of data gathering and creating social media reports. This reduces manual work and streamlines the process of analyzing social media performance metrics.

D. Communicating and Reporting

Social media reports are essential for communicating the effectiveness of your marketing efforts and for reporting on social media campaign outcomes.

Competitor analysis(with competitor analysis tools), social listening(with Social Listening Tools), and social media audits further enhance your ability to provide actionable insights and measure the true ROI of your social media marketing.

Top Social Media Measurement Companies

The following list of social media measurement companies will give you a competitive edge in your digital marketing game plan. Through these one can easily measure valuable insights and analyze their social media marketing efforts.

1. RecurPost

RecurPost is a powerful social media management and analytics tool designed to help businesses track and optimize their social media performance. It gives you reports on Facebook, LinkedIn, and Instagram, with support for Pinterest, TikTok, and YouTube on the way.

A. Key Features

• Analytics & reporting
• White label reporting
• Content analysis
• Platform overview
• Real-time insights

B. Price

• Personal: $25/month with a 14 day free trial.
• Agency: $79/month with a 14 day free trial.
• Enterprise: Contact our sales team.

C. Best for

Small businesses, agencies

2. SproutSocial

Sprout Social is a comprehensive social media management and monitoring tool that provides various enterprise-level options for your marketing campaigns. Its cross-channel social listening features allow you to analyze topics, hashtags, and keywords.

A. Key Features

• Reporting & analytics
• Social listening
• Team collaboration
• Website & link tracking
• Reputation & review management

B. Price

• Standard: $199/month
• Professional: $299/month

C. Best for

Medium to large businesses, agencies

3. HootSuite

Hootsuite is a really useful social media measurement tool because it combines social analytics and social listening (and a comprehensive set of other social media management features).

You easily measure the performance of all your social channels in one place, benchmark your performance against competitors, and track what people are saying about your brand online.

A Key Features

• Analytics & reporting
• Social media monitoring
• Ads management
• Personalized recommendations

B Price

• Standard: $149/month
• Advanced: $299/month

C Best for

Businesses managing multiple accounts

4. Buffer

Buffer is a popular social media measurement company that offers powerful tools to help businesses track and optimize their social media performance. Known for its social media management capabilities, Buffer allows users to schedule posts, analyze engagement, and generate social media analytics reports.

A Key Features

• Analytics & reports
• Campaigns
• White label reports
• Content analysis

B Price

$5/month

C Best for

Small businesses, startups

5. Zoho Social

Zoho Social enables you to understand your social media audience and how they engage with you. You can listen to multiple channels from a single dashboard and respond in real time. You can also dig deeper into each post to measure its reach and engagement.

A Key Features

• Analytics and reports
• Content Reporting
• Comparison analysis

B Price

• Standard: $10/month
• Professional: $30/month

C Best for

Agencies and business owners

6. Quintly (Facelift Studio)

Facelift Data Studio (Formerly known as Quintly) is a top-notch tool for analyzing the social media performance of Facebook, Instagram, Twitter(X), LinkedIn, YouTube, Snapchat, and TikTok. 

A Key Features

• Customizable dashboard
• Benching
• Automate custom reports
• API & integrations

B Price

On Request

C Best for

Agencies and businesses.

7. Sendible

Sendible is one of the most comprehensive social media measurement tools designed to help businesses, agencies, and marketers effectively manage and amplify their social media presence.

A Key Features

• Smart queues
• Priority inbox
• Client connect

B Price

• Scale: $199/month
• Advanced: $299/month

C Best for

Agencies, marketing teams

8. Keyhole

Keyhole offers various trackers that help you monitor your events, campaigns, influencer activity, brand mentions, and industry-specific social conversations.

It lets you track hashtags, keywords, and accounts, providing a wealth of information such as reach, top posts, share of voice, and more for your brand.

A Key Features

• Campaign performance predictions
• Analytics and reporting
• Sentiment analysis
• Influencer management

B Price

On request

C Best for

Influencer marketers, and agencies

9. RivalIQ

Rival IQ‘s social media analytics tools can help you stay ahead of the competition in social media marketing and SEO. You can have a look at the valuable insights for platforms like Facebook, Instagram, TikTok, Twitter(X), YouTube, and LinkedIn.

A Key Features

• Analytics and reporting
• Social media metrics comparison
• Integration feature
• Automated insights

B Price

• Drive: $239/month
• Engage: $349/month

C Best for

Big enterprises and agencies.

Social Media Metrics

Basics to Measure Social Media Analytics

Mostly the social media strategy and efforts depends on the tracking and analyzing of the metrics that align with your goals. Metrics provide meaningful insights into how well your strategies are performing and guide data-driven decision-making.

Why does these Metrics Matter?

Tracking these metrics gives us the detailed social media analytics of several social media platforms, helping us refine overall performance of our efforts.

Whether you’re focusing on engagement tracking, audience analytics, or marketing campaigns, these metrics offer actionable insights to guide your efforts and boost your results. Let’s look in detail the various metrics and how it helps in achieving our goals.

Category 1: Social Media Marketing Metrics

Social Media Marketing Metrics help evaluate how well your content is being distributed and viewed across social channels. These metrics highlight the reach and visibility of your posts, giving you a clear idea of your brand’s awareness in the digital space. Know about marketing metrics below:

A. Reach

Formula: Reach = Unique viewers per post

Measures the unique users who have seen your content. It reflects the size of your potential audience.

B. Impressions

Formula: Impressions = Total views on post

Counts how many times your content was displayed, including multiple views by the same user. Impressions highlight the exposure your content is getting.

C. Click-Through Rate (CTR)

Formula: CTR (%) = (Clicks ÷ Impressions) × 100

Indicates the percentage of viewers who clicked on your link or post after seeing it, showing how engaging your call-to-action is.

Category 2: Social Media Engagement Metrics

Engagement Metrics is like your report card for how well your content is connecting with people. It provides relevant data in the form of likes, comments, shares, saves, or clicks. These social analytics directly connects with your marketing strategy. Know about engagement metrics below:

A. Engagement Rate

Formula: Engagement Rate (%)=(Total interactions ÷ Total followers)× 100

Tracks the total interactions (likes, shares, comments) as a percentage of your audience.

B. Total Engagement

Formula: Total Engagement = Likes + Comments + Shares

The sum of these interactions represents the level of interest in your content.

C. Social Share of Voice (SSoV)

Formula: SSoV (%) = (Your mentions ÷ Total mentions in industry) × 100

Reflects how much your brand is mentioned compared to competitors(competitor analysis), reflecting your industry visibility.

Category 3: Social Media Conversion Metrics

Conversion Metrics focus on how your social media activities drive users to take desired actions, such as signing up, purchasing, or downloading a resource. Know about social media conversion metrics below:

A. Conversion Rate

Formula: Conversion Rate (%) = (Conversions ÷ Clicks) × 100

Measures the percentage of users who completed a specific action, such as signing up or buying.

B. Lead Generation Rate

Formula: Lead Gen Rate (%) = (Leads ÷ Total visits) × 100

Tracks how effective your social media is at converting visitors into potential leads.

C. Sales from Social Media

Formula: Sales (%) = (Social media sales ÷ Total sales) × 100

Evaluates the revenue generated directly from social media campaigns, showing their financial impact.

Category 4: Social Media Customer Service Metrics

Customer Service Metrics measure how well your social media platforms serve as a customer support channel. Quick and effective responses build trust and loyalty. Know about social media customer services metrics below:

A. Average Response Time

Formula: Average Response Time = Total response time ÷ Total replies

Tracks how long it takes for your team to reply to customer queries.

B. Resolution Rate

Formula: Resolution Rate (%) = (Resolved issues ÷ Total issues) × 100

Indicates the percentage of customer issues successfully resolved through social media.

C. Customer Satisfaction Score (CSAT)

Formula: CSAT (%) = (Positive feedback ÷ Total feedback) × 100

Measures customer happiness with your social media support.

Category 5: Social Media ROI Metrics

ROI Metrics determine the return on investment from your social media marketing efforts, helping justify spending and resource allocation. Know about social media ROI metrics below:

A. Return on Investment (ROI)

Formula: ROI (%) = [(Revenue - Cost) ÷ Cost] × 100

Assesses the profitability of your social media campaigns compared to costs.

B. Customer Acquisition Cost (CAC)

Formula: CAC = Total campaign cost ÷ New customers acquired

Measures how much you spend on social media to gain a new customer.

C. Lifetime Value (LTV)

Formula: LTV = (Average purchase value × Purchases per year × Customer lifespan)

Estimates the total revenue generated by a customer over their lifetime.

Category 6: Other Social Media Metrics

These miscellaneous metrics offer additional insights into your social media performance. Know about these social media metrics below:

A. Brand Awareness

Formula: Brand Awareness (%) = (Brand mentions ÷ Total audience size) × 100

Evaluates how well your audience knows your brand, based on mentions and exposure.

B. Sentiment Analysis

Formula: Sentiment Score = (Positive mentions - Negative mentions) ÷ Total mentions

Analyzes the emotional tone of conversations about your brand to determine customer perception.

C. Follower Growth Rate

Formula: Follower Growth Rate (%) = (New followers ÷ Total followers at start) × 100

Tracks how quickly your audience is growing over a specific period.

Social Media Measurement

Best Practices and Challenges

By implementing best practices for analyzing your social media performance, you’ll gain a distinct advantage in effectively addressing challenges and tracking your social media efforts.

A. Best Practices

• Social media marketers should define clear objectives for campaigns and focus on performance metrics that align with those goals. This ensures that social analytics efforts are targeted and impactful.
• Using social media analytics tools helps simplify data collection and analysis. Tools like RecurPost or Google Analytics provide insights into key performance metrics, enabling marketers to improve their strategies which will have positive impact during social media analysis.
• Consistent monitoring of social analytics allows social media marketers to identify trends and gaps. Regular audits help refine content and campaigns, keeping efforts aligned with audience preferences.

B. Common Challenges

• One common challenge is measuring the ROI of social media activities. A complex customer journey with multiple touchpoints can make it difficult to accurately attribute conversions and sales solely to your social media efforts.
• keeping track when dealing with multiple social media accounts can be overwhelming. Using a social media management tool, such as RecurPost, allows you to publish content and analyze data across social channels seamlessly. 
• Another challenge arises from the immense amount of data available online. Social media platforms generate an overwhelming amount of information. It can be a challenge to extract some meaning from all this data without any proper mechanism like social media analytics.

Conclusion

In the world of social media marketing, effective measurement is key to driving success. From understanding your social media analytics to refining your content strategy, social media measurement companies like RecurPost provide the actionable insights you need to make informed decisions.

Whether you’re tracking engagement, conversions, or overall growth, having the right tools in place is essential to optimizing your social media efforts across multiple platforms. Don’t just measure, measure smartly, and unlock the full potential of your social media presence.

Frequently Asked Questions